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BrainLovers
All about intelligence, creativity, brain and neuromarketing.
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What Neuroscience Tells Us About Consumer Desire — HBS Working Knowledge

What Neuroscience Tells Us About Consumer Desire — HBS Working Knowledge | BrainLovers | Scoop.it
It's easy for businesses to keep track of what we buy, but harder to figure out why. Enter a nascent field called neuromarketing, which uses the tools of neuroscience to determine why we prefer some products over others. Uma R. Karmarkar explains how raw brain data is helping researchers unlock the mysteries of consumer choice.
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The Brain: A User's Guide to Emotions - NeuroRelay

The Brain: A User's Guide to Emotions - NeuroRelay | BrainLovers | Scoop.it
Everyone has experienced emotions such as happiness, sadness, fear, anger, pride, embarrassment and envy. But do we know how we construct our emotional experiences?
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The Real Neuroscience of Creativity | Beautiful Minds, Scientific American Blog Network

The Real Neuroscience of Creativity | Beautiful Minds, Scientific American Blog Network | BrainLovers | Scoop.it
So yea, you know how the left brain is really realistic, analytical, practical, organized, and logical, and the right brain is so darn creative, passionate, sensual, tasteful, ...
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Researchers Find Brain Activity That May Mark the Beginning of Memories

Researchers Find Brain Activity That May Mark the Beginning of Memories | BrainLovers | Scoop.it
Tracking the brain activity of a rat as it stops to examine its environment, researchers believe they can mark where memory begins.
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Study Reveals Workings of Working Memory | Neuroscience News Research Articles | Neuroscience Social Network

Study Reveals Workings of Working Memory | Neuroscience News Research Articles | Neuroscience Social Network | BrainLovers | Scoop.it
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Gene Linking Brain Structure to Intelligence Identified

Gene Linking Brain Structure to Intelligence Identified | BrainLovers | Scoop.it

 #intelligenceAn international team of scientists has identified a gene linking brain structure to intelligence, finding that teenagers carrying a particular gene variant had a thinner cortex in the left cerebral hemisphere and performed less well on tests for intellectual ability.

For the first time, scie

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Basqueresearch.com: News - “False memories” - the hidden side of our good memory

Basqueresearch.com: News - “False memories” - the hidden side of our good memory | BrainLovers | Scoop.it
Justice blindly trusts human memory. Every year throughout the world hundreds of thousands of court cases are heard based solely on the testimony of somebody who swears that they are reproducing exactly an event that they witnessed in a more or...
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Can Neuroscience Reveal The Formula For Good Design? - PSFK

Can Neuroscience Reveal The Formula For Good Design? - PSFK | BrainLovers | Scoop.it
Merel Bekking experiments can tell you what shape, color and material will make your projects more popular.
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Entenda Como o Cérebro Funciona - Artigos Para Se Pensar

Entenda Como o Cérebro Funciona - Artigos Para Se Pensar | BrainLovers | Scoop.it
Breve explicação de como o cérebro funciona.
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Nosso cérebro precisa de apenas 13 milissegundos para identificar imagens

Nosso cérebro precisa de apenas 13 milissegundos para identificar imagens | BrainLovers | Scoop.it
Em um estudo recente, pesquisadores descobriram que o cérebro tem uma capacidade incrível de processar imagens em tempo recorde
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The Science of Storytelling: Why Telling a Story is the Most Powerful Way to Activate Our Brains

The Science of Storytelling: Why Telling a Story is the Most Powerful Way to Activate Our Brains | BrainLovers | Scoop.it
A good story can make or break a presentation, article, or conversation. But why is that? When Buffer co-founder Leo Widrich started to market his product through stories instead of benefits and bullet points, sign-ups went through the roof.
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Novo, mas nem tão admirável - NEUROCÊNCIA

Novo, mas nem tão admirável - NEUROCÊNCIA | BrainLovers | Scoop.it
RESUMO Neurocientista traça a história do uso de substâncias que estimulam o ser humano a sonhar acordado e examina como a cultura psicodélica influenciou o cinema e a literatura, de Aldous Huxley a William Gibson, criadores que vislumbraram...
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Gerald Zaltman - Desvendando a mente do consumidor

Gerald Zaltman - Desvendando a mente do consumidor | BrainLovers | Scoop.it
Pesquisas que analisam a mente humana estão revolucionando a maneira de se fazer Marketing. Estudos científicos na área estão revelando a chave para o entendimento da lógica de consumo.
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How Does Writing Affect Your Brain? - NeuroRelay

How Does Writing Affect Your Brain? - NeuroRelay | BrainLovers | Scoop.it
How Does Writing Affect Your Brain? It is fascinating the way our brains are hardwired to interpret the written words. The infographic below presents some insights about the connection between writing and the brain.
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The Fascinating Neuroscience Of Color

The Fascinating Neuroscience Of Color | BrainLovers | Scoop.it
This seemingly simple area of study offers insights into all sorts of behavior--from attention to decision-making.
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The Neuroscience Of Imagination

The Neuroscience Of Imagination | BrainLovers | Scoop.it
Understanding how imagination works could be the key to daydreaming yourself into a sharper, more creative person.
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The Surprising Science Behind What Music Does To Our Brains

The Surprising Science Behind What Music Does To Our Brains | BrainLovers | Scoop.it
You're probably listening to music in your headphones at work right now. Whether you are powering through your to-do list or brainstorming creative...
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Human brain reacts to emoticons as real faces - Telegraph

Human brain reacts to emoticons as real faces - Telegraph | BrainLovers | Scoop.it
Just a few decades after they were invented, emoticons have become an indispensable part of online communication - so much so that the human brain now reacts to them in the same way as a real face (Human brain reacts to emoticons as real faces | via...
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Os maiores cérebros do mundo - Superinteressante

Os maiores cérebros do mundo - Superinteressante | BrainLovers | Scoop.it
Tudo sobre as mentes mais extraordinárias do mundo.
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Fixed vs. Growth: The Two Basic Mindsets That Shape Our Lives

Fixed vs. Growth: The Two Basic Mindsets That Shape Our Lives | BrainLovers | Scoop.it
How to fine-tune the internal monologue that scores every aspect of our lives, from leadership to love.

"If you imagine less, less will b
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5 Things Your Brain Needs More Of Every Day

5 Things Your Brain Needs More Of Every Day | BrainLovers | Scoop.it
Eat more chocolate get more sunlight. You're going to like this list of things your brain needs to perform at its best.
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9 modos estranhos que seu cérebro usa para te enganar

9 modos estranhos que seu cérebro usa para te enganar | BrainLovers | Scoop.it
Nosso cérebro decide o modo como percebemos tudo o que nos rodeia... exceto quando ele nos engana.
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How Inactivity Changes the Brain

How Inactivity Changes the Brain | BrainLovers | Scoop.it
Being sedentary appears to alter the brain in ways that may affect heart health, a new study found.
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