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EBook Promotion and Marketing
Creative Digital Book Marketing ON or OFF the Internet!
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8 Expert Tips To Promote Your Book Online

8 Expert Tips To Promote Your Book Online | EBook Promotion and Marketing | Scoop.it
by Jane Tabachnick Writing a book is a lot like having a baby.  You need to prepare for the big event; a process often described as painful, yet one that yields beautiful results. Pre-planning for your book’s publication is something you should start months before your publication date to ensure your book gets the notice …
Penelope's insight:

 

These are some great strategies for promoting your book.

 

Don't let the list intimidate you into doing nothing. Pick just a couple and start moving forward. Better done than perfect!

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article: http://professionals.wisestamp.com/copywriters/resources/8-expert-tips-to-promote-your-book-online/?__scoop_post=4049553674&__scoop_topic=1000001#__scoop_post=4049553674&__scoop_topic=1000001

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5 Steps To Find Your Book's Ideal Audience - WRITERS HELPING WRITERS

5 Steps To Find Your Book's Ideal Audience - WRITERS HELPING WRITERS | EBook Promotion and Marketing | Scoop.it
There’s nothing quite like seeing a book with your name on it. The beautiful cover, the weight of it in your hands, the pages of your creativity bundled into a package for readers to enjoy. It sits o the shelf–maybe … Continue reading →
Penelope's insight:

 

If you're a published writer, self or shelf, have you connected with your readers? Sometimes, it feels like it must take a genie in a bottle to grant us a wish of one or two of them.

 

It doesn't have to be that difficult. The author gives us some tried and true tips to scour the ends of the earth and find those fans!

 

Here's a simple question authors should be able to answer: What makes your book special? Sit down and write about it. Know what makes yours stand out above the rest. Then read the excellent article for four more ideas.

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Read more at: http://writershelpingwriters.net/2014/09/5-steps-finding-books-ideal-audience/

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Jacques Goyette's curator insight, November 9, 2014 5:31 PM

Very good suggestions on how to promote your book without making «White Noise».

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Crowdfunding. Can it Work for Authors and their Books? Surprising Answer! | PHILOSBOOKS

Crowdfunding. Can it Work for Authors and their Books? Surprising Answer! | PHILOSBOOKS | EBook Promotion and Marketing | Scoop.it

Crowdfunding. Can it work for authors?

Penelope's insight:

 

Authors have typically fronted all the expenses to get their work out into the world. Now there is another choice.

 

Crowdfunding.

 

I'm going to take the plunge and have written the first of several blog posts leading up to the launch day of May 1. If you can put the time and effort into the promotion of your platform, you could raise up some decent funds to obtain some great editing, cover design, and promotion.

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article: http://philosbooks.com/crowdfunding-authors-books-surprising-answer/

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Create Experiences For Your Readers

Create Experiences For Your Readers | EBook Promotion and Marketing | Scoop.it

"To succeed as a writer, you do not need a Twitter account. Or a website. Or a newsletter. Or even an email address. What you need is to create experiences for your readers."

Penelope's insight:

 

This article is a breath of fresh air; a cup of cold water to a parched writer. The simple message?

 

Create experiences for your readers. Not things. How?

 

1) To create meaningful work. You must write first.

2) Connect that work to the right audience.

 

It is up to you, the author, whether or not you share your writing before it is published. Write for yourself, and then decide if, and when, you want to share. Your platform is a process of communication and trust. People are looking to "feel" something when they read your writing. Remember, anything of value takes time to build.

 

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article: http://wegrowmedia.com/create-experiences-for-your-readers/

 

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When Is It Time to Start Building an Author Platform? - Ebook Promotion and Marketing

When Is It Time to Start Building an Author Platform? - Ebook Promotion and Marketing | EBook Promotion and Marketing | Scoop.it

I spoke on Saturday here in Florida for the STAR folk in Melbourne, and I had a new writer comment that she couldn't start building her platform because she had no finished books."

Penelope's insight:

 

Authors are constantly hearing the "author platform" buzzwords. What is it and why do they feel left behind before their first word is even written?

 

If you have been on social media for any length of time, you know that it is better to use it to build relationships. 'Nuff said. Now, what about this author platform. When should you start building?

