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Base of the Pyramid (BoP) Markets, Marketing at the BoP & Inclusive Business
Knowledge & lessons learned from marketing and selling to the so called Base of the Pyramid (BoP)
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The Economist: Fighting for the next billion shoppers at the BoP

The Economist: Fighting for the next billion shoppers at the BoP | Base of the Pyramid (BoP) Markets, Marketing at the BoP & Inclusive Business | Scoop.it

Consumer goods


Fighting for the next billion shoppers

The eternal battle between Procter & Gamble and Unilever is intensifying in the developing world.

 

A TRIP to Paris is not usually a miserable way to celebrate your birthday, but so it was this year for Bob McDonald. On June 20th, as he turned 59, the chief executive of Procter & Gamble (P&G) for the past three years gave a faltering and apologetic speech at a conference there hosted by Deutsche Bank, in which he predicted lower-than-expected profits in the coming quarter for the world’s largest maker of household and personal-care products, and confessed to deep-seated problems at his firm both in innovation and the broader execution of its strategy.

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How can we advance impact investing worldwide? | Omidyar Network

How can we advance impact investing worldwide? | Omidyar Network | Base of the Pyramid (BoP) Markets, Marketing at the BoP & Inclusive Business | Scoop.it
Fifteen months ago, under the United Kingdom’s Presidency of the G8, Prime Minister Cameron announced the formation of a Social Impact Investment Taskforce led by Sir Ronald Cohen to advance the impact investing market worldwide.
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Public Eye: Stuart Hart on climate change and BoP business

Public Eye: Stuart Hart on climate change and BoP business | Base of the Pyramid (BoP) Markets, Marketing at the BoP & Inclusive Business | Scoop.it
One of the founding fathers of base of the pyramid business talks innovation, disruptive technology and scaling up inclusive business
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Millennials and the Growth of Sustainable Investing

Millennials and the Growth of Sustainable Investing | Base of the Pyramid (BoP) Markets, Marketing at the BoP & Inclusive Business | Scoop.it
Barbara Krumsiek, CEO of Calvert Investments, talks about everything from reinventing SRI to engaging millennial investors.
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NextBillion.net | Looking for Hybrid Ecosystems to Serve the BoP

NextBillion.net | Looking for Hybrid Ecosystems to Serve the BoP | Base of the Pyramid (BoP) Markets, Marketing at the BoP & Inclusive Business | Scoop.it
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Six steps to social impact - Impact Investor

We all want to find the easy way in this life – the short cuts; to have someone tell us what to do but that isn’t the answer to social impact investing.
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Charting the Course: How Mainstream Investors can Design Visionary and Pragmatic Impact Investing Strategies

Charting the Course: How Mainstream Investors can Design Visionary and Pragmatic Impact Investing Strategies | Base of the Pyramid (BoP) Markets, Marketing at the BoP & Inclusive Business | Scoop.it
The World Economic Forum (WEF) is a Geneva-based non-profit organization best known for its Annual Meeting in Davos, Switzerland, the Annual Meeting of New Champions in China (Summer Davos) and the Summit on the Global Agenda in Dubai. It also releases research reports such as the Competitiveness Reports and Risk Reports and engages with its members in sector-specific initiatives.
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USAID is incubating start-ups to tackle poverty problems

USAID is incubating start-ups to tackle poverty problems | Base of the Pyramid (BoP) Markets, Marketing at the BoP & Inclusive Business | Scoop.it
With his nifty PowerPoint slides and carefully crafted pitch, Yashraj Khaitan might be mistaken for any other fast-talking, code-savvy Bay Area millennial boasting that he has hit on the idea to solve a vexing world problem.
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Barriers and the Opportunities at the Base of the Pyramid - The Role of the Private Sector in Inclusive Development | UNDP

Barriers and the Opportunities at the Base of the Pyramid - The Role of the Private Sector in Inclusive Development | UNDP | Base of the Pyramid (BoP) Markets, Marketing at the BoP & Inclusive Business | Scoop.it
The report looks at barriers to poverty reduction and at some of the actions private sector actors can undertake to help tackle these barriers.
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Social Impact Investment Taskforce

Social Impact Investment Taskforce | Base of the Pyramid (BoP) Markets, Marketing at the BoP & Inclusive Business | Scoop.it
Impact Investment: The Invisible Heart of Markets. This report has been produced by the Social Impact Investment Taskforce established under the UK’s presidency of the G8.
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New Study: Housing Alternatives for the Base of the Pyramid in Latin America & Caribbean

New Study: Housing Alternatives for the Base of the Pyramid in Latin America & Caribbean | Base of the Pyramid (BoP) Markets, Marketing at the BoP & Inclusive Business | Scoop.it
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Starting at the bottom

Starting at the bottom | Base of the Pyramid (BoP) Markets, Marketing at the BoP & Inclusive Business | Scoop.it
Implementing BoP strategies to offer low-cost, quality products or services - how some companies are doing business with the ultra poor.
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Why This VC Firm Thinks B Corporations Are A Good Investment

