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The Science of Neuro-Marketing | Business 2 Community

The Science of Neuro-Marketing | Business 2 Community | Brain, Intelligence, Creativity, and Neuromarketing | Scoop.it
The same primitive impulses that helped early man survive against the evolutionary odds also draws shoppers to pairs of tan suede shoes. At least that’s
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Brain, Intelligence, Creativity, and Neuromarketing
All about intelligence, creativity, brain and neuromarketing.
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How the brain pays attention: Identifying regions of the brain dealing with object-based, spacial attention | neuroscientistnews.com

How the brain pays attention: Identifying regions of the brain dealing with object-based, spacial attention | neuroscientistnews.com | Brain, Intelligence, Creativity, and Neuromarketing | Scoop.it
Picking out a face in the crowd is a complicated task: Your brain has to retrieve the memory of the face you're seeking, then hold it in place while scanning the crowd, paying special attention to finding a match.
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Neuromarketing: Companies Use Neuroscience for Consumer Insights

Neuromarketing: Companies Use Neuroscience for Consumer Insights | Brain, Intelligence, Creativity, and Neuromarketing | Scoop.it
Yahoo, Hyundai, Microsoft and other marketers use EEGs and MRIs to vet commercials, packaging and product design.
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Predicting Advertising Effectiveness: Facial Coding of 120.000 Video Frames

Predicting Advertising Effectiveness: Facial Coding of 120.000 Video Frames | Brain, Intelligence, Creativity, and Neuromarketing | Scoop.it
This study was published in the conference proceedings of 9th Annual NeuroPsychoEconomics Conference
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Neuromarketing Neuroscience Behavioral Neuroscience Seminar Speaker

Neuromarketing Neuroscience Behavioral Neuroscience Seminar Speaker | Brain, Intelligence, Creativity, and Neuromarketing | Scoop.it
Formation Neuroscience Behavioral Neuroscience Formateur Neuromarketing Seminar Speaker
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Asia Media Journal - Neuroscience And The Media Plan

Asia Media Journal - Neuroscience And The Media Plan | Brain, Intelligence, Creativity, and Neuromarketing | Scoop.it
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How Does Writing Affect Your Brain? - NeuroRelay

How Does Writing Affect Your Brain? - NeuroRelay | Brain, Intelligence, Creativity, and Neuromarketing | Scoop.it
How Does Writing Affect Your Brain? It is fascinating the way our brains are hardwired to interpret the written words. The infographic below presents some insights about the connection between writing and the brain.
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The Fascinating Neuroscience Of Color

The Fascinating Neuroscience Of Color | Brain, Intelligence, Creativity, and Neuromarketing | Scoop.it
This seemingly simple area of study offers insights into all sorts of behavior--from attention to decision-making.
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The Neuroscience Of Imagination

The Neuroscience Of Imagination | Brain, Intelligence, Creativity, and Neuromarketing | Scoop.it
Understanding how imagination works could be the key to daydreaming yourself into a sharper, more creative person.
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The Surprising Science Behind What Music Does To Our Brains

The Surprising Science Behind What Music Does To Our Brains | Brain, Intelligence, Creativity, and Neuromarketing | Scoop.it
You're probably listening to music in your headphones at work right now. Whether you are powering through your to-do list or brainstorming creative...
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Human brain reacts to emoticons as real faces - Telegraph

Human brain reacts to emoticons as real faces - Telegraph | Brain, Intelligence, Creativity, and Neuromarketing | Scoop.it
Just a few decades after they were invented, emoticons have become an indispensable part of online communication - so much so that the human brain now reacts to them in the same way as a real face (Human brain reacts to emoticons as real faces | via...
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Os maiores cérebros do mundo - Superinteressante

Os maiores cérebros do mundo - Superinteressante | Brain, Intelligence, Creativity, and Neuromarketing | Scoop.it
Tudo sobre as mentes mais extraordinárias do mundo.
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Fixed vs. Growth: The Two Basic Mindsets That Shape Our Lives

Fixed vs. Growth: The Two Basic Mindsets That Shape Our Lives | Brain, Intelligence, Creativity, and Neuromarketing | Scoop.it
How to fine-tune the internal monologue that scores every aspect of our lives, from leadership to love.

