Book Promotion and Marketing
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Book Promotion and Marketing
Creative Book Marketing ON or OFF the Internet!
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Insights Into the Hot Trend of Social Media Content Curation - Ebook Promotion and Marketing

Insights Into the Hot Trend of Social Media Content Curation - Ebook Promotion and Marketing | Book Promotion and Marketing | Scoop.it
Online content curation is a hot trend as business owners and professionals realize that content is vital to add value to their customers and prospects. The trend was already evident in 2011 but 2012 saw an outright explosion of the phenomenon.
Penelope's insight:

 

Authors and writers know they need a blog or website. They also know that they should be updating said blog on a consistent basis, but who has the time to get it done amidst a full book writing schedule?

 

Enter: CONTENT CURATION. If you haven't discovered this amazing tool yet as a method to connect with your readers, then I am here to encourage you to give it a try! Just pick a couple of topics to get started with--you have a total of five free.

 

Here are a couple of different recommendations for authors to get scooping:

 

1) Find content related to your book GENRE. It doesn't have to be specifically about writing or publishing. Let's say you are a romance writer, you could have a topic solely about all things LOVE or MARRIAGE. If you write science fiction, maybe set up a topic on UFO's or SPACE or PLANETS.

 

2) Find content related to your PERSONAL side. Scoop articles about your likes: FOOD, TRAVEL, MUSIC or MOVIES. Let your readers see a more personal side of you. They really want to find out what you are all about.

 

Above all, just remember to BE REAL when you comment, and HAVE FUN with it!

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article: http://www.jeffbullas.com/2012/09/26/insights-into-the-hot-trend-of-social-media-content-curation/#qttSFDomCcygMU58.99

 

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Phillip Newsome's curator insight, July 12, 2013 9:58 AM

Many of the clients I work with lack the resources or discipline to blog on a consistent basis. If you have similar constraints, creating an online newsletter or magazine via content curation is a good option for you.

Deborah Fillman's curator insight, November 8, 2013 2:42 AM

Obviously, I love Scoop.It, and this article helps explain the impetus for it, who uses it and why, and why you should consider using it for your business or personal brand.

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How To Target an Audience (And Avoid Book Launch Flop) | Your Writer Platform

How To Target an Audience (And Avoid Book Launch Flop) | Your Writer Platform | Book Promotion and Marketing | Scoop.it
Finding and narrowing your target audience will help you to reach–and appeal to–more of the people that will ultimately buy your book.
Penelope's insight:

 

Authors: this is an excellent article on targeting your ideal audience to have a greater appeal--before you write the book.

 

I especially liked the suggestion of naming your ideal reader, i.e., Jane or Joe Boomer, and creating a profile for them consisting of the Geographic, Demographic, Psychographic, and Behavioural. Actually do a write up of who they are, and what they are all about by answering these questions. If you are not sure how to find this information, the article also lays out some ways to accomplish this.

 

By narrowing down your target group, you are sementing your market into a smaller, distinct group of individuals. By knowing them intimately--what they like or don't like, you will be able to speak their language.

 

Read the entire article for all the steps you can take to find your readers, and make your sales go from weak to wow!

 

 

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article: http://www.yourwriterplatform.com/how-to-target-an-audience/

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Twitter Marketing 101: For Writers | Your Writer Platform

Twitter Marketing 101: For Writers | Your Writer Platform | Book Promotion and Marketing | Scoop.it
If you’re new to Twitter, it’s unlikely that you will intuitively grasp how to properly and effectively use this social media tool right off the bat.
Penelope's insight:

 

This is an excellent, detailed article for writers new to Twitter. If you haven't yet discovered Twitter as a fantastic avenue for ebook promotion and marketing, then jump on board. Your audience and readers are already there!

 

This post will start you from scratch with the basics, and help you set up your author Twitter platform. It also gives you some wonderful ideas for things to share, how to share, and when to share.

