Is Wine Behind the Curve?
The wine industry has finally arrived, albeit fashionably late, to the tech happy hour. Alas, now phones and tablets will be ubiquitous in yet another sector we thought immune to tech’s allure. For decades, wineries have been run by self-professed luddites—vintners who care more about measuring brix than monitoring SEO. But today, a new crop of pioneers have realized tradition can be bad for business. And with Yankee Group Global projecting that mobile transactions will bring in US$241 billion in 2011 and more than 1 trillion by 2015, it’s high-time others in the wine industry jump on board.