 

Whenever you start is a good time. Just get started! Those who do start early have major advantages. You can learn to weave it into your day as you continue to write and publish. Think baby steps.

 

This is a funny and insightful article to detangle the whole rat's nest of social media for the confused author.

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article: http://warriorwriters.wordpress.com/2013/08/27/when-is-it-time-to-start-building-an-author-platform/

 

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Twitter Marketing 101: For Writers | Your Writer Platform

Twitter Marketing 101: For Writers | Your Writer Platform | EBook Promotion and Marketing | Scoop.it
If you’re new to Twitter, it’s unlikely that you will intuitively grasp how to properly and effectively use this social media tool right off the bat.
Penelope's insight:

 

This is an excellent, detailed article for writers new to Twitter. If you haven't yet discovered Twitter as a fantastic avenue for ebook promotion and marketing, then jump on board. Your audience and readers are already there!

 

This post will start you from scratch with the basics, and help you set up your author Twitter platform. It also gives you some wonderful ideas for things to share, how to share, and when to share.

 

I have developed some wonderful relationships through using Twitter, and when I have something important to say, I have a lot of Twitter "friends" that will help spread the word for me.

 

For instance, If you are writing a new book, you can create "buzz" with Twitter. Post tweets about a new "secret" book, launch or appearance (to be announced). Your tweeps (as I call them) will be on alert and watching for the info to retweet. Tweet them when you are offering a discount or promo. Post links to interviews, videos, or podcasts.

 

Also, make sure to retweet tweets from your tweeps. I like to tweet out tweets from new followers to help give them a boost. I go to their profile and retweet interesting and relevant tweets for them. Treat your Twitter tweeps right, and they will treat you right right back. Be interesting, relevant, and not too salesy. Once you get the hang of it, then you can plug your common tweets into Hootsuite to give yourself some relief.

 

Try Twitter as a promotion tool--you will never look back.

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article: http://www.yourwriterplatform.com/twitter-marketing-for-writers/

 

 

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Why a free chapter is a lousy thing to give away if you want to sell a book

Why a free chapter is a lousy thing to give away if you want to sell a book | EBook Promotion and Marketing | Scoop.it

"The days of being teased are over. Do we really want to play the warehouse food sample game?"

Penelope's insight:

 

Quite a few authors are giving away a free chapter to their work on their blog or other writing sites. These sites are hoping to be the place where the author first shelved parts of their mega best-seller.

 

The problem? If your book is on Amazon they already provide a free sample download, so are you providing any extra value? I don't believe so.

 

If you are using a free chapter givewaway to get an e-mail address, so be it. You are creating a relationship with your reader, and that is a good thing. Maybe instead you should give away an audio sample instead of the written sample. Get creative with this, and use the giveaway before the launch of your book to send people to your written work.

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article: http://www.takepermission.com/writing/free-chapter-give-away-publishing-mistake/

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7 Bestseller Book Marketing Strategies For Fiction Writers | Bestseller Labs

7 Bestseller Book Marketing Strategies For Fiction Writers | Bestseller Labs | EBook Promotion and Marketing | Scoop.it
7 highly effective book marketing strategies that writers can use to sell more books, and grow long term readership.
Penelope's insight:

 

Books don't sell themselves, and if we don't give them a little push they are going to languish on the shelves--be they wooden or digital.

 

This post gives us 7 book marketing strategies--bestselling book strategies--for fiction writers. We can pick and choose one or grab all of 'em for a real book marketing feast!

 

1) Choose Your Genre So Readers Can Find Your Books

2) Create A Unique Brand That Stands Out From The Crowd

3) Write A Series. The Single Most Effective Career Strategy

4) Know Who Your Reader Is, And Target Them

5) Use Your Author Platform To Attract Readers

6) Commission Beautiful Book Covers That SELL

7) Make Full Use Of Amazon’s System

 

These are amazing tips, and if you incorporate just a few, or better yet all of them, you can be the next bestselling author!

