Small businesses owners can attest to the struggles and limitations that come with the territory: few financial resources, a lack of exposure, and not enough time in the day to get everything done. And for many managing social media is overwhelming.
Sam Shen's insight:
Small businesses have some limitations compared with big companies such as limited financial resource and lacking exposure. What social media presence brings to business is that it is easy to interact with current customer and connect potential customer even global customers. What is more, business is able to build a professional image to customers and get to know what they think about.SO social media is a great opportunities for small businesses as to create and manage a official small business page cost little to nothing.On the other hand, customers nowadays,they acquire brand with social media. Firstly, they are capable to check if it is a reliable company and it is quality of product. Furthermore, they can rate the product and make decision based on others feedback.Businesses can't afford to lose this opportunity to connect with consumers.It is a competitive edge to those who don't use social media if the site is managed well and small businesses can do it with little effort.
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