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Flipboard - What Is It And How Can Indie Authors Use It?

Flipboard - What Is It And How Can Indie Authors Use It? | Book Promotion and Marketing | Scoop.it
Bestselling author Renée Pawlish discusses Flipboard, the online magazine, and shares tips on how indie authors can use it for book marketing.
Penelope's insight:

 

I stumbled across another creative method for indie authors to promote their books. It's called FLIPBOARD, and it's actually a magazine app for iPhones, iPads, Android phones and tablets. Now this market might be one you want to reach--since Flipboard readers have hit 50 million!

 

You actually have the ability to create your own magazine, to which anyone can subscribe. Now, you'll have to be a bit creative, since people want to learn and don't want to be sold to every minute. Here are some ideas for indie authors depending your writing genre:

 

Flipboard Tip #1 – Create An Enticing TITLE - You want them to click into your magazine (i.e., Hot Flash Updates from a Menopausal Momma)

 

Flipboard Tip #2 – Create An Enticing DESCRIPTION - Again, think like a copywriter (i.e., Enter the manic world of hormones and hot flashes)

 

Flipboard Tip #3 – Pick The Right CATEGORY For Your Magazine - Just as in Amazon, categories are uber important to be found.

 

Flipboard Tip #4 – Be CREATIVE With Your Magazines - You can also include videos, music and photo. You can base your magazine on a character. You can have a collection of pictures of published stories with a similar theme.

 

Remember, you will find readers when you are teaching and being entertaining! Think like there is no box, and let your imagination soar!

 

***Scooped by Penelope Silvers for her topic of Ebook Promotion and Marketing***

 

Link to the original Post: http://tobecomeawriter.com/flipboard-how-can-indie-authors-use-it/

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Crowdfunding. Can it Work for Authors and their Books? Surprising Answer! | PHILOSBOOKS

Crowdfunding. Can it Work for Authors and their Books? Surprising Answer! | PHILOSBOOKS | Book Promotion and Marketing | Scoop.it

Crowdfunding. Can it work for authors?

Penelope's insight:

 

Authors have typically fronted all the expenses to get their work out into the world. Now there is another choice.

 

Crowdfunding.

 

I'm going to take the plunge and have written the first of several blog posts leading up to the launch day of May 1. If you can put the time and effort into the promotion of your platform, you could raise up some decent funds to obtain some great editing, cover design, and promotion.

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article: http://philosbooks.com/crowdfunding-authors-books-surprising-answer/

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How Authors Can Find Their Ideal Reading Audience | Jane Friedman

How Authors Can Find Their Ideal Reading Audience | Jane Friedman | Book Promotion and Marketing | Scoop.it
Writing coach and author Angela Ackerman discusses techniques for identifying and connecting with your target reading audience.
Penelope's insight:

Out-of-the-box ideas abound in Angela's article for finding our perfect readers.

 

#1 Fish for readers with a smaller net. You want a reader who actually likes your books.

 

Then answer this question: What makes my novel stand out from all others like it?

 

#2 Know the what. Understand your novel. Understand the what, then you know the who to look for.

 

Read on for unique ways to find your audience and cultivate the perfect author/reader relationship.

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article: https://janefriedman.com/how-authors-can-find-readers/

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Jacques Goyette's curator insight, January 7, 7:31 PM

Finding the right audience is the key to success.

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How To Engage With Your Audience - Mixtus Media

How To Engage With Your Audience - Mixtus Media | Book Promotion and Marketing | Scoop.it

 How do you actually engage with new people on social media in a way that actually makes a difference in your book marketing?

Penelope's insight:

 

There are some creative ideas in this article about engaging with our readers. Visual in many different forms grabs attention, such as sharing behind the scenes images/video of your writing space, among others.

 

The author also gets specific about engaging with our audience in different social media outlets. Pull out one or two ideas and start the conversations!

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article: http://mixtusmedia.com/blog/how-to-engage-with-your-audience?utm_source=Mixtus+Media+Newsletter&utm_campaign=c355703cdc-Engage&utm_medium=email&utm_term=0_1eeb3721f2-c355703cdc-103100657

 

 

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Why Writers Should Love Twitter (Hint: It's Not Just About Selling Books) - The Write Life

Why Writers Should Love Twitter (Hint: It's Not Just About Selling Books) - The Write Life | Book Promotion and Marketing | Scoop.it
Trying to use Twitter to boost your book sales? Use these tactics to connect with your audience.
Penelope's insight:

I do love Twitter, but don't spend as much time there as I used to. It can be addictive, and you could sit in front of the computer for hours!

