With mobile technology, business software, and productivity apps at the forefront, you could easily benefit from a faster-paced work environment and employees who want to share, work together, and get things done quickly by using many of the same...
In my recent post, I talked about the need for Agility, Authenticity and Passion along with the “four C’s” which describe the pillars of great marketing today. Let’s take a look at some examples of great marketers and great companies who are putting these pillars into practice.
Customer-centric. Customers are in control. They decide how and when to connect with you and your company and they vote with their online voice, dollars and attention. Customer engagement – an elusive achievement — is the number one asset to a business today and the number one goal for marketing to pursue. Customer engagement is only possible when customer’s wants and needs are put at the center of everything we do....
Google claims to use over 200 signals in its search algorithm. While we don't know what exactly these signals are, it's helpful to examine high-ranking pages so that we can begin to understand the characteristic of pages search engines like to reward.
This can give us a "hint" as to the ranking factors the search engines actually use.
Even as recently as twenty or thirty years ago, the people with influence were relatively easy to spot: the President or Prime Minister of a nation, religious leaders, CEOs, and probably your parents.
Their influence was based on a combination of position, experience, knowledge, wealth – and most importantly control of the channels of communication to the “people,” for to have power influence must be spread.
No longer – the influence landscape has already shifted dramatically and will continue to evolve.
Following these tips to meeting influential people in your niche can help you get the exposure for your startup you've been looking for.Having even just one relationship with an online influencer can have a significant impact on your business. Online influencers are people who have a dynamic personality that comes across online and they command the respect of other key players in their niche. Relationships with influencers are sought after by business owners because these people help shape consumer decision making by popularizing products and ideas, and promoting things across multiple channels.The good news is that many top influencers also happen to be fairly accessible, even when you think it's impossible to connect with them. Here are five relatively easy ways to connect with powerful influencers who can hopefully help your business get to the next level...
It’s no secret the the crazy world that we affectionately refer to as the Internet is full of noise and chaos. When developing an online content strategy, professionals and small businesses always end up asking themselves the same question: “I’ve got all of this amazing content, but how will I be found?”
Curation is sometimes confusing. Everyone has a different definition and it's used in many different ways as part of content and marketing strategies.
I asked 10 of my favorite curation experts for their best tips, tools, their favorite curator and suggestions on innovative uses of curation. Each is a curator on Scoop.it, my favorite curation tool and channel. New and experienced curators are going to learn from their advice.
'Through all the debates about link-building and link-earning, one thing is clear: High-quality links are still an essential part of any SEO strategy. This post offers 12 of today's most effective and scalable tactics to build your link portfolio.
The tactics listed in this post are from the 4-part newsletter series launched a couple of weeks ago.
Below are the guidelines covered by the series, mostly about implementing some of the most scalable link-building tactics today. These can be used by agencies, SMBs and enterprise-level companies'.
If current research is an indicator, wearable electronics will go far beyond just very small electronic devices or wearable, flexible computers. Not only will these devices be embedded in textile substrates but an electronics device or system could ultimately become the fabric itself. Electronic textiles (e-textiles) will allow the design and production of a new generation of garments with distributed sensors and electronic functions. Such e-textiles will have the revolutionary ability to sense, act, store, emit, and move – think biomedical monitoring functions or new man-machine interfaces – while ideally leveraging an existing low-cost textile manufacturing infrastructure. All these wearable and potentially textile-embedded electronic gadgets will require power; and it wouldn't make sense to have to plug your sleek flexible sleeve display into a bulky lithium-ion battery brick. Researchers are therefore pushing the development of wearable energy storage. Especially supercapacitors with a cable-type architecture could lead to flexible energy storage devices that can remove traditional restriction and achieve a subversive technology that could open up a path for design innovation. Researchers have now demonstrated that flexible cotton threads can be used as a platform to fabricate a cable-type supercapacitor.
Social media marketing is not just a trendy word, it is fast becoming and in some cases already is a viable acquisition channel for most businesses.In fact, Hubspot reports that 70% of business-to-consumer marketers have acquired a customer through Facebook. If you are still having trouble convincing your boss that social media is worth the investment, here are 28 must see statistics for 2013 to make him/her jump on board....
New entry surprises with ore than 1 million subscribers. Rabbit TV, the latest entry into the Internet TV device market, has quickly reached over one million units sold only 18 weeks after its launch in the US, further demonstrating a growing consumer acceptance for Internet-based entertainment viewing.FreeCast, the company behind the online television and movie network servicing Rabbit TV subscribers, has amassed what it claims the largest virtual content library and guide of freely available entertainment over the web. FreeCast also offers Rabbit TV subscribers a vast selection of newly released box-office hits, the latest cable episodes/series, live events, sports, and premium channels on a pay-per-view basis. The company is pursuing a true ‘a la carte’ select-and-pay offering for price-conscious consumers....