 

I have developed some wonderful relationships through using Twitter, and when I have something important to say, I have a lot of Twitter "friends" that will help spread the word for me.

 

For instance, If you are writing a new book, you can create "buzz" with Twitter. Post tweets about a new "secret" book, launch or appearance (to be announced). Your tweeps (as I call them) will be on alert and watching for the info to retweet. Tweet them when you are offering a discount or promo. Post links to interviews, videos, or podcasts.

 

Also, make sure to retweet tweets from your tweeps. I like to tweet out tweets from new followers to help give them a boost. I go to their profile and retweet interesting and relevant tweets for them. Treat your Twitter tweeps right, and they will treat you right right back. Be interesting, relevant, and not too salesy. Once you get the hang of it, then you can plug your common tweets into Hootsuite to give yourself some relief.

 

Try Twitter as a promotion tool--you will never look back.

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article: http://www.yourwriterplatform.com/twitter-marketing-for-writers/

 

 

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3 Reasons Why Facebook Can't Replace Your Author Website

3 Reasons Why Facebook Can't Replace Your Author Website | Book Promotion and Marketing | Scoop.it
Regardless of when or why you use Facebook, never consider it a replacement for an author website you own and control. Here's why.
Penelope's insight:

 

It's nice to know you can always go home again. No matter what is going on in the world around you,  home is always there for you--you can wear what you want, eat what you want, and say what you want! It doesn't matter what your neighbor does, your home is your castle.

 

The same lesson applies for authors. You must have your own home base. Don't use Facebook as a replacement. That is their home, and Facebook is in charge there--you are not. First, set up your website or blog as a place for your books, your profile, your writings on your blog and then head over to Facebook.

 

I have heard nothing but grumblings lately as Facebook is implementing their "graph search". While they fiddle, and authors grumble, your home base is still there for you. Go home again.

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article: http://janefriedman.com/2013/06/29/facebook-cant-replace-website/

 

 

 

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The ‘Billboard’ That Can Make Or Break Your Book's Success | Bestseller Labs

The ‘Billboard’ That Can Make Or Break Your Book's Success | Bestseller Labs | Book Promotion and Marketing | Scoop.it

How to design an attractive book cover that will successfully sell your book in a book store or on Amazon."

Penelope's insight:

 

People are visual, and naturally drawn to "eye candy." You need to keep this in mind when designing your book cover. Book covers are the "Billboards" of our books.

 

Think of it also as your "store entrance". Your readers may be scanning through hundreds of books on the Amazon marketplace. They scan the thumbnails (postage stamp size), and may click on your cover if it grabs their attention. Make sure your cover is a stand-out!

 

If you are not great at design, be sure to hire a professional cover designer. This decision could be the one that puts your book over the top. 

  

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article: http://bestsellerlabs.com/the-billboard-that-can-make-or-break-your-books-success/

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Jacques Goyette's comment, June 15, 2013 4:12 PM
Very good advice. A book cover is like a movie preview.
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How To Use Twitter Lists

How To Use Twitter Lists | Book Promotion and Marketing | Scoop.it
Penelope's insight:

 

I have set up a couple of "lists" on Twitter but this post delves further into some great ideas you can use to maximize your ebook promotion and marketing. You first want to make sure to categorize your "followers" and decide if you want the lists to be public or private.

 

If you are a writer, set up some lists for readers you know follow your books in the genre you write. Then you can tweet specifically to that list when you have a new book coming out--without wasting the time of all others on your list. Let's say: SFR (Science Fiction Readers) could be an example of this type of group.

 

If you are looking for reviews, set up lists specifically for persons who have expressed an interest in this. For example: SFRV (Science Fiction Reviewers)

 

If you belong to a Facebook Writers Group you could set up another list to tweet to your Writer Friends (FBWG - Facebook Writer's Group)

 

I wish I had started setting this up from Square One, but it's never too late. We just have to start from where we are. Happy Tweeting!

