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Online Marketing Campaign Strategy Case Studies | e-Miles

Learn from these 5 case studies of businesses who implemented creative online marketing campaigns to reach their target market and increase their profit. Compiled just for you by e-Miles Digital Marketing!
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Jerry Maguire Teaches Marketing | Lessons Learned From a Classic Film

Jerry Maguire Teaches Marketing | Lessons Learned From a Classic Film | Brand Advertising | Scoop.it
Watched the film "Jerry Maguire" lately? If you work in a marketing industry, perhaps you should revisit this classic film and see if you notice any marketing lessons conveyed in the amusing and heart-warming film. We'll share our favorite marketing concepts the movie addresses if you'll share yours! Help us, help you!
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Creativity In Building Brand Awareness | Co-Branding In Marketing

Creativity In Building Brand Awareness | Co-Branding In Marketing | Brand Advertising | Scoop.it
Don't let your efforts for building brand awareness go unnoticed in this world of advertising over-saturation. Learn more about co-branding and industry alliances and how this marketing strategy can help you dramatically expand your target market reach and enjoy greater profits.
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Engagement Advertising Campaigns that Last | Marketing Ideas & e-Miles

Engagement Advertising Campaigns that Last | Marketing Ideas & e-Miles | Brand Advertising | Scoop.it
Create a marketing campaign that gets your message across again and again and again! Here are some examples of inspiring engagement advertising.
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Brand Awareness Marketing with e-Miles | Top of Mind Awareness (TOMA)

Brand Awareness Marketing with e-Miles | Top of Mind Awareness (TOMA) | Brand Advertising | Scoop.it
Learn about Top of Mind Awareness (TOMA) and how you can use it in your brand's awareness marketing to become the first brand that your consumers think of.
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5 Resources for Brand Strategy Creativity | e-Miles Marketing Blog

5 Resources for Brand Strategy Creativity | e-Miles Marketing Blog | Brand Advertising | Scoop.it
Creativity and fresh perspectives are essential for designing effective brand marketing strategies. Here are 5 resources to get creative juices flowing!
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Be Ready For Change | Adapt to Bad Situations With Positive Pressure

Be Ready For Change | Adapt to Bad Situations With Positive Pressure | Brand Advertising | Scoop.it
Brands that can learn to adapt to change and turn negative situations into positive opportunities are much better at handling challenges and finding success. What is their secret? Read on to find out!
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M&Ms Product Placement Mistake | Building Brand Awareness in Film

M&Ms Product Placement Mistake | Building Brand Awareness in Film | Brand Advertising | Scoop.it
Mars, Inc. missed a huge advertising opportunity when they turned down Steven Spielberg's offer to feature M&Ms in E.T., losing millions as a result. The good news is that Hershey's stepped in, allowed Spielberg to use Reese's Pieces in the film, and saw their brand and sales increase exponentially as a result. So, what advertising lessons can be learned?
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Limited Time Offers for Brand Marketing | The Flappy Bird Secret

Limited Time Offers for Brand Marketing | The Flappy Bird Secret | Brand Advertising | Scoop.it
Chances are you've played Flappy Bird, or at the very least you've heard of it from a friend or in the news. How did this originally unknown game rise from anonymity to being the most popular and talked about game in smartphone app stores and the tech world? Let's look at their clever brand marketing secret!
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Cult Films & Consumer Engagement Marketing | Customer Engagement Tips

Cult Films & Consumer Engagement Marketing | Customer Engagement Tips | Brand Advertising | Scoop.it
Let's review customer engagement qualities in cult films like "The Big Lebowski" and "Office Space" to see how brands can develop their own cult following!
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Encourage Brand Loyalty in Foodservice | Tips To Keep Them Coming Back

Encourage Brand Loyalty in Foodservice | Tips To Keep Them Coming Back | Brand Advertising | Scoop.it
It is vital to encourage brand loyalty in the service industry. Here are 4 marketing tips that will help you turn a new customer into a satisfied regular.
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Successful Engagement Advertising Slogans | Ad Campaigns That Lasted

Successful Engagement Advertising Slogans | Ad Campaigns That Lasted | Brand Advertising | Scoop.it
Some advertising campaigns seem to last for years while others fizzle out in only a few months. What makes an effective, long-lasting ad slogan and what can we learn from their success? Let's take a look at a few examples and gather some tips that you can apply to your brand's ad campaign!
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