Book Promotion and Marketing
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Survey Says: Nearly 4 in 10 Women Have Decreased or Stopped Using Social Media

Survey Says: Nearly 4 in 10 Women Have Decreased or Stopped Using Social Media | Book Promotion and Marketing | Scoop.it
Remember the Roman Empire? It was the most influential force in the world. The place everyone wanted to be. The center of all news, art, com (Market research is beginning to show women decreasing or cutting off their use of #social media.
Penelope's insight:

 

This is an interesting article to me. Whether this trend continues of women decreasing or stopping their social media use remains to be seen.

 

An interesting statistic: A higher percentage of “defectors” fall into the 18-24 age range, which puts social networks with a younger population at a higher risk for losing valuable members. These sites include Instagram, YouTube and Pinterest.

 

If your books are targeting specific niches for women, you may need to tweak your marketing efforts. Are we ever going back to print advertising? I don't think so. But newer marketing methods are always evolving, so we need to keep our finger of the pulse of women--some of the biggest consumers.

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article: http://www.marketingpilgrim.com/2013/03/survey-says-nearly-4-in-10-women-have-decreased-or-stopped-using-social-media.html

 

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Book Promotion and Marketing
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Crowdfunding. Can it Work for Authors and their Books? Surprising Answer! | PHILOSBOOKS

Crowdfunding. Can it Work for Authors and their Books? Surprising Answer! | PHILOSBOOKS | Book Promotion and Marketing | Scoop.it

Crowdfunding. Can it work for authors?

Penelope's insight:

 

Authors have typically fronted all the expenses to get their work out into the world. Now there is another choice.

 

Crowdfunding.

 

I'm going to take the plunge and have written the first of several blog posts leading up to the launch day of May 1. If you can put the time and effort into the promotion of your platform, you could raise up some decent funds to obtain some great editing, cover design, and promotion.

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article: http://philosbooks.com/crowdfunding-authors-books-surprising-answer/

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10 Powerful Ways To Attract New Readers Using Pinterest - Mixtusmedia.com

10 Powerful Ways To Attract New Readers Using Pinterest - Mixtusmedia.com | Book Promotion and Marketing | Scoop.it

If you haven’t tapped into Pinterest to connect with readers, you might be missing out on a huge opportunity! 

Penelope's insight:
I love this post about attracting new readers on Pinterest. Apparently, you can find your ideal reader through the powerful search feature on the site. There are some great ideas here!


***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

Link to the original article:  ***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"*** Link to the original article
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The Good, the Bad, & the Ugly of Launching a Best-selling Book - GoinsWriter.com

The Good, the Bad, & the Ugly of Launching a Best-selling Book - GoinsWriter.com | Book Promotion and Marketing | Scoop.it
Recently, I shared with you the lessons I learned from launching my first national best-seller, The Art of Work. Now, I want to tell you exactly how we did it.
Penelope's insight:
Writing a book is hard work, but after reading through this thoughtful and detailed post of a successful book launch, the writing looks like a piece of cake.

I'm clipping this one to keep for the future. So much good stuff shared!


***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

Link to the original article: http://goinswriter.com/book-launch/
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9 Visual Tools to Create Awesome Social Media Images : Social Media Examiner

9 Visual Tools to Create Awesome Social Media Images : Social Media Examiner | Book Promotion and Marketing | Scoop.it
Do you want to create professional-grade social media visuals? Discover nine free tools to help you create beautiful visual content for your social media profiles.

Via Marylene Delbourg-Delphis
Penelope's insight:
Tuck this article away in your book promotion tool belt. Visual content can increase your visibility on social media and support your branding.

Also included is a social media sizing chart for Facebook, Twitter and Instagram.

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"*** 

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11 Ways to Promote Your Book With Quote Images | Book Marketing Tools Blog

11 Ways to Promote Your Book With Quote Images | Book Marketing Tools Blog | Book Promotion and Marketing | Scoop.it
People are attracted to images. One way to use this to your advantage is to pull some great quotes from your book and then use one of the online tools we recommend below to spruce that quote up until it’s perfect for sharing. You don’t even need to have any graphic design skills to do this!
Penelope's insight:
I really love images, and apparently so do millions of others considering the popularity of Pinterest.

This article takes a unique approach to marketing by using quotes out of your book, along with images. People love the visual!