 

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article: http://thewritersguidetoepublishing.com/how-to-use-twitter-lists

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Jacques Goyette's curator insight, April 4, 2013 5:19 PM

Thanks. I didn't even know they existed.

Penelope's comment, April 8, 2013 1:03 PM
Always something new to learn when it comes to social media! ;)
Penelope's comment, April 10, 2013 11:40 AM
It never ends, Jacques. We just have to take what we know, use that to our advantage, and learn new ones when we have the time! ;)
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Why a free chapter is a lousy thing to give away if you want to sell a book

Why a free chapter is a lousy thing to give away if you want to sell a book | Book Promotion and Marketing | Scoop.it

"The days of being teased are over. Do we really want to play the warehouse food sample game?"

Penelope's insight:

 

Quite a few authors are giving away a free chapter to their work on their blog or other writing sites. These sites are hoping to be the place where the author first shelved parts of their mega best-seller.

 

The problem? If your book is on Amazon they already provide a free sample download, so are you providing any extra value? I don't believe so.

 

If you are using a free chapter givewaway to get an e-mail address, so be it. You are creating a relationship with your reader, and that is a good thing. Maybe instead you should give away an audio sample instead of the written sample. Get creative with this, and use the giveaway before the launch of your book to send people to your written work.

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article: http://www.takepermission.com/writing/free-chapter-give-away-publishing-mistake/

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Giving It Away: Why Fiction Authors Should Offer Free Ebooks by Jason Kong — The Book Designer

Giving It Away: Why Fiction Authors Should Offer Free Ebooks by Jason Kong — The Book Designer | Book Promotion and Marketing | Scoop.it

Giving It Away: Why Fiction Authors Should Offer Free Ebooks by Jason Kong explores the reasoning that suggests new authors spread their work as widely as possible."

Penelope's insight:

 

Personally, I am a bit conflicted about giving away free writing work, and the jury is out on how well it actually works.

 

We all know the success of "50 Shades" and "Wool", but not all writers will have success like these two. These stories were posted on writing sites for readers to discover; they found them, and passed the word.

 

I am currently working on some flash fiction (500 word story), and considering offering one or two on my website for download. This could be a great promotional tool, leading to my other books.

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article: http://www.thebookdesigner.com/2013/06/give-it-away/

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Jacques Goyette's comment, June 20, 2013 5:51 PM
As for many other things, there are good and bad sides to giving your book for free.
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Indie Authors: 50 Ways To Reach Your Reader # 9: Online Contests | Successful Self-Publishing.

Indie Authors: 50 Ways To Reach Your Reader # 9: Online Contests | Successful Self-Publishing. | Book Promotion and Marketing | Scoop.it

There are many ways an indie author can reach readers. One way to create great buzz is to run an online contest."

Penelope's insight:

 

Some great ideas pop out at me in this post for promoting your Kindle books through contests. Everybody loves contests! My first Kindle ebook was about my success in winning big sweepstakes.

 

An extremely easy way to run a contest on your blog or Facebook page is by using Rafflecopter.com. It gives you all the tools and lets you set up a contest with relative ease. I also recommend Goodreads.com for running contests with your printed books. You can amass thousands of new fans quickly.

 

There are some other out-of-the-box ideas in this post. Authors need to keep their eyes peeled, as there are so many creative ways to excite new readers.

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article: http://selfpublishingadvice.org/blog/reaching-readers-contests-and-creative-ways-to-reach-readers-for-indie-authors/

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7 Types Of Digital Marketers: Modern Marketing Humor [Infographic] - Bit Rebels

7 Types Of Digital Marketers: Modern Marketing Humor [Infographic] - Bit Rebels | Book Promotion and Marketing | Scoop.it
This humorous infographic breaks down the seven different types of digital marketers. It highlights how modern marketing is unique and creative today.
Penelope's insight:

 

Find your inner digital e-book marketer within this funny and visually entertaining infographic. Are you a:

 

1) DATA WHIZ  (Data-obsessed)

2) E-ARTISTE   (Adores visually appealing graphics)

3) SOCIAL MEDIA MASTER   (Caught that social media bug)

4) BETA-TESTER   (Everything mainstream is so over!)

