This article tell us about the importance of branding for business, and also knowing what is the brand identity is essential for launching advertising campaign and developing marketing strategy. Branding is a process that create the brand identity, it is not just make the business be more competitive compared with other competitors, also include make the product or service satisfy consumers’ need, let them purchase. Like by eye-catching designs and a unique name to attract consumers’ attention. Overall, branding includes all styles of your company and the meaning it has to clients. Branding is essential because it let the consumer can easy to remember you and even as the battle for consumers’ attention. A good brand identity will push the business to the forefront of consumer mind, remember it and likely to purchase it, and building up the consumer loyalty. This article explains the successful branding by the use of three famous brands, Coca Cola, McDonald’s and Apple. Those big companies have their own distinctive way for creating the branding identity, which help them to reach the business success.
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