Planet Bordeaux makes affordable pitch to U.S. consumers - Wine - The Detroit News | Wine, Life & Geek - entre Bordeaux & Toulouse | Scoop.it

These wines offer the classic character of the most famous wine region in the world. The goal, according to the Syndicat des Bordeaux et Bordeaux Superieur, which is promoting the Planet Bordeaux campaign, is to show Americans that Bordeaux is about more than costly classified growths — “it’s about the people who make the wine, the land that grows it, and the lifestyle that surrounds it.”


Via Planet Bordeaux