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People with higher IQs filter out useless info faster, study finds

People with higher IQs filter out useless info faster, study finds | BrainLovers | Scoop.it
What distinguishes somebody with high intelligence quotient (IQ) scores, besides the annoying habit of finding a way to inject that fact into almost any conversation?
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BrainLovers
All about intelligence, creativity, brain and neuromarketing.
Curated by Érica Ariano
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Como o cérebro funciona.

Como o cérebro funciona. | BrainLovers | Scoop.it
Esse é seu cérebro. Descubra através desse vídeo bastante didático e em Português como seu cérebro funciona.
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12 Secrets of the Human Brain to Use in Your Marketing [Infographic]

12 Secrets of the Human Brain to Use in Your Marketing [Infographic] | BrainLovers | Scoop.it
Customer Behavior - Knowing how the human mind processes information and images can help you become a more engaging and effective marketer.
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Neuromarketing para Curiosos – Parte 6: Visão - Ideia de Marketing

Neuromarketing para Curiosos – Parte 6: Visão - Ideia de Marketing | BrainLovers | Scoop.it
Estamos entrando na reta final da série Neuromarketing para Curiosos e hoje falaremos do penúltimo estímulo, o visual.
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Scientists discover molecule that could enhance brain capacity - New York Daily News

Scientists discover molecule that could enhance brain capacity - New York Daily News | BrainLovers | Scoop.it
In the quest to maximize the brain's capacity, scientists at McGill University may have taken another step, discovering a molecule that temporarily halts brain processing in mice and leaves the brain more functional, with improved memory recall...
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Innovation Experts'14

Innovation Experts'14 | BrainLovers | Scoop.it
Congresso Online de Inovação nos Negócios
Érica Ariano's insight:

Eu vou ministrar sobre NEUROMARKETING!

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7 pasos para construir un mensaje con neuromarketing | Alto Nivel

7 pasos para construir un mensaje con neuromarketing | Alto Nivel | BrainLovers | Scoop.it
Conoce la neuropirámide que explica los 7 pasos por los que debe atravesar tu publicidad para entender la mente del consumidor e influir su decisión de compra.
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Xenon could provide protection for the brain after a blow to the head

Xenon could provide protection for the brain after a blow to the head | BrainLovers | Scoop.it
In a study involving mice, scientists at Imperial College London have shown that xenon gas can prevent brain damage and disability when given up to three ho...
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Caffeine: The Silent Killer of Emotional Intelligence

Caffeine: The Silent Killer of Emotional Intelligence | BrainLovers | Scoop.it
VideoToday's tip for increasing your emotional intelligence is the most simple and straightforward you're ever going to get. For many people, this tip has the potential to have a bigger impact upon their emotional intelligence (EQ) than any other.
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O cheiro que vende

O cheiro que vende | BrainLovers | Scoop.it
Marcas utilizam o marketing sensorial para fidelizar clientes e aumentar vendas Continuar lendo →
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Neuromarketing para Curiosos – PARTE I - Ideia de Marketing

Neuromarketing para Curiosos – PARTE I - Ideia de Marketing | BrainLovers | Scoop.it
O neuromarketing estuda como o cérebro reage durante as decisões de compra e para isso ele se apoia em ensinamentos advindos da neurociência
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What Neuromarketing Can Teach Social Media | Social Media Today

What Neuromarketing Can Teach Social Media | Social Media Today | BrainLovers | Scoop.it
I recently learned more about the field of neuromarketing at a lecture by neuromarketing scientist, sales presentation guru and passionate speaker Christophe Morin, founder of Sales Brain. For those of you who haven’t heard, neuromarketing is the study of how the brain acts during buying decisions.
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The science behind storytelling

The science behind storytelling | BrainLovers | Scoop.it

aEmotionally engaging stories affect more areas of the brain than rational, data-driven messages – meaning that they are far more likely to resonate with your employees. Jenny Nabben explains the neuroscience behind this, and how you can use it to showcase the benefits of storytelling.    

 

Across every culture, in every part of the world, humans have told stories to understand, share and recall knowledge.

