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How To Use Twitter Lists

How To Use Twitter Lists | EBook Promotion and Marketing | Scoop.it
Penelope's insight:

 

I have set up a couple of "lists" on Twitter but this post delves further into some great ideas you can use to maximize your ebook promotion and marketing. You first want to make sure to categorize your "followers" and decide if you want the lists to be public or private.

 

If you are a writer, set up some lists for readers you know follow your books in the genre you write. Then you can tweet specifically to that list when you have a new book coming out--without wasting the time of all others on your list. Let's say: SFR (Science Fiction Readers) could be an example of this type of group.

 

If you are looking for reviews, set up lists specifically for persons who have expressed an interest in this. For example: SFRV (Science Fiction Reviewers)

 

If you belong to a Facebook Writers Group you could set up another list to tweet to your Writer Friends (FBWG - Facebook Writer's Group)

 

I wish I had started setting this up from Square One, but it's never too late. We just have to start from where we are. Happy Tweeting!

 

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article: http://thewritersguidetoepublishing.com/how-to-use-twitter-lists

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Jacques Goyette's curator insight, April 4, 2013 5:19 PM

Thanks. I didn't even know they existed.

Penelope's comment, April 8, 2013 1:03 PM
Always something new to learn when it comes to social media! ;)
Penelope's comment, April 10, 2013 11:40 AM
It never ends, Jacques. We just have to take what we know, use that to our advantage, and learn new ones when we have the time! ;)
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Crowdfunding. Can it Work for Authors and their Books? Surprising Answer! | PHILOSBOOKS

Crowdfunding. Can it Work for Authors and their Books? Surprising Answer! | PHILOSBOOKS | EBook Promotion and Marketing | Scoop.it

Crowdfunding. Can it work for authors?

Penelope's insight:

 

Authors have typically fronted all the expenses to get their work out into the world. Now there is another choice.

 

Crowdfunding.

 

I'm going to take the plunge and have written the first of several blog posts leading up to the launch day of May 1. If you can put the time and effort into the promotion of your platform, you could raise up some decent funds to obtain some great editing, cover design, and promotion.

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article: http://philosbooks.com/crowdfunding-authors-books-surprising-answer/

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3 cool things you can do as a Goodreads author - Build Book Buzz

3 cool things you can do as a Goodreads author - Build Book Buzz | EBook Promotion and Marketing | Scoop.it
Goodreads works hard for authors who have figured it out. Here are 3 cool things you can do to make sure your book gets its share of attention there.
Penelope's insight:

 

Great post. Short read. Goodreads, that is.

 

Now owned by Amazon, authors should definitely create their profile, then utilize tools that Goodreads provides--for free.

 

One tip that surprised me? Goodreads reviews get syndicated (distributed) to USAToday.com, PLUS e-commerce and library sites! Get those reviews folks! There are two more very hot tips waiting for you.

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Read more at: http://buildbookbuzz.com/3-cool-things-you-can-do-as-a-goodreads-author/

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David Van Leeuwen's curator insight, August 1, 10:04 AM

Marketing books may seem old school but theres a new teacher in town.

Jacques Goyette's curator insight, August 6, 10:18 PM

Good advice for beginners on Goodreads !

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How & Why Walking Podcasts (Walkcasts) Help Authors Reach Readers | Self-Publishing Advice

How & Why Walking Podcasts (Walkcasts) Help Authors Reach Readers | Self-Publishing Advice | EBook Promotion and Marketing | Scoop.it

Indie author Michael La Ronn shares 7 reasons why walking podcasts (walkcasts) help self-published writers reach more readers for very little effort or cost.

Penelope's insight:

 

Every author needs to connect to their readers, and readers love to get acquainted with their favorite authors. A fun and simple way to do this? A podcast!

 

Easier said than done, right? Well, according to this author it is easy. Called a walking podcast, you simply walk--and talk! Use your phone, digital camera, or voice recorder. You create in 5 or 10 minutes. Upload to your website in only 5-10 minutes. Voila! Very simple.

 

Your readers will get to know you, and you'll get fit at the same time.

