Book Promotion and Marketing
2.1K views | +0 today
 
Suggested by Your Writer Platform
onto Book Promotion and Marketing
Scoop.it!

How To Target an Audience (And Avoid Book Launch Flop) | Your Writer Platform

How To Target an Audience (And Avoid Book Launch Flop) | Your Writer Platform | Book Promotion and Marketing | Scoop.it
Finding and narrowing your target audience will help you to reach–and appeal to–more of the people that will ultimately buy your book.
Penelope's insight:

 

Authors: this is an excellent article on targeting your ideal audience to have a greater appeal--before you write the book.

 

I especially liked the suggestion of naming your ideal reader, i.e., Jane or Joe Boomer, and creating a profile for them consisting of the Geographic, Demographic, Psychographic, and Behavioural. Actually do a write up of who they are, and what they are all about by answering these questions. If you are not sure how to find this information, the article also lays out some ways to accomplish this.

 

By narrowing down your target group, you are sementing your market into a smaller, distinct group of individuals. By knowing them intimately--what they like or don't like, you will be able to speak their language.

 

Read the entire article for all the steps you can take to find your readers, and make your sales go from weak to wow!

 

 

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article: http://www.yourwriterplatform.com/how-to-target-an-audience/

more...
No comment yet.
Book Promotion and Marketing
Creative Book Marketing ON or OFF the Internet!
Curated by Penelope
Your new post is loading...
Your new post is loading...
Scooped by Penelope
Scoop.it!

Crowdfunding. Can it Work for Authors and their Books? Surprising Answer! | PHILOSBOOKS

Crowdfunding. Can it Work for Authors and their Books? Surprising Answer! | PHILOSBOOKS | Book Promotion and Marketing | Scoop.it

Crowdfunding. Can it work for authors?

Penelope's insight:

 

Authors have typically fronted all the expenses to get their work out into the world. Now there is another choice.

 

Crowdfunding.

 

I'm going to take the plunge and have written the first of several blog posts leading up to the launch day of May 1. If you can put the time and effort into the promotion of your platform, you could raise up some decent funds to obtain some great editing, cover design, and promotion.

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article: http://philosbooks.com/crowdfunding-authors-books-surprising-answer/

more...
No comment yet.
Scooped by Penelope
Scoop.it!

[Case Study] How to Get Popular on Pinterest in 2 Months or Less

[Case Study] How to Get Popular on Pinterest in 2 Months or Less | Book Promotion and Marketing | Scoop.it
Want to get more views on Pinterest? Here's how one blogger got popular on Pinterest and grew her monthly views to 60K in just 2 months.
Penelope's insight:
With 175 million+ users, authors seeking readers should give serious consideration to Pinterest. An excellent case study, this post gives us a step-by-step for mining this mega-site in the most productive way. Pull out those book covers, search out free sites for images that portray your work, and pin away!

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***
more...
No comment yet.
Scooped by Penelope
Scoop.it!

5 Steps to Launch a 6 Figure Author Brand

5 Steps to Launch a 6 Figure Author Brand | Book Promotion and Marketing | Scoop.it
Can a brand new fiction author launch a premium product in a competitive genre and make a living? Find out in this new case study.
Penelope's insight:
A new baby must be fed, watered and cooed over to grow them into productive adults. So must a new book be nurtured before it's released into the world.

This writer shared an amazingly detailed post on how he launched a new author. Five steps seem like a breeze, but as you will see, quite a bit of planning work was involved. Anything worthwhile takes time--whether baby or a book.

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***
more...
No comment yet.
Rescooped by Penelope from literary fiction
Scoop.it!

A Productive Rant About Building An Author Platform

A Productive Rant About Building An Author Platform | Book Promotion and Marketing | Scoop.it
How do late-life writers establish an author platform? Writers can build out from their personal connections and use social media tools to find readers.

Via Marylee MacDonald
Penelope's insight:
Herein lies some wonderfully helpful tips for authors of all genres and all methods of publishing. Fabulous post!
more...
No comment yet.
Rescooped by Penelope from A Writer's Notebook
Scoop.it!

Could spending less time on book promotion actually result in more ebook sales?

Could spending less time on book promotion actually result in more ebook sales? | Book Promotion and Marketing | Scoop.it
Doing less maybe more when it comes to ebook promotion. I use Amazon promotions to help ebook sales, rather than spending my time on social media.

Via elearning hoje
Penelope's insight:
Less is more—a unique tack on book promotion. Could work for those crunched for time and wanting to spend time writing more books. Set it up on Amazon and forget it.

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"
more...
No comment yet.
Scooped by Penelope
Scoop.it!

