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Indie Authors: 50 Ways To Reach Your Reader. #8: QR Codes | Successful Self-Publishing

Indie Authors: 50 Ways To Reach Your Reader. #8: QR Codes | Successful Self-Publishing | EBook Promotion and Marketing | Scoop.it
How successful self-publishers are using QR codes to boost their readership
Penelope's insight:

 

QR codes are hot, but most people still don't have a clue as to what they are--or how to use them for book promotion.

 

Just think of them like bar codes on grocery store items. When the clerk scans the code with her wand, it brings up all the information about the item. QR codes can be used this same way; (scanned by smartphones) with the exception that you can direct your reader WHEREVER you want them to go.

 

The software I use to generate my ebooks has a QR code generator built in, which I use on the front cover of my ebooks. It takes people to my website. Some other ideas for authors to use QR codes?

 

o In your email signature

o On a poster at your book signing

o On your business card

o On a bookmark

o On your website (perhaps pointing to a sales or squeeze page)

o On your social media

o On the back cover of your book to take your reader to another publication

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article: http://selfpublishingadvice.org/blog/how-indie-authors-use-qr-codes/

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Penelope's comment, March 6, 2013 6:43 PM
They are still relatively new, and not many people know what to do with them, Jacques. ;)
David Pederson's comment, March 10, 2013 7:36 PM
Absolutely correct Penelope. There is a good bit of marketing muscle for authors who incorporate this. Used in conjunction with "next event" promotion it can spread the word quickly. Glad you took the time for this one.
Penelope's comment, March 10, 2013 8:13 PM
That is true! How about passing out a business card that has a QR code leading them to "sneak peek"excerpt of your "upcoming" book (make sure to put the web addy underneath for those who can't or don't want to scan it!)
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Crowdfunding. Can it Work for Authors and their Books? Surprising Answer! | PHILOSBOOKS

Crowdfunding. Can it Work for Authors and their Books? Surprising Answer! | PHILOSBOOKS | EBook Promotion and Marketing | Scoop.it

Crowdfunding. Can it work for authors?

Penelope's insight:

 

Authors have typically fronted all the expenses to get their work out into the world. Now there is another choice.

 

Crowdfunding.

 

I'm going to take the plunge and have written the first of several blog posts leading up to the launch day of May 1. If you can put the time and effort into the promotion of your platform, you could raise up some decent funds to obtain some great editing, cover design, and promotion.

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article: http://philosbooks.com/crowdfunding-authors-books-surprising-answer/

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How To Boost Sales of Self-published Books with Free Giveaways | Self-Publishing Advice

How To Boost Sales of Self-published Books with Free Giveaways | Self-Publishing Advice | EBook Promotion and Marketing | Scoop.it
Jan Ruth, self-published author of the novel "Silver Rain", shares her experience of free book promotions, Facebook and Twitter to boost sales & reach readers
Penelope's insight:

 

This was an interesting experiment shared by this author. She used Amazon KDP free to promote her full length novel. She also paired that with paid promotions using Facebook and Twitter. The results were astonishing, and might be an avenue worth exploring for a self-published author.

 

Read the article for all the details.

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article: http://selfpublishingadvice.org/blog/opinion-the-value-of-free-books-by-jan-ruth/

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Jacques Goyette's curator insight, March 11, 9:37 PM

How free giveaways is tricky. Good article.

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Create Experiences For Your Readers

Create Experiences For Your Readers | EBook Promotion and Marketing | Scoop.it

"To succeed as a writer, you do not need a Twitter account. Or a website. Or a newsletter. Or even an email address. What you need is to create experiences for your readers."

Penelope's insight:

 

This article is a breath of fresh air; a cup of cold water to a parched writer. The simple message?

 

Create experiences for your readers. Not things. How?

 

1) To create meaningful work. You must write first.

2) Connect that work to the right audience.

