Many years ago — sometime in the nineties — when the field of competitive intelligence was exploding, I was asked how many Fortune companies created competitive-intelligence functions. Since this has been my area of expertise, I was supposed to know, right? Well, I had no idea since I revile networking. So I said: 97%. I figured the interviewer would hear me laughing and realize I am making fun of the question.
That number stuck. It kept showing up in columns and interviews about CI. The empirical source was never revealed, let alone questioned
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