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Base of the Pyramid (BoP) Markets, Marketing at the BoP & Inclusive Business
Knowledge & lessons learned from marketing and selling to the so called Base of the Pyramid (BoP)
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The Economist: Fighting for the next billion shoppers at the BoP

The Economist: Fighting for the next billion shoppers at the BoP | Base of the Pyramid (BoP) Markets, Marketing at the BoP & Inclusive Business | Scoop.it

Consumer goods


Fighting for the next billion shoppers

The eternal battle between Procter & Gamble and Unilever is intensifying in the developing world.

 

A TRIP to Paris is not usually a miserable way to celebrate your birthday, but so it was this year for Bob McDonald. On June 20th, as he turned 59, the chief executive of Procter & Gamble (P&G) for the past three years gave a faltering and apologetic speech at a conference there hosted by Deutsche Bank, in which he predicted lower-than-expected profits in the coming quarter for the world’s largest maker of household and personal-care products, and confessed to deep-seated problems at his firm both in innovation and the broader execution of its strategy.

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From Concept to Sustainable Opportunity at the Base of the Pyramid

From Concept to Sustainable Opportunity at the Base of the Pyramid | Base of the Pyramid (BoP) Markets, Marketing at the BoP & Inclusive Business | Scoop.it
Compared with developed markets, the ratio of doctors to patients in India is woefully low at a national ratio of 1:1,700. In rural areas, the gap...
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Can a $7 gadget change the world?

Can a $7 gadget change the world? | Base of the Pyramid (BoP) Markets, Marketing at the BoP & Inclusive Business | Scoop.it
An Israeli start-up is trying to provide computer access to billions of the world's poorest people with a $7 USB stick.
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Bill Gates invests in Seattle fund that accelerates Indian startups - GeekWire

Bill Gates invests in Seattle fund that accelerates Indian startups - GeekWire | Base of the Pyramid (BoP) Markets, Marketing at the BoP & Inclusive Business | Scoop.it
Bill Gates Microsoft co-founder Bill Gates has invested in the Unitus Seed Fund, a venture capital fund designed to help entrepreneurs in India get new ven
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Top tips for social enterprises looking to expand overseas

Top tips for social enterprises looking to expand overseas | Base of the Pyramid (BoP) Markets, Marketing at the BoP & Inclusive Business | Scoop.it
Social enterprises Divine Chocolate, Swaheelies, and Makerble offer advice on exporting overseas and navigating international markets
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Impact Inventing: Strengthening the Ecosystem for Invention-Based Entrepreneurship in Emerging Markets

Impact Inventing: Strengthening the Ecosystem for Invention-Based Entrepreneurship in Emerging Markets | Base of the Pyramid (BoP) Markets, Marketing at the BoP & Inclusive Business | Scoop.it
This report focuses on what differentiates an invention-based entrepreneur from traditional entrepreneurs and highlights what support invention-based entrepreneurs require, what resources ar
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Accelerating Customer Adoption at the Bottom of the Pyramid

Accelerating Customer Adoption at the Bottom of the Pyramid | Base of the Pyramid (BoP) Markets, Marketing at the BoP & Inclusive Business | Scoop.it
Identify early adopters and scale through viral growth.
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Breaking through at the BoP: A sector comparison of the inclusive businesses in the BCtA portfolio

Breaking through at the BoP: A sector comparison of the inclusive businesses in the BCtA portfolio | Base of the Pyramid (BoP) Markets, Marketing at the BoP & Inclusive Business | Scoop.it
With inputs from Joe Shamash
In which sectors is inclusive business flourishing?  Which are showing strongest performance in terms of revenue or reach to the B…
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New infographic: Mobile money and the digitisation of Kenya’s retail payments systems

New infographic: Mobile money and the digitisation of Kenya’s retail payments systems | Base of the Pyramid (BoP) Markets, Marketing at the BoP & Inclusive Business | Scoop.it
Today, GSMA has released a new infographic on how mobile money has contributed to the digitisation of Kenya’s retail payments systems, fostering financial inclusion and the growth of the mobile ecosystem in the country.
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Sustainability Certification: A Tool for Taking Climate Smart from Farm to Landscape

Sustainability Certification: A Tool for Taking Climate Smart from Farm to Landscape | Base of the Pyramid (BoP) Markets, Marketing at the BoP & Inclusive Business | Scoop.it
By Martin Noponen & Jeffrey Hayward, Climate Program, Rainforest Alliance Our guest authors today highlight work that marries climate change and sustainable supply chains. Rainforest Alliance a...
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Impact investing and business innovation

Impact investing and business innovation | Base of the Pyramid (BoP) Markets, Marketing at the BoP & Inclusive Business | Scoop.it
How to maximize innovative potential? Financial return and positive social impact go hand in hand.
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What's The Future For Impact Investing?