***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

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19 Ways (+1 to come) to Get More Readers for Your Author Blog

19 Ways (+1 to come) to Get More Readers for Your Author Blog | Book Promotion and Marketing | Scoop.it
19 Ways to Get More Readers for Your Author Blog including many traffic-driving strategies that can be put into practice right away

Via Judith van Praag
Penelope's insight:
There are several great ideas in this article for more traffic to your blog. Content curation is on the list. No surprise there.

Pick one or two to test and see if your readership picks up. It's worth a try.

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

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Judith van Praag's curator insight, April 11, 3:20 PM
Joel Friedlander suggests to pick a fight or rant. In my experience "making mistakes" is likely to attract attention too. Everyone likes to be an editor, and not merely in the writers' world. 
I'm going to have the grandfather I never knew tell readers how to. How to what? Whatever. TTYL keep your ear to the ground.
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Pinterest for Authors: A Beginner's Guide | Jane Friedman

Pinterest for Authors: A Beginner's Guide | Jane Friedman | Book Promotion and Marketing | Scoop.it
Learn four reasons writers might want to use Pinterest, how to best use the platform, and best practices to get the most traction for your work.
Penelope's insight:

 

This is an extremely detailed post on how authors can use Pinterest to promote themselves, their blogs, and their books. Simplified? Make sure to have a business account, get your blog verified, and set up at least two boards for your blog and your books. If you're writing something new, you can give readers a sneak peek of your creative behind-the-scenes process on another board.

 

 

 ***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article: https://janefriedman.com/how-authors-can-use-pinterest/

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Can You Promote a Book without Making Yourself Miserable? | Jane Friedman

Can You Promote a Book without Making Yourself Miserable? | Jane Friedman | Book Promotion and Marketing | Scoop.it
Author Ed Cyzewski offers insight into building authentic, sustainable practices in book marketing and promotion.
Penelope's insight:

 

The ways of book promotion are as varied and creative as the authors that use them. What works for some will not work for others. One thing is for certain. If you try to do it all, you will fail. We only have so much time in one day. Pick one method of promotion you like, use that consistently, and then go back to writing.

 

 ***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article: https://janefriedman.com/can-you-promote-a-book-without-making-yourself-miserable/

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Wattpad for Authors: 14 Tips for Making the Most of the World's Largest Community of Readers and Writers

Wattpad for Authors: 14 Tips for Making the Most of the World's Largest Community of Readers and Writers | Book Promotion and Marketing | Scoop.it
Wattpad is the world’s largest community of readers & writers with over 30 million users. Discover how authors can use Wattpad to reach a whole new audience

Via Sharon Bakar
Penelope's insight:

 

Thank you, Sharon Bakar for this scoop!

 

Authors need to make sure to read this amazingly detailed post about an equally amazing, but underutilized site.

 

I created an account on Wattpad over a year ago, but admit that I haven't used the site like I should. I'm going to take a second look in 2016.

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article: http://www.aerogrammestudio.com/2014/08/07/wattpad-for-authors/

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Standing Out on the Crowded Shelf—How to Help Your Fiction Find an Audience

Standing Out on the Crowded Shelf—How to Help Your Fiction Find an Audience | Book Promotion and Marketing | Scoop.it
Our guest today is Lynne Griffin, author of the family-focused novels Girl Sent Away, Sea Escape, and Life Without Summer, as well as the nonfiction parenting guides Let’s Talk About It: Adolescent…
Penelope's insight:

This article gives authors great suggestions to help their book stand out from the crowd. The writer suggests crafting your intent, your book description,  and your campaign. Then she gives some other intriguing ideas for engaging readers.

 

Highly recommended read for struggling authors.

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article: http://writerunboxed.com/2015/11/08/standing-out-on-the-crowded-shelf-how-to-help-your-fiction-find-an-audience/

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Lessons Learned from 1000 Books - A Writer's Journey

Lessons Learned from 1000 Books - A Writer's Journey | Book Promotion and Marketing | Scoop.it

Having sold more than 1000 copies of Necromancer Awakening, I'd like to share some lessons learned about publishing. Some of them will surprise you.

Penelope's insight:

 

Hard lessons learned and freely shared from this author. Build your author platform, search for advance readers (months in advance of release), get reviews (even bad ones can be good!), and keep on writing and publishing more books!

