Brand Strategy
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Brand and Positioning

Brand and Positioning: Marketing is positioning. Marketing is not branding. Building a brand is a strategy. As an example, Apple has done everything right, f...
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Rescooped by Ben Grill from All Things Branding
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Brand Positioning Standards - Part 4: Repositioning Basics

Brand Positioning Standards - Part 4: Repositioning Basics | Brand Strategy | Scoop.it
Learn why and how to reposition your brand in the final part of the brand positioning article series.

Via Donna
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Rescooped by Ben Grill from digital marketing
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Understanding Digital Branding [VIDEO]

Understanding Digital Branding [VIDEO] | Brand Strategy | Scoop.it

Getting digital branding pointers from author John Morgan

 

"There’s an overabundance of chatter on marketing blogs and websites these days about branding. Brand this, branding that … most of the people spouting it off are referring to marketing but don’t realize it. They use the word “brand” because they had a meeting once with an account planner at an advertising agency who said something about “branding” and it seemed smart. So they added it to their tradespeak."

 

Check out his clip and see blogger Jason Falls as he interviews author John Morgan about his book "Brand Against The Machine" and his upcoming talk at Explore Nashville.


Via Alexandra Gama Vieira
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