Book Promotion & Publicity
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Book Promotion & Publicity
All areas of book marketing such as promotion, publicity, and reviews.
Curated by Barbara Ford
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Lessons Learned from 1000 Books - A Writer's Journey

Lessons Learned from 1000 Books - A Writer's Journey | Book Promotion & Publicity | Scoop.it

Having sold more than 1000 copies of Necromancer Awakening, I'd like to share some lessons learned about publishing. Some of them will surprise you.


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Penelope's curator insight, September 29, 2015 7:47 PM

 

Hard lessons learned and freely shared from this author. Build your author platform, search for advance readers (months in advance of release), get reviews (even bad ones can be good!), and keep on writing and publishing more books!

 

 

 ***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article: http://www.erindorpress.com/2014/05/lessons-learned-from-1000-books/

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Bookmarking Book Art - Noela Mills

Bookmarking Book Art - Noela Mills | Book Promotion & Publicity | Scoop.it

Via Robert Bolick
Barbara Ford's insight:

Another amazing example of what I call BookCraft.  Mills has created something truly unique!!

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Robert Bolick's curator insight, June 3, 2015 9:05 AM

See how the threads in gradated colors create a reflective pathway into the foreground, the mountains and sky?

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Books Direct: Hot Holiday Giveaway presented by Bewitching Book Tours

Books Direct: Hot Holiday Giveaway presented by Bewitching Book Tours | Book Promotion & Publicity | Scoop.it

Via Lynda Dickson
Barbara Ford's insight:

Thanks for the scoop, Lynda, what a great holiday promotion!

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Lynda Dickson's curator insight, November 16, 2013 3:47 AM

Amazing holiay giveaway.

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Are You an Author or an Authorpreneur?

Are You an Author or an Authorpreneur? | Book Promotion & Publicity | Scoop.it
The old definition of “author” no longer applies to first-time authors. Most new authors must adopt the mindset of an authorpreneur.
Barbara Ford's insight:

...and you thought writing was the hard part. Kristen Eckstein points out the need to be both author and marketer...and a marketer very agile and familiar with digital and social media. That, she says, is the case nowadays: "Almost every first-time author has to think like an authorpreneur if they want to be successful."

So for all you aspiring writers ... hone your marketing creativity along with that which you need for your book!

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Bookmarking Book Art - Bookworks 14, Cincinnati Book Arts Society’s Annual Exhibit

Bookmarking Book Art - Bookworks 14, Cincinnati Book Arts Society’s Annual Exhibit | Book Promotion & Publicity | Scoop.it

'The nonprofit CBSA’s aim is to create a “spirit of community among hand workers,” and membership includes book artists, bookbinders, papermakers, paper marbelers (sic), archivists, conservators, and “those who love books.”' Karen Chambers, http://aeqai.com/main/about-us/


Via Robert Bolick
Barbara Ford's insight:

Wish the article had given a link to the art on display or at the very least had given credit to the artist of this wonderful example of book art.

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Robert Bolick's curator insight, June 30, 2013 6:43 PM

On view through 18 August 2013.

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Bookmarking Book Art - Pam Langdon

Bookmarking Book Art - Pam Langdon | Book Promotion & Publicity | Scoop.it
Australian artist Pam Langdon folds new life into discarded books, transforming them into these beautiful creations.

Via Robert Bolick
Barbara Ford's insight:

Love these creative works of art which I call Bookcraft.  I think having Pam Langdon and/or other artists working in this genre to help with the publicity of a new book would be exciting.  Hope I'll get the chance to do that someday.

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Robert Bolick's curator insight, June 23, 2013 6:47 PM

Thanks to Creative Bloq.

Barbara Ford's comment, June 24, 2013 5:19 PM
Love these fantastic works of art which I call Bookcraft!
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The Single Most Effective Book Marketing Strategy An Author CanUse | Bestseller Labs

The Single Most Effective Book Marketing Strategy An Author CanUse | Bestseller Labs | Book Promotion & Publicity | Scoop.it
How to get a 'rave' reader response when you publish your book: Start your marketing program well before launch.

