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Understanding brain science - where we are now

Understanding brain science - where we are now | BrainLovers | Scoop.it
Where are we in understanding the science of the brain? Daniel J. Siegel, M.D., Executive Director, ...
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BrainLovers
All about intelligence, creativity, brain and neuromarketing.
Curated by Érica Ariano
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Neuromarketing para Curiosos – Parte 6: Visão - Ideia de Marketing

Neuromarketing para Curiosos – Parte 6: Visão - Ideia de Marketing | BrainLovers | Scoop.it
Estamos entrando na reta final da série Neuromarketing para Curiosos e hoje falaremos do penúltimo estímulo, o visual.
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Scientists discover molecule that could enhance brain capacity - New York Daily News

Scientists discover molecule that could enhance brain capacity - New York Daily News | BrainLovers | Scoop.it
In the quest to maximize the brain's capacity, scientists at McGill University may have taken another step, discovering a molecule that temporarily halts brain processing in mice and leaves the brain more functional, with improved memory recall...
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Innovation Experts'14

Innovation Experts'14 | BrainLovers | Scoop.it
Congresso Online de Inovação nos Negócios
Érica Ariano's insight:

Eu vou ministrar sobre NEUROMARKETING!

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7 pasos para construir un mensaje con neuromarketing | Alto Nivel

7 pasos para construir un mensaje con neuromarketing | Alto Nivel | BrainLovers | Scoop.it
Conoce la neuropirámide que explica los 7 pasos por los que debe atravesar tu publicidad para entender la mente del consumidor e influir su decisión de compra.
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Xenon could provide protection for the brain after a blow to the head

Xenon could provide protection for the brain after a blow to the head | BrainLovers | Scoop.it
In a study involving mice, scientists at Imperial College London have shown that xenon gas can prevent brain damage and disability when given up to three ho...
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Caffeine: The Silent Killer of Emotional Intelligence

Caffeine: The Silent Killer of Emotional Intelligence | BrainLovers | Scoop.it
VideoToday's tip for increasing your emotional intelligence is the most simple and straightforward you're ever going to get. For many people, this tip has the potential to have a bigger impact upon their emotional intelligence (EQ) than any other.
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O cheiro que vende

O cheiro que vende | BrainLovers | Scoop.it
Marcas utilizam o marketing sensorial para fidelizar clientes e aumentar vendas Continuar lendo →
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Neuromarketing para Curiosos – PARTE I - Ideia de Marketing

Neuromarketing para Curiosos – PARTE I - Ideia de Marketing | BrainLovers | Scoop.it
O neuromarketing estuda como o cérebro reage durante as decisões de compra e para isso ele se apoia em ensinamentos advindos da neurociência
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What Neuromarketing Can Teach Social Media | Social Media Today

What Neuromarketing Can Teach Social Media | Social Media Today | BrainLovers | Scoop.it
I recently learned more about the field of neuromarketing at a lecture by neuromarketing scientist, sales presentation guru and passionate speaker Christophe Morin, founder of Sales Brain. For those of you who haven’t heard, neuromarketing is the study of how the brain acts during buying decisions.
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Neuromarketing: conheça os truques para fazer o consumidor gastar mais - 21/05/2012 - UOL Economia - Da Redação

Neuromarketing: conheça os truques para fazer o consumidor gastar mais - 21/05/2012 - UOL Economia - Da Redação | BrainLovers | Scoop.it
Você entra no supermercado disposto a procurar apenas os produtos da sua lista, mas sai de lá com o carrinho abarrotado de compras. Culpar-se...
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Neuro-imaging: Digital and airport outdoor ads top the class

Neuro-imaging: Digital and airport outdoor ads top the class | BrainLovers | Scoop.it
Airport posters are the most effective form of outdoor media, and dynamic digital copy heightens the intensity of a brand’s communication, according to a study by international out of home ad company Eye in the UK. The study, conducted in partnership with brain imaging researcher Neuro Insights, looked into the effects of out of home advertising on people's brains, by measuring the brain activity of consumers in different out of home environments. The results, reported in Media Week, show that different environments, formats, weights and creative treatments have an impact on how consumers think and feel about the brands advertised,.…
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5 Neuromarketing Tricks Every Marketer Should Know