 

It is up to you, the author, whether or not you share your writing before it is published. Write for yourself, and then decide if, and when, you want to share. Your platform is a process of communication and trust. People are looking to "feel" something when they read your writing. Remember, anything of value takes time to build.

 

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article: http://wegrowmedia.com/create-experiences-for-your-readers/

 

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The 4 Social Media Marketing Secrets Of A New York Times Best Seller - Jeffbullas's Blog

The 4 Social Media Marketing Secrets Of A New York Times Best Seller - Jeffbullas's Blog | EBook Promotion and Marketing | Scoop.it
Penelope's insight:

 

Timothy Ferriss, being the best-selling author of The 4-Hour Workweek, should have no problems selling books. He writes about going on a round-the-clock marathon book blitz promotion. He knew he could sleep when it was all over.

 

He is certainly a mover and shaker. This post shares four of his social media secrets. I don't see anything too earth-shaking, but there may be some who need the review.

 

1. Be Exceptionally Precise In Your Messaging

2. Evergreen Content on your blog

3. Reach Out Personally To Bloggers

4. Give Away So Much You Are Uncomfortable

 

I personally like #4, and think this one is very difficult for authors. Of course, we want to be paid for our hard work. But that will come in time. What can you give away to keep readers thinking of you? Is it uncomfortable for you? Good! Then you are on to something.

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article: http://www.jeffbullas.com/2010/12/21/the-4-social-media-marketing-secrets-of-a-new-york-times-best-seller/

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How to Participate in a Tweet Chat — Social Media Coach

How to Participate in a Tweet Chat — Social Media Coach | EBook Promotion and Marketing | Scoop.it

Twitter chats, sometimes known as a Twitter party or a tweet chat, happen when a group of people all tweet about the same topic using a specific tag (#) called a hashtag."

Penelope's insight:

 

I was invited to a Twitter chat last week, and was curious as to how this could work for authors. The chat was about writing great headlines, so the hashtag (#) had the word "headline" in it. I wasn't there at that exact time, but I went to Twitter later and searched on the hashtag (#) to read through the comments.

 

I can see this as being an amazing promotion tool for authors. And it is free! The author could set up weekly or monthly chats to flesh out their readers. Of course, you must first set up a free Twitter account. For book promotions authors could schedule:

 

o  Weekly or monthly chat to answer book questions

o  Chats to create excitement leading up to a book launch

o  Chat to take suggestions for new books from readers

o  Tweet chats after new releases and give away prizes!

 

This article gives you all the details you need for "How to Listen" and "How to Participate" in Twitter chats. Party time! Let me know of your own unique ideas for holding a Twitter party.

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article: http://janetfouts.com/how-to-participate-in-a-tweet-chat/?utm_content=buffer1ca68&utm_source=buffer&utm_medium=twitter&utm_campaign=Buffer

 

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Mick D Kirkov's curator insight, March 17, 3:20 PM

Have never attended one of those chats in spite of more than 2 years in tweeting. Knew only to put a #hashtag with my name  in my tweets (if the chars allowed that) for to enlighten the possible search after me. As a matter of fact, it seems, as I know twitter, impossible to organize more than one to attend something at a proper ordered time and with proper ordered person/avi and compel them to not seek for stunning tweets by some random member of the whole community, be follower or not for their whole time on twitter. Twitter is a lonely bird. The tweeps are cats who lay an ambush for a tweep or the tweet, eager to catch it (RT) and display it on the own TL (play with it until dead), each for self. And the more or less brilliant answers, waken up in own brains from a flying thought seen here and there on a tweet or a chain of tweets on a hot subject of the day, are then those own tweets that the others love from you, just like you love theirs. And, of course, if you have announced that you pertain to some subject, like news, day trading, comedy or so, you take care that your tweets are more or less in that circle that the tweeps expect from you. So long.