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Four Things Indie Authors Need to Understand About Google Search | Successful Self-Publishing

Four Things Indie Authors Need to Understand About Google Search | Successful Self-Publishing | Book Promotion & Publicity | Scoop.it

Using google search correctly can help you sell books and reach readers."


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Penelope's curator insight, April 16, 2013 3:37 PM

 

I will admit that when people start talking Google SEO, crawling, indexing and search algorithmic rankings my eyes start glazing over!

 

I have used many different avenues for book promotion, but never gave much heed to Google search. Perhaps if we pay it a bit more attention, we might get better rankings, and possibly have better sales of our books.

 

One aspect of this article you might want to take a look at is how Google search works. Google has released an interactive infographic, "How Search Works" that will give us a behind-the-scenes glimpse at the process from start to finish.

 

If you have some extra time left over after writing, and keeping up with all your other social media obligations, take a peek at Google Search and see if you want to add it onto your list of "Author: things to do".

 

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article: http://selfpublishingadvice.org/blog/four-things-indie-authors-need-to-understand-about-google-search/

Barbara Ford's comment, April 17, 2013 9:27 AM
Really useful Scoop, Penelope. Thanks for sharing!
Penelope's comment, April 17, 2013 2:57 PM
You're welcome, Barbara! ;)
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Bookstore Of The Year Is...

Bookstore Of The Year Is... | Book Promotion & Publicity | Scoop.it
Every year, industry bible Publishers Weekly names a Bookstore of the Year, and it announced yesterday that the 2013 award would be given to to Square Books in Oxford, Mississippi, "the center of the fictional Yoknapatawpha County in William Faulkner’s...
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A Guide to Using Pinterest for Business [INFOGRAPHIC]

A Guide to Using Pinterest for Business [INFOGRAPHIC] | Book Promotion & Publicity | Scoop.it
Here is an infographic to guide you when developing a Pinterest marketing plan. It details how you can use Pinterest for Business.

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Help! My Book Isn’t Selling. 10 Questions You Need To Answer Honestly If You Want To Sell More Books.

Help! My Book Isn’t Selling. 10 Questions You Need To Answer Honestly If You Want To Sell More Books. | Book Promotion & Publicity | Scoop.it
I love answering your questions and I'm always happy to share what I've learned on the journey, but recently I have been receiving the same

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Penelope's curator insight, January 30, 2013 3:58 PM

 

Help is on the way for those authors with books languishing on the shelves of forgotten books at Amazon. It is amazing how many writers think they can write the book, get it published, and then sit back and wait for the profits to start rolling in. It's not quite that easy.

 

There is hope, however, even for those slow selling or non-selling books. Run down this article's list of excellent suggestions and see if you are optimizing your book for sales!

 

1) Make your book available as an EBOOK - Some readers will still buy the hard or soft cover, but many are opting to find books for Kindle

 

2) Professionally designed COVER - People still buy with their "eyes". Picture your cover as a thumbnail, and put yourself in the buyer's shoes when viewing it amongst a long list of other books.

 

3) Professionally EDITED book - It is very difficult to critique our own work. If possible, get a professional editor or work with a book group that will critique your work.

 

4) Correct CATEGORIES in the e-book store - What is your book about? Double check and make sure it is listed in the right genres for the subject matter. This small tweak could net quite a few more sales for you.

 

5) Optimize your SALES page - Use it as it is intended. This is why it is called a "sales" page. Make sure there are no misspellings or improper grammar. Do you have hook that draws the reader in?

 

There are four more thought-provoking points, and the final word is: being an author is not a get rich quick scheme, and you must work your butt off! Are you up for the challenge?

 

*****This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"*****

 

Link to the original article: http://www.thecreativepenn.com/2012/10/12/help-my-book-isnt-selling

 

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LinkedIn: Promoting Your Book With LinkedIn | AmyHarrop.com

LinkedIn: Promoting Your Book With LinkedIn | AmyHarrop.com | Book Promotion & Publicity | Scoop.it
There are many things you can do to attract attention to your publication, but promoting effectively with LinkedIn requires specific techniques that are professional without being overly self-promotional.