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Read more at: http://www.selfpublishingadvice.org/walking-podcast/

 

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Selling Ebooks on Google Play: The Good, the Bad and the Ugly by Jason Matthews — The Book Designer

Selling Ebooks on Google Play: The Good, the Bad and the Ugly by Jason Matthews — The Book Designer | EBook Promotion and Marketing | Scoop.it
Selling Ebooks on Google Play: The Good, the Bad and the Ugly by Jason Matthews reviews the pros and cons of selling ebooks on Google Play via Google Books Partner Program.

Via Lynne Fellows
Penelope's insight:

 

After reading this summary of the good, bad and ugly on Google play book selling, I'm not so sure I'm ready to stick my toe into this water.

 

If you have a lot of extra time to figure out how to get it done, it might be worth having your book on the extra platform.

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article: http://www.thebookdesigner.com/2014/05/selling-ebooks-on-google-play-the-good-the-bad-and-the-ugly/

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A Secret Site Chock-Full of Hungry Readers Begging to be Fed! | PHILOSBOOKS

A Secret Site Chock-Full of Hungry Readers Begging to be Fed! | PHILOSBOOKS | EBook Promotion and Marketing | Scoop.it
Wattpad is a site full of 24 Million Readers!
Penelope's insight:

 

I'm giving Wattpad more than a passing glance after listening in on a webinar with their Head of Content Publishing. This site is overlooked by authors--but readers are another story.

 

It's great for self-publishers, but If you are looking for a traditional publishing contract, you can collect raw data of your readers' tastes. You can then share with a prospective publisher. New authors have been discovered and promoted to celebrity status on the site.

 

A few other interesting tidbits?

 

o 80% of readers are on mobile phones and tablets

o An older demographic - 40% in the 18-30 age group

o If you write YA, there are a core group of teens on the site

 

You may even run into Margaret Atwood or a few other famous authors! Check out the article for the inside scoop on 45+ more tips and tricks so you can make an educated choice. To share or not to share?

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article: http://philosbooks.com/wattpad/

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Doorways That Lead To More Readers For Your Books | Bestseller Labs

Doorways That Lead To More Readers For Your Books | Bestseller Labs | EBook Promotion and Marketing | Scoop.it
Four Proven Steps For Finding Fiction Readers And Persuading Them to To Buy Your Books
Penelope's insight:

 

Remember this classic marketing formula. AIDA. It works for all types of marketing--including book promotion.

 

A =  ATTENTION

I  =  INTEREST

D =  DESIRE

A =  ACTION

 

Are you wondering why the action is at the end? As an author you need to ENGAGE with people. This has been true forever, and people will not care what you have to say, or what you have to sell, until you GET TO KNOW THEM. Read the full article fo details on how you can engage with your audience.

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article: http://bestsellerlabs.com/doorways-to-readers/#more-17931

 

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National Novel Writing Month - Ebook Promotion and Marketing

National Novel Writing Month - Ebook Promotion and Marketing | EBook Promotion and Marketing | Scoop.it

Free Webinar! Wednesday, January 22 @ 5 p.m. PST

Penelope's insight:

 

I wanted to get the word out to authors who have been sitting on the fence about Wattpad (me included). This site deserves your attention.

 

Ashleigh Gardner, Wattpad’s Head of Content of Publishing, will introduce participants to Wattpad’s very active community of writers and readers (the largest in the world!), and share real-life examples of writers using Wattpad to build fanbases and get feedback on their work.

 

This platform could be very valuable to you, the author. Mark the date on your calendar to sign up and listen in.

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article: http://nanowrimo.org/now-what/writing-community-webinar

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Build a Sensational Personal Brand: 7 Tips to Spark Creativity!

Build a Sensational Personal Brand: 7 Tips to Spark Creativity! | EBook Promotion and Marketing | Scoop.it

Build a Sensational Personal Brand: 7 Tips to Spark Creativity! on Social Media and the economy curated by Ross Copping


Via Peter Wilkinson www.peter.uk.com, Philippe Trebaul
Penelope's insight:

 

This article is a great reminder to authors. You are a brand. You and me.

