Brainfriendly motivating comprehension resources for ESL EFL learners
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Brainfriendly motivating comprehension resources for ESL EFL learners
Brainfriendly motivating comprehension resources for ESL EFL learners
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Super Bowl XLVII commercials go epic (with videos of 2013 ads)

Super Bowl XLVII commercials go epic (with videos of 2013 ads) | Brainfriendly motivating comprehension resources for ESL EFL learners | Scoop.it


"Dwayne “The Rock” Johnson shrugged off aliens so he could get more milk for his kids in a Super Bowl spot for the Milk Processor Education Program. Anheuser-Busch’s commercial told the story of a baby Clydesdale growing up and returning to his owner for a heartfelt hug years later. And a Jeep ad portrayed the trials and triumphs of families waiting for the return of family members.

The reason for all the drama off the field? With 30-second spots going for as much as $4 million and more than 111 million viewers expected to tune in, marketers are constantly looking for ways to make their ads stand out. And it’s increasingly difficult to captivate viewers with short-form plots involving babies, celebrities, sex and humor — unless there’s a compelling story attached.

“A lot of advertisers are running long commercials to tell these stories that engage people often in a very emotional way,” said Tim Calkins, clinical professor of marketing at the Kellogg School of Management at Northwestern. “These spots that tell stories really stand out in the clutter.”





Aulde de Barbuat's insight:

Why are marketing strategies changing ?"

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Super Bowl 2013 ads - The Washington Post

Super Bowl 2013 ads - The Washington Post | Brainfriendly motivating comprehension resources for ESL EFL learners | Scoop.it
A collection of ads from the 2013 Super Bowl.
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Fifty of  of  2013 Super Bowl ads selected by by The Washington Post. 

 

Check the review of ten of them in the newt post:

 

http://www.washingtonpost.com/lifestyle/style/super-bowl-commercials-reviewed/2013/02/03/6f70bef8-6e48-11e2-aa58-243de81040ba_story.html?wpisrc=nl_headlines

 

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The best and worst commercials of the 2013 Super Bowl

The best and worst commercials of the 2013 Super Bowl | Brainfriendly motivating comprehension resources for ESL EFL learners | Scoop.it

 

 THE BEST:

 

Which advertiser won the laughs and viewers in between the action on the field? Watch the 6 Super Bowl’s best commercials this year below.

 

Example:

 

Taco Bell: When some octogenarians bust out of their retirement home, they get into all kinds of teenage trouble: Regrettable tattoos, public displays of affection, breaking and entering, pyrotechnics, and finally, some late night Taco Bell. The directors found some great character actors ..........

 

THE WORST

 

These advertisers lost big, ticking off viewers with sexist or unfunny commercials. Watch the 9 worst commercials of this year’s Super Bowl below. ...

 

Example: 

 

Go Daddy: This commercial objectifies women and makes fun of unattractive people. Just another day at the Go Daddy marketing headquarters! As spokesperson Danica Patrick explains,........

Aulde de Barbuat's insight:

 

Very graphic videos that will motivate most students.  Good material for analysing marketing policies, strategies & decode the language & methods of commercials and advertising in general. The reviews may help develop critical thinking. Students may contribute by posting comments agreeing or disagreeing with the WP 's analysis & use the further ads below to continue the reflection.

 

Also in the Washington Post, for more reading comprehension  and more videos on the topic:

 

Check the review of ten of them here:

 

http://www.washingtonpost.com/lifestyle/style/super-bowl-commercials-reviewed/2013/02/03/6f70bef8-6e48-11e2-aa58-243de81040ba_story.html?wpisrc=nl_headlines

 

For more Super Bowl ads, check the following fifty summarized in a few lines..

 

http://www.washingtonpost.com/wp-srv/special/sports/super-bowl-ads-2013/#/fa4ddf2c-6ca1-11e2-ada0-5ca5fa7ebe79/disneys-the-lone-ranger--super-bowl-ads-2013

 

 

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