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Base of the Pyramid (BoP) Markets, Marketing at the BoP & Inclusive Business
Knowledge & lessons learned from marketing and selling to the so called Base of the Pyramid (BoP)
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Design for Development and the Base of the Pyramid (BoP)

Design for Development and the Base of the Pyramid (BoP) | Base of the Pyramid (BoP) Markets, Marketing at the BoP & Inclusive Business | Scoop.it

Dave Foster (Advertising ’05) is a social innovation designer, focused on creating solutions for social and environmental benefit based on deep understanding of issues and communities in need.

 

His expertise is in social enterprise, sustainability and, increasingly, development and appropriate technologies.

 

He is the founder and editor of BoP Designer, a website and blog dedicated to “solutions and social innovations at the ‘base of the pyramid’”. His personal portfolio can be found at davefoster.info. Dave currently lives in Dubai, UAE.

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Unilever mira a África: Nuevas oportunidades en la Base de la Piramide - BoP

Unilever mira a África: Nuevas oportunidades en la Base de la Piramide - BoP | Base of the Pyramid (BoP) Markets, Marketing at the BoP & Inclusive Business | Scoop.it

Para Unilever, P&G y Nestlé, el negocio del futuro está en África donde están realizando acciones de marketing novedosas basadas en la atención a la Base de la Piramide (BoP).

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Shampoo, saris and SIM cards: seeking entrepreneurial futures at the bottom of the pyramid (BoP) | Oxfam GB

Shampoo, saris and SIM cards: seeking entrepreneurial futures at the bottom of the pyramid (BoP) | Oxfam GB | Base of the Pyramid (BoP) Markets, Marketing at the BoP & Inclusive Business | Scoop.it

In recent years bottom-of-the-pyramid (BoP) models have emerged as a popular strategy for offering poor women the opportunity to earn an income by distributing goods and services door-to-door.

 

In this article, we explore one recent example of BoP entrepreneurship: the CARE Bangladesh Rural Sales Program (RSP). The RSP is a partnership between CARE and several multinational and domestic companies that seeks to provide poor women with an opportunity to participate in new forms of economic activity, offering them a prospect to earn an independent income and provide a better future for their family by selling a mix of multinational and locally produced consumer goods across rural Bangladesh.

 

Our research found that the RSP has opened up new pathways of empowerment for some marginalised women in a context of considerable socioeconomic and cultural constraints, yet whether such schemes will have traction as a model for economic empowerment over the long term remains an open question

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Selling consumer products to the Bottom of the Pyramid - Said Business School

Selling consumer products to the Bottom of the Pyramid - Said Business School | Base of the Pyramid (BoP) Markets, Marketing at the BoP & Inclusive Business | Scoop.it

A new in-depth analysis of a rural door-to-door goods distribution system in Bangladesh examines key issues associated with so-called Bottom of the Pyramid (BoP) schemes. Professor Linda Scott, Dr Catherine Dolan and Mary Johnstone-Louis of Saïd Business School, University of Oxford, have completed a four-year research project on CARE International’s Rural Sales Programme (RSP) - a distribution system which has developed from a modest pilot scheme in 2005 involving 49 local women, into a sales network of 2,640 women working in 80 districts, carrying goods from seven companies.

 

From this fledgling NGO programme, CARE International and danone.communities have announced the formation of a joint venture named ‘JITA’ – a groundbreaking NGO-private sector hybrid with the goal of employing 12,000 women and reaching 10 million customers in Bangladesh by 2014.

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Endeva Market Research - Insights from Madagascar - Inclusive Business Development

Endeva takes an empirically grounded approach to inclusive business development. In order to counter challenges in the slums and villages of developing countries, we apply interactive methods in our field research.

 

These are complemented by desktop research, interviews and expert workshops. The video illustrates our approach with the example of a energy kiosk project in Madagascar.

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GIM calling for Case Writers for Inclusive Business Models in Liberia | Growing Inclusive Markets

The ‘African Facility for Inclusive Markets’ (AFIM) is a regional private sector and inclusive market development programme for poverty reduction in Africa. Based in Johannesburg, it is supported by UNDP’s Private Sector Division and Regional Bureau for Africa.