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article: http://bestsellerlabs.com/7-bestseller-strategies-for-writers/

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Jacques Goyette's comment, June 15, 2013 4:10 PM
Good marketing stratégies. And I could add 8) Social média membership is a must to build a reputation.
Penelope's comment, June 19, 2013 8:20 PM
I love that one, too! Thanks, Jacques.
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7 Things Marketers Should Know About Tumblr - Ebook Promotion

7 Things Marketers Should Know About Tumblr - Ebook Promotion | EBook Promotion and Marketing | Scoop.it
As the 32nd most popular website in the world, Tumblr is a big opportunity. But you can't approach it as you would other marketing strategies.
Penelope's insight:

 

Tumblr is one of those back-of-the-burner sites that I have heard about, thought about, but haven't done much with until recently.

 

I went as far as pinning my book covers on this site which is the 32nd most popular site in the world. I do know that it is popular with the younger crowd, so the approach needs to be a bit different than on other social media.

 

Here are 7 things you should know and then head on over to Tumblr, create an account, and try it out:

 

o Forget MARKETING - shift focus to your audience

o Provide great CONTENT - give stuff away for free

o Provide EVERGREEN CONTENT - Create content with LEGS

o Create CONTENT people will SHARE - Good photos do well

o Occasionally create LONG POSTS - creates spikes of traffic

o TAG wisely - Tumblr relies on tags, not keywords

o Interact with OTHER Tumblr USERS - this platform is SOCIAL

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article: http://www.inc.com/jeff-haden/how-to-use-tumblr-for-marketing.html

 

 

 

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50 Ways To Reach Your Reader #6: Newsletters & Mailing Lists | Successful Self-Publishing

50 Ways To Reach Your Reader #6: Newsletters & Mailing Lists | Successful Self-Publishing | EBook Promotion and Marketing | Scoop.it
Indie authors often don't think about building a good e-mail database but an accurate and comprehensive database is a very valuable commodity.
Penelope's insight:

Indie Authors should consider creating a database of readers who will look forward to your e-mails. Social Media (Facebook and Twitter) could disappear tomorrow, but you will still have your database close by. How to do this?

 

Create an opt-in or sign up form on your website or blog so your website visitors can subscribe easily. Make this very visible on all pages of your site with compelling ad copy to invite people to sign in. Remember to have an opt-out option as well. Sign up with a well-known email autoresponder service provider. What do you say other than, "BUY my book"?

 

Here are some ideas as to what you can send to your readers:

 

*  "Behind-the-scenes" reports of your experience with the publishing process (you could create videos)

*  Your creative process (what makes you tick?)

*  Tips about writing or publishing or anything related to the content of your books or anything that you, as an author, are expert on

*  Exclusive content -- recipes, photos, personal informationStories or poems

*  Breaking news about your subject matter (watch the headlines)

*  Interviews with other authors in your genre (I use Blog Talk Radio)

*  Book recommendations/reviews (Goodreads is great for this option)

*****This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"*****

 

Link to the original article: http://selfpublishingadvice.org/blog/reaching-readers-email-marketing-for-indie-authors

 

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23 Extraordinary Facebook Advertising Facts

23 Extraordinary Facebook Advertising Facts | EBook Promotion and Marketing | Scoop.it
Facebook is one of the big movers in paid advertising, but overall the pie is getting bigger as the move from traditional advertising to digital accelerates. According to emarketer By 2017, when US digital display ad expenditure will reach $37.36 billion, Facebook and Twitter together will account for 33.7% of the market, up from 30.2% this year.

Via Guillaume Decugis
Penelope's insight:

 

Here's what I like about Facebook advertising for our books: you can get so super targeted that you can narrow down your target audience to the point of talking to Suzie Q in Mobile, Alabama with one child in her living room. You definitely get more bang for your buck that way.

 

Facebook advertising is not so much un chartered territory anymore. Whether you've experimented with advertising on the biggest social network or not, these are interesting data points that will inspire your next campaign. 

 

The underlying trend here is that it's getting harder and harder to develop a business' visibility on Facebook without paying. Organic reach has kept declining as Facebook made it clear that the model was prioritizing organic visibility of individuals vs pages. It doesn't mean paying for views and engagement on Facebook is stupid though: with proper optimization - the main one being to adopt a content hub strategy for your social content - you can amplify the visibility you'll buy through ads. 

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Jean-Pierre Blanger's curator insight, August 1, 10:29 AM

Facebook advertising is not so much un chartered territory anymore. Whether you've experimented with advertising on the biggest social network or not, these are interesting data points that will inspire your next campaign. 

