Base of the Pyramid (BoP) Markets, Marketing at the BoP & Inclusive Business
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Base of the Pyramid (BoP) Markets, Marketing at the BoP & Inclusive Business
Knowledge & lessons learned from marketing and selling to the so called Base of the Pyramid (BoP)
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Investing for Impact: How social entrepreneurship is redefining the meaning of return | CASE Notes

Investing for Impact: How social entrepreneurship is redefining the meaning of return | CASE Notes | Base of the Pyramid (BoP) Markets, Marketing at the BoP & Inclusive Business | Scoop.it

On January 26th at the World Economic Forum in Davos, the Credit Suisse Research Institute, in collaboration with the Schwab Foundation for Social Entrepreneurship, released a new report entitled Investing for Impact: How Social Entrepreneurship is Redefining the Meaning of Return (download pdf here).


The report provides insight into the major trends shaping impact investing today and its ability to tackle some of the world’s most intractable societal problems.


As noted in the report, “the field is at an early stage of development, with participants grappling with a number of hurdles such as agreeing on standardized impact metrics, finding optimal financing mixes, avoiding mission drift, and, of course, connecting investors who can deploy “patient capital” with promising social enterprises. The purpose of this report is to offer investors and social entrepreneurs alike a better understanding of these complexities.”

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Developing Countries Are Revolutionizing Mobile Banking

Developing Countries Are Revolutionizing Mobile Banking | Base of the Pyramid (BoP) Markets, Marketing at the BoP & Inclusive Business | Scoop.it
On February 16, 2012, Barclays of U.K. launched Pingit, a service that lets people send and receive money using a smartphone. But this isn't the first big innovation in mobile banking. These innovations are already happening in developing countries.

 

Poor countries are jumping ahead of rich ones by building a 21st century infrastructure (because they have little legacy infrastructure to begin with). For example, India has leapfrogged from no land-line telephones to the latest in wireless telephony. That revolution, in turn, is causing India to leapfrog brick-and-mortar banking to wireless banking for the masses. We see similar patterns in other poor countries as well. Mobile money transfer in Africa, M-Pesa, is a case in point. Counterintuitive as it may seem, poor countries may be ahead of rich countries in mobile banking.

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Indian Marketing Trends: Marketing to the Bottom of the Pyramid in India

Indian Marketing Trends: Marketing to the Bottom of the Pyramid in India | Base of the Pyramid (BoP) Markets, Marketing at the BoP & Inclusive Business | Scoop.it

The late Dr. C K Prahalad, in more ways than one, gave us the Pyramid once again. A Pyramid that is India. A pyramid that has small self-actualizing niches of the population at the top of the pyramid, large masses at the middle of the Pyramid and even larger impoverished, under-nourished and totally ignored populations at the Bottom of the pyramid in discussion.


The other thinker who gave us a pyramid all his own, Abraham Maslow was totally right in hindsight. Those at the top of the pyramid are really self-actualizing folk. Folk who think a lot more about the others than about themselves. In many ways this thinking class right atop the pyramid is the class that represents the thought leader paving the way for the India that is to be in 2020. This niche is however is not to be confused to the real India.

 

I read Dr. Prahalad’s picture of the pyramid that is India in tandem with the very notion of the “Next 2 Billion”(IFC). While the top 4 Billion population of the world are really the haves, the next 2 billion are the ones that don’t really have. The have-nots. The market is therefore right here with the have-nots. With the ones who sit at the bottom of the pyramid of every country there is. In the parts of the world still being defined as the “developing world”, the size of these have-nots at the bottom is really, really big, and in the case of the developed nations, the real worry is that the size of the niche at the bottom is really growing. Growing thanks due to the recession that hit the developed economies of the world not so long ago.

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Mobile Phones Give Access to Health Care at the BoP | Green IT -- Sustainable IT Solutions (CIS9771)

Mobile Phones Give Access to Health Care at the BoP | Green IT -- Sustainable IT Solutions (CIS9771) | Base of the Pyramid (BoP) Markets, Marketing at the BoP & Inclusive Business | Scoop.it

Mobile phones are being used in rural areas where hospitals are difficult to reach. There are platforms for two way conversation, where a person can ask a health question along with a photo through text messages.