5) MARKETING MEGAPHONE    (Loudest voice in the room)

6) OLD SCHOOL ADVERTISER  (What's wrong with the 60's?)   -OR-

7) SNARKY MARKETER   (Knows what you're doing wrong)

 

I think I'm a combination of #2, #3, and #6!

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original infographic: http://www.bitrebels.com/business-2/digital-marketers-modern-marketing/

 

 

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New study reveals key insights behind Pinterest’s growth | Trendist

New study reveals key insights behind Pinterest’s growth | Trendist | Book Promotion and Marketing | Scoop.it
Penelope's insight:

 

I admit that my name is Penelope and I am an "extreme pinner". When I stumble onto this site, I literally have to tear myself away. If you want to see how I've been using Pinterest, check out my site and follow a few of the boards or all of them!

http://Pinterest.com/Philosbooks

 

There are four powerful verbs that distinguish Pinterest:

 

o USE

o LOOK

o WANT

o NEED

 

OK. Does this mean that if I make pins of my book covers "drool-worthy" that I will attract more readers? Maybe I should pin a piece of pie next the picture of the cover. It's worth a try! ;)

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article and some yummy bread: http://trendist.us/new-study-reveals-key-insights-behind-pinterests-growth/

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The Single Most Effective Book Marketing Strategy An Author CanUse | Bestseller Labs

The Single Most Effective Book Marketing Strategy An Author CanUse | Bestseller Labs | Book Promotion and Marketing | Scoop.it
How to get a 'rave' reader response when you publish your book: Start your marketing program well before launch.
Penelope's insight:

 

Promotion is a constant thorn in the flesh to an indie author. Like we don't have enough to do just writing the darn book! Now we have to promote as well, and it is constant--like that bead that is threaded on the string without a knot on the end.

 

This article was intriguing right from the title. I wanted to find out for myself the ONE most effective book marketing strategy. Drum roll please...

 

START MARKETING YOUR BOOK, LONG BEFORE IT APPEARS ON THE STAGE!

 

You will be in good company. Tim Ferriss started marketing his book, "The 4 Hour Work Week" three years before its appearance. It is never too late to start, so take heart. If your book is on Amazon, it is there FOREVER.

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article: http://bestsellerlabs.com/the-most-effective-book-marketing-strategy/

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Richard Branson’s 7 Secrets To Social Media | CEO.com

Richard Branson’s 7 Secrets To Social Media | CEO.com | Book Promotion and Marketing | Scoop.it
Penelope's insight:

 

When Richard Branson speaks, multitudes of people listen. An article on "7 Secrets to using social media" from the CEO of Virgin? I could not resist peeking at the article to see what Richard does that might help authors in their ebook promotion.

 

Here's a tiny taste of his "7 Secrets" to social media stardom:

 

1) He's actually ON social media (He wants to communicate)

2) He tweets HIMSELF (he actually enjoys it)

3) He ASKS questions (people want to be heard)

4) He ANSWERS questions (his followers love him for it)

5) He TRAINS employees to be socially savvy

6) He relishes new OPPORTUNITIES (he's adventurous)

7) He lives by the mantra " Be AUTHENTIC and ORGANIC."

 

The lessons to be learned from this? Your readers want to hear from YOU! They want to know your struggles, your joys, your fears, your successes, your failures. It truly does not take that much time if you incorporate a little time for communication into your day. Find ways to be a socially savvy author and find your fans!

