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Base of the Pyramid (BoP) Markets, Marketing at the BoP & Inclusive Business
Knowledge & lessons learned from marketing and selling to the so called Base of the Pyramid (BoP)
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The Economist: Fighting for the next billion shoppers at the BoP

The Economist: Fighting for the next billion shoppers at the BoP | Base of the Pyramid (BoP) Markets, Marketing at the BoP & Inclusive Business | Scoop.it

Consumer goods


Fighting for the next billion shoppers

The eternal battle between Procter & Gamble and Unilever is intensifying in the developing world.

 

A TRIP to Paris is not usually a miserable way to celebrate your birthday, but so it was this year for Bob McDonald. On June 20th, as he turned 59, the chief executive of Procter & Gamble (P&G) for the past three years gave a faltering and apologetic speech at a conference there hosted by Deutsche Bank, in which he predicted lower-than-expected profits in the coming quarter for the world’s largest maker of household and personal-care products, and confessed to deep-seated problems at his firm both in innovation and the broader execution of its strategy.

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Are Impact Accelerators/Incubators Targeting Emerging Markets Any Good? - Forbes

Are Impact Accelerators/Incubators Targeting Emerging Markets Any Good? - Forbes | Base of the Pyramid (BoP) Markets, Marketing at the BoP & Inclusive Business | Scoop.it

A new report surveys impact accelerators/incubators aimed at developing nations to determine how effective they are.


Via W. Robert de Jongh
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How to Create a Transformative Business Model? Webinar - YouTube

On 2 December 2014, the Business Call to Action (BCtA), in partnership with the Business Fights Poverty (BFP), hosted a webinar discussion addressing the que...
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Water is far more valuable and useful than oil

Water is far more valuable and useful than oil | Base of the Pyramid (BoP) Markets, Marketing at the BoP & Inclusive Business | Scoop.it
A half-litre bottle of water actually contains 5.5 litres, writes Stephen Leahy, when well over a billion people live in areas with chronic scarcity
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Can Impact Investing Help Save the Planet? (SSIR)

Can Impact Investing Help Save the Planet? (SSIR) | Base of the Pyramid (BoP) Markets, Marketing at the BoP & Inclusive Business | Scoop.it
A new cross-sector study examines whether impact investing can make a difference to global conservation efforts.
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Learning from What Works: IFC’s New Report on Inclusive Business | Shared Value Initiative

Learning from What Works: IFC’s New Report on Inclusive Business | Shared Value Initiative | Base of the Pyramid (BoP) Markets, Marketing at the BoP & Inclusive Business | Scoop.it
This post was written by Kathleen Gaertner Mignano and Eriko Ishikawa of the International Finance Corporation (IFC)
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The Hole at the Bottom of the Pyramid

The Hole at the Bottom of the Pyramid | Base of the Pyramid (BoP) Markets, Marketing at the BoP & Inclusive Business | Scoop.it
“Innovation ultimately winds up being, quite frequently… solving very, very hard problems”, Max Levchin, co-founder, Paypal “Only small companies do impressive things”. Vinod Khosla, Managing Direc...
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The Race to the bottom of the Pyramid

The Race to the bottom of the Pyramid | Base of the Pyramid (BoP) Markets, Marketing at the BoP & Inclusive Business | Scoop.it
It's been little over a decade since University of Michigan professor, C.K. Prahalad propsed that servicing the bottom or base of the economic pyramid would be both profitable and philanthropic.
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10 things you need to know about corporate-NGO partnerships

10 things you need to know about corporate-NGO partnerships | Base of the Pyramid (BoP) Markets, Marketing at the BoP & Inclusive Business | Scoop.it
In a recent panel, experts debated the ingredients of a successful partnership, the potential pitfalls and the best way to evaluate impact on both sides
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Why impact assessments are good for non-profits but bad for business

Why impact assessments are good for non-profits but bad for business | Base of the Pyramid (BoP) Markets, Marketing at the BoP & Inclusive Business | Scoop.it
In the hands of corporations aiming to profitably serve the poorest consumers impact assessments can impede progress
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Impact Investing: Time for New Terminology? (SSIR)

Impact Investing: Time for New Terminology? (SSIR) | Base of the Pyramid (BoP) Markets, Marketing at the BoP & Inclusive Business | Scoop.it
If we are to effectively grow the impact investing community, we need more clarity about what impact investing is—and isn’t.
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Micro-Philanthropy: Discover and Support Nonprofits with a Dollar a Day

Micro-Philanthropy: Discover and Support Nonprofits with a Dollar a Day | Base of the Pyramid (BoP) Markets, Marketing at the BoP & Inclusive Business | Scoop.it
Many of us are willing to regularly give from our own pockets to worthy nonprofits or causes, but sometimes we may refrain from doing so, in part because we just don't know which organizations are doing great work, and in part because we may feel as if we can't afford to give enough to really make a difference.
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Unilever initiative helps 25 million people gain toilet access by 2020

Unilever initiative helps 25 million people gain toilet access by 2020 | Base of the Pyramid (BoP) Markets, Marketing at the BoP & Inclusive Business | Scoop.it
Improving global access to sanitation can be a foundation for better health, nutrition and education
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Counting on the Corporate Sector for Social Responsibility—Not

Counting on the Corporate Sector for Social Responsibility—Not | Base of the Pyramid (BoP) Markets, Marketing at the BoP & Inclusive Business | Scoop.it

How does it go? “Fool me once…” Will the nonprofit sector be drawn into the idea that corporations will take care of social justice with their sheer might?