 

This is a new digital age. Our books are the products and we are the brands. What will you do to make yourself stand out without trying to act like the village idiot? What perception do you think your readers have of you--the author?

 

If you have no idea where to start, this article gives 7 tips to spark you on your way. They are listed here, but you must click over to the article to find out the juicy details.

 

1. Define What Makes You Shine

2. Create a Credible Website

3. Embrace Social Media

4. Merge Offline with Online

5. Invest In Your Brand

6. Set Measurable Goals

7. Stay Fresh and Relevant

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article: http://www.steamfeed.com/build-sensational-personal-brand-7-tips-spark-creativity/

 

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Peter Wilkinson www.peter.uk.com's curator insight, October 4, 2013 4:10 AM

Social media business - social media marketing, HR, recruitment, sales, customer service | employer branding | culture and Internet / social media addiction and trolls - Call Peter on 07930330125 or email peter@peter.uk.com

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Tap Into the Power of Google+ Hangouts For Your Business

Tap Into the Power of Google+ Hangouts For Your Business | EBook Promotion and Marketing | Scoop.it
Google+ Hangouts are an effective way to share content, via live video stream. This is an overview of the practical application of Google+ Hangouts.
Penelope's insight:

 

Lately, I've been curious about Google+ Hangouts, since I was invited recently to hang out with a well-known author for one hour as she answered questions.

 

She made herself available to her readers to answer any question they wanted to ask. I thought, "What a unique way to connect with your fans."

 

And it was.

 

I didn't actually attend the hangout session, but it was recorded, so I was able to download an MP4 of the entire session, as well as a PDF of the session.

 

How can you use this for your book promotions? Let me count the ways:

 

o Meet and greet - Say "hi" to your READERS

o Find out WHO they are

o Award PRIZES while you're live to create excitement!

o FOLLOW UP with each and every person who attended

o Invite them back again when you release a NEW BOOK

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

To find out how to set up your own hangout:  http://thefutureofink.com/google-hangouts-part-1/

 

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AlGonzalezinfo's curator insight, October 18, 2013 5:52 AM

Excellent scoop and insight Penelope.

 

From the article:

 

Possible Uses for Google+ Hangouts

There are many uses for Google+ Hangouts. Here are just a few ideas. You may find that you get additional ideas, which you may want to write down, or ideally, scroll down to share as a comment to this blog post:

Panel discussionsVirtual eventsBook talksSharing PowerPoint presentationsScreen sharing



Read the rest of this article on The Future of Ink:http://thefutureofink.com/google-hangouts-part-1/

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The Slap-Your-Head-Simple Secret for Selling More Books — Self Publishing Team

The Slap-Your-Head-Simple Secret for Selling More Books — Self Publishing Team | EBook Promotion and Marketing | Scoop.it

"The Slap-Your-Head-Simple Secret for Selling More Books — Self Publishing Team"


Via Thomas Amo
Penelope's insight:

 

There are some great book marketing ideas in this article. It boils down to one main thing:

 

Start marketing your book six months before you publish.

 

After that?

 

Release exclusive content leading up to the launch.

 

If you've already  launched, and your fans have not yet found you, start the process over. The books are not going anywhere, and you still have time to find your fans. Read the article for a few more ideas to help your fans find your book and give it a boost.

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article: http://selfpublishingteam.com/the-secret-selling-book/

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I Didn't Sign Up For This - Rachelle Gardner

I Didn't Sign Up For This - Rachelle Gardner | EBook Promotion and Marketing | Scoop.it
I don’t know a single writer whose publishing dreams included being a full-time marketer for their books.
Penelope's insight:

 

If you are a writer, do you promote? If not, I bet it's because you are overwhelmed by all of the choices. Most writers have no clue when they begin how much time and effort they will have to put into marketing their books--all by themselves. The dream is usually much different than the reality.

 

This article allows us a bit of an exhale. There are several great ideas the author provides on what we could be doing. Here are a few to get you started:

 

o Read books and blogs about MARKETING.

o PICK a handful of promo ideas and get started.

o Attend CONFERENCES with other writers

 

Read the article for the rest of the scoop, and remember--keep writing!