 

However, it is a place that authors should check out, but according to this writer, follow the 80/20 rule. 80% engagement and 20% talking about yourself. Try, twitter, and tweak. See what works for you.

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article: http://thewritelife.com/why-writers-should-love-twitter-hint-its-not-just-about-selling-books/

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How I Manage a Social-Media Platform of More Than 11 Million Followers Every Day

How I Manage a Social-Media Platform of More Than 11 Million Followers Every Day | Book Promotion and Marketing | Scoop.it
Big or small, influencer or newcomer, everyone looking to get more followers and more likes on social media seeks out strategies that work. Here's how one expert does it.

Via Cendrine Marrouat - SocialMediaSlant.com, Jacques Goyette
Penelope's insight:

 

To build and maintain a large social media platform, this is solid advice from a writer who maintains a huge platform for Guy Kawasaki and one for herself. 

 

Answer these questions before you begin the work on your social strategy:

What need will you fill for the people who will follow you?Why should they follow you?What will you consistently provide to them?


Then read the rest of the article on how to implement your strategy.

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article: http://www.entrepreneur.com/article/247191

 

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Cendrine Marrouat - SocialMediaSlant.com's curator insight, September 8, 2015 12:16 AM


The other day, a friend and I were discussing how some of the most prominent experts manage their social media presences. Reading about the way Peg Fitzpatrick does it is really interesting!


Loved seeing content curation mentioned! 

kenresearch Market Research's curator insight, September 8, 2015 1:57 AM

https://www.kenresearch.com/

Jon Turino's curator insight, September 9, 2015 6:39 PM

Great concise list!

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How Can I Possibly Write AND Market? Here’s How! - BookPromotion.com

How Can I Possibly Write AND Market? Here’s How! - BookPromotion.com | Book Promotion and Marketing | Scoop.it
Penelope's insight:

 

Writers whine about having to market their books, which takes time away from writing. Authors in this age of social media and fast-paced everything, better get on the boat and just do SOMETHING.

 

You don't have to use all the tools available to you, but pick one. Start with writing one blog post a week, then add in something else when you feel comfortable. Remember, it only takes one stone at a time to build a castle.

 

 ***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article: http://www.bookpromotion.com/how-can-i-possibly-write-and-market-heres-how/

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23 Extraordinary Facebook Advertising Facts

23 Extraordinary Facebook Advertising Facts | Book Promotion and Marketing | Scoop.it
Facebook is one of the big movers in paid advertising, but overall the pie is getting bigger as the move from traditional advertising to digital accelerates. According to emarketer By 2017, when US digital display ad expenditure will reach $37.36 billion, Facebook and Twitter together will account for 33.7% of the market, up from 30.2% this year.

Via Guillaume Decugis
Penelope's insight:

 

Here's what I like about Facebook advertising for our books: you can get so super targeted that you can narrow down your target audience to the point of talking to Suzie Q in Mobile, Alabama with one child in her living room. You definitely get more bang for your buck that way.

 

Facebook advertising is not so much un chartered territory anymore. Whether you've experimented with advertising on the biggest social network or not, these are interesting data points that will inspire your next campaign. 

 

The underlying trend here is that it's getting harder and harder to develop a business' visibility on Facebook without paying. Organic reach has kept declining as Facebook made it clear that the model was prioritizing organic visibility of individuals vs pages. It doesn't mean paying for views and engagement on Facebook is stupid though: with proper optimization - the main one being to adopt a content hub strategy for your social content - you can amplify the visibility you'll buy through ads. 

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Jean-Pierre Blanger's curator insight, August 1, 2015 10:29 AM

Facebook advertising is not so much un chartered territory anymore. Whether you've experimented with advertising on the biggest social network or not, these are interesting data points that will inspire your next campaign. 

 

The underlying trend here is that it's getting harder and harder to develop a business' visibility on Facebook without paying. Organic reach has kept declining as Facebook made it clear that the model was prioritizing organic visibility of individuals vs pages. It doesn't mean paying for views and engagement on Facebook is stupid though: with proper optimization - the main one being to adopt a content hub strategy for your social content - you can amplify the visibility you'll buy through ads. 

