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How to Turn Your Startup Into a Lean, Mean Marketing Machine

How to Turn Your Startup Into a Lean, Mean Marketing Machine | BoostonsVotreStartup | Scoop.it
Don't let any of your marketing efforts and budget go to waste. Here are three ways to market more effectively and efficiently on a shoestring budget.

Via The Fish Firm
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...  to be read, alas...

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Minimum Viable Product: Seven Real-World Examples

Minimum Viable Product: Seven Real-World Examples | BoostonsVotreStartup | Scoop.it

You don’t want to waste your time and money building a product no one will want to use or pay for. So, first get out of the building and talk to your customers. But there’s a world of difference between talk and action.


Via Robin Good
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they do a pretty good job !

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Moses B. Tambason's curator insight, November 9, 2013 11:42 AM

More people are running to charity tube to post free videos and watch free videos than posting on you tube. Try posting at charity tube and you will never leave. http://www.africatube.net/ More visitors and more video views. Don't take our word for it, try it. Post one same video on youtube and put it on  http://www.africatube.net/ and return ater five hours and compare the viewers rate and decide for yourself. Create your very own group or forum and control who watch it and invite everyone to watch the video. Above all, post video in English or in any language and viewers can watch video description in their own language. Try it and let us know your experience. Above all it is absolutely free like youtube

Russell Holcombe, CFP, MTx's curator insight, November 16, 2013 9:48 AM

Great article on testing new ideas in business.

Jason Holman's curator insight, December 29, 2013 5:16 PM

good examples to live lean

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Are You Serious About Innovation? 10 Questions to Ask.

Are You Serious About Innovation? 10 Questions to Ask. | BoostonsVotreStartup | Scoop.it
It took me 25 years as a road warrior consultant, author, and accidental government bureaucrat to realize that proselytizing doesn’t work.
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And you will know when your company or yourself are not ready... 

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How Entrepreneurs Can Sharpen Their Sales Focus - Startup ...

How Entrepreneurs Can Sharpen Their Sales Focus - Startup ... | BoostonsVotreStartup | Scoop.it
In my view, every entrepreneur has to be a great salesman to succeed (among the many other required skills), so you should take a hard look at these points: Dust off your moxie. Don't hope that a miracle will happen and your ...
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A ceo has to be able to help maximize sales speed and profits, but he has also to accept thaj he cannot do it alone...  

You cannot sell well if you don't understant the main problem of a prospect and if your cto does not try to solve that main problem first with several options to let customer choose the one he can afford.

In a sales team you need a person who listen and understand prospect hidden and real needs, a cto who try really to solve them (if he can) and a Ceo who make the necessary compromises to make a winning proposal where the company earn a big profit. All that quicker than competitors. 

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The Inside Scoop on Launching Your Startup on Kickstarter ...

The Inside Scoop on Launching Your Startup on Kickstarter ... | BoostonsVotreStartup | Scoop.it
The Kickstarter tiltpod campaign, which included a superb video, was indeed successful—with a goal of $10,000, he raised almost $63,745 in one month from 2,463 contributors. ...
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crowdfunding is no longer an amateur avenue : you need experts to help you do it properly, including selecting where to try, and doing it well for the platform you choose and their crowds.

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4 rules for hiring team members

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really good.

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These 19 Insanely Successful College Dropouts Prove You Don't Need A Degree

These 19 Insanely Successful College Dropouts Prove You Don't Need A Degree | BoostonsVotreStartup | Scoop.it
It's not just Jobs and Gates.
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we should list european successful dropouts (autodidactes).

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The World's 20 Hottest Startup Scenes (Infographic)

The World's 20 Hottest Startup Scenes (Infographic) | BoostonsVotreStartup | Scoop.it
The U.S. is home to six of the top 10 startup ecosystems in the world, but some surprising cities are upping their game with notable strides in...

Via Marty Koenig
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The world exists outside the US.

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BlazeFund's comment, September 10, 2013 11:56 AM
We can corroborate Boston's story!
Therese Lemarchand's curator insight, September 13, 2013 12:50 AM

Paris en 11e place et l'art comme ferment de l'entreprenariat, on a de la matiere pour progresser !

BlazeFund's curator insight, September 16, 2013 8:27 AM

We like the looks of Boston and Chicago.  So much going on in these cities!

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The 1-page usability test plan

The 1-page usability test plan | BoostonsVotreStartup | Scoop.it
The Usability Test Plan is a critical document to help you manage and organise a usability test. But it can sometimes appear too documentation-heavy in agile environments.
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Yes we have to relentlessly test usability.