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article: http://www.rachellegardner.com/2013/08/i-didnt-sign-up-for-this/

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People Think in Pictures – So Should Your Business - Ebook Promotion and Marketing

People Think in Pictures – So Should Your Business - Ebook Promotion and Marketing | EBook Promotion and Marketing | Scoop.it

"Egyptian Hieroglyphics told a story. People think in pictures--So Should Your Business"

Penelope's insight:

 

I love Pinterest. It brings out the kid in all of us. I wish I could sit there on that site all day long, and find wonderful pictures of food, travel and snappy sayings.

 

Why is Pinterest so popular?

 

People are squeezed for time and don't have time to read a bunch of words. They want to learn from pictures, and our ebook covers are perfect for sharing. They should be colorful, bright, enticing; the title should be bold and sum up what our books are all about. Once pinners get the first glimpse of them, they should be repinning and sharing. Make them irresistible.

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article: http://www.redthreadthinking.com/people-think-in-pictures-so-should-your-business/

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Press Release Tutorial - Ebook Promotion and Marketing

Press Release Tutorial - Ebook Promotion and Marketing | EBook Promotion and Marketing | Scoop.it

I've been getting a lot of questions about press releases recently - probably because just this week I distributed nearly 300 of them."

Penelope's insight:

 

I'm shamefaced to admit I have not taken advantage of the free promotion avenue of a press release. That is why I was practically giddy when I stumbled across this article. I wanted to read up on this for myself.

 

The method is really very simple, and all authors should take advantage of free press publicity. Once you have your distribution list together, then it is a matter of sending e-mails.

 

Here's the short version for the uninitiated to get started:

 

1)  Write a short and interesting release

 

2)  Four short paragraphs is enough with this information:

 

   o Title, release dates, author name, genre

   o A brief description of the book’s contents

   o A hopefully compelling quote from the author  (or reviewer)

   o Closer with links to get more information

   o Don’t forget to include contact information

 

3) Write one for each location where you've lived and worked

 

There are a few more steps to follow through on after you have written up the release, so check out the article to find out the next steps in getting your press release out to the world. She also gives you convenient links to newspapers for specific states/cities/locations. Great resource!

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article: http://www.indiesunlimited.com/2013/06/25/press-release-tutorial/

 

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5 Steps To Find Your Book's Ideal Audience - WRITERS HELPING WRITERS

5 Steps To Find Your Book's Ideal Audience - WRITERS HELPING WRITERS | EBook Promotion and Marketing | Scoop.it
There’s nothing quite like seeing a book with your name on it. The beautiful cover, the weight of it in your hands, the pages of your creativity bundled into a package for readers to enjoy. It sits o the shelf–maybe … Continue reading →
Penelope's insight:

 

If you're a published writer, self or shelf, have you connected with your readers? Sometimes, it feels like it must take a genie in a bottle to grant us a wish of one or two of them.

 

It doesn't have to be that difficult. The author gives us some tried and true tips to scour the ends of the earth and find those fans!

 

Here's a simple question authors should be able to answer: What makes your book special? Sit down and write about it. Know what makes yours stand out above the rest. Then read the excellent article for four more ideas.

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Read more at: http://writershelpingwriters.net/2014/09/5-steps-finding-books-ideal-audience/

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Jacques Goyette's curator insight, November 9, 5:31 PM

Very good suggestions on how to promote your book without making «White Noise».

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Analysis: 16 Kindle Book Marketing Strategies (Dissected and Graded)

Analysis: 16 Kindle Book Marketing Strategies (Dissected and Graded) | EBook Promotion and Marketing | Scoop.it
What book marketing strategies actually help sell your Kindle titles? Most authors don't know the answer. But in this post, we'll go over the hard data from 16 different marketing campaigns to find out what really sells Kindle books.
Penelope's insight:

 

This blog post was an exciting find. Authors spend so much time and energy getting the word out about their books--mostly in the wrong places. Using the 80/20 theory as it applies to Amazon, 80 percent of book sales are out of your hands. That's a depressing figure.