 

As part of its objective to increase the capacity of regional organizations, governments, and other stakeholders to support inclusive market development in the region, AFIM will develop a report based on the ‘Growing Inclusive Markets’ (GIM)Initiative’s methodology, including the research and analysis of case studies of inclusive business models. The GIM Initiative has already documented 120 case studies of such business models across regions – for more details, see http://cases.growinginclusivemarkets.org.

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Mobile money: Getting to scale in emerging markets - McKinsey on Society

Mobile money: Getting to scale in emerging markets - McKinsey on Society | Base of the Pyramid (BoP) Markets, Marketing at the BoP & Inclusive Business | Scoop.it

The informal networks through which low-income people do store and transfer money have high transaction costs and are prone to theft. Mobile money is beginning to fill this gap by offering financial services over mobile phones, from simple person-to-person transfers to more complex banking services.

 

To date, there have been more than 100 mobile-money deployments in emerging markets; at least 84 of them originated in the past three years.

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Video: Professor Stuart Hart, Keynote on sustainable business, June 2011

On June 2 at the CECP Summit, one of the world's top authorities on the implications of sustainable development for business strategy, Professor Stuart Hart drew on the latest edition of his book Capitalism at the Crossroads: The Unlimited Business Opportunities in Solving the World's Most Difficult Problems as well as his pathbreaking article "The Fortune at the Bottom of the Pyramid," written in collaboration with C.K. Prahalad, to discuss both why and how companies can move "beyond greening" toward transformational, strategic change.

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Knowledge@Wharton Today | Philanthropy in India: A Need to Focus on Systemic Changes

Knowledge@Wharton Today | Philanthropy in India: A Need to Focus on Systemic Changes | Base of the Pyramid (BoP) Markets, Marketing at the BoP & Inclusive Business | Scoop.it
What is the impact of philanthropy in India, and how can its effectiveness be increased to create a more equitable society?
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Bringing Medicines to the BoP Markets | Center for Health Market Innovations (CHMI)

That’s not how it works for the estimated 4 billion people at the bottom of the economic pyramid who live in the urban slums and rural villages of developing and emerging countries.

 

Approximately 1.7 billion of them lack access to essential medicines, even though 95% of those drugs are no longer patented. The time and expense involved in visiting a doctor often leads these patients to self-diagnose, and pharmaceuticals are frequently out of stock, carry high mark-ups, or are counterfeit.

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PwC Report - Water: challenges, drivers and solutions

PwC Report - Water: challenges, drivers and solutions | Base of the Pyramid (BoP) Markets, Marketing at the BoP & Inclusive Business | Scoop.it
Ahead of the World Water Forum, PwC has published a report on the dynamics and patterns of water management to support the development of models for tomorrow.

 

Water has become one of the leading modern day challenges in this early part of the third millennium as increases in population, human activity and climate changes have made water a scarce resource.

Water management has consequently become both difficult and complex and is now a central concern for many – public and private operators, elected officials, associations and citizen-consumers.

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CSR Asia - Inclusive Business: Opportunities for the BoP

CSR Asia - Inclusive Business: Opportunities for the BoP | Base of the Pyramid (BoP) Markets, Marketing at the BoP & Inclusive Business | Scoop.it

The inclusive business model effectively builds bridges between businesses and the low income population (also known as the Base of the Pyramid, or BoP) for mutual benefit in the supply chain, in the workplace and in the marketplace.

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Mapping the Water and Sanitation Sector « Acumen Fund Blog

Mapping the Water and Sanitation Sector « Acumen Fund Blog | Base of the Pyramid (BoP) Markets, Marketing at the BoP & Inclusive Business | Scoop.it

At Acumen Fund, we look to invest in for-profit, social enterprises that are using market-based approaches to increase the affordability, access, and quality of water and sanitation to the poor in the developing world.

 

Our previous investments in the sector cover everything from an enterprise creating rural community water centers, to organizations using microfinance to increase access to sanitation. When considering the entrepreneurial landscape in the water and sanitation sector overall, there is an enormous opportunity for social investment to make an impact; however, in order to be successful, social enterprises will require innovative approaches to tackle the serious challenges that remain.