 

A doctor will answer back through text, and inform them if hospitalization is required, allowing people to treat themselves if minor, or travel for doctors if serious, a program called mHealth. There are also one way text messages, to spread awareness and send alerts like a virus spread. There can also be daily text messages as reminders for medication. Through mobile phones, doctors can be more efficient as paper work is decreased, enabling easy and efficient organization and gathering of information on patients.

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Creating a sales force of solar entrepreneurs - Business Fights Poverty - MicroDistributors at the BoP

Creating a sales force of solar entrepreneurs - Business Fights Poverty - MicroDistributors at the BoP | Base of the Pyramid (BoP) Markets, Marketing at the BoP & Inclusive Business | Scoop.it
Which continents have the highest number of mobile phone subscribers? The answer isn’t Europe or the Americas, where mobile phones first took off, but Asia and, as of 2011, Africa. By the end of last year there were over 600m mobile phones subscribers from Cairo to Cape Town, according to research by the GSMA.

 

This is great news for the fight against poverty. For decades, Africa’s governments pledged to connect people through landlines – with few results. Now mobile phones are enabling people not just to connect but to access financial, medical and other services; Kenya’s M-Pesa is the global leader in mobile banking.

 

But using a handset is one thing; charging it is quite another. How can a Nigerian villager or a small farmer in Madagascar top up their battery when they have no access to the electrical grid? 1.3 billion people, don’t have access to mainline electricity. Connecting them will cost $48bn a year, every year, until 2030, according to the International Energy Agency: several times the UK’s international aid budget.

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Life’s Getting Better at the India's BoP | Euro RSCG Prosumer Reports

Life’s Getting Better at the India's BoP | Euro RSCG Prosumer Reports | Base of the Pyramid (BoP) Markets, Marketing at the BoP & Inclusive Business | Scoop.it

The latest Indian census revealed that India has more mobile phones than toilets. Social commentators were quick to point out that we have managed to build a consumerist society at the expense of developing essential services.

 

While there’s no denying the fact that a lot needs to be done to bridge the rich-poor divide in India, it would be foolish of us to reduce the booming mobile phones market to mere consumerist culture. The explosion of the mobile phone user base has changed lives in unimaginable ways in rural India and among the urban poor.

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Morgan Stanley Smith Barney Announces Launch of Investing with Impact Platform – Press Releases on CSRwire.com

Morgan Stanley Smith Barney Announces Launch of Investing with Impact Platform – Press Releases on CSRwire.com | Base of the Pyramid (BoP) Markets, Marketing at the BoP & Inclusive Business | Scoop.it
Morgan Stanley Smith Barney today announced the launch of a new investment platform designed to help clients align their financial goals and their personal values. The Investing with Impact Platform offers clients and Financial Advisors a broad range of investment options.

 

The concept of integrating social and environmental impact into investment decisions is not new, but its growing importance has led to a greater opportunity set for investors. Nearly one in eight dollars under professional management in the U.S. or about $3.07 trillion follows investment strategies that consider corporate responsibility and societal concerns.1

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Trickle-Up Development

Trickle-Up Development | Base of the Pyramid (BoP) Markets, Marketing at the BoP & Inclusive Business | Scoop.it
t is a truism that economic growth in the coming decades will emanate from the developing world—China, India, Brazil, Russia and other countries eager to follow their lead. In an interview last week, Cisco CEO John Chambers told me that he expects developing countries to account for 70% of his company's business a decade from now, up from 30% today. Chief executives at other multinationals make similar forecasts.

 

Less clear, however, is how the companies can best participate in that growth. They would do well to take a look at Vijay Govindarajan and Chris Trimble's "Reverse Innovation," a book that offers provocative insights into the quickly changing dynamics of the global economy. As the subtitle has it, the authors advise companies to "create far from home" and "win everywhere."