 

The writer has been very diligent in his tracking, and gives a grade to 16 different marketing strategies. The trick is to know which ones to hold onto, and which ones to let go.

 

Thumbs down? Fiverr Promos, SlideShare, CTA's (surprising) 

Thumbs up? Hello Bar, Facebook, Kindle Countdown, .99 book launch

 

There are more really cool suggestions, and some I'd never heard of. A key takeaway is the importance of email marketing when it comes to driving Kindle book sales. Start building your list now!

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Read more at: http://www.stevescottsite.com/book-marketing

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4 Easy Twitter Strategies for Content Marketing Success

4 Easy Twitter Strategies for Content Marketing Success | EBook Promotion and Marketing | Scoop.it

As one of the most popular social media platforms for companies in the digital marketing world, Twitter represents a key tool in your business’s content marketing arsenal.


Via Alessandro Rea
Penelope's insight:

 

How much do I love Twitter? Let me count the ways. I've met so many awesome people I've never actually met! These "tweeps" helped push the crowdfunding campaign for my new novel on Pubslush to success!  http://EverlastingLove.Pubslush.com

 

There is a caveat. You must know the right mix of tweets. Mix and mingle, just as if you were at a party. Keep this in mind; don't talk about yourself all the time. You talk about the other person. You talk about interesting stuff. You talk about life. Do the same on Twitter, and you'll see your marketing efforts soar!

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Read more at http://www.business2community.com/content-marketing/4-easy-twitter-strategies-content-marketing-success-0907980#!06NyZ

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Why self-published authors should embrace Google+ | Self-Publishing Advice

Why self-published authors should embrace Google+ | Self-Publishing Advice | EBook Promotion and Marketing | Scoop.it
American novelist Seeley James makes the case for Google+ as the best social media tool for indie authors keen on reaching readers and engaging with other
Penelope's insight:

 

I'm sharing this one, because Google+ is something I use, but I'll be darned if I know how to maximize its potential.

 

Seeley James has written a very helpful post to enlighten us on the elusive G+. He posted in a writer's forum where he is brand new and unknown. He received this interesting response: Facebook connects you to the people you already know. Google+ connects you to the people you always wished you knew.

 

Some takeaways?

o  G+ multiplies your SEO

o  Control over your news feed

o  Categories within the communities

o  You can get questions answered faster than FB

 

I'm going to give G+ a closer look. However, watch out for those cleavage video calls! ;)

 

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article: http://www.selfpublishingadvice.org/how-to-reach-readers-via-google/

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Jacques Goyette's curator insight, May 15, 8:57 PM

I agree entirely when you say Google+ is about people you wish to know, something FB tries to prevent from happening.

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How To Boost Sales of Self-published Books with Free Giveaways | Self-Publishing Advice

How To Boost Sales of Self-published Books with Free Giveaways | Self-Publishing Advice | EBook Promotion and Marketing | Scoop.it
Jan Ruth, self-published author of the novel "Silver Rain", shares her experience of free book promotions, Facebook and Twitter to boost sales & reach readers
Penelope's insight:

 

This was an interesting experiment shared by this author. She used Amazon KDP free to promote her full length novel. She also paired that with paid promotions using Facebook and Twitter. The results were astonishing, and might be an avenue worth exploring for a self-published author.

 

Read the article for all the details.

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article: http://selfpublishingadvice.org/blog/opinion-the-value-of-free-books-by-jan-ruth/

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Jacques Goyette's curator insight, March 11, 9:37 PM

How free giveaways is tricky. Good article.

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Create Experiences For Your Readers

Create Experiences For Your Readers | EBook Promotion and Marketing | Scoop.it

"To succeed as a writer, you do not need a Twitter account. Or a website. Or a newsletter. Or even an email address. What you need is to create experiences for your readers."

Penelope's insight:

 

This article is a breath of fresh air; a cup of cold water to a parched writer. The simple message?

 

Create experiences for your readers. Not things. How?

 

1) To create meaningful work. You must write first.