4 Budget-Friendly Ways to Promote Your Book: Entrepreneur.com

4 Budget-Friendly Ways to Promote Your Book: Entrepreneur.com | Book Promotion and Marketing | Scoop.it
There are an infinite number of ways for authors to promote their books. Since most authors cannot afford a full page ad in the New York Times Book Review it is imperative to make dollars stretch as far as one can.
Penelope's insight:
Since most of us don't have deep pockets for book marketing, it's refreshing to discover low cost promotional tactics. This article gives us four budget-friendly ways.

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

more...
No comment yet.
Scooped by Penelope
Scoop.it!

How To Use Social Media To Grow Your Author Platform | BookBaby.com

How To Use Social Media To Grow Your Author Platform | BookBaby.com | Book Promotion and Marketing | Scoop.it
Growing an author platform online takes planning, time, and effort – but with a little know-how you can build an online community of your own.
Penelope's insight:
Authors are always clamoring for new book promotion ideas. These tips may be a review for some or new to others. The thrust of the article is to be on social media, find the influencers, ask them if they'd like a free copy of your book for a review. Rinse, repeat.

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

more...
No comment yet.
Scooped by Penelope
Scoop.it!

Tweet On (Or Don't): Should Authors Use Twitter? BethJusino.com

Tweet On (Or Don't): Should Authors Use Twitter? BethJusino.com | Book Promotion and Marketing | Scoop.it
There are too many authors trying to market themselves on Twitter because they think they have to be there. If Twitter makes you miserable, don't do it.
Penelope's insight:
I love Twitter for connecting to people all over the world, but there are some who don't feel the love.

According to the author: Twitter is a valuable tool in an author’s marketing tool belt, full of book clubs, journalists, editors, and millions (millions!) of readers, plus subject matter experts and influencers who are talking about topics you’re interested in. 

I agree!

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

more...
No comment yet.
Scooped by Penelope
Scoop.it!

The Power of Podcasts and a Love of Books

The Power of Podcasts and a Love of Books | Book Promotion and Marketing | Scoop.it
Podcasting can be a great way to engage readers with a text. One podcast that employs great strategies for reading a text is Harry Potter and the Sacred Text. Read on to see how this particular podcast can be a launching point for using podcasting in your classes.
Penelope's insight:
This article is directed to teachers and how they can use podcasts to reach hearts and minds of their students.

I can envision authors using podcasts as well to talk with their readers and get discussions rolling about their own books. Talk can include characters, plot, or themes.

Podcasts are a hot promotion tool right now. Pair it with a video trailer for double exposure. Be creative and brainstorm your own ideas!

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

more...
No comment yet.
Rescooped by Penelope from Ebook and Publishing
Scoop.it!

11 Ways Authors Can Overcome Marketing Dread - DigitalBookWorld.com

11 Ways Authors Can Overcome Marketing Dread - DigitalBookWorld.com | Book Promotion and Marketing | Scoop.it
Not all authors enjoy doing marketing for their books. So how can authors make the tasks more enjoyable? Here are 11 tips.
Via Marianela Camacho Alfaro
Penelope's insight:
Marketing is part of our writing world--whether we like it or not. It's a whole new world, so add in a little bit of marketing each day, suggests the author.

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

more...
No comment yet.
Scooped by Penelope
Scoop.it!

50 Effective Ways To Market Your Book Without Going Crazy - Mixtusmedia.com

50 Effective Ways To Market Your Book Without Going Crazy - Mixtusmedia.com | Book Promotion and Marketing | Scoop.it

Book marketing can leave you feeling frazzled and overwhelmed. There are a million different options, tactics, ideas, and approaches - it makes your head spin. 

Penelope's insight:
With the dizzying amount of choices available to authors to market their books, it can seem like a never-ending chore. However, this writer has packed 50 wonderful suggestions into one fabulous post. Enjoy!

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

more...
Arthur Gutch's curator insight, June 5, 2016 10:11 PM
A great list if book marketing activities to get you started.
Rescooped by Penelope from reading
Scoop.it!

Tips to Make a Goodreads Impression 

Tips to Make a Goodreads Impression  | Book Promotion and Marketing | Scoop.it
Goodreads is a fantastic tool to promote your book and network with readers and other authors, so make the most of it with these helpful tips.

Via Marianela Camacho Alfaro, Flurries Unlimited
Penelope's insight:
If you're going to promote yourself on Goodreads, make sure your profile sings! Some great tips to get it done right.

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

more...
No comment yet.
Rescooped by Penelope from Ebook and Publishing
Scoop.it!