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Why Everyone is Talking About ‘The Bottom of the Pyramid’? - India | Youth Ki Awaaz

Why Everyone is Talking About ‘The Bottom of the Pyramid’? - India | Youth Ki Awaaz | Base of the Pyramid (BoP) Markets, Marketing at the BoP & Inclusive Business | Scoop.it

IBS Hyderabad case study "WaterHealth International: Providing Safe Drinking Water to the Bottom of the Pyramid Consumers" won the award for the 'Inclusive Business Model' category at the highly prestigious EFMD Case Writing Competition, organized by European Foundation for Management Development. As the winner of this category, the case was submitted into a second round of judging to be nominated as 'Best of the Best' from the total 14 winning cases. Subsequently, the case was adjudged the 'Best of the Best' along with another case from Said Business School (University of Oxford).

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4 Consumer-Focused Revolutions That Will Change Health Care

4 Consumer-Focused Revolutions That Will Change Health Care | Base of the Pyramid (BoP) Markets, Marketing at the BoP & Inclusive Business | Scoop.it

Health care is broken. Insurance is hard to access, and expensive. What you pay often has little to do with the care quality you receive. Physicians are pressed for time, when you can see them. And the relationships between patient and doctor, and employer, and health insurer often seem to have broken down completely.

 

This piece is part of a Collaborative Fund-curated series on creativity and values written by thought leaders in the for-profit, for-good business space.

 

By 2000, 64% of Americans received health insurance through their employer. It wasn’t always this way. In 1943, the War Labor Board determined that health insurance benefits would be excluded from wage and price controls in key jobs like manufacturing. With much of the qualified labor off at war, and employers unable to raise wages, they resorted to offering non-wage perks (like health insurance) to attract and retain talent. The Kaiser Shipyards developed a system to care for their workforce. After the war, they opened their plan (today’s Kaiser Permanente) to other Northern California employers. By 1954, the tax exclusion was codified in law (PDF), solidifying the once-temporary link between employment status and health coverage.


Via W. Robert de Jongh
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NYU Series on Impact Investing: Lessons in Collaboration :: News :: The Rockefeller Foundation

In the fourth and final event of NYU's speaker series on impact investing, The Rockefeller Foundation's Brinda Ganguly took part in a conversation on how impact investing brings together diverse institutions to collaborate on specific transactions.

 

The goal of the panel was to offer lessons in cross-sector partnering from the view points of development finance institutions, social investment funds, global banking institutions, foundations, and other participants in the impact investing space. In her role as manager of the Foundation's Program Related Investments (PRI) portfolio, Brinda represented the perspective of philanthropic investors in the discussion.

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The 30 Semi-Finalist Teams Competing in MIT $100K's Life Science, Product & Emerging Market Tracks

The 30 Semi-Finalist Teams Competing in MIT $100K's Life Science, Product & Emerging Market Tracks | Base of the Pyramid (BoP) Markets, Marketing at the BoP & Inclusive Business | Scoop.it

Yesterday, we gave you the 20 semi-finalist teams competing in the MIT $100K Entrepreneurship Competition’s mobile and web/IT tracks. Today, we’re bringing you the rest of the list, wrapping up the 50 semi-finalists who hope to make it to the final round of the contest on May 15th.

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Infographic: Why Mobile Marketing in Emerging Markets is the Next Big Thing

Infographic: Why Mobile Marketing in Emerging Markets is the Next Big Thing | Base of the Pyramid (BoP) Markets, Marketing at the BoP & Inclusive Business | Scoop.it
That the emerging markets such as China, India, Brazil, etc., are recording high growth rates is known to most businesses in the U.S.
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What Impact Investing Could Do For Health Care

What Impact Investing Could Do For Health Care | Base of the Pyramid (BoP) Markets, Marketing at the BoP & Inclusive Business | Scoop.it
In his TedMed talk last week, where he called for a renewed focus on improving root causes of health problems rather than waiting until they cause full blown illnesses, Sandeep Kishore noted this somewhat startling statistic:


Of the 30 years of average life-expectancy gains the United States made in the last century, a surprisingly small amount of that average increase--just five years--stems from improvements in the sort of medical care we get in hospitals. The rest of those gains came from other sources, like improvements in water quality and sanitation, vaccinations, and other improvements in public health.