While our ancestors sat around the camp fire listening to the tribal storyteller, we now sit in cinemas, theaters or in front of TVs, computers and mobile phones to share the stories of our lives. In fact, the universal nature of storytelling may explain our shared, evolved human psyche.

 

One of the brain’s unique design features is its ability to recognize patterns so that we can quickly predict what is most likely to happen next. Over the centuries we have used narrative story structure as the most elegant way to communicate our messages, passions, vision and who we are.

 

Our appetite for storytelling is voracious; since the invention of the Gutenberg printing press in around 1440, humans have so far written around 129,864,880 books, and while each book is unique we can group them into common themes. Christopher Booker, in his book The Seven Basic Plots, suggests that there are seven ‘core’ plots that comprise the most commonly recognizable narrative structures. These are, a journey taken and the return; overcoming challenges; making our way in the world; a quest; comedy; tragedy; and rebirth.

 


Via Russ Merz, Ph.D., Mark Minelli
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Russ Merz, Ph.D.'s curator insight, July 14, 2014 5:58 PM

An interesting article about the #neuroscience of #storytelling. The implications for #brand communication and #advertising are also discussed.

Mark Minelli's curator insight, July 15, 2014 8:03 AM

Another interesting take on why stories work.

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Half a century of neuroscience

Half a century of neuroscience | BrainLovers | Scoop.it
The Lancet has a good retrospective looking back on the last 50 years of neuroscience, which in some ways, was when the field was born. Of course, the brain and nervous system has been the subject ...
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High intelligence linked to reduced risk of schizophrenia

High intelligence linked to reduced risk of schizophrenia | BrainLovers | Scoop.it
People with a high IQ may be at lower risk of schizophrenia than those with low intelligence, particularly if they have a genetic susceptibility to the disorder, a study finds.
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Neuromarketing para Curiosos – Parte 5: Começo e Fim

Neuromarketing para Curiosos – Parte 5: Começo e Fim | BrainLovers | Scoop.it
Aí vamos nós para mais um artigo da estranha série Neuromarketing para Curiosos. Os seis estímulos que discutimos aqui são esses listados abaixo e hoje no
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Study shows that people who speak two languages have more efficient brains - Washington Post

Study shows that people who speak two languages have more efficient brains - Washington Post | BrainLovers | Scoop.it
Bilingual people can process language and perform other tasks more efficiently.
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The Neuroscience of Bad Habits and Why It’s Not About Will Power

The Neuroscience of Bad Habits and Why It’s Not About Will Power | BrainLovers | Scoop.it
Why are bad habits so hard to break? What if the bumper sticker “Just Say No!” actually works against us? If willpower were the answer to breaking bad habits then we wouldn’t have drug addiction or obesity. There’s something going...
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Neuromarketing para Curiosos – Parte 3 - Ideia de Marketing

Neuromarketing para Curiosos – Parte 3 - Ideia de Marketing | BrainLovers | Scoop.it
Na série Neuromarketing para Curiosos, daremos continuidade à visão geral dos seis estímulos para ativar o botão de compras no cérebro do consumidor
Érica Ariano's insight:

O cérebro é sensível ao contraste. Esse estímulo é importante por ser um mecanismo de decisão para o cérebro...

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Nancy Barrios on Twitter: "How CHESS helps your brain? http://t.co/Xpsd7eQkED"

Nancy Barrios on Twitter: "How CHESS helps your brain? http://t.co/Xpsd7eQkED" | BrainLovers | Scoop.it
RT @nancycbarrios: How CHESS helps your brain? http://t.co/Xpsd7eQkED
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The Counterintuitive Trait That Will Make You Significantly More Successful

The Counterintuitive Trait That Will Make You Significantly More Successful | BrainLovers | Scoop.it
One of my biggest pet peeves is when a pessimist says, "I'm not a pessimist. I'm a realist."Truthfully, most of us think we're "realists." We see the world the way we see it. But how we actually
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The Deceptive Watchman: Mind, Brain, and Time (6/1 @ 1pm) - World Science Festival

The Deceptive Watchman: Mind, Brain, and Time (6/1 @ 1pm) - World Science Festival | BrainLovers | Scoop.it
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