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5 Reasons to Use a Facebook Profile (Not a Page) to Build Platform by Lisa Hall-Wilson

5 Reasons to Use a Facebook Profile (Not a Page) to Build Platform by Lisa Hall-Wilson | EBook Promotion and Marketing | Scoop.it
A Facebook Profile is often a better option than a fan Page for author platform building. It’s simpler and easier to get your content in front of people.
Penelope's insight:

 

As authors trying to promote, we've been told all along that we need to have an author "page" to promote ourselves and our books. This article is telling us just the opposite.

 

Just to be clear, the Facebook "page" has a "Like" button. The personal profile does not. You can only have up to 5,000 friends, however, anyone can click under your personal profile and "follow" you. That is what this author is suggesting.

 

There are a lot of great tips here, and for writers who are struggling to maintain it all? They may want to consider this. It does have its drawbacks. For those who want to save their profile only for family and friends? It will not appeal.

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article: http://janefriedman.com/2013/09/18/5-reasons-use-facebook-profiles/

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Hugh Howey's 'DUST': The Cleverest Book Promotion I've Seen In Years | Bestseller Labs

Hugh Howey's 'DUST': The Cleverest Book Promotion I've Seen In Years | Bestseller Labs | EBook Promotion and Marketing | Scoop.it
Hugh Howey's brilliant book promotion strategy for launching 'DUST' the final part of his Sci-Fi WOOL trilogy.
Penelope's insight:

 

Clever doesn't begin to describe this amazingly unique book promotion strategy by Hugh Howey. Since this author has had mega mega success with books 'Wool,' 'Shift,' and now 'Dust', we like to watch his progress and read about how he does it.

 

Emulate the success of the successful.

 

The contest method of promotion he used is popular among authors. However, the prize was totally unique and drew 24,000 entries! We can only hope to achieve half the success of Howey's.

 

This article should give you a nudge to come up with your own unique ideas--for your own unique book and brand.

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article: http://bestsellerlabs.com/hugh-howeys-clever-book-promotion/

 

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10 Free (or Mostly Free) Book Launch Strategies - Ebook Promotion and Marketing

10 Free (or Mostly Free) Book Launch Strategies - Ebook Promotion and Marketing | EBook Promotion and Marketing | Scoop.it

Many independently published authors think they need to launch a book with lots of fanfare right after hitting the publish button."

Penelope's insight:

 

For those who are reading challenged, here is a list to pick and choose from. Take your pick from 10 free (or mostly) book launch strategies. If you see one on the list you haven't yet implemented, give it a shot! There are zillions of ways to promote, so you can't do it wrong!

 

1. Use Other People’s Lists

2. Send a Newsletter Announcement

3. Do a Sale

4. List Your Book for Free

5. Run a Blog Tour

6. Organize a Review Request Campaign (give prizes)

7. Run a Contest

8. Give Away Gifts (People love gift cards)

9. Run a Pay With a Tweet Campaign

10. Invest in Paid Advertising

 

Make sure you have written the very best book you are capable of writing. Get it out there, and spread the word far and wide!

 

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article: http://blog.bookbaby.com/2013/06/10-free-or-mostly-free-book-launch-strategies/?utm_campaign=BB1326&utm_source=BBeNews&utm_medium=Email

 

 

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When Is It Time to Start Building an Author Platform? - Ebook Promotion and Marketing

When Is It Time to Start Building an Author Platform? - Ebook Promotion and Marketing | EBook Promotion and Marketing | Scoop.it

I spoke on Saturday here in Florida for the STAR folk in Melbourne, and I had a new writer comment that she couldn't start building her platform because she had no finished books."

Penelope's insight:

 

Authors are constantly hearing the "author platform" buzzwords. What is it and why do they feel left behind before their first word is even written?

 

If you have been on social media for any length of time, you know that it is better to use it to build relationships. 'Nuff said. Now, what about this author platform. When should you start building?

 

Whenever you start is a good time. Just get started! Those who do start early have major advantages. You can learn to weave it into your day as you continue to write and publish. Think baby steps.

 

This is a funny and insightful article to detangle the whole rat's nest of social media for the confused author.