Why This VC Firm Thinks B Corporations Are A Good Investment | Base of the Pyramid (BoP) Markets, Marketing at the BoP & Inclusive Business | Scoop.it
The Collaborative Fund believes that B Corp social good certification is a signal that startups are making decisions that are better in the long term.
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Impact Investing Short Guide

Impact Investing Short Guide | Base of the Pyramid (BoP) Markets, Marketing at the BoP & Inclusive Business | Scoop.it
Jean and Steve Case established the Case Foundation in 1997 to reflect their family’s
commitment to finding lasting solutions for complex social challenges.
Our purpose is to expand giving, promote everyday philanthropy, deepen civic engagement,
and broaden the use of new technologies to make giving more informed, efficient, and effective. We seek to do this while emphasizing the value of collaboration across all sectors, individual and organizational leadership, and entrepreneurship.
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Development Dialogue: PPPs for Small Scale Water Providers

Development Dialogue: PPPs for Small Scale Water Providers | Base of the Pyramid (BoP) Markets, Marketing at the BoP & Inclusive Business | Scoop.it
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Jumpstarting Indian Startups Serving The Bottom Of The Pyramid

Jumpstarting Indian Startups Serving The Bottom Of The Pyramid | Base of the Pyramid (BoP) Markets, Marketing at the BoP & Inclusive Business | Scoop.it
Unitus Seed Fund, which targets entrepreneurs in India serving low-income populations, recently announced it's teaming up with USAID.
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Is Social Impact Investing The Next Venture Capital?

Is Social Impact Investing The Next Venture Capital? | Base of the Pyramid (BoP) Markets, Marketing at the BoP & Inclusive Business | Scoop.it
In late August, mobile security company Lookout raised $150 million in venture capital, taking advantage of the surging demand for cybersecurity products that had already attracted nearly $900 million in VC funding in the first half of the year. Why can’t we address social needs with similar inventiveness and resources? Poverty, homelessness, crime, unemployment continue to plague even [...]
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Throwing competition to the wind: how cocoa manufacturers are collaborating

Throwing competition to the wind: how cocoa manufacturers are collaborating | Base of the Pyramid (BoP) Markets, Marketing at the BoP & Inclusive Business | Scoop.it
Some of the world’s biggest chocolate competitors including Nestlé, Mars, Cargill, Heinz and Ferrero are working together to help farmers meet the growing demand for cocoa
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What Good Is Impact Investing?

What Good Is Impact Investing? | Base of the Pyramid (BoP) Markets, Marketing at the BoP & Inclusive Business | Scoop.it
Answering questions about a growing trend.
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B Corporations Attract Interest, Enthusiasm & Big Company Acquisitions - The Nonprofit Quarterly

B Corporations Attract Interest, Enthusiasm & Big Company Acquisitions - The Nonprofit Quarterly | Base of the Pyramid (BoP) Markets, Marketing at the BoP & Inclusive Business | Scoop.it
B Corporations Attract Interest, Enthusiasm & Big Company Acquisitions The Nonprofit Quarterly One slice of the hybrid organization movement that seems to be pumping right along is comprised by “B Corporations,” for-profit entities deemed to meet...
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Using solar power to connect South African schools to the internet

Using solar power to connect South African schools to the internet | Base of the Pyramid (BoP) Markets, Marketing at the BoP & Inclusive Business | Scoop.it
Solar-powered internet schools can improve facilities and help attract skilled educators, making a huge difference to the lives of young people
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The role of mobile in enabling energy & water access for “under-grid” areas of Kenya

The role of mobile in enabling energy & water access for “under-grid” areas of Kenya | Base of the Pyramid (BoP) Markets, Marketing at the BoP & Inclusive Business | Scoop.it
The role of mobile in enabling energy & water access for “under-grid” areas of Kenya Visualizing the proportion of households and businesses that are “under grid” in one of 150 Kenyan "transfor...
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A Startup Accelerator For Social Entrepreneurs With A 'Stakeholder Mindset'

A Startup Accelerator For Social Entrepreneurs With A 'Stakeholder Mindset' | Base of the Pyramid (BoP) Markets, Marketing at the BoP & Inclusive Business | Scoop.it
Social enterprise accelerator Conscious Venture Lab has a "stakeholder mindset".
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Community engagement is not about being nice; it’s fourth pillar of CSR

Community engagement is not about being nice; it’s fourth pillar of CSR | Base of the Pyramid (BoP) Markets, Marketing at the BoP & Inclusive Business | Scoop.it
If sustainability is about benefitting people in the long-term, community engagement must play a central role
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An Argument for Evidence-Based Policy at the Bottom of the Pyramid?

An Argument for Evidence-Based Policy at the Bottom of the Pyramid? | Base of the Pyramid (BoP) Markets, Marketing at the BoP & Inclusive Business | Scoop.it
While solutions may be context-specific at the bottom of the pyramid, the social innovation processes used to get to answers can be shared and scaled across geographies.
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Why Entrepreneurs Will Beat Multinationals to the Bottom of the Pyramid

Why Entrepreneurs Will Beat Multinationals to the Bottom of the Pyramid | Base of the Pyramid (BoP) Markets, Marketing at the BoP & Inclusive Business | Scoop.it
Starting from scratch is necessary for success.
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