Wine, Life & Geek - entre Bordeaux & Toulouse
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Wine, Life & Geek - entre Bordeaux & Toulouse
Un savant mélange des genres:
WINE (wine learning tips & wine tasting), BORDEAUX et TOULOUSE (agenda & bons plans et Numérique Bordelais ou Toulousain), GERMANY (some insights after 6 years in Dortmund), DIGITAL (secteur du Numérique local ou non, Vin 2.0, geek stuff & Co).
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L’histoire exemplaire de deux étudiants français, vainqueurs du concours mondial de start-up de Stanford

L’histoire exemplaire de deux étudiants français, vainqueurs du concours mondial de start-up de Stanford | Wine, Life & Geek - entre Bordeaux & Toulouse | Scoop.it
L’histoire exemplaire de deux étudiants français, vainqueurs du concours mondial de start-up de Stanford

Via Patricia Moerland, Denis Liotta 
sophiedesc's insight:

Un succès rapide et mondial de 2 étudiants, grâce à une idée ingénieuse, certes, mais aussi à l'implication des outils et réseaux sociaux et l'animation/l'exploitation de communautés

- et le recours à la formation à distance (MOOC) avec un site à retenir: 

www.coursera.org

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California wine enjoys a long boom

California wine enjoys a long boom | Wine, Life & Geek - entre Bordeaux & Toulouse | Scoop.it
Despite its minor ups and downs, this will be the 19th year of consecutive growth for California's wine industry - as long a boom as any business can hope to have.

 

Analysts expect wine sales in this country - California produces 90 percent of all U.S. wines - to increase as much as 6 percent in 2013 over 2012. Last year's sales saw a 2 percent increase over 2011 to a record of 360.1 million cases, a retail value of $34.6 billion, according to industry consultants Gomberg, Fredrikson & Associates.

sophiedesc's insight:

"Marketers have gotten consumers to see wine as more approachable. 

Friendlier marketing, innovations in packaging and tweaks to wine flavors - generally to make it sweeter - have broken down the stereotypes about wine drinkers and have popularized wine more than ever. California wines, in particular, are benefiting from this fevered demand."


"The industry by and large has done a good job of understanding younger generations" 

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