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Does Perfectionism Help You Be More Creative?

Does Perfectionism Help You Be More Creative? | Pense Brains | Scoop.it
Perfectionism can be experienced as an intense drive toward excellence - or as a pathological obsession that impedes spontaneous imagination and creative play.

 

In her post Blogging My Way Through Perfectionism, Lisa Rivero comments about Mary-Elaine Jacobsen, author of The Gifted Adult:

‘Jacobsen differentiates between pathologically perfectionistic obsessions or compulsions, on the one hand, and an innate “drive to perfect” on the other.

 

‘She writes, “Contrary to some psychological theories, a perfection orientation is not dysfunctional and not equivalent to compulsive perfectionism."


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Pense Brains
All about intelligence, creativity, brain and neuromarketing.
Curated by Érica Ariano
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7 pasos para construir un mensaje con neuromarketing | Alto Nivel

7 pasos para construir un mensaje con neuromarketing | Alto Nivel | Pense Brains | Scoop.it
Conoce la neuropirámide que explica los 7 pasos por los que debe atravesar tu publicidad para entender la mente del consumidor e influir su decisión de compra.
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Xenon could provide protection for the brain after a blow to the head

Xenon could provide protection for the brain after a blow to the head | Pense Brains | Scoop.it
In a study involving mice, scientists at Imperial College London have shown that xenon gas can prevent brain damage and disability when given up to three ho...
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Caffeine: The Silent Killer of Emotional Intelligence

Caffeine: The Silent Killer of Emotional Intelligence | Pense Brains | Scoop.it
VideoToday's tip for increasing your emotional intelligence is the most simple and straightforward you're ever going to get. For many people, this tip has the potential to have a bigger impact upon their emotional intelligence (EQ) than any other.
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Neuromarketing para Curiosos – PARTE I - Ideia de Marketing

Neuromarketing para Curiosos – PARTE I - Ideia de Marketing | Pense Brains | Scoop.it
O neuromarketing estuda como o cérebro reage durante as decisões de compra e para isso ele se apoia em ensinamentos advindos da neurociência
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What Neuromarketing Can Teach Social Media | Social Media Today

What Neuromarketing Can Teach Social Media | Social Media Today | Pense Brains | Scoop.it
I recently learned more about the field of neuromarketing at a lecture by neuromarketing scientist, sales presentation guru and passionate speaker Christophe Morin, founder of Sales Brain. For those of you who haven’t heard, neuromarketing is the study of how the brain acts during buying decisions.
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Neuromarketing: conheça os truques para fazer o consumidor gastar mais - 21/05/2012 - UOL Economia - Da Redação

Neuromarketing: conheça os truques para fazer o consumidor gastar mais - 21/05/2012 - UOL Economia - Da Redação | Pense Brains | Scoop.it
Você entra no supermercado disposto a procurar apenas os produtos da sua lista, mas sai de lá com o carrinho abarrotado de compras. Culpar-se...
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Neuro-imaging: Digital and airport outdoor ads top the class

Neuro-imaging: Digital and airport outdoor ads top the class | Pense Brains | Scoop.it
Airport posters are the most effective form of outdoor media, and dynamic digital copy heightens the intensity of a brand’s communication, according to a study by international out of home ad company Eye in the UK. The study, conducted in partnership with brain imaging researcher Neuro Insights, looked into the effects of out of home advertising on people's brains, by measuring the brain activity of consumers in different out of home environments. The results, reported in Media Week, show that different environments, formats, weights and creative treatments have an impact on how consumers think and feel about the brands advertised,.…
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5 Neuromarketing Tricks Every Marketer Should Know

5 Neuromarketing Tricks Every Marketer Should Know | Pense Brains | Scoop.it
Read about 5 neuromarketing tricks that can improve your conversion and attention to your users.
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What every marketer needs to know about neuromarketing

What every marketer needs to know about neuromarketing | Pense Brains | Scoop.it
In this guest post, branding expert Dr Peter Steidl says neuromarketing will change the face of marketing, and without it, campaigns will lag behind competitors that have embraced this new way of thinking about consumer behaviour and branding.   I am not talking about lab tests that deliver reliable but limited information about how consumers process marketing stimuli such as ads, logos or package designs.  Rather, I’m referring to the application of neuroscience concepts in a strategic context. In other words, how marketers can benefit from the latest insights into how consumers think, feel and, and most importantly, make purchase…
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Neuromarketing: Tapping Into the 'Pleasure Center' of Consumers