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Selling consumer products to the Bottom of the Pyramid (BoP) | CARE / unilever / Danone / Grameenphone / Bic

Selling consumer products to the Bottom of the Pyramid (BoP) | CARE / unilever / Danone / Grameenphone / Bic | Base of the Pyramid (BoP) Markets, Marketing at the BoP & Inclusive Business | Scoop.it

Working with companies including Unilever, Danone, Grameenphone, Bic and local producers, CARE International has used its deep insight and experience of working within communities in rural Bangladesh to establish a network of women to sell and distribute a changing basket of mixed goods, which includes consumer products, medicines, food, apparel and agricultural items.

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Tejas Article : Insuring the Base of the Pyramid (BoP)

Tejas Article : Insuring the Base of the Pyramid (BoP) | Base of the Pyramid (BoP) Markets, Marketing at the BoP & Inclusive Business | Scoop.it

This article analyses the issues present in micro-insurance and highlights operational innovations exhibited by two successful micro-insurance schemes based in Karnataka – Yeshasvini Scheme and Sampoorna Suraksha – which can potentially help scale up the micro-insurance coverage across India.

 

Micro-insurance schemes inherently involve a trade-off between coverage, affordability and operating cost, and although different in nature of coverage and benefits, both the schemes discussed here have employed similar processes and tools to manage the trade-offs. These schemes have demonstrated how sustainable models of micro-insurance can be developed and scaled up, albeit with a new set of challenges.

 

 

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Making Money Off the Poor? Rural Sales and Consumer Products at the Bottom of the Pyramid (BoP) « Skoll World Forum

Making Money Off the Poor? Rural Sales and Consumer Products at the Bottom of the Pyramid (BoP) « Skoll World Forum | Base of the Pyramid (BoP) Markets, Marketing at the BoP & Inclusive Business | Scoop.it

Chaired by ITN’s Alastair Stewart, the discussion will focus on a newly formed social enterprise called JITA, established by CARE to provide income generating opportunities to marginalised rural women in Bangladesh and provide a way for companies like Bata and Unilever to reach “Bottom of the Pyramid” (BoP) consumers that are normally too expensive or logistically difficult to reach.

 

JITA has made over $2 million profit and plans to expand beyond Bangladesh to other developing countries.

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Impact Investing in BoP Housing: Caution Necessary : Habitation For The Planet

Impact Investing in BoP Housing: Caution Necessary : Habitation For The Planet | Base of the Pyramid (BoP) Markets, Marketing at the BoP & Inclusive Business | Scoop.it

Beyond the point of circular discussion, it remains strongly debatable that actionable progress over the issue of truly dealing with what will be a doubling urban slum presence in the next 18 years is at a virtual standstill.

 

Amongst the deplorable negativity often mooted that slums may well have to be a part of the global future, there has been some hope in the growing reputation and appeal of the “impact” investment concept amongst private banks, venture capitalists, equity investors amongst others who are increasingly interested in exploring base of the pyramid housing sector opportunities.

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Entrepreneurs will be first movers in impact investing - Corporate News - livemint.com

Entrepreneurs will be first movers in impact investing - Corporate News - livemint.com | Base of the Pyramid (BoP) Markets, Marketing at the BoP & Inclusive Business | Scoop.it

Entrepreneurs will be first movers in impact investing, Impact investors care about only one thing that their investments have positive social and environmental impact.

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CSR Asia - BoP boom in Japan Part I

CSR Asia - BoP boom in Japan Part I | Base of the Pyramid (BoP) Markets, Marketing at the BoP & Inclusive Business | Scoop.it

The year 2009 was referred to as “The first year of BoP in Japan”. Not only did the Japanese translation of the late Prof. Prahalad’s “The Fortune at the Bottom of the Pyramid” received much attention, BoP market analyzation that focused on emerging markets in Asia and African countries gained wide recognition too.

