Pense Brains
Follow
Find
643 views | +0 today
Scooped by Érica Ariano
onto Pense Brains
Scoop.it!

How Exercise Can Calm Anxiety

How Exercise Can Calm Anxiety | Pense Brains | Scoop.it
Exercise leads to the creation of excitable brain cells, but it also creates neurons that can quiet parts of the brain and counter everyday stress, new research in mice shows.
more...
No comment yet.
Pense Brains
All about intelligence, creativity, brain and neuromarketing.
Curated by Érica Ariano
Your new post is loading...
Scooped by Érica Ariano
Scoop.it!

Neuromarketing - ItsB! - Comunidade - Google+

Neuromarketing - ItsB! - Comunidade - Google+ | Pense Brains | Scoop.it
more...
No comment yet.
Scooped by Érica Ariano
Scoop.it!

Five ways to be more creative

Five ways to be more creative | Pense Brains | Scoop.it
more...
No comment yet.
Scooped by Érica Ariano
Scoop.it!

The Deceptive Watchman: Mind, Brain, and Time (6/1 @ 1pm) - World Science Festival

The Deceptive Watchman: Mind, Brain, and Time (6/1 @ 1pm) - World Science Festival | Pense Brains | Scoop.it
more...
No comment yet.
Scooped by Érica Ariano
Scoop.it!

How Male and Female Brains Differ

How Male and Female Brains Differ | Pense Brains | Scoop.it
Researchers reveal sex differences in the brain's form and function.
more...
No comment yet.
Scooped by Érica Ariano
Scoop.it!

Na hora da compra, homem vai à caça e mulher quer atenção, diz especialista

Na hora da compra, homem vai à caça e mulher quer atenção, diz especialista | Pense Brains | Scoop.it
Num passado distante, a vida do homem se resumia a sair para caçar e trazer alimento para casa. À mulher, cabia basicamente a tarefa de satisfazer as neces...
more...
No comment yet.
Scooped by Érica Ariano
Scoop.it!

Are neuroscience research techniques valid enough to inform marketing decisions?

Are neuroscience research techniques valid enough to inform marketing decisions? | Pense Brains | Scoop.it
Topic sentence: Marketing research measures derived from neuroscience techniques lack the validity needed to be useful in informing marketing decisions.   Dr Phil Harris Lecturer in marketing in the Faculty of Business and Economics, The University of Melbourne DISAGREE – Metrics derived from neuroscientific techniques can provide extraordinary insight about consumer reactions to marketing stimuli. The problem is that neuroscientists don’t know a lot about marketing, and marketers don’t know much about the neurosciences. So there’s a rather large gap in understanding how one field can complement the other and a degree of scepticism about whether neuro measures are better…
more...
No comment yet.
Scooped by Érica Ariano
Scoop.it!

What percentage of your brain do you use? - Richard E. Cytowic

What percentage of your brain do you use? - Richard E. Cytowic | Pense Brains | Scoop.it
Two thirds of the population believes a myth that has been propagated for over a century: that we use only 10% of our brains. Hardly! Our neuron-dense brains have evolved to use the least amount of energy while carrying the most information possible -- a feat that requires the entire brain. Richard E. Cytowic debunks this neurological myth (and explains why we aren’t so good at multitasking).
more...
No comment yet.
Scooped by Érica Ariano
Scoop.it!

20 Things That Mentally Strong People Don't Do

20 Things That Mentally Strong People Don't Do | Pense Brains | Scoop.it
I often write about the things I believe we all should be doing, trying or experimenting with in order to maximize our success and happiness.
more...
No comment yet.
Scooped by Érica Ariano
Scoop.it!

Hawking: AI could be the 'worst thing ever for humanity' - CNET

Hawking: AI could be the 'worst thing ever for humanity' - CNET | Pense Brains | Scoop.it
Discussing Johnny Depp's new film "Transcendence," the famous physicist says AI could not only be the biggest event in human history, but also the last.
more...
No comment yet.
Scooped by Érica Ariano
Scoop.it!

Teste a sua memória - Superinteressante

Teste a sua memória - Superinteressante | Pense Brains | Scoop.it
Teste a sua memória
more...
No comment yet.
Scooped by Érica Ariano
Scoop.it!

Como o açúcar afeta o cérebro

Como o açúcar afeta o cérebro | Pense Brains | Scoop.it
TED-Ed explica em infográfico animado o que torna os doces tão irresistíveis
more...
No comment yet.
Scooped by Érica Ariano
Scoop.it!

Brain function begins to decline after age 24: study - New York Daily News

Brain function begins to decline after age 24: study - New York Daily News | Pense Brains | Scoop.it
New York Daily News
Brain function begins to decline after age 24: study
New York Daily News
Brain function begins to decline after age 24: study.
more...
No comment yet.
Scooped by Érica Ariano
Scoop.it!

Obesity: Are lipids hard drugs for the brain? | neuroscientistnews.com

Obesity: Are lipids hard drugs for the brain? | neuroscientistnews.com | Pense Brains | Scoop.it
Why can we get up for a piece of chocolate, but never because we fancy a carrot? Serge Luquet's team at the "Biologie Fonctionnelle et Adaptative" laboratory (CNRS/Université Paris Diderot) has demonstrated part of the answer: triglycerides, fatty substances from food, may act in our brains directly on the reward circuit, the same circuit that is involved in drug addiction.
more...
No comment yet.
Scooped by Érica Ariano
Scoop.it!

