Picking out a face in the crowd is a complicated task: Your brain has to retrieve the memory of the face you're seeking, then hold it in place while scanning the crowd, paying special attention to finding a match.
How Does Writing Affect Your Brain? It is fascinating the way our brains are hardwired to interpret the written words. The infographic below presents some insights about the connection between writing and the brain.
Just a few decades after they were invented, emoticons have become an indispensable part of online communication - so much so that the human brain now reacts to them in the same way as a real face (Human brain reacts to emoticons as real faces | via...
Why can we get up for a piece of chocolate, but never because we fancy a carrot? Serge Luquet's team at the "Biologie Fonctionnelle et Adaptative" laboratory (CNRS/Université Paris Diderot) has demonstrated part of the answer: triglycerides, fatty substances from food, may act in our brains directly on the reward circuit, the same circuit that is involved in drug addiction.
It's easy for businesses to keep track of what we buy, but harder to figure out why. Enter a nascent field called neuromarketing, which uses the tools of neuroscience to determine why we prefer some products over others. Uma R. Karmarkar explains how raw brain data is helping researchers unlock the mysteries of consumer choice.
#intelligenceAn international team of scientists has identified a gene linking brain structure to intelligence, finding that teenagers carrying a particular gene variant had a thinner cortex in the left cerebral hemisphere and performed less well on tests for intellectual ability.
Justice blindly trusts human memory. Every year throughout the world hundreds of thousands of court cases are heard based solely on the testimony of somebody who swears that they are reproducing exactly an event that they witnessed in a more or...