Katerina S's curator insight, August 2, 2015 6:20 AM

Facebook advertising is not so much un chartered territory anymore. Whether you've experimented with advertising on the biggest social network or not, these are interesting data points that will inspire your next campaign. 

 

The underlying trend here is that it's getting harder and harder to develop a business' visibility on Facebook without paying. Organic reach has kept declining as Facebook made it clear that the model was prioritizing organic visibility of individuals vs pages. It doesn't mean paying for views and engagement on Facebook is stupid though: with proper optimization - the main one being to adopt a content hub strategy for your social content - you can amplify the visibility you'll buy through ads. 

robosheauk's curator insight, August 3, 2015 1:24 PM

Facebook advertising is not so much un chartered territory anymore. Whether you've experimented with advertising on the biggest social network or not, these are interesting data points that will inspire your next campaign. 


The underlying trend here is that it's getting harder and harder to develop a business' visibility on Facebook without paying. Organic reach has kept declining as Facebook made it clear that the model was prioritizing organic visibility of individuals vs pages. It doesn't mean paying for views and engagement on Facebook is stupid though: with proper optimization - the main one being to adopt a content hub strategy for your social content - you can amplify the visibility you'll buy through ads. 

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3 cool things you can do as a Goodreads author - Build Book Buzz

3 cool things you can do as a Goodreads author - Build Book Buzz | Book Promotion and Marketing | Scoop.it
Goodreads works hard for authors who have figured it out. Here are 3 cool things you can do to make sure your book gets its share of attention there.
Penelope's insight:

 

Great post. Short read. Goodreads, that is.

 

Now owned by Amazon, authors should definitely create their profile, then utilize tools that Goodreads provides--for free.

 

One tip that surprised me? Goodreads reviews get syndicated (distributed) to USAToday.com, PLUS e-commerce and library sites! Get those reviews folks! There are two more very hot tips waiting for you.

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Read more at: http://buildbookbuzz.com/3-cool-things-you-can-do-as-a-goodreads-author/

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David Van Leeuwen's curator insight, August 1, 2014 10:04 AM

Marketing books may seem old school but theres a new teacher in town.

Jacques Goyette's curator insight, August 6, 2014 10:18 PM

Good advice for beginners on Goodreads !

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How & Why Walking Podcasts (Walkcasts) Help Authors Reach Readers | Self-Publishing Advice

How & Why Walking Podcasts (Walkcasts) Help Authors Reach Readers | Self-Publishing Advice | Book Promotion and Marketing | Scoop.it

Indie author Michael La Ronn shares 7 reasons why walking podcasts (walkcasts) help self-published writers reach more readers for very little effort or cost.

Penelope's insight:

 

Every author needs to connect to their readers, and readers love to get acquainted with their favorite authors. A fun and simple way to do this? A podcast!

 

Easier said than done, right? Well, according to this author it is easy. Called a walking podcast, you simply walk--and talk! Use your phone, digital camera, or voice recorder. You create in 5 or 10 minutes. Upload to your website in only 5-10 minutes. Voila! Very simple.

 

Your readers will get to know you, and you'll get fit at the same time.

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Read more at: http://www.selfpublishingadvice.org/walking-podcast/

 

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Selling Ebooks on Google Play: The Good, the Bad and the Ugly by Jason Matthews — The Book Designer

Selling Ebooks on Google Play: The Good, the Bad and the Ugly by Jason Matthews — The Book Designer | Book Promotion and Marketing | Scoop.it
Selling Ebooks on Google Play: The Good, the Bad and the Ugly by Jason Matthews reviews the pros and cons of selling ebooks on Google Play via Google Books Partner Program.

Via Lynne Fellows
Penelope's insight:

 

After reading this summary of the good, bad and ugly on Google play book selling, I'm not so sure I'm ready to stick my toe into this water.

 

If you have a lot of extra time to figure out how to get it done, it might be worth having your book on the extra platform.

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article: http://www.thebookdesigner.com/2014/05/selling-ebooks-on-google-play-the-good-the-bad-and-the-ugly/

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A Secret Site Chock-Full of Hungry Readers Begging to be Fed! | PHILOSBOOKS

A Secret Site Chock-Full of Hungry Readers Begging to be Fed! | PHILOSBOOKS | Book Promotion and Marketing | Scoop.it
Wattpad is a site full of 24 Million Readers!
Penelope's insight:

 

I'm giving Wattpad more than a passing glance after listening in on a webinar with their Head of Content Publishing. This site is overlooked by authors--but readers are another story.