O cheiro que vende

O cheiro que vende | Pense Brains | Scoop.it
Marcas utilizam o marketing sensorial para fidelizar clientes e aumentar vendas Continuar lendo →
more...
No comment yet.
Scooped by Érica Ariano
Scoop.it!

Neuromarketing para Curiosos – PARTE I - Ideia de Marketing

Neuromarketing para Curiosos – PARTE I - Ideia de Marketing | Pense Brains | Scoop.it
O neuromarketing estuda como o cérebro reage durante as decisões de compra e para isso ele se apoia em ensinamentos advindos da neurociência
more...
No comment yet.
Scooped by Érica Ariano
Scoop.it!

What Neuromarketing Can Teach Social Media | Social Media Today

What Neuromarketing Can Teach Social Media | Social Media Today | Pense Brains | Scoop.it
I recently learned more about the field of neuromarketing at a lecture by neuromarketing scientist, sales presentation guru and passionate speaker Christophe Morin, founder of Sales Brain. For those of you who haven’t heard, neuromarketing is the study of how the brain acts during buying decisions.
more...
No comment yet.
Scooped by Érica Ariano
Scoop.it!

Neuromarketing: conheça os truques para fazer o consumidor gastar mais - 21/05/2012 - UOL Economia - Da Redação

Neuromarketing: conheça os truques para fazer o consumidor gastar mais - 21/05/2012 - UOL Economia - Da Redação | Pense Brains | Scoop.it
Você entra no supermercado disposto a procurar apenas os produtos da sua lista, mas sai de lá com o carrinho abarrotado de compras. Culpar-se...
more...
No comment yet.
Scooped by Érica Ariano
Scoop.it!

Neuro-imaging: Digital and airport outdoor ads top the class

Neuro-imaging: Digital and airport outdoor ads top the class | Pense Brains | Scoop.it
Airport posters are the most effective form of outdoor media, and dynamic digital copy heightens the intensity of a brand’s communication, according to a study by international out of home ad company Eye in the UK. The study, conducted in partnership with brain imaging researcher Neuro Insights, looked into the effects of out of home advertising on people's brains, by measuring the brain activity of consumers in different out of home environments. The results, reported in Media Week, show that different environments, formats, weights and creative treatments have an impact on how consumers think and feel about the brands advertised,.…
more...
No comment yet.
Scooped by Érica Ariano
Scoop.it!

5 Neuromarketing Tricks Every Marketer Should Know

5 Neuromarketing Tricks Every Marketer Should Know | Pense Brains | Scoop.it
Read about 5 neuromarketing tricks that can improve your conversion and attention to your users.
more...
No comment yet.
Scooped by Érica Ariano
Scoop.it!

What every marketer needs to know about neuromarketing

What every marketer needs to know about neuromarketing | Pense Brains | Scoop.it
In this guest post, branding expert Dr Peter Steidl says neuromarketing will change the face of marketing, and without it, campaigns will lag behind competitors that have embraced this new way of thinking about consumer behaviour and branding.   I am not talking about lab tests that deliver reliable but limited information about how consumers process marketing stimuli such as ads, logos or package designs.  Rather, I’m referring to the application of neuroscience concepts in a strategic context. In other words, how marketers can benefit from the latest insights into how consumers think, feel and, and most importantly, make purchase…
more...
No comment yet.
Scooped by Érica Ariano
Scoop.it!

Neuromarketing: Tapping Into the 'Pleasure Center' of Consumers

Neuromarketing: Tapping Into the 'Pleasure Center' of Consumers | Pense Brains | Scoop.it
Harvard Business School marketing professor Uma R. Karmarkar explains how raw brain data is helping researchers unlock the mysteries of consumer choice.
more...
No comment yet.
Scooped by Érica Ariano
Scoop.it!

3 Ways Neuromarketing Creates A Better User Experience

3 Ways Neuromarketing Creates A Better User Experience | Pense Brains | Scoop.it
By studying consumers' neurological reactions to marketing, neuromarketers are giving marketers the tools to create a better user experience.
Based on the theory that over 90% of brain act
more...
No comment yet.
Scooped by Érica Ariano
Scoop.it!

Analysis: Brainwaves and neuromarketing - how retailers can use psychology to influence shoppers

Analysis: Brainwaves and neuromarketing - how retailers can use psychology to influence shoppers | Pense Brains | Scoop.it
Powerful psychological techniques influence shopper behaviour and the science behind them is becoming more sophisticated, reports Rebecca Thomson.
more...
No comment yet.
Scooped by Érica Ariano
Scoop.it!

Quanto você pagaria para implantar talentos quase impossíveis em seu cérebro?

Quanto você pagaria para implantar talentos quase impossíveis em seu cérebro? | Pense Brains | Scoop.it
Quanto pagaria para ter memória perfeita, visão aprimorada, hiperfoco ou aquela jogada digna de um fenômeno do futebol? Quanto você pagaria para ter os conhecimentos que você mais deseja implantados diretamente em seu cérebro?
more...
No comment yet.
Scooped by Érica Ariano
Scoop.it!

How the brain pays attention: Identifying regions of the brain dealing with object-based, spacial attention | neuroscientistnews.com

How the brain pays attention: Identifying regions of the brain dealing with object-based, spacial attention | neuroscientistnews.com | Pense Brains | Scoop.it
Picking out a face in the crowd is a complicated task: Your brain has to retrieve the memory of the face you're seeking, then hold it in place while scanning the crowd, paying special attention to finding a match.
more...
No comment yet.