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article: http://www.ceo.com/marketing/richard-bransons-7-secrets-to-social-media/#ceoid=nlel246

 

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Jacques Goyette's comment, April 19, 2013 1:48 PM
I agree with Penelope; sounds interesting.
Penelope's comment, April 22, 2013 1:35 PM
I watched all the videos featuring Richard. We can always learn something new from someone in his position.
Kenneth Mikkelsen's comment, April 23, 2013 3:22 PM
Basically, this is common sense and it shouldn't be that hard to follow his example. :-)
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71 Ways to Promote and Market Your Book | Your Writer Platform

71 Ways to Promote and Market Your Book | Your Writer Platform | Book Promotion and Marketing | Scoop.it
Do you know the most powerful way to market your book? Find out, plus 71 more book promotion strategies.
Penelope's insight:

 

Word of mouth recommendation--the most powerful method of book promotion available to authors. Of course, the first order of business is to make sure you have written a book worth sharing.

 

Fortunately, this is not the only way to get the word out about your book. Kimberley has graciously shared 71 ways to promote and market your book. There are some very creative methods, too, that I will have to add into my own book promotion arsenal.

 

Here are a few to whet your appetite:

 

#8 Make it easy to buy! - This goes without saying, but is there a picture of your book and link on your website to purchase?

 

#14 Create a reader's guide at the end of your book - I've seen this, and it would be fantastic to use for book clubs.

 

#20 Get media saavy - Develop a relationship offline, as well as online. Call your local newspaper and find an angle that hooks reporters and will benefit their readers.

 

#30 Create a promo kit - A kit at the ready with book cover, details and info about you, as an author, that can be sent to bloggers

 

#39 Writing is your business - Be professional!

 

These are but a few of the excellent suggestions in this article. Of course, the best time to implement is before the book is written, but if you haven't yet begun to promote, never fear! Click the link below to read the entire article, grab a notepad, and bookmark this resource to refer to again and again. 

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article: http://www.yourwriterplatform.com/promote-and-market-your-book/

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Flipboard - What Is It And How Can Indie Authors Use It?

Flipboard - What Is It And How Can Indie Authors Use It? | Book Promotion and Marketing | Scoop.it
Bestselling author Renée Pawlish discusses Flipboard, the online magazine, and shares tips on how indie authors can use it for book marketing.
Penelope's insight:

 

I stumbled across another creative method for indie authors to promote their books. It's called FLIPBOARD, and it's actually a magazine app for iPhones, iPads, Android phones and tablets. Now this market might be one you want to reach--since Flipboard readers have hit 50 million!

 

You actually have the ability to create your own magazine, to which anyone can subscribe. Now, you'll have to be a bit creative, since people want to learn and don't want to be sold to every minute. Here are some ideas for indie authors depending your writing genre:

 

Flipboard Tip #1 – Create An Enticing TITLE - You want them to click into your magazine (i.e., Hot Flash Updates from a Menopausal Momma)

 

Flipboard Tip #2 – Create An Enticing DESCRIPTION - Again, think like a copywriter (i.e., Enter the manic world of hormones and hot flashes)

 

Flipboard Tip #3 – Pick The Right CATEGORY For Your Magazine - Just as in Amazon, categories are uber important to be found.

 

Flipboard Tip #4 – Be CREATIVE With Your Magazines - You can also include videos, music and photo. You can base your magazine on a character. You can have a collection of pictures of published stories with a similar theme.

 

Remember, you will find readers when you are teaching and being entertaining! Think like there is no box, and let your imagination soar!

 

***Scooped by Penelope Silvers for her topic of Ebook Promotion and Marketing***

 

Link to the original Post: http://tobecomeawriter.com/flipboard-how-can-indie-authors-use-it/

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Authors: 10 logo design principles to consider when creating your online presence - Ebook Promotion

Authors: 10 logo design principles to consider when creating your online presence - Ebook Promotion | Book Promotion and Marketing | Scoop.it

The following is a guest post by Matthew Brennan. His bio is at the end of the article. Building your brand online is crucial in today’s marketing world, and your logo is a critical part of that process."