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Danone launches Fundooz ‘- new category of milk-based children’s products from the BoP Business Unit | Synergy of Health & Tech

Danone, the world’s No. 1 fresh dairy products, leads’ Fundooz “- a tasty, healthy and affordable food brand for students, as part of its mission to health by to bring food to as many people as possible.

 

With this first Danone base of the pyramid (BoP) Country Business Unit (CBU) in India, aims to encourage innovation in various levels may be appropriate to offer products for the BoP population. ‘ br /> ‘Fundooz’ is on the first state-of-art manufacturing plant in India by Danone in Sonepat, Haryana are manufactured located. Competitive prices, has “Fundooz” was first in a graduation at selected stores in Delhi and Haryana, including . Delhi NCR, Gurgaon, Panipat, Faridabad, Sonepat and Ambala launched to start

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TEDxBigApple - Vijay Govindarajan - Reverse Innovation

Vijay Govindarajan delivers a thought provoking talk on 'Reverse Innovation,' a term he co-defined referring to innovation emerging from developing nations. 

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The Market Opportunity for Mobile Agriculture: Highlights from Mobile World Congress 2012 - Business Fight Poverty

The Market Opportunity for Mobile Agriculture: Highlights from Mobile World Congress 2012 - Business Fight Poverty | Base of the Pyramid (BoP) Markets, Marketing at the BoP & Inclusive Business | Scoop.it

Mobile Agriculture was on the agenda for the first time at Mobile World Congress 2012, the world’s largest event for the mobile industry where over 67,000 visitors attended from 205 countries.

 

On Tuesday 28th February around 150 people from the mobile industry and the development sector attended the GSMA mAgri Programme’s seminar “Mobile Agriculture: The Market Opportunity” where a panel of leading practitioners shared emerging best practices and business rationale for developing Agricultural Value Added Services (Agri VAS)[1] in emerging markets. This post provides a summary of the seminar with highlights from each of the panelists. Videos of the presentations and a webinar showing analysis and highlights are available to watch on the GSMA mAgri website.

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Asking the Right Questions: What Should New World Bank President Focus On?

Asking the Right Questions: What Should New World Bank President Focus On? | Base of the Pyramid (BoP) Markets, Marketing at the BoP & Inclusive Business | Scoop.it
How has the unique economic history of different countries shaped them, what is it like to do business there now because of that legacy, and what lessons can they learn from other countries with a similar background?

 

Developing strong and stable economies is the one proven way to put countries on the path toward prosperity. However, the Bank and the broader international donor community need to think beyond poverty reduction in aggregate terms. Wealth generation must be inclusive and reach what the late C. K. Prahalad called the bottom of the pyramid -- those living on less than $2 per day.

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Strategies for Selling to Underserved “Next Billion” Consumers - BoP Markets

Strategies for Selling to Underserved “Next Billion” Consumers - BoP Markets | Base of the Pyramid (BoP) Markets, Marketing at the BoP & Inclusive Business | Scoop.it

In 2005, the World Resources Institute’s Markets & Enterprise Program came up with the term “next billion” to identify the next billion people who would enter the middle class from the so-called “base of the economic pyramid” worldwide.


Of course, “next billion” also is short hand for the profits that can be made in coming up with business models that figure out how to integrate low-income consumers into formal economies (see NextBillion.net for more).