 

The underlying trend here is that it's getting harder and harder to develop a business' visibility on Facebook without paying. Organic reach has kept declining as Facebook made it clear that the model was prioritizing organic visibility of individuals vs pages. It doesn't mean paying for views and engagement on Facebook is stupid though: with proper optimization - the main one being to adopt a content hub strategy for your social content - you can amplify the visibility you'll buy through ads. 

Katerina S's curator insight, August 2, 6:20 AM

Facebook advertising is not so much un chartered territory anymore. Whether you've experimented with advertising on the biggest social network or not, these are interesting data points that will inspire your next campaign. 

 

The underlying trend here is that it's getting harder and harder to develop a business' visibility on Facebook without paying. Organic reach has kept declining as Facebook made it clear that the model was prioritizing organic visibility of individuals vs pages. It doesn't mean paying for views and engagement on Facebook is stupid though: with proper optimization - the main one being to adopt a content hub strategy for your social content - you can amplify the visibility you'll buy through ads. 

robosheauk's curator insight, August 3, 1:24 PM

Facebook advertising is not so much un chartered territory anymore. Whether you've experimented with advertising on the biggest social network or not, these are interesting data points that will inspire your next campaign. 


The underlying trend here is that it's getting harder and harder to develop a business' visibility on Facebook without paying. Organic reach has kept declining as Facebook made it clear that the model was prioritizing organic visibility of individuals vs pages. It doesn't mean paying for views and engagement on Facebook is stupid though: with proper optimization - the main one being to adopt a content hub strategy for your social content - you can amplify the visibility you'll buy through ads. 

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4 Easy Twitter Strategies for Content Marketing Success

4 Easy Twitter Strategies for Content Marketing Success | EBook Promotion and Marketing | Scoop.it

As one of the most popular social media platforms for companies in the digital marketing world, Twitter represents a key tool in your business’s content marketing arsenal.


Via Alessandro Rea
Penelope's insight:

 

How much do I love Twitter? Let me count the ways. I've met so many awesome people I've never actually met! These "tweeps" helped push the crowdfunding campaign for my new novel on Pubslush to success!  http://EverlastingLove.Pubslush.com

 

There is a caveat. You must know the right mix of tweets. Mix and mingle, just as if you were at a party. Keep this in mind; don't talk about yourself all the time. You talk about the other person. You talk about interesting stuff. You talk about life. Do the same on Twitter, and you'll see your marketing efforts soar!

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Read more at http://www.business2community.com/content-marketing/4-easy-twitter-strategies-content-marketing-success-0907980#!06NyZ

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A Secret Site Chock-Full of Hungry Readers Begging to be Fed! | PHILOSBOOKS

A Secret Site Chock-Full of Hungry Readers Begging to be Fed! | PHILOSBOOKS | EBook Promotion and Marketing | Scoop.it
Wattpad is a site full of 24 Million Readers!
Penelope's insight:

 

I'm giving Wattpad more than a passing glance after listening in on a webinar with their Head of Content Publishing. This site is overlooked by authors--but readers are another story.

 

It's great for self-publishers, but If you are looking for a traditional publishing contract, you can collect raw data of your readers' tastes. You can then share with a prospective publisher. New authors have been discovered and promoted to celebrity status on the site.

 

A few other interesting tidbits?

 

o 80% of readers are on mobile phones and tablets

o An older demographic - 40% in the 18-30 age group

o If you write YA, there are a core group of teens on the site

 

You may even run into Margaret Atwood or a few other famous authors! Check out the article for the inside scoop on 45+ more tips and tricks so you can make an educated choice. To share or not to share?

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article: http://philosbooks.com/wattpad/

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Build a Sensational Personal Brand: 7 Tips to Spark Creativity!

Build a Sensational Personal Brand: 7 Tips to Spark Creativity! | EBook Promotion and Marketing | Scoop.it

Build a Sensational Personal Brand: 7 Tips to Spark Creativity! on Social Media and the economy curated by Ross Copping


Via Peter Wilkinson www.peter.uk.com, Philippe Trebaul
Penelope's insight:

 

This article is a great reminder to authors. You are a brand. You and me.

 

This is a new digital age. Our books are the products and we are the brands. What will you do to make yourself stand out without trying to act like the village idiot? What perception do you think your readers have of you--the author?