2) Connect that work to the right audience.

 

It is up to you, the author, whether or not you share your writing before it is published. Write for yourself, and then decide if, and when, you want to share. Your platform is a process of communication and trust. People are looking to "feel" something when they read your writing. Remember, anything of value takes time to build.

 

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article: http://wegrowmedia.com/create-experiences-for-your-readers/

 

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The 4 Social Media Marketing Secrets Of A New York Times Best Seller - Jeffbullas's Blog

The 4 Social Media Marketing Secrets Of A New York Times Best Seller - Jeffbullas's Blog | EBook Promotion and Marketing | Scoop.it
Penelope's insight:

 

Timothy Ferriss, being the best-selling author of The 4-Hour Workweek, should have no problems selling books. He writes about going on a round-the-clock marathon book blitz promotion. He knew he could sleep when it was all over.

 

He is certainly a mover and shaker. This post shares four of his social media secrets. I don't see anything too earth-shaking, but there may be some who need the review.

 

1. Be Exceptionally Precise In Your Messaging

2. Evergreen Content on your blog

3. Reach Out Personally To Bloggers

4. Give Away So Much You Are Uncomfortable

 

I personally like #4, and think this one is very difficult for authors. Of course, we want to be paid for our hard work. But that will come in time. What can you give away to keep readers thinking of you? Is it uncomfortable for you? Good! Then you are on to something.

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article: http://www.jeffbullas.com/2010/12/21/the-4-social-media-marketing-secrets-of-a-new-york-times-best-seller/

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How to Participate in a Tweet Chat — Social Media Coach

How to Participate in a Tweet Chat — Social Media Coach | EBook Promotion and Marketing | Scoop.it

Twitter chats, sometimes known as a Twitter party or a tweet chat, happen when a group of people all tweet about the same topic using a specific tag (#) called a hashtag."

Penelope's insight:

 

I was invited to a Twitter chat last week, and was curious as to how this could work for authors. The chat was about writing great headlines, so the hashtag (#) had the word "headline" in it. I wasn't there at that exact time, but I went to Twitter later and searched on the hashtag (#) to read through the comments.

 

I can see this as being an amazing promotion tool for authors. And it is free! The author could set up weekly or monthly chats to flesh out their readers. Of course, you must first set up a free Twitter account. For book promotions authors could schedule:

 

o  Weekly or monthly chat to answer book questions

o  Chats to create excitement leading up to a book launch

o  Chat to take suggestions for new books from readers

o  Tweet chats after new releases and give away prizes!

 

This article gives you all the details you need for "How to Listen" and "How to Participate" in Twitter chats. Party time! Let me know of your own unique ideas for holding a Twitter party.

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article: http://janetfouts.com/how-to-participate-in-a-tweet-chat/?utm_content=buffer1ca68&utm_source=buffer&utm_medium=twitter&utm_campaign=Buffer

 

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Mick D Kirkov's curator insight, March 17, 3:20 PM

Have never attended one of those chats in spite of more than 2 years in tweeting. Knew only to put a #hashtag with my name  in my tweets (if the chars allowed that) for to enlighten the possible search after me. As a matter of fact, it seems, as I know twitter, impossible to organize more than one to attend something at a proper ordered time and with proper ordered person/avi and compel them to not seek for stunning tweets by some random member of the whole community, be follower or not for their whole time on twitter. Twitter is a lonely bird. The tweeps are cats who lay an ambush for a tweep or the tweet, eager to catch it (RT) and display it on the own TL (play with it until dead), each for self. And the more or less brilliant answers, waken up in own brains from a flying thought seen here and there on a tweet or a chain of tweets on a hot subject of the day, are then those own tweets that the others love from you, just like you love theirs. And, of course, if you have announced that you pertain to some subject, like news, day trading, comedy or so, you take care that your tweets are more or less in that circle that the tweeps expect from you. So long.