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article: http://warriorwriters.wordpress.com/2013/08/27/when-is-it-time-to-start-building-an-author-platform/

 

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11 Must-Haves for Author Websites - BookBaby Blog

11 Must-Haves for Author Websites - BookBaby Blog | EBook Promotion and Marketing | Scoop.it

Via Barbara Ford
Penelope's insight:

 

This post gives us a nice, concise list of must-haves for authors. Of course, the author's blog must be number one. Remember, you must have a home for yourself; this is where you live, and where your books hang out. Here's a couple of others:

 

o information about new releases

o contact information

o testimonials and recommendations

o calls to action

 

Read the article for more great must-haves.

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article: http://blog.bookbaby.com/2013/08/11-must-haves-for-author-websites/

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Barbara Ford's curator insight, August 20, 2013 5:45 PM

I beginning to really like lists.  Perhaps it's because the time to read long, involved articles just isn't sufficient anymore....more articles, less time = opportunity for lists to fill the gap.  This list compiles common sense items that may already be known by many, but perhaps only practiced by a few. If you are an author with a website, the few minutes it takes to review this list will be well spent.

Penelope's comment, August 20, 2013 10:10 PM
Lists are great and easy to remember. Pick something off the list you don't have, and try to implement it.
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The Book Marketing Maze (Part 2) | Bestseller Labs

The Book Marketing Maze (Part 2) | Bestseller Labs | EBook Promotion and Marketing | Scoop.it
11 MORE common book marketing mistakes that can cost sales. How to fix them and substantially increase sales. (Part two.)
Penelope's insight:

 

Book Marketing. How do I count the ways?

 

Authors are confused about how to market their books, and rightfully so. It seems like an endless black hole of tips, tricks, and methods. Calling it a maze is right on! Some are so confused by it all, that they just don't do any marketing; this is a mistake.

 

This article is part two of an excellent guide for authors--help to navigate their way out of the maze. If you're stuck, begin with the first article, and then continue on with this one for 22 wrong turns to avoid.

 

Wrong turns such as:

 

o Hiding - Other authors can be support, not competition

o Ignoring your fans - Interact and communicate. They're people, too.

o Aiming for one big hit - Grow your career. It's a business.

o Build your blog - All authors need one.

o Unprofessional presentation - Please check for errors!

 

Write the very best book you possibly can. This is a marathon--not a sprint-- and read the article for 7 more great tips on wrong turns to avoid.

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article: http://bestsellerlabs.com/the-book-marketing-maze-part-2/

 

 

 

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Jacques Goyette's comment, August 14, 2013 9:23 PM
It really is a maze and Penelope provides good advice to get out of it !
Penelope's comment, August 14, 2013 10:08 PM
Thanks, Jacques. Jonathan provided the article, and I shared it! Glad you liked it.
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The Book Marketing Maze: 22 Wrong Turns & How To Avoid Them | Bestseller Labs

The Book Marketing Maze: 22 Wrong Turns & How To Avoid Them | Bestseller Labs | EBook Promotion and Marketing | Scoop.it
A guide to the 22 most common book marketing 'wrong turns', and how to avoid them - so you can start selling more books.
Penelope's insight:

 

So many authors are lost in a maze of book marketing confusion, unable to find their way out. What do they do? Where do they turn?

 

Jonathan has written an article to de-mystify the confusing and seemingly endless list of promotional to-do's. Here are some of the problems he sees out there:

 

1)  Frittering away hours on SOCIAL MEDIA without a PLAN

2)  QUIT before your book has a chance - IMPATIENCE

3)  Employing those ROBOTS for "Efficiency"

4)  Waiting to PROMOTE until AFTER it is published

5)  Treating followers as CYPHERS

6)  Writing a LONE book

7)  FLOODING every SOCIAL MEDIA CHANNEL you can find

8)  Writing each book in a different GENRE

9)  Promoting SHOTGUN style without any targeting

10) Using social media as an ADVERTISING channel

11) Sending to REVIEWERS without developing relationships

 

Read the article for the solutions, breathe a sigh of relief, and just get the next book written!