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Innovation Excellence | Innovators: Stop Writing Plans and Get Started

Innovation Excellence | Innovators: Stop Writing Plans and Get Started | BoostonsVotreStartup | Scoop.it
A lot of corporate innovators do as they are told and write their plan. But did you get any new insights writing a plan? Or did you discover new opportunities writing a plan? Or did you get any breakthrough ideas writing a plan?
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of course you will write a business plan... but with facts :-) 

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12 tips for spectacular ecommerce success

12 tips for spectacular ecommerce success | BoostonsVotreStartup | Scoop.it
ecommerce keyboard Launching an ecommerce business is much more than just launching an website. That's the easy bit; find some stuff to sell, buy a website in a box (or just create an eBay account), upload your logo and you're live.
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good tips indeed.

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The Most Important 30 Minutes Your Team Will Ever Spend Together

The Most Important 30 Minutes Your Team Will Ever Spend Together | BoostonsVotreStartup | Scoop.it
At some point, you can't lead a team until you fix the personal conflicts between them. Here's how to do it in one session.
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Amnesty ! ? worth trying !

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Write better marketing messages for your website to draw in more customers

Write better marketing messages for your website to draw in more customers | BoostonsVotreStartup | Scoop.it
For only 5$, bizgrowthcoach will write better marketing messages for your website to draw more customers.

Via Marty Koenig
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always important, never perfect nor finished...

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Marty Koenig's curator insight, August 14, 2013 4:45 PM

Websites and landing pages are an important part of a crowdfunding campaign, or re-launching your business to the next levels of success. 

Girija Tickoo's curator insight, August 14, 2013 7:14 PM

Very well said: "MAKE YOUR WEBSITE IRRESISTIBLE." Use visuals that tell a thousand words!

Marty Koenig's comment, August 18, 2013 8:02 AM
No doubt Girija, the whole package is what matters. You can't have a 1996-style website with great, compelling words, that won't be enough to keep people sticky and buying.
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3 Scientific Secrets to Great Team Chemistry

3 Scientific Secrets to Great Team Chemistry | BoostonsVotreStartup | Scoop.it
Psychologists are digging into the mystery of why some teams gel and others don't. Here's some of what they've uncovered.
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whole post "ten keys ...  " was no longer available when scooping.it, sorry 

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The Future of Wearable Tech: What You Need to Know

The Future of Wearable Tech: What You Need to Know | BoostonsVotreStartup | Scoop.it
At the 2013 DEMO conference, a panel of experts discussed the latest in wearable tech.
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Taking notes and making queries on the move while staying with others conversations is the big big need. Tiki® solves it.

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Tab: Startup To Shutdown

Tab: Startup To Shutdown | BoostonsVotreStartup | Scoop.it
Tab (previously Subscrib) was a web-based prepaid loyalty app that started in the basement of Campus London in late Sept…
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Thanks for your openess 

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10 Simple Steps to a Billion Dollar Business - The Daily Reckoning

10 Simple Steps to a Billion Dollar Business - The Daily Reckoning | BoostonsVotreStartup | Scoop.it
Not quite a billion dollar company yet, Atlassian has gone from start-up to about $200 million in just 10 years. ... Each of these examples highlights a different problem that stops great technology from being a great business.
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some may apply to you :-) 

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7 Essential Truths of Startup Success i learned from my failures

7 Essential Truths of Startup Success i learned from my failures | BoostonsVotreStartup | Scoop.it
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a quick recap of Swart’s “7 Things I Learned From Startup Failure”:

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Funders and Founders Notes - How To Grow Fast - Comparing Startup Growth With...

Funders and Founders Notes - How To Grow Fast - Comparing Startup Growth With... | BoostonsVotreStartup | Scoop.it
How To Grow Fast - Comparing Startup Growth With Building Things


Based on Y Combinator founder Paul Graham’s essay
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the first need is to find a business model where each dollar spent to sell your unique advantag  is paid back with a multiple in a few weeks. Then you will have to execute growth.

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Why Some Entrepreneurs Succeed--and Some Don't

Why Some Entrepreneurs Succeed--and Some Don't | BoostonsVotreStartup | Scoop.it
Inc. editor-in-chief Eric Schurenberg reflects on this year's Inc. 5000 list and the highs and lows of living the entrepreneurial life.
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{ From a rational point of view, starting a business is crazy: The failure rate is high, the emotional toll is high, and the likelihood of having to work extremely hard for potentially little reward is incredibly high.}

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6 Things To Do Before Launching Any Marketing Campaign.