Via Cendrine Marrouat - cendrinemarrouat.com
Penelope's insight:

 

This article is very timely, as I have been working on a logo design for http://PhilosBooks.com, which will be shown on the website very soon. Please let me know what you think once you take a look at it!

 

As an author, you are a brand whether you like that fact or not. If you have a logo that pops, and every time people see it, they will think of you, you are ahead of the game. Make sure it is relevant, eye-catching, and brands you and your books. You can then place that logo on every single one of your book covers.

 

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article: http://www.creativeramblings.com/guest-post-10-logo-design-principles/

 

 

 

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Jordan Anderson- www.havefunandprofit.com's curator insight, July 3, 2013 3:38 AM

Great Logo designs you got here!

Cendrine Marrouat - cendrinemarrouat.com's comment, July 3, 2013 10:54 PM
Thanks, Jordan!
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101 Quick Actions You Can Take Today to Build the Writer Platform of Your Dreams | Your Writer Platform

101 Quick Actions You Can Take Today to Build the Writer Platform of Your Dreams | Your Writer Platform | Book Promotion and Marketing | Scoop.it
What does it really take to build a writer platform? Learn the most important aspect to building your writer platform, and 101 quick ways to get started.
Penelope's insight:

 

This creative article is like handing you a writer's "promotion bible." Scan down the list to see how many things you have already stocked in your arsenal. For the actions you haven't yet taken, don't fret, but just gradually add in one new one each day, or if that is too overwhelming in your already bulging to-do list, make it one new one per week.

 

Ones I especially like? Get some business advice and offer your advice and expertise on writing forums.

 

Enjoy!

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article: http://www.yourwriterplatform.com/actions-to-build-writer-platform/

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How To Attract Readers By Creating A 'Lighthouse' Author Brand | Bestseller Labs

How To Attract Readers By Creating A 'Lighthouse' Author Brand | Bestseller Labs | Book Promotion and Marketing | Scoop.it
Seven winning ways to attract massive numbers of new readers and keep them for life, by building a 'lighthouse' author brand.
Penelope's insight:

 

This is one of the best articles I've seen in a very long time about building an author platform--one that will keep your name and brand foremost in the mind of your readers.

 

One method is to create a "Lighthouse" Author Brand. This works best with a series of books. Simply, this means that you need to create a theme-tagline to wrap around your books. This will draw all of your books together and keep people searching for your brand. For instance, racy author Jackie Collins' books say "SHE'LL KEEP YOU UP ALL NIGHT" Eyebrows raised now. We get it, and love it!

 

Set aside some time for a brainstorming session to figure out WHAT your books are about, and a tagline that will shine.

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article and six more ideas: http://bestsellerlabs.com/attract-readers-with-a-lighthouse-author-brand/

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The Importance Of Keywords For MetaData And The Discoverability Of Your Book

The Importance Of Keywords For MetaData And The Discoverability Of Your Book | Book Promotion and Marketing | Scoop.it

Keywords and search engine optimization have been considered important for a long time in the online world, particularly for ranking in the online world."

Penelope's insight:

 

Can people find your book? If your title and description doesn't contain keywords that people are searching for, then your book may not sell.

 

Keywords play an important role in the discoverability of your book. If you are self-published, and have control of your Amazon bookshelf, then go there right now and check your 7 allowed keywords. You can also use important keywords in your title and your description of your book.

 

For my book: "Put the Pause in Your Menopause - A Sensible, No-Nonsense Approach to Relieving Your Symptoms," http://www.amazon.com/dp/B00AYA199W I use the following keywords: Menopause, Hormone diet, Flat belly, Jillian Michaels, Body Revolution, Weight loss, Exercise. The reason I use "Jillian Michaels" in the keywords is that I used her exercise program to lose weight, and in turn, it also helped my symptoms which I detail in this book.