 

It's great for self-publishers, but If you are looking for a traditional publishing contract, you can collect raw data of your readers' tastes. You can then share with a prospective publisher. New authors have been discovered and promoted to celebrity status on the site.

 

A few other interesting tidbits?

 

o 80% of readers are on mobile phones and tablets

o An older demographic - 40% in the 18-30 age group

o If you write YA, there are a core group of teens on the site

 

You may even run into Margaret Atwood or a few other famous authors! Check out the article for the inside scoop on 45+ more tips and tricks so you can make an educated choice. To share or not to share?

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article: http://philosbooks.com/wattpad/

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Doorways That Lead To More Readers For Your Books | Bestseller Labs

Doorways That Lead To More Readers For Your Books | Bestseller Labs | Book Promotion and Marketing | Scoop.it
Four Proven Steps For Finding Fiction Readers And Persuading Them to To Buy Your Books
Penelope's insight:

 

Remember this classic marketing formula. AIDA. It works for all types of marketing--including book promotion.

 

A =  ATTENTION

I  =  INTEREST

D =  DESIRE

A =  ACTION

 

Are you wondering why the action is at the end? As an author you need to ENGAGE with people. This has been true forever, and people will not care what you have to say, or what you have to sell, until you GET TO KNOW THEM. Read the full article fo details on how you can engage with your audience.

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article: http://bestsellerlabs.com/doorways-to-readers/#more-17931

 

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National Novel Writing Month - Ebook Promotion and Marketing

National Novel Writing Month - Ebook Promotion and Marketing | Book Promotion and Marketing | Scoop.it

Free Webinar! Wednesday, January 22 @ 5 p.m. PST

Penelope's insight:

 

I wanted to get the word out to authors who have been sitting on the fence about Wattpad (me included). This site deserves your attention.

 

Ashleigh Gardner, Wattpad’s Head of Content of Publishing, will introduce participants to Wattpad’s very active community of writers and readers (the largest in the world!), and share real-life examples of writers using Wattpad to build fanbases and get feedback on their work.

 

This platform could be very valuable to you, the author. Mark the date on your calendar to sign up and listen in.

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article: http://nanowrimo.org/now-what/writing-community-webinar

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Can You Promote a Book without Making Yourself Miserable? | Jane Friedman

Can You Promote a Book without Making Yourself Miserable? | Jane Friedman | Book Promotion and Marketing | Scoop.it
Author Ed Cyzewski offers insight into building authentic, sustainable practices in book marketing and promotion.
Penelope's insight:

 

The ways of book promotion are as varied and creative as the authors that use them. What works for some will not work for others. One thing is for certain. If you try to do it all, you will fail. We only have so much time in one day. Pick one method of promotion you like, use that consistently, and then go back to writing.

 

 ***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article: https://janefriedman.com/can-you-promote-a-book-without-making-yourself-miserable/

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Wattpad for Authors: 14 Tips for Making the Most of the World's Largest Community of Readers and Writers

Wattpad for Authors: 14 Tips for Making the Most of the World's Largest Community of Readers and Writers | Book Promotion and Marketing | Scoop.it
Wattpad is the world’s largest community of readers & writers with over 30 million users. Discover how authors can use Wattpad to reach a whole new audience

Via Sharon Bakar
Penelope's insight:

 

Thank you, Sharon Bakar for this scoop!

 

Authors need to make sure to read this amazingly detailed post about an equally amazing, but underutilized site.

 

I created an account on Wattpad over a year ago, but admit that I haven't used the site like I should. I'm going to take a second look in 2016.

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article: http://www.aerogrammestudio.com/2014/08/07/wattpad-for-authors/

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Standing Out on the Crowded Shelf—How to Help Your Fiction Find an Audience

Standing Out on the Crowded Shelf—How to Help Your Fiction Find an Audience | Book Promotion and Marketing | Scoop.it
Our guest today is Lynne Griffin, author of the family-focused novels Girl Sent Away, Sea Escape, and Life Without Summer, as well as the nonfiction parenting guides Let’s Talk About It: Adolescent…
Penelope's insight:

This article gives authors great suggestions to help their book stand out from the crowd. The writer suggests crafting your intent, your book description,  and your campaign. Then she gives some other intriguing ideas for engaging readers.