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article: http://bestsellerlabs.com/the-book-marketing-maze/#comment-9245

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71 Ways to Promote and Market Your Book | Your Writer Platform

71 Ways to Promote and Market Your Book | Your Writer Platform | EBook Promotion and Marketing | Scoop.it
Do you know the most powerful way to market your book? Find out, plus 71 more book promotion strategies.
Penelope's insight:

 

Word of mouth recommendation--the most powerful method of book promotion available to authors. Of course, the first order of business is to make sure you have written a book worth sharing.

 

Fortunately, this is not the only way to get the word out about your book. Kimberley has graciously shared 71 ways to promote and market your book. There are some very creative methods, too, that I will have to add into my own book promotion arsenal.

 

Here are a few to whet your appetite:

 

#8 Make it easy to buy! - This goes without saying, but is there a picture of your book and link on your website to purchase?

 

#14 Create a reader's guide at the end of your book - I've seen this, and it would be fantastic to use for book clubs.

 

#20 Get media saavy - Develop a relationship offline, as well as online. Call your local newspaper and find an angle that hooks reporters and will benefit their readers.

 

#30 Create a promo kit - A kit at the ready with book cover, details and info about you, as an author, that can be sent to bloggers

 

#39 Writing is your business - Be professional!

 

These are but a few of the excellent suggestions in this article. Of course, the best time to implement is before the book is written, but if you haven't yet begun to promote, never fear! Click the link below to read the entire article, grab a notepad, and bookmark this resource to refer to again and again. 

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article: http://www.yourwriterplatform.com/promote-and-market-your-book/

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A Secret Site Chock-Full of Hungry Readers Begging to be Fed! | PHILOSBOOKS

A Secret Site Chock-Full of Hungry Readers Begging to be Fed! | PHILOSBOOKS | EBook Promotion and Marketing | Scoop.it
Wattpad is a site full of 24 Million Readers!
Penelope's insight:

 

I'm giving Wattpad more than a passing glance after listening in on a webinar with their Head of Content Publishing. This site is overlooked by authors--but readers are another story.

 

It's great for self-publishers, but If you are looking for a traditional publishing contract, you can collect raw data of your readers' tastes. You can then share with a prospective publisher. New authors have been discovered and promoted to celebrity status on the site.

 

A few other interesting tidbits?

 

o 80% of readers are on mobile phones and tablets

o An older demographic - 40% in the 18-30 age group

o If you write YA, there are a core group of teens on the site

 

You may even run into Margaret Atwood or a few other famous authors! Check out the article for the inside scoop on 45+ more tips and tricks so you can make an educated choice. To share or not to share?

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article: http://philosbooks.com/wattpad/

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Doorways That Lead To More Readers For Your Books | Bestseller Labs

Doorways That Lead To More Readers For Your Books | Bestseller Labs | EBook Promotion and Marketing | Scoop.it
Four Proven Steps For Finding Fiction Readers And Persuading Them to To Buy Your Books
Penelope's insight:

 

Remember this classic marketing formula. AIDA. It works for all types of marketing--including book promotion.

 

A =  ATTENTION

I  =  INTEREST

D =  DESIRE

A =  ACTION

 

Are you wondering why the action is at the end? As an author you need to ENGAGE with people. This has been true forever, and people will not care what you have to say, or what you have to sell, until you GET TO KNOW THEM. Read the full article fo details on how you can engage with your audience.

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article: http://bestsellerlabs.com/doorways-to-readers/#more-17931

 

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National Novel Writing Month - Ebook Promotion and Marketing

National Novel Writing Month - Ebook Promotion and Marketing | EBook Promotion and Marketing | Scoop.it

Free Webinar! Wednesday, January 22 @ 5 p.m. PST

Penelope's insight:

 

I wanted to get the word out to authors who have been sitting on the fence about Wattpad (me included). This site deserves your attention.

