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Rescooped by Isabel Pietri from iGeneration - 21st Century Education (Pedagogy & Digital Innovation)
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A Good Visual Timeline On The History of Hashtag

A Good Visual Timeline On The History of Hashtag | Books, Writing and Publishing | Scoop.it

Via Tom D'Amico (@TDOttawa)
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Rescooped by Isabel Pietri from Public Relations & Social Media Insight
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How to Effectively Measure Your Social Media Marketing Efforts

How to Effectively Measure Your Social Media Marketing Efforts | Books, Writing and Publishing | Scoop.it

Measuring social isn’t about the total number of eyeballs that see your content. It’s about the actions that people take. Use this calculation for any channel, from YouTube to the blog, to see how that channel fares in conversion rates.


If you're going to invest time in social media marketing, you need to measure performance, but it can be difficult to identify relevant metrics.There's no one-size-fits-all method of measuring social media success, because goals vary from company to company. But you can certainly find ways to measure all the work you're doing on social.


This infographic from exacttarget.com looks at how to align your social media objectives, how to measure reach and share of conversation, and most importantly, how to track your leads....


Via Jeff Domansky
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Jeff Domansky's curator insight, July 25, 2014 9:56 AM

Useful ways to measure your social media results in this infographic. Remember, actions matter.

UpTempo Group's curator insight, July 25, 2014 12:52 PM

If you're going to invest time in social media marketing, you need to measure performance.  However, it can be difficult to identify relevant metrics in your particular field of practice. There's no one-size-fits-all method of measuring social media success, because goals var from company to company. But you can certainly find ways to measure all the work you're doing on social media.


In the article above, Digital Information has provided an infographic about how to measure your social media goals and how to track your leads. An effective social media measurement strategy demands relevant information and the flexibility to adjust your tactics online. Social media marketing demands a lot of time and commitment.