6 Things To Do Before Launching Any Marketing Campaign. | BoostonsVotreStartup | Scoop.it
Have you ever spent days, maybe even months working on your super awesome product, service, training series, etc? You are beyond excited to finally have it all done and ready to launch your baby you have worked so hard on.

Via The Fish Firm
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6 is easy to remember :-) 

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Lori Wilk's curator insight, January 10, 7:01 AM

Making sure you've got the basics covered before you launch your marketing campaign. 

Steve Cassady's curator insight, January 11, 4:24 PM

Key things to check before you Market.

Hannah du Plessis's curator insight, January 11, 5:27 PM

Planning is an important part of your business, and planning your marketing is essential. There are so many ways in which you can market today that it is easy to see just one or two and miss the rest.


Attraction Marketing has a comprehensive business plan that you can use in your business, and tick all the boxes while you plan. This way you can be sure to reach the full marketplace and every single customer looking for you will find you.

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Angel investors put $20B a year into startups (infographic)

Angel investors put $20B a year into startups (infographic) | BoostonsVotreStartup | Scoop.it
Angel investors put money into approximately 60K startups a year, and angel-funded startups are significantly more likely to survive.

Via Marty Koenig
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just to have an idea of the competition : 60 000 startups are funded each year ! 

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IOANNIS APOSTOLOU's curator insight, September 2, 2013 12:25 PM

Usefull data!

Jose Gonzalez's curator insight, September 2, 2013 5:19 PM

Amazing !

Marty Koenig's comment, September 6, 2013 7:46 AM
Mike, right on. Those angels who participate in the leadership and direction of a startup are paramount to their success. That's why TechStars http://www.techstars.com, YC http://ycombinator.com/ , and Founder Institute http://fi.co/ a host of others have good track records.
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The Secret to Making People Accept Change

The Secret to Making People Accept Change | BoostonsVotreStartup | Scoop.it
If you're trying to change something at your business and failing, the problem probably is your lousy skills as politician. Here's how to improve.

Via Marty Koenig
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smart reminder we hope we shall be able to remind and practice ....

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Efrain Teran Kaisler's curator insight, August 22, 2013 6:30 PM

Lo mejor de todo esto es que realmente todo comienza en la mente y si la quieres de una forma tendrás que realmente estar en ese rumbo y si no mejor no esperes tener un resultado mejor o diferente

Anake Goodall's curator insight, August 25, 2013 6:16 AM

changing minds; the challenge at the centre of genuine progress ...

Aemro's comment, August 25, 2013 8:11 AM
Great article.
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How to Differentiate Great Leaders from Good Leaders

How to Differentiate Great Leaders from Good Leaders | BoostonsVotreStartup | Scoop.it
Recently, I attended a memorial service for Dennis Dammerman, a retired GE executive and one of the very first people I interviewed with at GE 30 years ago. He was a mentor and friend to me and a

Via Marty Koenig
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Yes, valuable ! 

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Marty Koenig's curator insight, August 21, 2013 6:46 AM

Makes you wonder how much of this they teach in college.

Mike Doherty's curator insight, August 22, 2013 1:38 AM

Build a WE not a ME organization. You have to inspire people. An idea or initiative may start with that constituency of one, but eventually you need buy-in from a company of many

Winnfin's comment, August 28, 2013 12:12 AM
We believe, to become a great leader you must have 50% Knowledge, 25% Understanding, 20% Belief, 5% Charm. You cant learn everything from a book or a teacher, the best sauce of knowledge is experience, the same way the best way to manage is by sharing those experiences with others so you can all learn from the successes and failures together.
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Five reasons why people leave your website

Five reasons why people leave your website | BoostonsVotreStartup | Scoop.it
exit sign Properly engaging website visitors is key to having a successful online business. So what are the biggest website turnoffs which will have visitors scrambling for an early exit?
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Basic but so true :-) 

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57 startup lessons

57 startup lessons | BoostonsVotreStartup | Scoop.it

There are already very good lists of startup lessons written by really talented, experienced people (here and here). I’d like to add another one. I learned these lessons the hard way in the past four years. If you’re starting a company, I hope you have an easier path.


Via JuLovesNewStuff
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What is lacking is  typology of Startup lessons, according to subjects and startupers ...  

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