 

Ashleigh Gardner, Wattpad’s Head of Content of Publishing, will introduce participants to Wattpad’s very active community of writers and readers (the largest in the world!), and share real-life examples of writers using Wattpad to build fanbases and get feedback on their work.

 

This platform could be very valuable to you, the author. Mark the date on your calendar to sign up and listen in.

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article: http://nanowrimo.org/now-what/writing-community-webinar

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Build a Sensational Personal Brand: 7 Tips to Spark Creativity!

Build a Sensational Personal Brand: 7 Tips to Spark Creativity! | EBook Promotion and Marketing | Scoop.it

Build a Sensational Personal Brand: 7 Tips to Spark Creativity! on Social Media and the economy curated by Ross Copping


Via Peter Wilkinson www.peter.uk.com, Philippe Trebaul
Penelope's insight:

 

This article is a great reminder to authors. You are a brand. You and me.

 

This is a new digital age. Our books are the products and we are the brands. What will you do to make yourself stand out without trying to act like the village idiot? What perception do you think your readers have of you--the author?

 

If you have no idea where to start, this article gives 7 tips to spark you on your way. They are listed here, but you must click over to the article to find out the juicy details.

 

1. Define What Makes You Shine

2. Create a Credible Website

3. Embrace Social Media

4. Merge Offline with Online

5. Invest In Your Brand

6. Set Measurable Goals

7. Stay Fresh and Relevant

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article: http://www.steamfeed.com/build-sensational-personal-brand-7-tips-spark-creativity/

 

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Peter Wilkinson www.peter.uk.com's curator insight, October 4, 2013 4:10 AM

Social media business - social media marketing, HR, recruitment, sales, customer service | employer branding | culture and Internet / social media addiction and trolls - Call Peter on 07930330125 or email peter@peter.uk.com

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Tap Into the Power of Google+ Hangouts For Your Business

Tap Into the Power of Google+ Hangouts For Your Business | EBook Promotion and Marketing | Scoop.it
Google+ Hangouts are an effective way to share content, via live video stream. This is an overview of the practical application of Google+ Hangouts.
Penelope's insight:

 

Lately, I've been curious about Google+ Hangouts, since I was invited recently to hang out with a well-known author for one hour as she answered questions.

 

She made herself available to her readers to answer any question they wanted to ask. I thought, "What a unique way to connect with your fans."

 

And it was.

 

I didn't actually attend the hangout session, but it was recorded, so I was able to download an MP4 of the entire session, as well as a PDF of the session.

 

How can you use this for your book promotions? Let me count the ways:

 

o Meet and greet - Say "hi" to your READERS

o Find out WHO they are

o Award PRIZES while you're live to create excitement!

o FOLLOW UP with each and every person who attended

o Invite them back again when you release a NEW BOOK

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

To find out how to set up your own hangout:  http://thefutureofink.com/google-hangouts-part-1/

 

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AlGonzalezinfo's curator insight, October 18, 2013 5:52 AM

Excellent scoop and insight Penelope.

 

From the article:

 

Possible Uses for Google+ Hangouts

There are many uses for Google+ Hangouts. Here are just a few ideas. You may find that you get additional ideas, which you may want to write down, or ideally, scroll down to share as a comment to this blog post:

Panel discussionsVirtual eventsBook talksSharing PowerPoint presentationsScreen sharing



Read the rest of this article on The Future of Ink:http://thefutureofink.com/google-hangouts-part-1/

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The Slap-Your-Head-Simple Secret for Selling More Books — Self Publishing Team

The Slap-Your-Head-Simple Secret for Selling More Books — Self Publishing Team | EBook Promotion and Marketing | Scoop.it

"The Slap-Your-Head-Simple Secret for Selling More Books — Self Publishing Team"


Via Thomas Amo
Penelope's insight:

 

There are some great book marketing ideas in this article. It boils down to one main thing:

 

Start marketing your book six months before you publish.