 

Highly recommended read for struggling authors.

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article: http://writerunboxed.com/2015/11/08/standing-out-on-the-crowded-shelf-how-to-help-your-fiction-find-an-audience/

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Lessons Learned from 1000 Books - A Writer's Journey

Lessons Learned from 1000 Books - A Writer's Journey | Book Promotion and Marketing | Scoop.it

Having sold more than 1000 copies of Necromancer Awakening, I'd like to share some lessons learned about publishing. Some of them will surprise you.

Penelope's insight:

 

Hard lessons learned and freely shared from this author. Build your author platform, search for advance readers (months in advance of release), get reviews (even bad ones can be good!), and keep on writing and publishing more books!

 

 

 ***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article: http://www.erindorpress.com/2014/05/lessons-learned-from-1000-books/

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7 Things You Can Do to Promote Your Book As Soon As You Finish the First Draft | The Word

7 Things You Can Do to Promote Your Book As Soon As You Finish the First Draft | The Word | Book Promotion and Marketing | Scoop.it

Get promoting! Here's tips to get started after the first draft....

 

Penelope's insight:

 

These are great tips for those in the "sowing" stage of their writing. If we apply some or all of these suggestions for marketing, then once the "reaping" stage arrives, we'll be set!

 

It goes without saying that we need to be building a mailing list. Get started on that as you are writing, then find your readers and connect with them. Several other great ideas in this post.

 

 ***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article: http://www.asja.org/theword/2014/01/22/7-things-you-can-do-to-promote-your-books-as-soon-as-you-finish-the-first-draft/

 

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8 Expert Tips To Promote Your Book Online

8 Expert Tips To Promote Your Book Online | Book Promotion and Marketing | Scoop.it
by Jane Tabachnick Writing a book is a lot like having a baby.  You need to prepare for the big event; a process often described as painful, yet one that yields beautiful results. Pre-planning for your book’s publication is something you should start months before your publication date to ensure your book gets the notice …
Penelope's insight:

 

These are some great strategies for promoting your book.

 

Don't let the list intimidate you into doing nothing. Pick just a couple and start moving forward. Better done than perfect!

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article: http://professionals.wisestamp.com/copywriters/resources/8-expert-tips-to-promote-your-book-online/?__scoop_post=4049553674&__scoop_topic=1000001#__scoop_post=4049553674&__scoop_topic=1000001

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5 Steps To Find Your Book's Ideal Audience - WRITERS HELPING WRITERS

5 Steps To Find Your Book's Ideal Audience - WRITERS HELPING WRITERS | Book Promotion and Marketing | Scoop.it
There’s nothing quite like seeing a book with your name on it. The beautiful cover, the weight of it in your hands, the pages of your creativity bundled into a package for readers to enjoy. It sits o the shelf–maybe … Continue reading →
Penelope's insight:

 

If you're a published writer, self or shelf, have you connected with your readers? Sometimes, it feels like it must take a genie in a bottle to grant us a wish of one or two of them.

 

It doesn't have to be that difficult. The author gives us some tried and true tips to scour the ends of the earth and find those fans!

 

Here's a simple question authors should be able to answer: What makes your book special? Sit down and write about it. Know what makes yours stand out above the rest. Then read the excellent article for four more ideas.

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Read more at: http://writershelpingwriters.net/2014/09/5-steps-finding-books-ideal-audience/

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Jacques Goyette's curator insight, November 9, 2014 5:31 PM

Very good suggestions on how to promote your book without making «White Noise».

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Analysis: 16 Kindle Book Marketing Strategies (Dissected and Graded)

Analysis: 16 Kindle Book Marketing Strategies (Dissected and Graded) | Book Promotion and Marketing | Scoop.it
What book marketing strategies actually help sell your Kindle titles? Most authors don't know the answer. But in this post, we'll go over the hard data from 16 different marketing campaigns to find out what really sells Kindle books.
Penelope's insight:

 

This blog post was an exciting find. Authors spend so much time and energy getting the word out about their books--mostly in the wrong places. Using the 80/20 theory as it applies to Amazon, 80 percent of book sales are out of your hands. That's a depressing figure.