 

If you have no idea where to start, this article gives 7 tips to spark you on your way. They are listed here, but you must click over to the article to find out the juicy details.

 

1. Define What Makes You Shine

2. Create a Credible Website

3. Embrace Social Media

4. Merge Offline with Online

5. Invest In Your Brand

6. Set Measurable Goals

7. Stay Fresh and Relevant

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article: http://www.steamfeed.com/build-sensational-personal-brand-7-tips-spark-creativity/

 

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Peter Wilkinson www.peter.uk.com's curator insight, October 4, 2013 4:10 AM

Social media business - social media marketing, HR, recruitment, sales, customer service | employer branding | culture and Internet / social media addiction and trolls - Call Peter on 07930330125 or email peter@peter.uk.com

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Flipboard - What Is It And How Can Indie Authors Use It?

Flipboard - What Is It And How Can Indie Authors Use It? | EBook Promotion and Marketing | Scoop.it
Bestselling author Renée Pawlish discusses Flipboard, the online magazine, and shares tips on how indie authors can use it for book marketing.
Penelope's insight:

 

I stumbled across another creative method for indie authors to promote their books. It's called FLIPBOARD, and it's actually a magazine app for iPhones, iPads, Android phones and tablets. Now this market might be one you want to reach--since Flipboard readers have hit 50 million!

 

You actually have the ability to create your own magazine, to which anyone can subscribe. Now, you'll have to be a bit creative, since people want to learn and don't want to be sold to every minute. Here are some ideas for indie authors depending your writing genre:

 

Flipboard Tip #1 – Create An Enticing TITLE - You want them to click into your magazine (i.e., Hot Flash Updates from a Menopausal Momma)

 

Flipboard Tip #2 – Create An Enticing DESCRIPTION - Again, think like a copywriter (i.e., Enter the manic world of hormones and hot flashes)

 

Flipboard Tip #3 – Pick The Right CATEGORY For Your Magazine - Just as in Amazon, categories are uber important to be found.

 

Flipboard Tip #4 – Be CREATIVE With Your Magazines - You can also include videos, music and photo. You can base your magazine on a character. You can have a collection of pictures of published stories with a similar theme.

 

Remember, you will find readers when you are teaching and being entertaining! Think like there is no box, and let your imagination soar!

 

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Link to the original Post: http://tobecomeawriter.com/flipboard-how-can-indie-authors-use-it/

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Insights Into the Hot Trend of Social Media Content Curation - Ebook Promotion and Marketing

Insights Into the Hot Trend of Social Media Content Curation - Ebook Promotion and Marketing | EBook Promotion and Marketing | Scoop.it
Online content curation is a hot trend as business owners and professionals realize that content is vital to add value to their customers and prospects. The trend was already evident in 2011 but 2012 saw an outright explosion of the phenomenon.
Penelope's insight:

 

Authors and writers know they need a blog or website. They also know that they should be updating said blog on a consistent basis, but who has the time to get it done amidst a full book writing schedule?

 

Enter: CONTENT CURATION. If you haven't discovered this amazing tool yet as a method to connect with your readers, then I am here to encourage you to give it a try! Just pick a couple of topics to get started with--you have a total of five free.

 

Here are a couple of different recommendations for authors to get scooping:

 

1) Find content related to your book GENRE. It doesn't have to be specifically about writing or publishing. Let's say you are a romance writer, you could have a topic solely about all things LOVE or MARRIAGE. If you write science fiction, maybe set up a topic on UFO's or SPACE or PLANETS.

 

2) Find content related to your PERSONAL side. Scoop articles about your likes: FOOD, TRAVEL, MUSIC or MOVIES. Let your readers see a more personal side of you. They really want to find out what you are all about.

 

Above all, just remember to BE REAL when you comment, and HAVE FUN with it!

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article: http://www.jeffbullas.com/2012/09/26/insights-into-the-hot-trend-of-social-media-content-curation/#qttSFDomCcygMU58.99

 

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Phillip Newsome's curator insight, July 12, 2013 9:58 AM

Many of the clients I work with lack the resources or discipline to blog on a consistent basis. If you have similar constraints, creating an online newsletter or magazine via content curation is a good option for you.