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Penelope's curator insight, February 28, 2013 1:54 PM

 

OK. Everyone wants to talk about Facebook, Twitter, Pinterest, and Google+ for promotion of your ebooks; but what about forgotten step-child Linked in? I admit, I was slow to embrace Linked In as a place to promote myself as an author, but I am slowly coming around. 101 Members Worldwide isn't shabby!

 

You can not only set up a (FREE) and powerful profile to showcase you and your talents, but you can also list your publications, links, and descriptions to said books in the same location.

 

There are a myriad of groups to join that will allow you  to promote a link to your newest work. Here's a sampling of a few: Books and Writers, Writer's Cafe, Linking and Forwarding on B&N and Facebook. Do a search and find several to join--just don't spam the group.

 

This beautiful infographic shows the stats on users of Linked In. LI is used by 69 of the top 100 Fortune 500 companies, and there is a higher trust factor. I think of Linked In in terms of lots of professional business people hanging around the worldwide water cooler.

 

*****This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"*****

 

Link to the original article: http://amyharrop.com/linkedin-promoting-your-book-with-linkedin/#

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What is Author Rank? Part 2 - Blogging with Amy

What is Author Rank? Part 2 - Blogging with Amy | Book Promotion & Publicity | Scoop.it
A step by step tutorial in the What is Author Rank? series. This time, I'm explaining how you can take advantage of Author Rank. In plain English.

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Why Writers Should Love Twitter (Hint: It's Not Just About Selling Books) - The Write Life

Why Writers Should Love Twitter (Hint: It's Not Just About Selling Books) - The Write Life | Book Promotion & Publicity | Scoop.it
Trying to use Twitter to boost your book sales? Use these tactics to connect with your audience.

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Penelope's curator insight, November 5, 2015 8:24 PM

I do love Twitter, but don't spend as much time there as I used to. It can be addictive, and you could sit in front of the computer for hours!

 

However, it is a place that authors should check out, but according to this writer, follow the 80/20 rule. 80% engagement and 20% talking about yourself. Try, twitter, and tweak. See what works for you.

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article: http://thewritelife.com/why-writers-should-love-twitter-hint-its-not-just-about-selling-books/

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When I Was A Kid: Book Edition

When I Was A Kid: Book Edition | Book Promotion & Publicity | Scoop.it
Books didn't tell you how long it took to read a chapter. You had to use a different book to look up a word. If you wanted to tell people what you were reading, you had to tell them in person. Book...

Via Lynda Dickson
Barbara Ford's insight:

Delightful article...true nostalgia for the booklovers and older readers in this world.

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11 Must-Haves for Author Websites - BookBaby Blog

11 Must-Haves for Author Websites - BookBaby Blog | Book Promotion & Publicity | Scoop.it
Barbara Ford's insight:

I beginning to really like lists.  Perhaps it's because the time to read long, involved articles just isn't sufficient anymore....more articles, less time = opportunity for lists to fill the gap.  This list compiles common sense items that may already be known by many, but perhaps only practiced by a few. If you are an author with a website, the few minutes it takes to review this list will be well spent.

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Penelope's curator insight, August 20, 2013 10:09 PM

 

This post gives us a nice, concise list of must-haves for authors. Of course, the author's blog must be number one. Remember, you must have a home for yourself; this is where you live, and where your books hang out. Here's a couple of others:

 

o information about new releases

o contact information

o testimonials and recommendations

o calls to action

 

Read the article for more great must-haves.

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article: http://blog.bookbaby.com/2013/08/11-must-haves-for-author-websites/

Penelope's comment, August 20, 2013 10:10 PM
Lists are great and easy to remember. Pick something off the list you don't have, and try to implement it.
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What NOT to Post When Marketing Your Book - 8 Common Mistakes to Avoid

What NOT to Post When Marketing Your Book - 8 Common Mistakes to Avoid | Book Promotion & Publicity | Scoop.it
Don't make these 8 most common mistakes when marketing your book on social media.

