BrainLovers
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BrainLovers
All about intelligence, creativity, brain and neuromarketing.
Curated by Érica Ariano
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Rescooped by Érica Ariano from New Customer - Passenger Experience
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Have Marketers Forgotten What It’s Like To Be Human?

Have Marketers Forgotten What It’s Like To Be Human? | BrainLovers | Scoop.it
Marketers need to move beyond the data and metrics and remember to make meaningful connections with other humans, says columnist Jim Williams.

Via Eric_Determined / Eric Silverstein
Érica Ariano's insight:

While watching a small set of targeted metrics is essential for helping you reach business goals, how important is the human and emotional element to creating a lasting #customer #relationship #LCV ?

 

When customers are happy, they refer their peers, act as references and open up their wallets wider over the long term.

 

Empower your customers to become your brand voice - "Let your #Advocates do the telling "

 

How are you enabling your customers to share their stories via your #mobile platform?

 

@Snapcious we facilitate that ongoing visual conversation anywhere and anytime, directly on the brand's existing mobile app.

more...
Eric_Determined / Eric Silverstein's curator insight, July 29, 2015 3:50 AM

While watching a small set of targeted metrics is essential for helping you reach business goals, how important is the human and emotional element to creating a lasting #customer #relationship #LCV ?


When customers are happy, they refer their peers, act as references and open up their wallets wider over the long term.


Empower your customers to become your brand voice - "Let your #Advocates do the telling "


How are you enabling your customers to share their stories via your #mobile platform?


@Snapcious we facilitate that ongoing visual conversation anywhere and anytime, directly on the brand's existing mobile app.

Érica Ariano's curator insight, July 31, 2015 6:41 AM

While watching a small set of targeted metrics is essential for helping you reach business goals, how important is the human and emotional element to creating a lasting #customer #relationship #LCV ?

 

When customers are happy, they refer their peers, act as references and open up their wallets wider over the long term.

 

Empower your customers to become your brand voice - "Let your #Advocates do the telling "

 

How are you enabling your customers to share their stories via your #mobile platform?

 

@Snapcious we facilitate that ongoing visual conversation anywhere and anytime, directly on the brand's existing mobile app.

Rescooped by Érica Ariano from Coaching Leaders
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The Trust Maturity Model

The Trust Maturity Model | BrainLovers | Scoop.it

The Trust Maturity Model from www.giveleaderhip.com...

 

What is the level of trust in your team?

 

Chaos? Learning? Optimizing? Or, Innovating?


Via AlGonzalezinfo, Richard Andrews, David Hain
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Metta Solutions's comment, October 18, 2012 11:48 AM
AlGonzalezinfo thank you for all the follows - love your curated work as well. Still learning how to use all the features
AlGonzalezinfo's comment, October 18, 2012 12:49 PM
@Metta Solutions, you are welcome, I really like your curated work as well. One suggestion would be to link your twitter account to scoop.it, this way you will be mentioned automatically on twitter when we rescoop your posts.
Geoff Roberts's curator insight, January 18, 2014 12:43 PM

Nice descriptive framework, but it needs a 'how to get there' as well...