Neuromarketing: Tapping Into the 'Pleasure Center' of Consumers | Pense Brains | Scoop.it
Harvard Business School marketing professor Uma R. Karmarkar explains how raw brain data is helping researchers unlock the mysteries of consumer choice.
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3 Ways Neuromarketing Creates A Better User Experience

3 Ways Neuromarketing Creates A Better User Experience | Pense Brains | Scoop.it
By studying consumers' neurological reactions to marketing, neuromarketers are giving marketers the tools to create a better user experience.
Based on the theory that over 90% of brain act
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The Neuroscience of Bad Habits and Why It’s Not About Will Power

The Neuroscience of Bad Habits and Why It’s Not About Will Power | Pense Brains | Scoop.it
Why are bad habits so hard to break? What if the bumper sticker “Just Say No!” actually works against us? If willpower were the answer to breaking bad habits then we wouldn’t have drug addiction or obesity. There’s something going...
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Neuromarketing para Curiosos – Parte 3 - Ideia de Marketing

Neuromarketing para Curiosos – Parte 3 - Ideia de Marketing | Pense Brains | Scoop.it
Na série Neuromarketing para Curiosos, daremos continuidade à visão geral dos seis estímulos para ativar o botão de compras no cérebro do consumidor
Érica Ariano's insight:

O cérebro é sensível ao contraste. Esse estímulo é importante por ser um mecanismo de decisão para o cérebro...

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Nancy Barrios on Twitter: "How CHESS helps your brain? http://t.co/Xpsd7eQkED"

Nancy Barrios on Twitter: "How CHESS helps your brain? http://t.co/Xpsd7eQkED" | Pense Brains | Scoop.it
RT @nancycbarrios: How CHESS helps your brain? http://t.co/Xpsd7eQkED
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The Counterintuitive Trait That Will Make You Significantly More Successful

The Counterintuitive Trait That Will Make You Significantly More Successful | Pense Brains | Scoop.it
One of my biggest pet peeves is when a pessimist says, "I'm not a pessimist. I'm a realist."Truthfully, most of us think we're "realists." We see the world the way we see it. But how we actually
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The Deceptive Watchman: Mind, Brain, and Time (6/1 @ 1pm) - World Science Festival

The Deceptive Watchman: Mind, Brain, and Time (6/1 @ 1pm) - World Science Festival | Pense Brains | Scoop.it
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Na hora da compra, homem vai à caça e mulher quer atenção, diz especialista

Na hora da compra, homem vai à caça e mulher quer atenção, diz especialista | Pense Brains | Scoop.it
Num passado distante, a vida do homem se resumia a sair para caçar e trazer alimento para casa. À mulher, cabia basicamente a tarefa de satisfazer as neces...
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Are neuroscience research techniques valid enough to inform marketing decisions?

Are neuroscience research techniques valid enough to inform marketing decisions? | Pense Brains | Scoop.it
Topic sentence: Marketing research measures derived from neuroscience techniques lack the validity needed to be useful in informing marketing decisions.   Dr Phil Harris Lecturer in marketing in the Faculty of Business and Economics, The University of Melbourne DISAGREE – Metrics derived from neuroscientific techniques can provide extraordinary insight about consumer reactions to marketing stimuli. The problem is that neuroscientists don’t know a lot about marketing, and marketers don’t know much about the neurosciences. So there’s a rather large gap in understanding how one field can complement the other and a degree of scepticism about whether neuro measures are better…
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What percentage of your brain do you use? - Richard E. Cytowic

What percentage of your brain do you use? - Richard E. Cytowic | Pense Brains | Scoop.it
Two thirds of the population believes a myth that has been propagated for over a century: that we use only 10% of our brains. Hardly! Our neuron-dense brains have evolved to use the least amount of energy while carrying the most information possible -- a feat that requires the entire brain. Richard E. Cytowic debunks this neurological myth (and explains why we aren’t so good at multitasking).
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20 Things That Mentally Strong People Don't Do

20 Things That Mentally Strong People Don't Do | Pense Brains | Scoop.it
I often write about the things I believe we all should be doing, trying or experimenting with in order to maximize our success and happiness.
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Hawking: AI could be the 'worst thing ever for humanity' - CNET

Hawking: AI could be the 'worst thing ever for humanity' - CNET | Pense Brains | Scoop.it
Discussing Johnny Depp's new film "Transcendence," the famous physicist says AI could not only be the biggest event in human history, but also the last.
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