 

 

 ***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article: http://www.erindorpress.com/2014/05/lessons-learned-from-1000-books/

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7 Things You Can Do to Promote Your Book As Soon As You Finish the First Draft | The Word

7 Things You Can Do to Promote Your Book As Soon As You Finish the First Draft | The Word | Book Promotion and Marketing | Scoop.it

Get promoting! Here's tips to get started after the first draft....

 

Penelope's insight:

 

These are great tips for those in the "sowing" stage of their writing. If we apply some or all of these suggestions for marketing, then once the "reaping" stage arrives, we'll be set!

 

It goes without saying that we need to be building a mailing list. Get started on that as you are writing, then find your readers and connect with them. Several other great ideas in this post.

 

 ***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article: http://www.asja.org/theword/2014/01/22/7-things-you-can-do-to-promote-your-books-as-soon-as-you-finish-the-first-draft/

 

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8 Expert Tips To Promote Your Book Online

8 Expert Tips To Promote Your Book Online | Book Promotion and Marketing | Scoop.it
by Jane Tabachnick Writing a book is a lot like having a baby.  You need to prepare for the big event; a process often described as painful, yet one that yields beautiful results. Pre-planning for your book’s publication is something you should start months before your publication date to ensure your book gets the notice …
Penelope's insight:

 

These are some great strategies for promoting your book.

 

Don't let the list intimidate you into doing nothing. Pick just a couple and start moving forward. Better done than perfect!

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article: http://professionals.wisestamp.com/copywriters/resources/8-expert-tips-to-promote-your-book-online/?__scoop_post=4049553674&__scoop_topic=1000001#__scoop_post=4049553674&__scoop_topic=1000001

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Tweet On (Or Don't): Should Authors Use Twitter? BethJusino.com

Tweet On (Or Don't): Should Authors Use Twitter? BethJusino.com | Book Promotion and Marketing | Scoop.it
There are too many authors trying to market themselves on Twitter because they think they have to be there. If Twitter makes you miserable, don't do it.
Penelope's insight:
I love Twitter for connecting to people all over the world, but there are some who don't feel the love.

According to the author: Twitter is a valuable tool in an author’s marketing tool belt, full of book clubs, journalists, editors, and millions (millions!) of readers, plus subject matter experts and influencers who are talking about topics you’re interested in. 

I agree!

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

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The Power of Podcasts and a Love of Books

The Power of Podcasts and a Love of Books | Book Promotion and Marketing | Scoop.it
Podcasting can be a great way to engage readers with a text. One podcast that employs great strategies for reading a text is Harry Potter and the Sacred Text. Read on to see how this particular podcast can be a launching point for using podcasting in your classes.
Penelope's insight:
This article is directed to teachers and how they can use podcasts to reach hearts and minds of their students.

I can envision authors using podcasts as well to talk with their readers and get discussions rolling about their own books. Talk can include characters, plot, or themes.

Podcasts are a hot promotion tool right now. Pair it with a video trailer for double exposure. Be creative and brainstorm your own ideas!

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

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11 Ways Authors Can Overcome Marketing Dread - DigitalBookWorld.com

11 Ways Authors Can Overcome Marketing Dread - DigitalBookWorld.com | Book Promotion and Marketing | Scoop.it
Not all authors enjoy doing marketing for their books. So how can authors make the tasks more enjoyable? Here are 11 tips.
Via Marianela Camacho Alfaro
Penelope's insight:
Marketing is part of our writing world--whether we like it or not. It's a whole new world, so add in a little bit of marketing each day, suggests the author.

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

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50 Effective Ways To Market Your Book Without Going Crazy - Mixtusmedia.com

50 Effective Ways To Market Your Book Without Going Crazy - Mixtusmedia.com | Book Promotion and Marketing | Scoop.it

Book marketing can leave you feeling frazzled and overwhelmed. There are a million different options, tactics, ideas, and approaches - it makes your head spin. 

Penelope's insight:
With the dizzying amount of choices available to authors to market their books, it can seem like a never-ending chore. However, this writer has packed 50 wonderful suggestions into one fabulous post. Enjoy!

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

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Arthur Gutch's curator insight, June 5, 10:11 PM
A great list if book marketing activities to get you started.
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Tips to Make a Goodreads Impression 

Tips to Make a Goodreads Impression  | Book Promotion and Marketing | Scoop.it
Goodreads is a fantastic tool to promote your book and network with readers and other authors, so make the most of it with these helpful tips.