5 Neuromarketing Tricks Every Marketer Should Know | BrainLovers | Scoop.it
Read about 5 neuromarketing tricks that can improve your conversion and attention to your users.
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High intelligence linked to reduced risk of schizophrenia

High intelligence linked to reduced risk of schizophrenia | BrainLovers | Scoop.it
People with a high IQ may be at lower risk of schizophrenia than those with low intelligence, particularly if they have a genetic susceptibility to the disorder, a study finds.
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Neuromarketing para Curiosos – Parte 5: Começo e Fim

Neuromarketing para Curiosos – Parte 5: Começo e Fim | BrainLovers | Scoop.it
Aí vamos nós para mais um artigo da estranha série Neuromarketing para Curiosos. Os seis estímulos que discutimos aqui são esses listados abaixo e hoje no
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Study shows that people who speak two languages have more efficient brains - Washington Post

Study shows that people who speak two languages have more efficient brains - Washington Post | BrainLovers | Scoop.it
Bilingual people can process language and perform other tasks more efficiently.
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The Neuroscience of Bad Habits and Why It’s Not About Will Power

The Neuroscience of Bad Habits and Why It’s Not About Will Power | BrainLovers | Scoop.it
Why are bad habits so hard to break? What if the bumper sticker “Just Say No!” actually works against us? If willpower were the answer to breaking bad habits then we wouldn’t have drug addiction or obesity. There’s something going...
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Neuromarketing para Curiosos – Parte 3 - Ideia de Marketing

Neuromarketing para Curiosos – Parte 3 - Ideia de Marketing | BrainLovers | Scoop.it
Na série Neuromarketing para Curiosos, daremos continuidade à visão geral dos seis estímulos para ativar o botão de compras no cérebro do consumidor
Érica Ariano's insight:

O cérebro é sensível ao contraste. Esse estímulo é importante por ser um mecanismo de decisão para o cérebro...

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Nancy Barrios on Twitter: "How CHESS helps your brain? http://t.co/Xpsd7eQkED"

Nancy Barrios on Twitter: "How CHESS helps your brain? http://t.co/Xpsd7eQkED" | BrainLovers | Scoop.it
RT @nancycbarrios: How CHESS helps your brain? http://t.co/Xpsd7eQkED
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The Counterintuitive Trait That Will Make You Significantly More Successful

The Counterintuitive Trait That Will Make You Significantly More Successful | BrainLovers | Scoop.it
One of my biggest pet peeves is when a pessimist says, "I'm not a pessimist. I'm a realist."Truthfully, most of us think we're "realists." We see the world the way we see it. But how we actually
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The Deceptive Watchman: Mind, Brain, and Time (6/1 @ 1pm) - World Science Festival

The Deceptive Watchman: Mind, Brain, and Time (6/1 @ 1pm) - World Science Festival | BrainLovers | Scoop.it
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Na hora da compra, homem vai à caça e mulher quer atenção, diz especialista

Na hora da compra, homem vai à caça e mulher quer atenção, diz especialista | BrainLovers | Scoop.it
Num passado distante, a vida do homem se resumia a sair para caçar e trazer alimento para casa. À mulher, cabia basicamente a tarefa de satisfazer as neces...
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Are neuroscience research techniques valid enough to inform marketing decisions?

Are neuroscience research techniques valid enough to inform marketing decisions? | BrainLovers | Scoop.it
Topic sentence: Marketing research measures derived from neuroscience techniques lack the validity needed to be useful in informing marketing decisions.   Dr Phil Harris Lecturer in marketing in the Faculty of Business and Economics, The University of Melbourne DISAGREE – Metrics derived from neuroscientific techniques can provide extraordinary insight about consumer reactions to marketing stimuli. The problem is that neuroscientists don’t know a lot about marketing, and marketers don’t know much about the neurosciences. So there’s a rather large gap in understanding how one field can complement the other and a degree of scepticism about whether neuro measures are better…
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What percentage of your brain do you use? - Richard E. Cytowic

What percentage of your brain do you use? - Richard E. Cytowic | BrainLovers | Scoop.it
Two thirds of the population believes a myth that has been propagated for over a century: that we use only 10% of our brains. Hardly! Our neuron-dense brains have evolved to use the least amount of energy while carrying the most information possible -- a feat that requires the entire brain. Richard E. Cytowic debunks this neurological myth (and explains why we aren’t so good at multitasking).
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