 

The writer has been very diligent in his tracking, and gives a grade to 16 different marketing strategies. The trick is to know which ones to hold onto, and which ones to let go.

 

Thumbs down? Fiverr Promos, SlideShare, CTA's (surprising) 

Thumbs up? Hello Bar, Facebook, Kindle Countdown, .99 book launch

 

There are more really cool suggestions, and some I'd never heard of. A key takeaway is the importance of email marketing when it comes to driving Kindle book sales. Start building your list now!

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Read more at: http://www.stevescottsite.com/book-marketing

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4 Easy Twitter Strategies for Content Marketing Success

4 Easy Twitter Strategies for Content Marketing Success | Book Promotion and Marketing | Scoop.it

As one of the most popular social media platforms for companies in the digital marketing world, Twitter represents a key tool in your business’s content marketing arsenal.


Via Alessandro Rea
Penelope's insight:

 

How much do I love Twitter? Let me count the ways. I've met so many awesome people I've never actually met! These "tweeps" helped push the crowdfunding campaign for my new novel on Pubslush to success!  http://EverlastingLove.Pubslush.com

 

There is a caveat. You must know the right mix of tweets. Mix and mingle, just as if you were at a party. Keep this in mind; don't talk about yourself all the time. You talk about the other person. You talk about interesting stuff. You talk about life. Do the same on Twitter, and you'll see your marketing efforts soar!

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Read more at http://www.business2community.com/content-marketing/4-easy-twitter-strategies-content-marketing-success-0907980#!06NyZ

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Why self-published authors should embrace Google+ | Self-Publishing Advice

Why self-published authors should embrace Google+ | Self-Publishing Advice | Book Promotion and Marketing | Scoop.it
American novelist Seeley James makes the case for Google+ as the best social media tool for indie authors keen on reaching readers and engaging with other
Penelope's insight:

 

I'm sharing this one, because Google+ is something I use, but I'll be darned if I know how to maximize its potential.

 

Seeley James has written a very helpful post to enlighten us on the elusive G+. He posted in a writer's forum where he is brand new and unknown. He received this interesting response: Facebook connects you to the people you already know. Google+ connects you to the people you always wished you knew.

 

Some takeaways?

o  G+ multiplies your SEO

o  Control over your news feed

o  Categories within the communities

o  You can get questions answered faster than FB

 

I'm going to give G+ a closer look. However, watch out for those cleavage video calls! ;)

 

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article: http://www.selfpublishingadvice.org/how-to-reach-readers-via-google/

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Jacques Goyette's curator insight, May 15, 2014 8:57 PM

I agree entirely when you say Google+ is about people you wish to know, something FB tries to prevent from happening.

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How To Boost Sales of Self-published Books with Free Giveaways | Self-Publishing Advice

How To Boost Sales of Self-published Books with Free Giveaways | Self-Publishing Advice | Book Promotion and Marketing | Scoop.it
Jan Ruth, self-published author of the novel "Silver Rain", shares her experience of free book promotions, Facebook and Twitter to boost sales & reach readers
Penelope's insight:

 

This was an interesting experiment shared by this author. She used Amazon KDP free to promote her full length novel. She also paired that with paid promotions using Facebook and Twitter. The results were astonishing, and might be an avenue worth exploring for a self-published author.

 

Read the article for all the details.

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article: http://selfpublishingadvice.org/blog/opinion-the-value-of-free-books-by-jan-ruth/

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Jacques Goyette's curator insight, March 11, 2014 9:37 PM

How free giveaways is tricky. Good article.

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Create Experiences For Your Readers

Create Experiences For Your Readers | Book Promotion and Marketing | Scoop.it

"To succeed as a writer, you do not need a Twitter account. Or a website. Or a newsletter. Or even an email address. What you need is to create experiences for your readers."

Penelope's insight:

 

This article is a breath of fresh air; a cup of cold water to a parched writer. The simple message?

 

Create experiences for your readers. Not things. How?

 

1) To create meaningful work. You must write first.

2) Connect that work to the right audience.

 

It is up to you, the author, whether or not you share your writing before it is published. Write for yourself, and then decide if, and when, you want to share. Your platform is a process of communication and trust. People are looking to "feel" something when they read your writing. Remember, anything of value takes time to build.

 

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article: http://wegrowmedia.com/create-experiences-for-your-readers/

 

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