In their article “Mobilizing for Growth in Emerging Markets” in the Spring 2012 issue of MIT Sloan Management Review, authors Navi Radjou and Jaideep Prabhu detail how multinational companies need to approach this massive market by creating networks of local partners. Here are statistical and thematic highlights from their article:

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The Mistake Bank: From "Reverse Innovation": PepsiCo India's experience of trial and error

The Mistake Bank: From "Reverse Innovation": PepsiCo India's experience of trial and error | Base of the Pyramid (BoP) Markets, Marketing at the BoP & Inclusive Business | Scoop.it

The new book "Reverse Innovation: Create Far From Home, Win Everywhere" by Vijay Govindarajan and Chris Trimble, describes the phenomenon of new products being born in emerging markets, with radically different value propositions and price points, and spreading to developed markets. This approach is the reverse of the traditional model for Western companies, which create (expensive) products at home, and then adapt them to developing markets.

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The next big thing: Reverse innovation | DailyFT - Be Empowered

The next big thing: Reverse innovation | DailyFT - Be Empowered | Base of the Pyramid (BoP) Markets, Marketing at the BoP & Inclusive Business | Scoop.it

For many years, multinationals innovated in rich countries and sold those products in developing countries.

 

This made sense because the United States and Germany have had well over 300 Nobel Prize winners in science and technology, while, India and China, with six times the combined population, so far have had less than 10.

 

In addition, consumers in rich countries had the cash to pay for innovative products. So, it was very logical for innovation to flow from the rich world to the developing world. However, in the last five years product innovations have begun to flow in the opposite direction.

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IBS Hyderabad Case Study Wins 'Best of the Best' award at EFMD - India /BoP

IBS Hyderabad case study "WaterHealth International: Providing Safe Drinking Water to the Bottom of the Pyramid Consumers" won the award for the 'Inclusive Business Model' category at the highly prestigious EFMD Case Writing Competition, organized by European Foundation for Management Development.

 

As the winner of this category, the case was submitted into a second round of judging to be nominated as 'Best of the Best' from the total 14 winning cases. Subsequently, the case was adjudged the 'Best of the Best' along with another case from Said Business School (University of Oxford).

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Inclusive Business Incubation - Barcelona - a set on Flickr

As part of the Enterprise 2020 collaborative project ‘Inclusive Business Models. Smart, Sustainable and Inclusive Growth at the Base of the Pyramid’, CSR Europe, together with co-leaders GDF SUEZ and IMS Entreprendre pour la Cité, as well as project partners BoP Innovation Center and Global CAD , organized an incubation session, followed by a workshop on April 18th and 19th in Barcelona, hosted by ACC1Ó of the Generalitat de Catalunya.

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Pay As You Go Sunshine: How Solar Energy and Mobile Phones are Powering the Developing World

Pay As You Go Sunshine: How Solar Energy and Mobile Phones are Powering the Developing World | Base of the Pyramid (BoP) Markets, Marketing at the BoP & Inclusive Business | Scoop.it
Every night, something unusual happens in Samuel Kimani’s home on the outskirts of Nairobi, Kenya. Samuel, 48, lives with his wife Mary and their three children. Their township has few amenities and grid electricity is available only to the few who can afford it. But at Samuel’s house, two bright lights shine all through the evening.

Via Kiron Ravindran
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First Research Conference on Microinsurance at the BoP

First Research Conference on Microinsurance at the BoP | Base of the Pyramid (BoP) Markets, Marketing at the BoP & Inclusive Business | Scoop.it

Microinsurance is innovative insurance which is intended to help poor people deal with risks. People who live in poverty are particularly vulnerable to unexpected setbacks, such as natural disasters (droughts, floods, etc.) illness and death.

 

They do not have the reserves to cushion setbacks and it is therefore much more difficult for them to take investment risks. Microinsurance provides a possible solution to this problem. The first Research Conference on Microinsurance will be held on 11, 12 and 13 April 2012 at the University of Twente (UT), the Netherlands. This will be the first time that the topic of microinsurance has been examined in depth by a large group of academics.

 

Microinsurance is attracting increasing attention from governments, donors, policymakers and NGOs. It is, furthermore, estimated that the current microinsurance market is already worth USD 40 billion to the international insurance market and could reach 2.6 billion people

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