50 Million Reviews!

50 Million Reviews! | Book Promotion and Marketing | Scoop.it
In late 2006, I wrote the first book review on Goodreads. It was a simple, two-paragraph review of A Short History of Nearly Everything by Bil

Via Marianela Camacho Alfaro
Penelope's insight:
Goodreads is an amazing promotional site to get your work noticed. Readers are looking for new books all the time, and they review the ones they read--to the tune of 50 million! 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

more...
No comment yet.
Scooped by Penelope
Scoop.it!

How to Create an Author Website and Sell More Books with WordPress

How to Create an Author Website and Sell More Books with WordPress | Book Promotion and Marketing | Scoop.it
Self-publishing books is getting more and more popular. Here is how to us a WordPress author website to showcase your books and attract more readers.
Penelope's insight:
Every author needs their own website to showcase books, and creation on Wordpress is easy and fun. This blog post shares some very simple steps to get started. Learning curve? Minimal. Benefits? Enormous. Don't delay!

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***
more...
No comment yet.
Scooped by Penelope
Scoop.it!

The Author's Guide For a Successful Facebook Live - Mixtusmedia.com

The Author's Guide For a Successful Facebook Live - Mixtusmedia.com | Book Promotion and Marketing | Scoop.it

The first time I tried to sit in front of a camera to do a quick two minute video it took well over an hour. It was a mess.

Penelope's insight:
If you're into Facebook, which I am not, this marketing method might be for you. This post should give you all the information you need to get your video rolling and in front of the masses. Good luck!

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***
more...
No comment yet.
Rescooped by Penelope from Cultivating Creativity
Scoop.it!

Loom - Video email in Gmail

Loom - Video email in Gmail | Book Promotion and Marketing | Scoop.it

"Readers looking for a new screen recording tool may want to check out Loom, a free Google Chrome browser extension that allows users to capture what they see on their screen and easily share with others. Once downloaded, the tool requires a Google or Microsoft account to get started. Users then have the option to simply capture what is on the screen, or use microphone audio and webcam features for more detailed annotation. Saved videos may be shared with other users, downloaded, or posted to social media accounts. Loom is currently only available for Google Chrome, but may soon be available for other browsers."



Via Jim Lerman
Penelope's insight:
Definitely going to check out this Chrome browser tool. It sounds super easy to create a video to perhaps fill in readers on details about your latest work in process or a special promotion.

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***
more...
Agi Anderson's curator insight, May 18, 11:27 PM
Scooping this up to review later. Sounds interesting.
Scooped by Penelope
Scoop.it!

The First And Most Important Element For A Successful Book Launch

The First And Most Important Element For A Successful Book Launch | Book Promotion and Marketing | Scoop.it

This is my favorite phase because it’s simply connecting with other people who share similar interests and passions. It’s about taking your author hat off and replacing it with your relationship hat. 

Penelope's insight:
This is the first in a series of three important steps for a successful book launch. It all starts with making that connection with others. After all, people buy from people they like, right?

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

more...
No comment yet.
Scooped by Penelope
Scoop.it!

#111: How to Get Started with Facebook Live - Amy Porterfield

#111: How to Get Started with Facebook Live - Amy Porterfield | Book Promotion and Marketing | Scoop.it
Are you ready to absolutely kill it with Facebook Live? Or…do you find it a little scary to get started? My guest this week is social media expert, Kim Garst. She and I jump right into how you can absolutely increase your profits using Facebook Live. You just have to get over that initial fear ... Click to Read More
Penelope's insight:
Many authors and internet marketers sing the praises of Facebook. I've personally pulled back from there, but if you don't mind being face to face with your audience, this could be an excellent author and book promotional tool.

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

more...
No comment yet.
Scooped by Penelope
Scoop.it!

Measuring the Success of Low-Budget Book Launch - AndiLit.com

Measuring the Success of Low-Budget Book Launch - AndiLit.com | Book Promotion and Marketing | Scoop.it
My budget for my book launches is pretty low, but still, I want them to be successful. Today, I share as how my most recent launch is fairing.
Penelope's insight:
This is a sneak peek into the book promotion efforts of one author. Her honesty is refreshing, and the stats may look dismal to some, but books are evergreen and may be promoted for years to come. We first have to make it out of the starting gate.

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

more...
No comment yet.
Scooped by Penelope
Scoop.it!

Free Book Promotions: Are They Worth It? - The Book Designer

Free Book Promotions: Are They Worth It? - The Book Designer | Book Promotion and Marketing | Scoop.it

.Should sign up for Kindle Direct Publishing’s Kindle Select Program and use the free book promotion feature? Here's my take...

