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The Psychology of Color: A Color Guide For Designers

The Psychology of Color: A Color Guide For Designers | Brain, Culture + Behaviour | Scoop.it

Via Mark Strozier, Xposedbydesign
Rakhi Rajani's insight:

Colours and the brain - we often forget the 'natural' responses to colour that have been culturally ingrained 

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Ricky Corey's comment, June 20, 2013 7:18 PM
well presented ...
Santi Santobri's curator insight, July 2, 2013 8:11 AM

color matters!

Laércio Bento's curator insight, December 26, 2013 7:47 AM

Lembro-me de uma obra publicada pelo saudoso professor Modesto FARINA - psicologia das cores em publicidade.

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Rescooped by Rakhi Rajani from Culture and Fun - Art
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Awesome hand drawn movie posters from India

Awesome hand drawn movie posters from India | Brain, Culture + Behaviour | Scoop.it

India is a country crazy about movies, the Indian film industry produces the largest number of movies in the world in a dozen languages. These posters are made by Bangalore based Ramchandraiah who has been creating posters since 1971. He draws a poster every 3 hour and reproduces them on a second hand 114 year old British made lithograph machine.


Via Annie Brightstar
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40 maps that explain the world

40 maps that explain the world | Brain, Culture + Behaviour | Scoop.it
Visualizing everything from the spread of religion to the most racially tolerant countries to the world's writing systems.
Rakhi Rajani's insight:

Just fascinating.

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Jeff Hancock: The future of lying | Video on TED.com

Who hasn’t sent a text message saying “I’m on my way” when it wasn’t true or fudged the truth a touch in their online dating profile? But Jeff Hancock doesn’t believe that the anonymity of the internet encourages dishonesty.
Rakhi Rajani's insight:

A little Friday afternoon psychology: I love this Ted talk on the future of lying in the digital world. 

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Meet Gen C: The YouTube Generation – Think Insights – Google

Meet Gen C: The YouTube Generation – Think Insights – Google | Brain, Culture + Behaviour | Scoop.it
Gen C is a powerful new force in culture and commerce. Sixty-five percent are under 35. Brands that take the time to properly engage them will find a willing and influential audience.
Rakhi Rajani's insight:

Willing and influential are the right words to describe this audience for sure - engagement here is high and detailed.

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To Get Users To Make Smarter Choices Now, Show Them Their Future

To Get Users To Make Smarter Choices Now, Show Them Their Future | Brain, Culture + Behaviour | Scoop.it
As designers, we spend a lot of time thinking about the future. We look for trends that give us clues about the Next Big Thing. We make predictions about how society, technology, and businesses will evolve.
Rakhi Rajani's insight:

Really nice piece on showing people the futures effects of their current lives.

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Psychologists Uncover Hidden Signals of Trust—Using a Robot: Scientific American

Psychologists Uncover Hidden Signals of Trust—Using a Robot: Scientific American | Brain, Culture + Behaviour | Scoop.it
What body language indicates "trustworthy"?
Rakhi Rajani's insight:

It's not just body language but this is a nice read.

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Entry-level products can attract future high-end luxury consumers - Luxury Daily - Advertising

Entry-level products can attract future high-end luxury consumers - Luxury Daily - Advertising | Brain, Culture + Behaviour | Scoop.it
Rakhi Rajani's insight:

bringing millenials into the world of luxury

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Coca-Cola Small World Machines - Bringing India & Pakistan Together

http://www.coca-colacompany.com/stories/happiness-without-borders In March 2013, Coca-Cola set out to break down barriers and create a simple moment of conne...
Rakhi Rajani's insight:

Can a brand with no cultural boundaries be used as a communication tool to destroy cultural boundaries?

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Rescooped by Rakhi Rajani from xposing world of Photography & Design
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The Psychology of Color: A Color Guide For Designers

The Psychology of Color: A Color Guide For Designers | Brain, Culture + Behaviour | Scoop.it

Via Mark Strozier, Xposedbydesign
Rakhi Rajani's insight:

Colours and the brain - we often forget the 'natural' responses to colour that have been culturally ingrained 

more...
Ricky Corey's comment, June 20, 2013 7:18 PM
well presented ...
Santi Santobri's curator insight, July 2, 2013 8:11 AM

color matters!

Laércio Bento's curator insight, December 26, 2013 7:47 AM

Lembro-me de uma obra publicada pelo saudoso professor Modesto FARINA - psicologia das cores em publicidade.

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40 Maps That Will Help You Make Sense of the World

40 Maps That Will Help You Make Sense of the World | Brain, Culture + Behaviour | Scoop.it
  If you're a visual learner like myself, then you know maps, charts and infographics can really help bring data and information to life. Maps can make a point resonate with readers and this c...
Rakhi Rajani's insight:

More maps!

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Cherish the people who bring you bad news, says Margaret Heffernan | TED Blog

Cherish the people who bring you bad news, says Margaret Heffernan | TED Blog | Brain, Culture + Behaviour | Scoop.it
Margaret Heffernan studies willful blindness, whistleblowing + conflict in the workplace. Here, she explains why we need people to speak up.
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What is a brand? | Lippincott

Lippincott is a global brand strategy and design consultancy. We are building tomorrow's best brands.
Rakhi Rajani's insight:

"Brand is possibility" ??

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The Engagement Project: Finding the Meaning in Memes – Think Insights – Google

The Engagement Project: Finding the Meaning in Memes – Think Insights – Google | Brain, Culture + Behaviour | Scoop.it
Google explores the meaning behind creating, curating and sharing on the web and what brands can learn from from it. Get the scoop from Google's Think Insights.
Rakhi Rajani's insight:

Very nice summary of engagement and Gen C

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FOMO vs JOMO - The Future Of Britain

FOMO vs JOMO - The Future Of Britain | Brain, Culture + Behaviour | Scoop.it
OMD UK's insight into the link between the 'fear of missing out' and social media.
Rakhi Rajani's insight:

Fear Of Missing Out replaced by Joy Of Missing Out

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Competitive Relaxation: A Turbo-Nerd’s Way To De-Stress

Competitive Relaxation: A Turbo-Nerd’s Way To De-Stress | Brain, Culture + Behaviour | Scoop.it
Biosensors which sense your stress level through skin conductivity and brainwaves combined with games to train you how to relax are the latest ways to...
Rakhi Rajani's insight:

Gamifying relaxation

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Google Mine (if it's real) could be the best or the worst thing to happen to the sharing economy

Google Mine (if it's real) could be the best or the worst thing to happen to the sharing economy | Brain, Culture + Behaviour | Scoop.it
When was the last time you asked yourself, “I wonder which of my neighbors has a leaf blower?” or, “which of my friends has timeshare in Cabo?” or “...a poker table?” or “...the full Star Wars coll...
Rakhi Rajani's insight:

Sharing is caring

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Human behaviour: is it all in the brain – or the mind?

Human behaviour: is it all in the brain – or the mind? | Brain, Culture + Behaviour | Scoop.it
Neuroimaging is seen as the key to understanding everything we do, but, in their controversial new book, Sally Satel and Scott O Lilienfeld say this approach is misguided
Rakhi Rajani's insight:

Mind or brain, form or function, process or structure, known or unknown - the age old question.

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Generation Y: why young voters are backing the Conservatives

Generation Y: why young voters are backing the Conservatives | Brain, Culture + Behaviour | Scoop.it
John Harris: Young people are supposed to be left-leaning idealists, but polls tell us that today's under-34s don't believe in handouts and high taxes – and they're voting for David Cameron
Rakhi Rajani's insight:

As the concepts of society and wealth change, so do political leanings...

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