Via Lynda Dickson
Barbara Ford's insight:

Lynda, you selected a post from one of my favorite reads "The Future of Ink" ~ the mistakes highlighted really are basic but unfortunately are made by too many authors.  It's a very good reminder...especially the point about being sure to proofread any of your marketing pieces. I'd recommend that authors have someone else (an editor perhaps?) do that job if they are unsure about their proficiency in finding mistakes in their own copy. 

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Bookmarking Book Art - Anouk Kruith

Bookmarking Book Art - Anouk Kruith | Book Promotion & Publicity | Scoop.it
Book walls by Anouk Kruith—a sculpture composed out of about 3,500 books which takes on a new shape during each installation.

Via Robert Bolick
Barbara Ford's insight:

Book Art, Book Craft ~ whatever name you give these marvelous works of creativity using books, they still amaze and delight the bibliophiles among us.  Bravo, Kruith, looking forward to more great work from you.

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Robert Bolick's curator insight, June 29, 2013 3:28 AM

Installations constitute a recurrent leitmotif in book art.  

 

Anouk Kruith is a Dutch artist, born in Dordrecht in 1981.  She has had several installation shows internationally and been honored several times in recent years. http://www.anoukkruithof.nl/about/

 

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Bookmarking Book Art -- Rachel Hazell

Bookmarking Book Art -- Rachel Hazell | Book Promotion & Publicity | Scoop.it
Hazell Designs Books is Rachel Hazell, a bookbinder and book artist, who writes, prints and binds books. Read Make Love Books.

Via Robert Bolick
Barbara Ford's insight:

I found the story and the pieces themselves fascinating and agree with many that having the artist remain anonymous makes it all the more interesting for the mystery. 

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Robert Bolick's curator insight, May 16, 2013 7:06 PM

Pore over her site.  You will see why she was fingered as the Mystery Edinburgh Book Artist (http://www.scotsman.com/news/whodunit-with-the-paperknife-in-the-library-1-1715453).

Barbara Ford's curator insight, May 17, 2013 9:59 AM

Have followed all the postings on Pinterest regarding these marvelous little works of intricate art as well as the buzz regarding who the artist might be.  I agree that leaving the creator anonymous only adds to the interest and the mystery.  

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Richard Branson’s 7 Secrets To Social Media | CEO.com

Richard Branson’s 7 Secrets To Social Media | CEO.com | Book Promotion & Publicity | Scoop.it

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Jacques Goyette's comment, April 19, 2013 1:48 PM
I agree with Penelope; sounds interesting.
Penelope's comment, April 22, 2013 1:35 PM
I watched all the videos featuring Richard. We can always learn something new from someone in his position.
Kenneth Mikkelsen's comment, April 23, 2013 3:22 PM
Basically, this is common sense and it shouldn't be that hard to follow his example. :-)
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Boston Book Industry Reacts to Marathon Bombing

Boston Book Industry Reacts to Marathon Bombing | Book Promotion & Publicity | Scoop.it
Monday afternoon’s bombings had particular resonance for the literary community. The tragedy played out in front of the Boston Public Library, which remains closed, and forced the evacuation of Barnes & Noble at the Pru.
Barbara Ford's insight:

The tragic events in Boston on Monday, April 15 were unthinkably heinous. The bookseller and publishing industries reacted with sensitivity and support....they made all in the professions involved with books proud and humbled.  Sincerest condolences and wishes for successful recoveries go out to everyone affected.

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Ebook Promotion — What’s Working at Amazon in 2013? | Self-Publishing

Ebook Promotion — What’s Working at Amazon in 2013? | Self-Publishing | Book Promotion & Publicity | Scoop.it

Amazon isn't the only place to sell your ebooks, and I've had some luck with Apple and Kobo of late, but it remains the big dog in the house."