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5 Reasons to Use a Facebook Profile (Not a Page) to Build Platform by Lisa Hall-Wilson

5 Reasons to Use a Facebook Profile (Not a Page) to Build Platform by Lisa Hall-Wilson | EBook Promotion and Marketing | Scoop.it
A Facebook Profile is often a better option than a fan Page for author platform building. It’s simpler and easier to get your content in front of people.
Penelope's insight:

 

As authors trying to promote, we've been told all along that we need to have an author "page" to promote ourselves and our books. This article is telling us just the opposite.

 

Just to be clear, the Facebook "page" has a "Like" button. The personal profile does not. You can only have up to 5,000 friends, however, anyone can click under your personal profile and "follow" you. That is what this author is suggesting.

 

There are a lot of great tips here, and for writers who are struggling to maintain it all? They may want to consider this. It does have its drawbacks. For those who want to save their profile only for family and friends? It will not appeal.

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article: http://janefriedman.com/2013/09/18/5-reasons-use-facebook-profiles/

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Hugh Howey's 'DUST': The Cleverest Book Promotion I've Seen In Years | Bestseller Labs

Hugh Howey's 'DUST': The Cleverest Book Promotion I've Seen In Years | Bestseller Labs | EBook Promotion and Marketing | Scoop.it
Hugh Howey's brilliant book promotion strategy for launching 'DUST' the final part of his Sci-Fi WOOL trilogy.
Penelope's insight:

 

Clever doesn't begin to describe this amazingly unique book promotion strategy by Hugh Howey. Since this author has had mega mega success with books 'Wool,' 'Shift,' and now 'Dust', we like to watch his progress and read about how he does it.

 

Emulate the success of the successful.

 

The contest method of promotion he used is popular among authors. However, the prize was totally unique and drew 24,000 entries! We can only hope to achieve half the success of Howey's.

 

This article should give you a nudge to come up with your own unique ideas--for your own unique book and brand.

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article: http://bestsellerlabs.com/hugh-howeys-clever-book-promotion/

 

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10 Free (or Mostly Free) Book Launch Strategies - Ebook Promotion and Marketing

10 Free (or Mostly Free) Book Launch Strategies - Ebook Promotion and Marketing | EBook Promotion and Marketing | Scoop.it

Many independently published authors think they need to launch a book with lots of fanfare right after hitting the publish button."

Penelope's insight:

 

For those who are reading challenged, here is a list to pick and choose from. Take your pick from 10 free (or mostly) book launch strategies. If you see one on the list you haven't yet implemented, give it a shot! There are zillions of ways to promote, so you can't do it wrong!

 

1. Use Other People’s Lists

2. Send a Newsletter Announcement

3. Do a Sale

4. List Your Book for Free

5. Run a Blog Tour

6. Organize a Review Request Campaign (give prizes)

7. Run a Contest

8. Give Away Gifts (People love gift cards)

9. Run a Pay With a Tweet Campaign

10. Invest in Paid Advertising

 

Make sure you have written the very best book you are capable of writing. Get it out there, and spread the word far and wide!

 

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article: http://blog.bookbaby.com/2013/06/10-free-or-mostly-free-book-launch-strategies/?utm_campaign=BB1326&utm_source=BBeNews&utm_medium=Email

 

 

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When Is It Time to Start Building an Author Platform? - Ebook Promotion and Marketing

When Is It Time to Start Building an Author Platform? - Ebook Promotion and Marketing | EBook Promotion and Marketing | Scoop.it

I spoke on Saturday here in Florida for the STAR folk in Melbourne, and I had a new writer comment that she couldn't start building her platform because she had no finished books."

Penelope's insight:

 

Authors are constantly hearing the "author platform" buzzwords. What is it and why do they feel left behind before their first word is even written?

 

If you have been on social media for any length of time, you know that it is better to use it to build relationships. 'Nuff said. Now, what about this author platform. When should you start building?

 

Whenever you start is a good time. Just get started! Those who do start early have major advantages. You can learn to weave it into your day as you continue to write and publish. Think baby steps.

 

This is a funny and insightful article to detangle the whole rat's nest of social media for the confused author.

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article: http://warriorwriters.wordpress.com/2013/08/27/when-is-it-time-to-start-building-an-author-platform/

 

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