Deborah Fillman's curator insight, November 8, 2013 2:42 AM

Obviously, I love Scoop.It, and this article helps explain the impetus for it, who uses it and why, and why you should consider using it for your business or personal brand.

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Giving It Away: Why Fiction Authors Should Offer Free Ebooks by Jason Kong — The Book Designer

Giving It Away: Why Fiction Authors Should Offer Free Ebooks by Jason Kong — The Book Designer | EBook Promotion and Marketing | Scoop.it

Giving It Away: Why Fiction Authors Should Offer Free Ebooks by Jason Kong explores the reasoning that suggests new authors spread their work as widely as possible."

Penelope's insight:

 

Personally, I am a bit conflicted about giving away free writing work, and the jury is out on how well it actually works.

 

We all know the success of "50 Shades" and "Wool", but not all writers will have success like these two. These stories were posted on writing sites for readers to discover; they found them, and passed the word.

 

I am currently working on some flash fiction (500 word story), and considering offering one or two on my website for download. This could be a great promotional tool, leading to my other books.

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article: http://www.thebookdesigner.com/2013/06/give-it-away/

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Jacques Goyette's comment, June 20, 2013 5:51 PM
As for many other things, there are good and bad sides to giving your book for free.
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How To Attract Readers By Creating A 'Lighthouse' Author Brand | Bestseller Labs

How To Attract Readers By Creating A 'Lighthouse' Author Brand | Bestseller Labs | EBook Promotion and Marketing | Scoop.it
Seven winning ways to attract massive numbers of new readers and keep them for life, by building a 'lighthouse' author brand.
Penelope's insight:

 

This is one of the best articles I've seen in a very long time about building an author platform--one that will keep your name and brand foremost in the mind of your readers.

 

One method is to create a "Lighthouse" Author Brand. This works best with a series of books. Simply, this means that you need to create a theme-tagline to wrap around your books. This will draw all of your books together and keep people searching for your brand. For instance, racy author Jackie Collins' books say "SHE'LL KEEP YOU UP ALL NIGHT" Eyebrows raised now. We get it, and love it!

 

Set aside some time for a brainstorming session to figure out WHAT your books are about, and a tagline that will shine.

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article and six more ideas: http://bestsellerlabs.com/attract-readers-with-a-lighthouse-author-brand/

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The Single Most Effective Book Marketing Strategy An Author CanUse | Bestseller Labs

The Single Most Effective Book Marketing Strategy An Author CanUse | Bestseller Labs | EBook Promotion and Marketing | Scoop.it
How to get a 'rave' reader response when you publish your book: Start your marketing program well before launch.
Penelope's insight:

 

Promotion is a constant thorn in the flesh to an indie author. Like we don't have enough to do just writing the darn book! Now we have to promote as well, and it is constant--like that bead that is threaded on the string without a knot on the end.

 

This article was intriguing right from the title. I wanted to find out for myself the ONE most effective book marketing strategy. Drum roll please...

 

START MARKETING YOUR BOOK, LONG BEFORE IT APPEARS ON THE STAGE!

 

You will be in good company. Tim Ferriss started marketing his book, "The 4 Hour Work Week" three years before its appearance. It is never too late to start, so take heart. If your book is on Amazon, it is there FOREVER.

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article: http://bestsellerlabs.com/the-most-effective-book-marketing-strategy/

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50 Ways To Reach Your Reader # 5: Twitter For Indie Authors | Advice on Self-Publishing & Selling Your Books. From The Alliance of Independent Authors

50 Ways To Reach Your Reader # 5: Twitter For Indie Authors | Advice on Self-Publishing & Selling Your Books. From The Alliance of Independent Authors | EBook Promotion and Marketing | Scoop.it
There are many articles written about how indie authors can use Twitter to promote their books and to help build an author's platform. Some of them have great advice and some are just smoke and mirrors.
Penelope's insight:

I find Twitter fascinating--especially as a means to an end. That is, the sole purpose of announcing your books to the world and finding readers for those books. This article gives great insight on how to use Twitter effectively. I'm going to grab a couple of these takeaway tips like "make sure to tweet as least one trending topic per day", or "always try include hashtags in your tweets" and "reach out to your followers with targeted tweets".

 

 *****This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"*****

 

Link to the original article: http://selfpublishingadvice.org/blog/reaching-readers-twitter

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