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Boomers Online
AARP curating everything you want to know about boomers online.
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Report: Social network demographics in 2012

Report: Social network demographics in 2012 | Boomers Online | Scoop.it
Do you know how old the average Twitter or Facebook user is? Do you know what share of Reddit’s users are women? We could go on and on; when it comes to social network demographics, the questions are endless.
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40+% of Reddit users are 35 or older.

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Pew Internet: Social Networking (full detail) | Pew Research Center's Internet & American Life Project

Pew Internet: Social Networking (full detail) | Pew Research Center's Internet & American Life Project | Boomers Online | Scoop.it

84% of internet users 50 and over use social networking sites. 

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Photos & Videos As Social Currency Online

Photos & Videos As Social Currency Online | Boomers Online | Scoop.it

Among people 50 and older, 54% have posted a photo that they have taken online and 16% have posted a video that they have taken. 

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Older adults and internet use | Pew Research Center's Internet & American Life Project

Older adults and internet use | Pew Research Center's Internet & American Life Project | Boomers Online | Scoop.it
For the first time, half of American adults age 65 and older are online.
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Some teens aren't liking Facebook as much as older users - latimes.com

Users age 50 to 64 made up nearly a quarter of Facebook's audience in March

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Five Misconceptions About Marketing to Boomers

Five Misconceptions About Marketing to Boomers | Boomers Online | Scoop.it

Think boomers aren't cool? "Can you say Anna Wintour, Madonna, and Bono? They define cool and make today’s younger “it” girls and boys look pathetic."

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Are You Missing This Hot Market?

Are You Missing This Hot Market? | Boomers Online | Scoop.it

"We've had people as young as five years old and people as old as 95 create a website," says Rusenko. "We've seen adoption across all age brackets and I think that that's pretty unique for a lot of web products." He chalks up the service's success with a broad spectrum of age groups to its ease of use and suggests that by keeping the less tech-oriented user firmly in mind, his company has tapped into a rich vein of customer need and appreciation.

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Data Points: Women by the Ages | Adweek

Data Points: Women by the Ages | Adweek | Boomers Online | Scoop.it

Boomer women are more likely to get medical info, make travel reservations and play casino games online...

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Privacy Management on Social Media Sites - Pew Research Center

Privacy Management on Social Media Sites - Pew Research Center | Boomers Online | Scoop.it

Two-thirds of online adults have a profile on a social networking site, and most restrict access to friends only - regardless of age.

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Old People Are Getting Better at Dating

Old People Are Getting Better at Dating | Boomers Online | Scoop.it

One, a survey of singles from Match.com, found that older people were more orgasmic than younger daters, if more selective about what they were seeking.

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Millennials Look to Digital Word-of-Mouth to Drive Purchase Process

Millennials Look to Digital Word-of-Mouth to Drive Purchase Process | Boomers Online | Scoop.it

17% of baby boomers said they preferred topost commentson social networking sites about a positive product, brand or service experience in order to share their experience. 

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Post 50s Readily Embracing Tablets, E-Readers, Apps: Studies

Post 50s Readily Embracing Tablets, E-Readers, Apps: Studies | Boomers Online | Scoop.it

Newly published research by the Pew Research Center's Internet & American Life Project shows that tablet ownership among Americans aged 50 to 64 has increased from 8 to 15 percent since December of last year. Similarly, E-reader ownership jumped from 11 to 19 percent for the same age group. Holiday gift-giving fueled the rise.

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Twitter Update 2011 | Pew Research Center's Internet & American Life Project

Twitter Update 2011 | Pew Research Center's Internet & American Life Project | Boomers Online | Scoop.it
13% of online adults use Twitter, and half of Twitter users access the service "on the go" via mobile phone.
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MediaPost Publications Happiness: The Gift That Keeps On Giving 12/06/2012

MediaPost Publications Happiness: The Gift That Keeps On Giving 12/06/2012 | Boomers Online | Scoop.it
Happiness: The Gift That Keeps On Giving - 12/06/2012...
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What Do (Older) People Do Online? New Infographic for Marketers « Mature Marketing Matters

What Do (Older) People Do Online? New Infographic for Marketers « Mature Marketing Matters | Boomers Online | Scoop.it
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Marketing To Post 50s Scorecard: Which Companies Get An 'A+' And Which Fail?

Marketing To Post 50s Scorecard: Which Companies Get An 'A+' And Which Fail? | Boomers Online | Scoop.it
They say one of these is born every seven seconds. No, not a star -- a 50 year old.
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Baby Boomers and Technology | Pew Research Center's Internet & American Life Project

How Baby Boomers use technology...
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Connecting Generations: Feb 2012 research by Microsoft and AARP Research & Strategic Analysis

Connecting Generations: Feb 2012 research by Microsoft and AARP Research & Strategic Analysis | Boomers Online | Scoop.it

The growth of online computer and social media usage is well-documented across all age groups . With this increased usage, technology is shaping the information we share and how we share it with friends and family members. Changing the way we interact via technology has the potential to change our relationships. In this study, we explore how these forms of communication connect family members, their concerns about Internet safety, and what they wish they knew more about related to online safety. We also explore the rules families have about online communication, and how family members feel about such practices. Ultimately we look at where family members would like these practices to move in the future.

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TechCrunch | Facebook Averaged Almost 8 New Registrations Per Second In 2010

- The large majority of users is between 18 and 34 years old
- … but the fastest growing age group is 65+ (+124%)

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Analysis details digital lives in USA

Analysis details digital lives in USA | Boomers Online | Scoop.it

About 274 million Americans have access to the Internet in their homes, at work or outside the home. Women make up 54% of visitors to social networks and blogs and outnumber men, 53% to 47%, among online video viewers, the report finds.

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Pinterest Demographic Data: The Marketers Guide to People Who Pin

Pinterest Demographic Data: The Marketers Guide to People Who Pin | Boomers Online | Scoop.it

23% of Pinterest users are 45 and older.

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Boomers Joining Social Media at Record Rate - CBS News

Boomers Joining Social Media at Record Rate - CBS News | Boomers Online | Scoop.it
After Slow Start, Nearly Half of all Baby Boomers Online Use Social Media Now; It's Mostly Mom Wanting to Be in Touch...
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