What's The Future For Impact Investing? | Base of the Pyramid (BoP) Markets, Marketing at the BoP & Inclusive Business | Scoop.it
The biggest challenge--and opportunity--is to get the 99 involved in investing for social good.
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Carlos Rodrigues Cadre's curator insight, September 28, 10:29 AM

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Learning from What Works: IFC’s New Report on Inclusive Business | Shared Value Initiative

Learning from What Works: IFC’s New Report on Inclusive Business | Shared Value Initiative | Base of the Pyramid (BoP) Markets, Marketing at the BoP & Inclusive Business | Scoop.it
This post was written by Kathleen Gaertner Mignano and Eriko Ishikawa of the International Finance Corporation (IFC)
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The Hole at the Bottom of the Pyramid

The Hole at the Bottom of the Pyramid | Base of the Pyramid (BoP) Markets, Marketing at the BoP & Inclusive Business | Scoop.it
“Innovation ultimately winds up being, quite frequently… solving very, very hard problems”, Max Levchin, co-founder, Paypal “Only small companies do impressive things”. Vinod Khosla, Managing Direc...
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The Race to the bottom of the Pyramid

The Race to the bottom of the Pyramid | Base of the Pyramid (BoP) Markets, Marketing at the BoP & Inclusive Business | Scoop.it
It's been little over a decade since University of Michigan professor, C.K. Prahalad propsed that servicing the bottom or base of the economic pyramid would be both profitable and philanthropic.
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10 things you need to know about corporate-NGO partnerships

10 things you need to know about corporate-NGO partnerships | Base of the Pyramid (BoP) Markets, Marketing at the BoP & Inclusive Business | Scoop.it
In a recent panel, experts debated the ingredients of a successful partnership, the potential pitfalls and the best way to evaluate impact on both sides
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Why impact assessments are good for non-profits but bad for business

Why impact assessments are good for non-profits but bad for business | Base of the Pyramid (BoP) Markets, Marketing at the BoP & Inclusive Business | Scoop.it
In the hands of corporations aiming to profitably serve the poorest consumers impact assessments can impede progress
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Impact Investing: Time for New Terminology? (SSIR)

Impact Investing: Time for New Terminology? (SSIR) | Base of the Pyramid (BoP) Markets, Marketing at the BoP & Inclusive Business | Scoop.it
If we are to effectively grow the impact investing community, we need more clarity about what impact investing is—and isn’t.
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Micro-Philanthropy: Discover and Support Nonprofits with a Dollar a Day

Micro-Philanthropy: Discover and Support Nonprofits with a Dollar a Day | Base of the Pyramid (BoP) Markets, Marketing at the BoP & Inclusive Business | Scoop.it
Many of us are willing to regularly give from our own pockets to worthy nonprofits or causes, but sometimes we may refrain from doing so, in part because we just don't know which organizations are doing great work, and in part because we may feel as if we can't afford to give enough to really make a difference.
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Unilever initiative helps 25 million people gain toilet access by 2020

Unilever initiative helps 25 million people gain toilet access by 2020 | Base of the Pyramid (BoP) Markets, Marketing at the BoP & Inclusive Business | Scoop.it
Improving global access to sanitation can be a foundation for better health, nutrition and education
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It Takes More than Social Entrepreneurs to Change the World - The Nonprofit Quarterly

It Takes More than Social Entrepreneurs to Change the World - The Nonprofit Quarterly | Base of the Pyramid (BoP) Markets, Marketing at the BoP & Inclusive Business | Scoop.it
It Takes More than Social Entrepreneurs to Change the World
The Nonprofit Quarterly
... of a larger project intended to improve medical care in the slums of India.
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Sahba Sobhani: ‘Breaking Through’ - The Remarkable Progress of Inclusive Business

Sahba Sobhani: ‘Breaking Through’ - The Remarkable Progress of Inclusive Business | Base of the Pyramid (BoP) Markets, Marketing at the BoP & Inclusive Business | Scoop.it
Photo: Panasonic. Click here to read about their new commitment to lighting rural communities and reducing greenhouse gas emmissions in Africa and Asia.

By…
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A how-to on developing livelihoods for the ultra-poor | Innovations for Poverty Action

A how-to on developing livelihoods for the ultra-poor | Innovations for Poverty Action | Base of the Pyramid (BoP) Markets, Marketing at the BoP & Inclusive Business | Scoop.it
 
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Reporting supply chain sustainability: a myriad of metrics

Reporting supply chain sustainability: a myriad of metrics | Base of the Pyramid (BoP) Markets, Marketing at the BoP & Inclusive Business | Scoop.it
There are more than 2,500 different metics used to measure sustainability in supply chains, bringing both challenges and opportunities for business
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Impact Investing Short Guide

Impact Investing Short Guide | Base of the Pyramid (BoP) Markets, Marketing at the BoP & Inclusive Business | Scoop.it
Jean and Steve Case established the Case Foundation in 1997 to reflect their family’s
commitment to finding lasting solutions for complex social challenges.
Our purpose is to expand giving, promote everyday philanthropy, deepen civic engagement,
and broaden the use of new technologies to make giving more informed, efficient, and effective. We seek to do this while emphasizing the value of collaboration across all sectors, individual and organizational leadership, and entrepreneurship.
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