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How to Turn Relationships Into Brand Advocacy

How to Turn Relationships Into Brand Advocacy | Brand Advocates | Scoop.it
Creating brand advocates is a big part of a brand's social media efforts. Everybody wants large numbers of raving fans singing their praises on social channels, but few are will...
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Like any relationship, to get something back one has to first give ie before asking for a return one needs to invest. Investing in a relationship is not something brands have done historically, as interrupting with content ie paid media  is not investment in relationship. Investing in relationship would mean putting real community management ( not facebook post management) at the core of the marketing effort. This is in turn would mean new skills, structure and systems ( and staff). In essence a wholesale change in the way marketing is today. 

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Five Proven Ways (and One Shocking Way) to Create More Brand Advocates « iMediaConnection Blog

Five Proven Ways (and One Shocking Way) to Create More Brand Advocates « iMediaConnection Blog | Brand Advocates | Scoop.it
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Top 10 Things Advocates Will Do For Your Brand

You may spend millions of dollars on elaborate marketing campaigns. But there is nothing more powerful than a trusted recommendation from a Brand Advocate. Here
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Energizing Brand Advocates

Rob Fuggetta, Founder & CEO, Zuberance, talked about the marketing power of Energizing Brand Advocates to drive sales and ROI for brands on March 1st at the Liq
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Advocates & Influencers : 2 different Animals

Although the terms are often used interchangeably, advocates and influencers are NOT the same. This presentation discusses the difference between advocate and i
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The Friendship Model: How to build brand advocacy in a consumer-dri...

The Friendship Model: How to build advocacy in a consumer-driven world. This presentation is an orientation for the philosophy and practical approach that chan
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LBI on the power of brand advocates

The power of brand advocates. Do you know other great Brand Advocacy Cases? Let us know and we’ll add them to this presentation! Be sure to check out the othe
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Only 4.7% of a brand’s fan base generate 100% of its social referrals

Only 4.7% of a brand’s fan base generate 100% of its social referrals | Brand Advocates | Scoop.it
Brands who identify advocates amongst their fan base have increased their influencer armies from 4.7 percent to over 40 percent.
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Quantitative evidence to show the outsized influence of real consumer advocates. Nurturing and growing advocates pool/community is marketing gold mine.

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Videos on How to Turn Customers into Brand Advocates

Videos on How to Turn Customers into Brand Advocates | Brand Advocates | Scoop.it
/PRNewswire/ -- Zuberance, the leaders in Brand Advocate marketing, has launched a series of free videos that help marketers learn the secrets of how to turn customers into Brand Advocates.
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2 min video : Advocates vs. Influencers

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A key area which needs education. Influencers and KOLs are fundmanetally different from advocates. They might give you reach and impressions in theory but without impact and depth it is meaningless. Advocates give you the latter. 

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2 min Video :What is Advocate Marketing?"

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Excellent intro by Zuberance founder- a  passionate advocate and practitioner of using Advocates for high ROI marketing

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How to Get and Cultivate Customer Advocates

How to Get and Cultivate Customer Advocates | Brand Advocates | Scoop.it
Instead of climbing onto a rooftop and shouting, why not have everyone on the street singing your praises?
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3 Surprising Findings About Brand Advocates

In the social media era, power has shifted from advertising's Mad Men to millions of trusted Brand Advocates. Their recommendations drive trillions of dollars o
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The Business Case For Brand Advocacy: How Advocate Marketing Helps ...

Your enthusiastic customers (AKA “Brand Advocates”) are a powerful and inexpensive customer acquisition machine. We estimate that each energized Advocate ge
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EDELMAN: How To Build Your Own Advocate Army

How To Build Your Own Advocate Army CREATING BRAND ADVOCACY BOTH
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How to create Advocacy and conversation,

here is my (low res) presentation from the planning-ness conference in SF: http://planningness.com/ big thank you to mark lewis & his team for putting together
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It Takes a Community to Raise a Brand, Not a Campaign

In today's marketplace, it truly does take a community not a campaign to raise a brand. Inside, you will find the definition of, reasons for, types of, 18 steps
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