 

Documentaries on the subject were broadcasted not only on commercial TV stations but also on NHK (Japan Broadcasting Corporation), giving it an official media appeal. Subsequently, the joint ventures between UNIQLO and Yukiguni Maitake Company with Grameen in Bangladesh in 2011 accelerated the BoP boom.

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Publications from the Base of the Pyramid (Southern Africa) Learning Lab

Publications from the Base of the Pyramid (Southern Africa) Learning Lab | Base of the Pyramid (BoP) Markets, Marketing at the BoP & Inclusive Business | Scoop.it

The BoP Learning Lab for South(ern) Africa was established in 2006 as a joint initiative by the University of Stellenbosch Business School (USB) and United States professors Stuart Hart and Michael Gordon. The aim of the Learning Lab, as the local branch of a worldwide network of Labs, is to spread the message about the The Fortune at the Bottom of the Pyramid (title of the 2002 article by C. K. Prahalad and S. L. Hart) in this part of the continent.

 

Spanning over four continents, the BoP Learning Labs represent a “consortium of leading thinkers and practitioners interested in exploring new business opportunities in low-income communities that would benefit business as well as the local community”

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How Pepsi Made Water Its Sustainability Cause- FastCoExist

How Pepsi Made Water Its Sustainability Cause- FastCoExist | Base of the Pyramid (BoP) Markets, Marketing at the BoP & Inclusive Business | Scoop.it

In an effort to avoid consumer anger, companies are putting more and more effort into attaching themselves to global issues. How Pepsi--which is working on clean water access around the world--has made this shift has lessons for all brands.

 

Speaking with Robert ter Kuile, PepsiCo’s senior director of environmental sustainability, I learned that this ripple is now spreading beyond the consumer entirely, and into their communities at large. Ter Kuile, who spoke about innovation in water use at GLOBE 2012, said that his company is digging deep into local communities to find water-saving opportunities that produce both positive environmental and consumer impact.

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A Responsibility and a Market: Why Danone May Represent the Future of BoP Business - Business Fights Poverty

A Responsibility and a Market: Why Danone May Represent the Future of BoP Business - Business Fights Poverty | Base of the Pyramid (BoP) Markets, Marketing at the BoP & Inclusive Business | Scoop.it
The “future of BOP business” is a sweeping, flashy claim. Yet Danone’s strategy appears to be different for all the right, non-flashy reasons.

 

A strict focus on unit economics, clear understanding of the business’ role in social impact, and most of all, direct links between base of the pyramid (BOP) market growth and core business goals set their approach apart.

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PwC Report - Profitable growth strategies for the Global Emerging Middle - The Next 4 Billion Market

PwC Report - Profitable growth strategies for the Global Emerging Middle - The Next 4 Billion Market | Base of the Pyramid (BoP) Markets, Marketing at the BoP & Inclusive Business | Scoop.it
This PwC Global report focuses on strategies adopted by leaders who have tried to grow profitably in what we call the “Next 4 Billion” or the Global Emerging Middle (GEM).

 

The Global Emerging Middle is a class of citizens and consumers defining a critical growth horizon for companies over the coming decade. They are found largely countries like India, China, Indonesia, parts of Africa and Latin America. Companies seeking growth can ill afford to ignore the opportunity offered by this GEM market. But while the segment itself is experiencing sharp growth, companies entering the market often find that profitable growth can prove elusive.

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Starbucks' Socially Responsible Image Cuts Both Ways - HispanicBusiness.com

Starbucks' Socially Responsible Image Cuts Both Ways - HispanicBusiness.com | Base of the Pyramid (BoP) Markets, Marketing at the BoP & Inclusive Business | Scoop.it
Starbucks has long touted its role as a provider of health insurance to
employees, as well as tasty coffee to the masses.
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Forbes India Magazine - Selco's Harish Hande Wants To Spread The Light at the BoP

Forbes India Magazine - Selco's Harish Hande Wants To Spread The Light at the BoP | Base of the Pyramid (BoP) Markets, Marketing at the BoP & Inclusive Business | Scoop.it
Harish Hande says small-scale, stand-alone solar installations are a better way of reaching poor, remote villages. That’s why he wants to seed and mentor local enterprises in this field

 

 

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