Millennials trust User-Generated Content (UGC) 50% more than other media | Bradwell Institute Media | Scoop.it

Millennials trust their friends more than professional media. 

It seems as if millennials have avoided traditional media ever since they learned how to read.The results of new research by marketing startup Crowdtap and the global research company  Ipsos shed new light on how the connected generation gets its news. 


Via ZAP s.a.