 

After that?

 

Release exclusive content leading up to the launch.

 

If you've already  launched, and your fans have not yet found you, start the process over. The books are not going anywhere, and you still have time to find your fans. Read the article for a few more ideas to help your fans find your book and give it a boost.

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article: http://selfpublishingteam.com/the-secret-selling-book/

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I Didn't Sign Up For This - Rachelle Gardner

I Didn't Sign Up For This - Rachelle Gardner | EBook Promotion and Marketing | Scoop.it
I don’t know a single writer whose publishing dreams included being a full-time marketer for their books.
Penelope's insight:

 

If you are a writer, do you promote? If not, I bet it's because you are overwhelmed by all of the choices. Most writers have no clue when they begin how much time and effort they will have to put into marketing their books--all by themselves. The dream is usually much different than the reality.

 

This article allows us a bit of an exhale. There are several great ideas the author provides on what we could be doing. Here are a few to get you started:

 

o Read books and blogs about MARKETING.

o PICK a handful of promo ideas and get started.

o Attend CONFERENCES with other writers

 

Read the article for the rest of the scoop, and remember--keep writing!

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article: http://www.rachellegardner.com/2013/08/i-didnt-sign-up-for-this/

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People Think in Pictures – So Should Your Business - Ebook Promotion and Marketing

People Think in Pictures – So Should Your Business - Ebook Promotion and Marketing | EBook Promotion and Marketing | Scoop.it

"Egyptian Hieroglyphics told a story. People think in pictures--So Should Your Business"

Penelope's insight:

 

I love Pinterest. It brings out the kid in all of us. I wish I could sit there on that site all day long, and find wonderful pictures of food, travel and snappy sayings.

 

Why is Pinterest so popular?

 

People are squeezed for time and don't have time to read a bunch of words. They want to learn from pictures, and our ebook covers are perfect for sharing. They should be colorful, bright, enticing; the title should be bold and sum up what our books are all about. Once pinners get the first glimpse of them, they should be repinning and sharing. Make them irresistible.

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article: http://www.redthreadthinking.com/people-think-in-pictures-so-should-your-business/

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Press Release Tutorial - Ebook Promotion and Marketing

Press Release Tutorial - Ebook Promotion and Marketing | EBook Promotion and Marketing | Scoop.it

I've been getting a lot of questions about press releases recently - probably because just this week I distributed nearly 300 of them."

Penelope's insight:

 

I'm shamefaced to admit I have not taken advantage of the free promotion avenue of a press release. That is why I was practically giddy when I stumbled across this article. I wanted to read up on this for myself.

 

The method is really very simple, and all authors should take advantage of free press publicity. Once you have your distribution list together, then it is a matter of sending e-mails.

 

Here's the short version for the uninitiated to get started:

 

1)  Write a short and interesting release

 

2)  Four short paragraphs is enough with this information:

 

   o Title, release dates, author name, genre

   o A brief description of the book’s contents

   o A hopefully compelling quote from the author  (or reviewer)

   o Closer with links to get more information

   o Don’t forget to include contact information

 

3) Write one for each location where you've lived and worked

 

There are a few more steps to follow through on after you have written up the release, so check out the article to find out the next steps in getting your press release out to the world. She also gives you convenient links to newspapers for specific states/cities/locations. Great resource!

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article: http://www.indiesunlimited.com/2013/06/25/press-release-tutorial/

 

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Humani Afrika | Malagasy Chronicles – The eBook

Humani Afrika | Malagasy Chronicles – The eBook | EBook Promotion and Marketing | Scoop.it


"The eBook Humani Afrika | Malagasy Chronicles is finally ready."

Penelope's insight:

 

I had to share this beautiful story told in pictures. The photographs are breathtaking--the captions short.