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Penelope's curator insight, March 27, 2013 2:35 PM

 

There are so many ways to market our ebooks, and authors are always trying to decipher how to make sales in the ways of "least resistance". Not that we are a lazy bunch--quite the opposite--we are just overwhelmed with choices.

 

This excellent article sums up what the writer feels first is "Not Working at Amazon" anymore, then she tells what "Is Working".

 

Let us sum up what is NOT WORKING well anymore:

 

1) TAGGING (Amazon got rid of the keywords on the book page)

2)  "Post-Free" KDP SELECT BOUNCE (not as good as it used to be)

3)  Using AUTHOR NAMES in your book descriptions

4)  KEYWORDS in the TITLE fields (Amazon is cracking down)

5)  BIG VENUES for advertising your ebooks (Amazon again cracking down)

 

Is anything working? Let's sum up what MIGHT BE WORKING:

 

1)  Putting out your WORK FREE, and put it out EVERYWHERE

2)  ADVERTISE where it is effective (Bookbub and Goodreads)

3)  WRITE more books! (Best marketing you can do)

 

Think "Whole Series" or "Multiple Series" so readers will buy more from you! Hope this sparks some great ideas for you in your own marketing campaign. Happy book selling!

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article: http://www.lindsayburoker.com/amazon-kindle-sales/book-promotion-whats-working-at-amazon/

Jacques Goyette's curator insight, March 28, 2013 2:09 PM

What's working and what doesn't on Amazon for e-book promo.

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What is an “Author Platform” and Why Do You Need One Now?

What is an “Author Platform” and Why Do You Need One Now? | Book Promotion & Publicity | Scoop.it
The phrase

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Penelope's curator insight, January 25, 2013 4:28 PM

 

Take a little time out of your busy schedule today to head on over to Amazon and at the top of the page next to "Search" use the drop down arrow to look at the "Books" section, and then do the same again for "Kindle Store". If you are a writer, and this does not convince you that you need an author platform, I don't know what will!

 

There are thousands and thousands of books that are all vying for the reader's attention. How are you, one person, going to grab the attention of the people that are your very own readers? After all, there are people in this world, "your tribe" (as Seth Godin calls them) that will clamour to read each and every single book you put out.

 

A few simple questions to ask yourself from "The Creative Penn" (thanks, Joanna) to get your promotional juices flowing.

 

1) Are you already FAMOUS? - Most of us are not Angelina Jolies (darn), so we must get the word out about our books. You may already be famous in some type of niche. Use your name in that niche to get the word out!

 

2) Do you have a SPEAKING platform? - This is a great way to get over shyness--ASAP! Think about all of your local Chamber of Commerces, Rotary Clubs, Women's Business Networks. They are all looking for interesting speakers. You could even set up your own "event" at your local library and have it promoted by your local press.

 

3) At the very least, set yourself up a FACEBOOK page and a TWITTER account and get to posting and tweeting. Make sure to post a picture of yourself so your fans will see what you look like, and try to post pictures on your Facebook page when posting content. Nothing draws attention like a funny picture.

 

 

*****This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"*****

 

Link to the original article: http://www.thecreativepenn.com/2009/06/26/author-platform

 

 

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How to Time Your Social Media Updates | #b2bsales

How to Time Your Social Media Updates | #b2bsales | Book Promotion & Publicity | Scoop.it

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Penelope's comment, February 15, 2013 3:31 PM
Thank you, David! There is always something new to learn. Appreciate the feedback!
AlGonzalezinfo's curator insight, March 1, 2013 6:35 AM

Another wonderful curation work by Penelope Silvers.  This article and her insight are specifically relevant as they provide great information on the WHEN to do our social promotion based on the audiences we are trying to reach. 

Penelope's comment, March 1, 2013 9:25 AM
Thanks, Al! I also want to mention "HootSuite". You can follow all your social media across several platforms---and post your tweets and other updates to automatically be sent out. Wonderful!
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What is Author Rank? - Blogging with Amy

What is Author Rank? - Blogging with Amy | Book Promotion & Publicity | Scoop.it
What is Author Rank? Here's my explanation. In plain English.

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