Via Marianela Camacho Alfaro, Flurries Unlimited
Penelope's insight:
If you're going to promote yourself on Goodreads, make sure your profile sings! Some great tips to get it done right.

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

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50 Million Reviews!

50 Million Reviews! | Book Promotion and Marketing | Scoop.it
In late 2006, I wrote the first book review on Goodreads. It was a simple, two-paragraph review of A Short History of Nearly Everything by Bil

Via Marianela Camacho Alfaro
Penelope's insight:
Goodreads is an amazing promotional site to get your work noticed. Readers are looking for new books all the time, and they review the ones they read--to the tune of 50 million! 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

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Do Writers Need a Blog or Website? - FCWC

Do Writers Need a Blog or Website? - FCWC | Book Promotion and Marketing | Scoop.it
Do writers need a website or a blog?
Penelope's insight:

 

I'm currently in the process of creating a new website using my own name. Wish I had started out this way in the first place. When people search on your author name, voila! There it is top of the Google search. 

 

 ***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article: http://www.floridacwc.net/Display.asp?Page=fcwcblog&S1A1=108&S1A2=3

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How Authors Can Find Their Ideal Reading Audience | Jane Friedman

How Authors Can Find Their Ideal Reading Audience | Jane Friedman | Book Promotion and Marketing | Scoop.it
Writing coach and author Angela Ackerman discusses techniques for identifying and connecting with your target reading audience.
Penelope's insight:

Out-of-the-box ideas abound in Angela's article for finding our perfect readers.

 

#1 Fish for readers with a smaller net. You want a reader who actually likes your books.

 

Then answer this question: What makes my novel stand out from all others like it?

 

#2 Know the what. Understand your novel. Understand the what, then you know the who to look for.

 

Read on for unique ways to find your audience and cultivate the perfect author/reader relationship.

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article: https://janefriedman.com/how-authors-can-find-readers/

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Jacques Goyette's curator insight, January 7, 7:31 PM

Finding the right audience is the key to success.

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How To Engage With Your Audience - Mixtus Media

How To Engage With Your Audience - Mixtus Media | Book Promotion and Marketing | Scoop.it

 How do you actually engage with new people on social media in a way that actually makes a difference in your book marketing?

Penelope's insight:

 

There are some creative ideas in this article about engaging with our readers. Visual in many different forms grabs attention, such as sharing behind the scenes images/video of your writing space, among others.

 

The author also gets specific about engaging with our audience in different social media outlets. Pull out one or two ideas and start the conversations!

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article: http://mixtusmedia.com/blog/how-to-engage-with-your-audience?utm_source=Mixtus+Media+Newsletter&utm_campaign=c355703cdc-Engage&utm_medium=email&utm_term=0_1eeb3721f2-c355703cdc-103100657

 

 

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Why Writers Should Love Twitter (Hint: It's Not Just About Selling Books) - The Write Life

Why Writers Should Love Twitter (Hint: It's Not Just About Selling Books) - The Write Life | Book Promotion and Marketing | Scoop.it
Trying to use Twitter to boost your book sales? Use these tactics to connect with your audience.
Penelope's insight:

I do love Twitter, but don't spend as much time there as I used to. It can be addictive, and you could sit in front of the computer for hours!

 

However, it is a place that authors should check out, but according to this writer, follow the 80/20 rule. 80% engagement and 20% talking about yourself. Try, twitter, and tweak. See what works for you.

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article: http://thewritelife.com/why-writers-should-love-twitter-hint-its-not-just-about-selling-books/

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How I Manage a Social-Media Platform of More Than 11 Million Followers Every Day

How I Manage a Social-Media Platform of More Than 11 Million Followers Every Day | Book Promotion and Marketing | Scoop.it
Big or small, influencer or newcomer, everyone looking to get more followers and more likes on social media seeks out strategies that work. Here's how one expert does it.

Via Cendrine Marrouat - cendrinemarrouat.com, Jacques Goyette
Penelope's insight:

 

To build and maintain a large social media platform, this is solid advice from a writer who maintains a huge platform for Guy Kawasaki and one for herself. 

 

Answer these questions before you begin the work on your social strategy:

What need will you fill for the people who will follow you?Why should they follow you?What will you consistently provide to them?


