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In the wild and wooly world of publishing, nothing's more confusing than marketing our books. This thread is for publishers and authors who are tired of the bs and want to know what works from those who are doing it. Like #bookmarket chat (which I moderate), the thread covers the entire universe of book marketing.
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Elmore Leonard, bleeped: Newspaper makes crime writer keep it clean in serial novel

Elmore Leonard, bleeped: Newspaper makes crime writer keep it clean in serial novel | Bookmarket | Scoop.it
Get the details right. That's an Elmore Leonard rule of writing, right there, along with the one you always hear: 'Leave out the parts everyone skips.'
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Book Promotion For Self-Publishers: A Waste Of Time?

Book Promotion For Self-Publishers: A Waste Of Time? | Bookmarket | Scoop.it
Author Kristine Kathryn Rusch says self-publishers shouldn't bother with promotion, but the Taleist survey shows publicity works. Who's right?
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50 Simple Ways to Build Your Platform in 5 Minutes a Day | WritersDigest.com

50 Simple Ways to Build Your Platform in 5 Minutes a Day | WritersDigest.com | Bookmarket | Scoop.it
If you’re the kind of writer who prefers being read and selling your work as opposed to being an unknown starving writer (who doesn’t?), here are 50 quick, simple ways to launch your platform into action and climb your way to success.
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Hugh Howey: Self-publishing is the future — and great for writers

Hugh Howey: Self-publishing is the future — and great for writers | Bookmarket | Scoop.it
Books have changed forever, and that's good. Writers will find readers and make more money going it alone, like me
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How to get over put downs from others

How to get over put downs from others | Bookmarket | Scoop.it
You might like these posts too Is it time to consider your last resorts Peace be damned February 11th, 2013 sees the start of my 4 week annual course If you have struggled with the concept of loving yourself, or need some help to know how, this is...
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A Case for Posting a Dozen Tweets a Day as a Business | Soshable | Social Media Blog

A Case for Posting a Dozen Tweets a Day as a Business | Soshable | Social Media Blog | Bookmarket | Scoop.it
Claudia Hall Christian's insight:

Interesting for authors and publishers to think about - how much do you engage?

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20 Stats Every Global Social Media Marketer Should Know

20 Stats Every Global Social Media Marketer Should Know | Bookmarket | Scoop.it
Read through some interesting data and stats about global social media marketing.
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How One Author Helped A Translator Steal His Book : NPR

Audie Cornish talks with author Peter Mountford, who discovered through a Google alert that his debut novel, A Young Man's Guide to Late Capitalism, was being translated into Russian by a black market e-book publisher.
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Kindle user claims Amazon deleted whole library without explanation

Kindle user claims Amazon deleted whole library without explanation | Bookmarket | Scoop.it
When your Kindle is wiped by Amazon without explanation, refund, or appeal, it's time to wake up and realize the truth: ebook readers treat you as a tenant-farmer of your books, not an owner.
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J.C. Martin - Guest Post: Writing Serial Fiction by James Hutchings

J.C. Martin - Guest Post: Writing Serial Fiction by James Hutchings | Bookmarket | Scoop.it
James Hutchings is here to talk about why he chose to release his story The Case of the Syphilitic Sister as serial fiction rather than as a full book.
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Serial Fiction Round Table - The Publishers

Tuesday Serial graciously hosted the first Serial Fiction Round Table. This video is with Publishers of Serial Fiction. Jerry Fan from Juke Pop Yael Goldstei...
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How the brain creates the 'buzz' that helps ideas spread

How the brain creates the 'buzz' that helps ideas spread | Bookmarket | Scoop.it
(Medical Xpress)—How do ideas spread? What messages will go viral on social media, and can this be predicted?
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Four Lessons Marketers Can Learn From Yoga

Four Lessons Marketers Can Learn From Yoga | Bookmarket | Scoop.it
As a yoga practitioner and marketing professional, I see parallels between the seemingly unrelated worlds of yoga and marketing. Read on for marketing takeaways from yoga principles. No lotus pose required.
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Stop Using These 16 Terms to Describe Yourself

Stop Using These 16 Terms to Describe Yourself | Bookmarket | Scoop.it
Picture this. You meet someone new. "What do you do?" she asks."I'm an architect," you say."Oh, really?" she answers. "Have you designed any buildings I've seen?
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The Great Chef and The Failing Restaurant

The Great Chef and The Failing Restaurant | Bookmarket | Scoop.it
When the Head Chef dramatically walked out in the middle of Friday night service, a Sous Chef found herself in charge of the well-known and respected Manhat
Claudia Hall Christian's insight:

This is such an important article. As we draw lines and point fingers at what is great writing, we must look at what goes into our stories - and get out of the way.

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Ten Bold Predictions for Ebooks and Digital Publishing in 2013 | Digital Book World

Ten Bold Predictions for Ebooks and Digital Publishing in 2013 | Digital Book World | Bookmarket | Scoop.it
Seeing as though 2012 is just about over, we’ve gathered publishing experts to predict what extraordinary events are to come in book publishing in 2013.
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Mary Meeker releases stunning data on the state of the Internet

Mary Meeker releases stunning data on the state of the Internet | Bookmarket | Scoop.it
Mary Meeker's huge, well-researched slideshows are a treasure trove of data on the state of the Internet. Here's her latest, with highlights called out by VentureBeat.
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The 50 brand pages on Facebook with the best designed cover photos

The 50 brand pages on Facebook with the best designed cover photos | Bookmarket | Scoop.it
Facebook cover photos give brand a great opportunity to express their unique style and brand messages and these are 50 of the best designed pages...
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Shunning Amazon, Booksellers Resist a Transformation

Shunning Amazon, Booksellers Resist a Transformation | Bookmarket | Scoop.it
The mammoth retailer finds that its efforts to upend the traditional publishing model have unintended consequences.
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Google Plus: The Most Under-Appreciated Must-Use Social Media Tool

Google Plus: The Most Under-Appreciated Must-Use Social Media Tool | Bookmarket | Scoop.it
Here's what you need to know about rolling out your small business on Google+.
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Around the world, no set rules for ebook pricing or digital reading

Around the world, no set rules for ebook pricing or digital reading | Bookmarket | Scoop.it
Ebook pricing and device trends that hold in North American countries don't necessarily work for less developed market.
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