"If you imagine less, less will b
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5 Things Your Brain Needs More Of Every Day

5 Things Your Brain Needs More Of Every Day | Brain, Intelligence, Creativity, and Neuromarketing | Scoop.it
Eat more chocolate get more sunlight. You're going to like this list of things your brain needs to perform at its best.
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Obesity: Are lipids hard drugs for the brain? | neuroscientistnews.com

Obesity: Are lipids hard drugs for the brain? | neuroscientistnews.com | Brain, Intelligence, Creativity, and Neuromarketing | Scoop.it
Why can we get up for a piece of chocolate, but never because we fancy a carrot? Serge Luquet's team at the "Biologie Fonctionnelle et Adaptative" laboratory (CNRS/Université Paris Diderot) has demonstrated part of the answer: triglycerides, fatty substances from food, may act in our brains directly on the reward circuit, the same circuit that is involved in drug addiction.
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Neuromarketing: separating fact from fiction | Marketing Magazine

Neuromarketing: separating fact from fiction | Marketing Magazine | Brain, Intelligence, Creativity, and Neuromarketing | Scoop.it
Neuromarketing: separating fact from fiction, Neuromarketing is growing in importance for marketers, writes Andrew McCormick. Here, two experts argue the merits of the technique | Marketing Magazine
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'Neuromarketing': can science predict what we'll buy? - Telegraph

'Neuromarketing': can science predict what we'll buy? - Telegraph | Brain, Intelligence, Creativity, and Neuromarketing | Scoop.it
Advertisers have long used science to peer into consumers’ brains; today ‘neuromarketing’ has given them the power to delve into our subconscious, finds Alex Hannaford
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What Neuroscience Tells Us About Consumer Desire — HBS Working Knowledge

What Neuroscience Tells Us About Consumer Desire — HBS Working Knowledge | Brain, Intelligence, Creativity, and Neuromarketing | Scoop.it
It's easy for businesses to keep track of what we buy, but harder to figure out why. Enter a nascent field called neuromarketing, which uses the tools of neuroscience to determine why we prefer some products over others. Uma R. Karmarkar explains how raw brain data is helping researchers unlock the mysteries of consumer choice.
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The Brain: A User's Guide to Emotions - NeuroRelay

The Brain: A User's Guide to Emotions - NeuroRelay | Brain, Intelligence, Creativity, and Neuromarketing | Scoop.it
Everyone has experienced emotions such as happiness, sadness, fear, anger, pride, embarrassment and envy. But do we know how we construct our emotional experiences?
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The Real Neuroscience of Creativity | Beautiful Minds, Scientific American Blog Network

The Real Neuroscience of Creativity | Beautiful Minds, Scientific American Blog Network | Brain, Intelligence, Creativity, and Neuromarketing | Scoop.it
So yea, you know how the left brain is really realistic, analytical, practical, organized, and logical, and the right brain is so darn creative, passionate, sensual, tasteful, ...
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Researchers Find Brain Activity That May Mark the Beginning of Memories

Researchers Find Brain Activity That May Mark the Beginning of Memories | Brain, Intelligence, Creativity, and Neuromarketing | Scoop.it
Tracking the brain activity of a rat as it stops to examine its environment, researchers believe they can mark where memory begins.
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Study Reveals Workings of Working Memory | Neuroscience News Research Articles | Neuroscience Social Network

Study Reveals Workings of Working Memory | Neuroscience News Research Articles | Neuroscience Social Network | Brain, Intelligence, Creativity, and Neuromarketing | Scoop.it
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Gene Linking Brain Structure to Intelligence Identified

Gene Linking Brain Structure to Intelligence Identified | Brain, Intelligence, Creativity, and Neuromarketing | Scoop.it

 #intelligenceAn international team of scientists has identified a gene linking brain structure to intelligence, finding that teenagers carrying a particular gene variant had a thinner cortex in the left cerebral hemisphere and performed less well on tests for intellectual ability.

For the first time, scie

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Basqueresearch.com: News - “False memories” - the hidden side of our good memory

Basqueresearch.com: News - “False memories” - the hidden side of our good memory | Brain, Intelligence, Creativity, and Neuromarketing | Scoop.it
Justice blindly trusts human memory. Every year throughout the world hundreds of thousands of court cases are heard based solely on the testimony of somebody who swears that they are reproducing exactly an event that they witnessed in a more or...
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Can Neuroscience Reveal The Formula For Good Design? - PSFK

Can Neuroscience Reveal The Formula For Good Design? - PSFK | Brain, Intelligence, Creativity, and Neuromarketing | Scoop.it
Merel Bekking experiments can tell you what shape, color and material will make your projects more popular.
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Entenda Como o Cérebro Funciona - Artigos Para Se Pensar

Entenda Como o Cérebro Funciona - Artigos Para Se Pensar | Brain, Intelligence, Creativity, and Neuromarketing | Scoop.it
Breve explicação de como o cérebro funciona.
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