 

I did a little experiment and switched the order of a couple of keywords on the bookshelf, so I'll be watching to see if that moves my book up in the Amazon titles.

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article: http://www.thecreativepenn.com/2013/02/28/keywords-metadata-discoverability/

 

 

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Hashtags on Facebook at Last | Self-Publishing Advice

Hashtags on Facebook at Last | Self-Publishing Advice | Book Promotion and Marketing | Scoop.it

So many people have been asking for hashtags (#) on Facebook for so long, now the billion plus Facebook users will be able to see the larger view of what's happening or what people are talking about."

Penelope's insight:

 

The buzz has begun. How can authors use hashtags for their ebook promotion and marketing? Here are a couple of ideas for you:

 

1) Think up about 6-8 important hashtags that APPLY TO YOU or your BUSINESS (#nameofbook #authorname #businessname #productname #service #newrelease) Keep 'em short and sweet.

 

2) Use these hashtags in your FACEBOOK POSTS, but also use the same ones on Twitter, Pinterest, etc. (IMPORTANT: the #hashtags are searchable from other platforms)

 

Remember this--the # in front of keywords in your facebook post will create its own unique URL, and you can grab that URL to promote elsewhere. They are searchable. You can find conversations about you, your business or your books. You can jump into conversations about certain subjects and add value. Remember this when coming up with your own personal hashtags.

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article: http://selfpublishingadvice.org/blog/hashtags-on-facebook-at-last/

 

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Kenneth Mikkelsen's comment, June 21, 2013 3:13 PM
Thanks for sharing, Penelope. Very useful...have a great weekend. /Kenneth
Penelope's comment, June 21, 2013 3:40 PM
You are welcome, Kenneth! Glad you liked it! May your weekend be a good one as well. ;)
Annie Edmonds 's curator insight, January 29, 2014 8:53 PM

#Facebook is what's happening, Twitter is only getting bigger.

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7 Bestseller Book Marketing Strategies For Fiction Writers | Bestseller Labs

7 Bestseller Book Marketing Strategies For Fiction Writers | Bestseller Labs | Book Promotion and Marketing | Scoop.it
7 highly effective book marketing strategies that writers can use to sell more books, and grow long term readership.
Penelope's insight:

 

Books don't sell themselves, and if we don't give them a little push they are going to languish on the shelves--be they wooden or digital.

 

This post gives us 7 book marketing strategies--bestselling book strategies--for fiction writers. We can pick and choose one or grab all of 'em for a real book marketing feast!

 

1) Choose Your Genre So Readers Can Find Your Books

2) Create A Unique Brand That Stands Out From The Crowd

3) Write A Series. The Single Most Effective Career Strategy

4) Know Who Your Reader Is, And Target Them

5) Use Your Author Platform To Attract Readers

6) Commission Beautiful Book Covers That SELL

7) Make Full Use Of Amazon’s System

 

These are amazing tips, and if you incorporate just a few, or better yet all of them, you can be the next bestselling author!

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article: http://bestsellerlabs.com/7-bestseller-strategies-for-writers/

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Jacques Goyette's comment, June 15, 2013 4:10 PM
Good marketing stratégies. And I could add 8) Social média membership is a must to build a reputation.
Penelope's comment, June 19, 2013 8:20 PM
I love that one, too! Thanks, Jacques.
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Guest Post: A Definition of Author Platform by Jane Friedman | Successful Self-Publishing. The Alliance of Independent Authors's Blog.

Guest Post: A Definition of Author Platform by Jane Friedman | Successful Self-Publishing. The Alliance of Independent Authors's Blog. | Book Promotion and Marketing | Scoop.it
Penelope's insight:

Author platform: the new buzz word in the age of indie publishing. What the heck does it mean? And is it really something that we authors need to be concerned about?

 

This article defines the words for us and tells us what it is, and what it is not, and gives us an idea of where to begin in our own quest for an impactful author platform.