 

Kudos to the photographer and visual storyteller Marc-André Pauzé and political analyst Nathalie Sentenne. They have traveled to the four corners of Africa. From Madagascar to the Sahara Desert and from the Niger River to the Kenyan plains, they prepared the Humani Afrika Project Exhibition. Photographs of africans in their daily life, stories and reportages.

 

This gave me an idea for using pictures to promote our ebooks. Here's a few ideas:

 

o Get your author picture taken

o Take pictures of you holding your book

o Take photos of the subject matter pertaining to the book

o Put together a You Tube video with music

o Use Windows Movie Maker to create a stunning visual

o Try powerpoint and create screenshots

o Make a book trailer.

o Make a Pinterest board for the book and pin them.

 

Very easy and simple.

 

Congratulations Marc-André and Nathalie Sentenne!

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article: http://waseyaimages.net/2013/08/humani-afrika-malagasy-chronicles-the-ebook/

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Author Promotion Tip: Create a Vizify Video of Your Twitter Activity - BookBaby Blog

Author Promotion Tip: Create a Vizify Video of Your Twitter Activity - BookBaby Blog | EBook Promotion and Marketing | Scoop.it
Penelope's insight:

 

There are always to-do's a mile long on every author's list, and video is one of mine. I was excited to find I can create a video of my Twitter activity--and it only takes 60 seconds out of my day.

 

Try it for yourself. The steps are surprisingly simple:

 

Here’s how Vizify works:

1. Click the “Make Mine” button on https://www.vizify.com/twitter-video

2. Type in your email address and verify that Vizify can access your Twitter information.

3. Wait a few seconds while Vizify prepares your video.

4. Watch the preview by clicking “play.”

5. Edit or continue!

 

You can also connect your other social media profiles, such as LinkedIn and Facebook to make your video even more appealing. I'm off to create my video now!

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article: http://blog.bookbaby.com/2013/06/author-promotion-tip-create-a-vizify-video-of-your-twitter-activity/?utm_campaign=BB1326&utm_source=BBeNews&utm_medium=Email

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Insights Into the Hot Trend of Social Media Content Curation - Ebook Promotion and Marketing

Insights Into the Hot Trend of Social Media Content Curation - Ebook Promotion and Marketing | EBook Promotion and Marketing | Scoop.it
Online content curation is a hot trend as business owners and professionals realize that content is vital to add value to their customers and prospects. The trend was already evident in 2011 but 2012 saw an outright explosion of the phenomenon.
Penelope's insight:

 

Authors and writers know they need a blog or website. They also know that they should be updating said blog on a consistent basis, but who has the time to get it done amidst a full book writing schedule?

 

Enter: CONTENT CURATION. If you haven't discovered this amazing tool yet as a method to connect with your readers, then I am here to encourage you to give it a try! Just pick a couple of topics to get started with--you have a total of five free.

 

Here are a couple of different recommendations for authors to get scooping:

 

1) Find content related to your book GENRE. It doesn't have to be specifically about writing or publishing. Let's say you are a romance writer, you could have a topic solely about all things LOVE or MARRIAGE. If you write science fiction, maybe set up a topic on UFO's or SPACE or PLANETS.

 

2) Find content related to your PERSONAL side. Scoop articles about your likes: FOOD, TRAVEL, MUSIC or MOVIES. Let your readers see a more personal side of you. They really want to find out what you are all about.

 

Above all, just remember to BE REAL when you comment, and HAVE FUN with it!

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article: http://www.jeffbullas.com/2012/09/26/insights-into-the-hot-trend-of-social-media-content-curation/#qttSFDomCcygMU58.99

 

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Phillip Newsome's curator insight, July 12, 2013 9:58 AM

Many of the clients I work with lack the resources or discipline to blog on a consistent basis. If you have similar constraints, creating an online newsletter or magazine via content curation is a good option for you.

Deborah Fillman's curator insight, November 8, 2013 2:42 AM

Obviously, I love Scoop.It, and this article helps explain the impetus for it, who uses it and why, and why you should consider using it for your business or personal brand.