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Infographic: Expanding Access to Sanitation to the Poor Through the Domestic Private Sector

Infographic: Expanding Access to Sanitation to the Poor Through the Domestic Private Sector | Base of the Pyramid (BoP) Markets, Marketing at the BoP & Inclusive Business | Scoop.it
Infographic: Expanding Access to Sanitation to the Poor Through the Domestic Private Sector
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Practitioner Hub for Inclusive Business - YouTube

Practitioner Hub for Inclusive Business - YouTube | Base of the Pyramid (BoP) Markets, Marketing at the BoP & Inclusive Business | Scoop.it
MT @inclusivebiz: Watch 10 video interviews with leading voices in #inclusivebusiness #IBForward http://t.co/68uQazGd73
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Five Ways Social Entrepreneurs Use Technology To Increase Their Impact - Forbes

Five Ways Social Entrepreneurs Use Technology To Increase Their Impact - Forbes | Base of the Pyramid (BoP) Markets, Marketing at the BoP & Inclusive Business | Scoop.it
“Technology for the sake of technology is a waste of precious resources.
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From Concept to Sustainable Opportunity at the Base of the Pyramid

From Concept to Sustainable Opportunity at the Base of the Pyramid | Base of the Pyramid (BoP) Markets, Marketing at the BoP & Inclusive Business | Scoop.it
Compared with developed markets, the ratio of doctors to patients in India is woefully low at a national ratio of 1:1,700. In rural areas, the gap...
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Can a $7 gadget change the world?

Can a $7 gadget change the world? | Base of the Pyramid (BoP) Markets, Marketing at the BoP & Inclusive Business | Scoop.it
An Israeli start-up is trying to provide computer access to billions of the world's poorest people with a $7 USB stick.
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Bill Gates invests in Seattle fund that accelerates Indian startups - GeekWire

Bill Gates invests in Seattle fund that accelerates Indian startups - GeekWire | Base of the Pyramid (BoP) Markets, Marketing at the BoP & Inclusive Business | Scoop.it
Bill Gates Microsoft co-founder Bill Gates has invested in the Unitus Seed Fund, a venture capital fund designed to help entrepreneurs in India get new ven
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Top tips for social enterprises looking to expand overseas

Top tips for social enterprises looking to expand overseas | Base of the Pyramid (BoP) Markets, Marketing at the BoP & Inclusive Business | Scoop.it
Social enterprises Divine Chocolate, Swaheelies, and Makerble offer advice on exporting overseas and navigating international markets
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Impact Inventing: Strengthening the Ecosystem for Invention-Based Entrepreneurship in Emerging Markets

Impact Inventing: Strengthening the Ecosystem for Invention-Based Entrepreneurship in Emerging Markets | Base of the Pyramid (BoP) Markets, Marketing at the BoP & Inclusive Business | Scoop.it
This report focuses on what differentiates an invention-based entrepreneur from traditional entrepreneurs and highlights what support invention-based entrepreneurs require, what resources ar
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Accelerating Customer Adoption at the Bottom of the Pyramid

Accelerating Customer Adoption at the Bottom of the Pyramid | Base of the Pyramid (BoP) Markets, Marketing at the BoP & Inclusive Business | Scoop.it
Identify early adopters and scale through viral growth.
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Breaking through at the BoP: A sector comparison of the inclusive businesses in the BCtA portfolio

Breaking through at the BoP: A sector comparison of the inclusive businesses in the BCtA portfolio | Base of the Pyramid (BoP) Markets, Marketing at the BoP & Inclusive Business | Scoop.it
With inputs from Joe Shamash
In which sectors is inclusive business flourishing?  Which are showing strongest performance in terms of revenue or reach to the B…
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New infographic: Mobile money and the digitisation of Kenya’s retail payments systems

New infographic: Mobile money and the digitisation of Kenya’s retail payments systems | Base of the Pyramid (BoP) Markets, Marketing at the BoP & Inclusive Business | Scoop.it
Today, GSMA has released a new infographic on how mobile money has contributed to the digitisation of Kenya’s retail payments systems, fostering financial inclusion and the growth of the mobile ecosystem in the country.
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