The idea of riding the Empulse at Crater Lake had been discussed for several years. Due to busy work schedules, it seemed like we never had the time to do it (or the roads were closed off-season). This year we made a commitment to make the ride happen… and we finally did.
I'll be honest...I started off the 2 day shoot a bit apprehensive about the bikes. For those of you that know me well, I'm pretty OCD about some stuff. Charging my gadgets is one of them. I start freaking out when my phone drops below 70% charge. And we were RIDING the bikes to locations...guerilla style, with the possibility of killing the battery and being left, stranded, with no food, water, or rescources to stay alive in downtown Los Angeles... This wasn't just a shoot, this was SURVIVAL as far as I was concerned. :D
The law of averages demands that most of the stuff we get will be lame. For every Kindle Paperwhite, there's an uninspired Android smartphone, iPhone case with a bottle opener and a rushed-to-market Windows 8 tablet.
Brammo Empulse R makes Wired's 2012 Gear of the Year!
The Empulse is simply a more pure experience than any gasoline-powered bike could ever be. It steers incredibly quickly, flicking into a corner or through a chicane like a much lighter, much more aggressive bike. Think supermoto fast, but unlike one of those bikes, it’s absolutely stable once you’re leaned over. Doesn’t matter what you do it it in a corner — brake, accelerate, bounce around, drag the peg, hit a rock — it just stays absolutely planted.
The electric car is finally about to move from idea to reality. Currently there are barely more than 2,000 on the road in the world's two largest car markets (China and the U.S.) combined. But that number is about to soar.
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