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article: http://selfpublishingadvice.org/blog/guest-post-a-definition-of-author-platform-by-jane-friedman/

 

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7 Things Marketers Should Know About Tumblr - Ebook Promotion

7 Things Marketers Should Know About Tumblr - Ebook Promotion | Book Promotion and Marketing | Scoop.it
As the 32nd most popular website in the world, Tumblr is a big opportunity. But you can't approach it as you would other marketing strategies.
Penelope's insight:

 

Tumblr is one of those back-of-the-burner sites that I have heard about, thought about, but haven't done much with until recently.

 

I went as far as pinning my book covers on this site which is the 32nd most popular site in the world. I do know that it is popular with the younger crowd, so the approach needs to be a bit different than on other social media.

 

Here are 7 things you should know and then head on over to Tumblr, create an account, and try it out:

 

o Forget MARKETING - shift focus to your audience

o Provide great CONTENT - give stuff away for free

o Provide EVERGREEN CONTENT - Create content with LEGS

o Create CONTENT people will SHARE - Good photos do well

o Occasionally create LONG POSTS - creates spikes of traffic

o TAG wisely - Tumblr relies on tags, not keywords

o Interact with OTHER Tumblr USERS - this platform is SOCIAL

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article: http://www.inc.com/jeff-haden/how-to-use-tumblr-for-marketing.html

 

 

 

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Turbocharge Your Content Marketing Machine - Ebook Promotion

Turbocharge Your Content Marketing Machine - Ebook Promotion | Book Promotion and Marketing | Scoop.it

"Content marketing is not rocket science, but it can appear so in the absence of a clear-cut strategy—and planning, without which your content marketing machine will be firing on three cylinders instead of being the turbocharged V8 behemoth that it could be!"

Penelope's insight:

 

This clever article reiterates how important it is to know thy audience. Know the readers of your books and you will have more focus in order to talk with them. The content you create will interest and inspire them. Answer the following questions and you will have the strategic information you need to market effectively.

 

o WHO? - Who exactly are my readers (age, sex, occupations)

 

o WHAT? - What are they talking about and what would they like to know?

 

o WHERE? - Where are my readers hanging out? (twitter, facebook groups, pinterest, linked in, you tube, tumblr, forums)

 

When you know who your readers are, you can plan. Know what content will wow them, know where it needs to go, know whom to contact, know when it needs to be published. And don't forget to promote your content!

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article: http://www.marketingprofs.com/articles/2013/10621/turbocharge-your-content-marketing-machine

 

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Jacques Goyette's curator insight, May 1, 2013 10:40 PM

I like the expression : Know thy Reader !  So true.

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How to Set Up a Facebook Page for Business | Social Media Examiner

How to Set Up a Facebook Page for Business | Social Media Examiner | Book Promotion and Marketing | Scoop.it
Facebook Pages: learn the correct steps to create and set up a Facebook Page for your business.
Penelope's insight:

 

If you have not set up an author page on Facebook for your ebook promotion and marketing, then you are missing out on thousands of possible readers.

 

This very informative article takes you by the hand and leads you step-by-step to create your very own page for your website, author name, or book. You can create multiple business pages, so the sky's the limit! At the very least create a page for your author name, where you can list your books and promotions on your page.

 

Here's my page for my website: http://facebook.com/PhilosBooks

and an example of the page I set up for my author name: http://facebook.com/penelopesilversbooks

 

As you can see, all my books are front and center on my banner. VERY IMPORTANT: When creating any Facebook fan pages, make sure you are logged in as your personal facebook profile before creating. This allows you to switch back and forth between pages using the little gear on the upper right corner.

 

While you're there, why not click the "like" button and leave me a comment to say hi! I would love to hear from you.  ;)

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article: http://www.socialmediaexaminer.com/how-to-set-up-a-facebook-page-for-business/

 

 

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