Penelope's insight:
Case studies are a great way to find out what other authors are doing during their sales and promotions. You'll find those here. There are also suggestions of other sites to try on your free promotion days in addition to Amazon's KDP toolbox. Keep a log of what works, what doesn't, and just keep tweaking to find what works best for you.

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

more...
No comment yet.
Scooped by Penelope
Scoop.it!

10 Powerful Ways To Attract New Readers Using Pinterest - Mixtusmedia.com

10 Powerful Ways To Attract New Readers Using Pinterest - Mixtusmedia.com | Book Promotion and Marketing | Scoop.it

If you haven’t tapped into Pinterest to connect with readers, you might be missing out on a huge opportunity! 

Penelope's insight:
I love this post about attracting new readers on Pinterest. Apparently, you can find your ideal reader through the powerful search feature on the site. There are some great ideas here!


***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

Link to the original article:  ***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"*** Link to the original article
more...
No comment yet.
Scooped by Penelope
Scoop.it!

The Good, the Bad, & the Ugly of Launching a Best-selling Book - GoinsWriter.com

The Good, the Bad, & the Ugly of Launching a Best-selling Book - GoinsWriter.com | Book Promotion and Marketing | Scoop.it
Recently, I shared with you the lessons I learned from launching my first national best-seller, The Art of Work. Now, I want to tell you exactly how we did it.
Penelope's insight:
Writing a book is hard work, but after reading through this thoughtful and detailed post of a successful book launch, the writing looks like a piece of cake.

I'm clipping this one to keep for the future. So much good stuff shared!


***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

Link to the original article: http://goinswriter.com/book-launch/
more...
No comment yet.
Rescooped by Penelope from Entrepreneurship, Innovation
Scoop.it!

9 Visual Tools to Create Awesome Social Media Images : Social Media Examiner

9 Visual Tools to Create Awesome Social Media Images : Social Media Examiner | Book Promotion and Marketing | Scoop.it
Do you want to create professional-grade social media visuals? Discover nine free tools to help you create beautiful visual content for your social media profiles.

Via Marylene Delbourg-Delphis
Penelope's insight:
Tuck this article away in your book promotion tool belt. Visual content can increase your visibility on social media and support your branding.

Also included is a social media sizing chart for Facebook, Twitter and Instagram.

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"*** 

more...
No comment yet.
Scooped by Penelope
Scoop.it!

11 Ways to Promote Your Book With Quote Images | Book Marketing Tools Blog

11 Ways to Promote Your Book With Quote Images | Book Marketing Tools Blog | Book Promotion and Marketing | Scoop.it
People are attracted to images. One way to use this to your advantage is to pull some great quotes from your book and then use one of the online tools we recommend below to spruce that quote up until it’s perfect for sharing. You don’t even need to have any graphic design skills to do this!
Penelope's insight:
I really love images, and apparently so do millions of others considering the popularity of Pinterest.

This article takes a unique approach to marketing by using quotes out of your book, along with images. People love the visual!


***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

more...
No comment yet.
Rescooped by Penelope from Write On!
Scoop.it!

19 Ways (+1 to come) to Get More Readers for Your Author Blog

19 Ways (+1 to come) to Get More Readers for Your Author Blog | Book Promotion and Marketing | Scoop.it
19 Ways to Get More Readers for Your Author Blog including many traffic-driving strategies that can be put into practice right away

Via Judith van Praag
Penelope's insight:
There are several great ideas in this article for more traffic to your blog. Content curation is on the list. No surprise there.

Pick one or two to test and see if your readership picks up. It's worth a try.

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

more...
Judith van Praag's curator insight, April 11, 2016 3:20 PM
Joel Friedlander suggests to pick a fight or rant. In my experience "making mistakes" is likely to attract attention too. Everyone likes to be an editor, and not merely in the writers' world. 
I'm going to have the grandfather I never knew tell readers how to. How to what? Whatever. TTYL keep your ear to the ground.
Scooped by Penelope
Scoop.it!

Pinterest for Authors: A Beginner's Guide | Jane Friedman

Pinterest for Authors: A Beginner's Guide | Jane Friedman | Book Promotion and Marketing | Scoop.it
Learn four reasons writers might want to use Pinterest, how to best use the platform, and best practices to get the most traction for your work.
Penelope's insight:

 

This is an extremely detailed post on how authors can use Pinterest to promote themselves, their blogs, and their books. Simplified? Make sure to have a business account, get your blog verified, and set up at least two boards for your blog and your books. If you're writing something new, you can give readers a sneak peek of your creative behind-the-scenes process on another board.

 

 

 ***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article: https://janefriedman.com/how-authors-can-use-pinterest/

more...
No comment yet.