Then read the rest of the article on how to implement your strategy.

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article: http://www.entrepreneur.com/article/247191

 

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Cendrine Marrouat - cendrinemarrouat.com's curator insight, September 8, 2015 12:16 AM


The other day, a friend and I were discussing how some of the most prominent experts manage their social media presences. Reading about the way Peg Fitzpatrick does it is really interesting!


Loved seeing content curation mentioned! 

Kenresearch Market Research's curator insight, September 8, 2015 1:57 AM

https://www.kenresearch.com/

Jon Turino's curator insight, September 9, 2015 6:39 PM

Great concise list!

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How Can I Possibly Write AND Market? Here’s How! - BookPromotion.com

How Can I Possibly Write AND Market? Here’s How! - BookPromotion.com | Book Promotion and Marketing | Scoop.it
Penelope's insight:

 

Writers whine about having to market their books, which takes time away from writing. Authors in this age of social media and fast-paced everything, better get on the boat and just do SOMETHING.

 

You don't have to use all the tools available to you, but pick one. Start with writing one blog post a week, then add in something else when you feel comfortable. Remember, it only takes one stone at a time to build a castle.

 

 ***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article: http://www.bookpromotion.com/how-can-i-possibly-write-and-market-heres-how/

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23 Extraordinary Facebook Advertising Facts

23 Extraordinary Facebook Advertising Facts | Book Promotion and Marketing | Scoop.it
Facebook is one of the big movers in paid advertising, but overall the pie is getting bigger as the move from traditional advertising to digital accelerates. According to emarketer By 2017, when US digital display ad expenditure will reach $37.36 billion, Facebook and Twitter together will account for 33.7% of the market, up from 30.2% this year.

Via Guillaume Decugis
Penelope's insight:

 

Here's what I like about Facebook advertising for our books: you can get so super targeted that you can narrow down your target audience to the point of talking to Suzie Q in Mobile, Alabama with one child in her living room. You definitely get more bang for your buck that way.

 

Facebook advertising is not so much un chartered territory anymore. Whether you've experimented with advertising on the biggest social network or not, these are interesting data points that will inspire your next campaign. 

 

The underlying trend here is that it's getting harder and harder to develop a business' visibility on Facebook without paying. Organic reach has kept declining as Facebook made it clear that the model was prioritizing organic visibility of individuals vs pages. It doesn't mean paying for views and engagement on Facebook is stupid though: with proper optimization - the main one being to adopt a content hub strategy for your social content - you can amplify the visibility you'll buy through ads. 

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Jean-Pierre Blanger's curator insight, August 1, 2015 10:29 AM

Facebook advertising is not so much un chartered territory anymore. Whether you've experimented with advertising on the biggest social network or not, these are interesting data points that will inspire your next campaign. 

 

The underlying trend here is that it's getting harder and harder to develop a business' visibility on Facebook without paying. Organic reach has kept declining as Facebook made it clear that the model was prioritizing organic visibility of individuals vs pages. It doesn't mean paying for views and engagement on Facebook is stupid though: with proper optimization - the main one being to adopt a content hub strategy for your social content - you can amplify the visibility you'll buy through ads. 

Katerina S's curator insight, August 2, 2015 6:20 AM

Facebook advertising is not so much un chartered territory anymore. Whether you've experimented with advertising on the biggest social network or not, these are interesting data points that will inspire your next campaign. 

 

The underlying trend here is that it's getting harder and harder to develop a business' visibility on Facebook without paying. Organic reach has kept declining as Facebook made it clear that the model was prioritizing organic visibility of individuals vs pages. It doesn't mean paying for views and engagement on Facebook is stupid though: with proper optimization - the main one being to adopt a content hub strategy for your social content - you can amplify the visibility you'll buy through ads. 

robosheauk's curator insight, August 3, 2015 1:24 PM

Facebook advertising is not so much un chartered territory anymore. Whether you've experimented with advertising on the biggest social network or not, these are interesting data points that will inspire your next campaign. 


The underlying trend here is that it's getting harder and harder to develop a business' visibility on Facebook without paying. Organic reach has kept declining as Facebook made it clear that the model was prioritizing organic visibility of individuals vs pages. It doesn't mean paying for views and engagement on Facebook is stupid though: with proper optimization - the main one being to adopt a content hub strategy for your social content - you can amplify the visibility you'll buy through ads.