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4 Easy Twitter Strategies for Content Marketing Success

4 Easy Twitter Strategies for Content Marketing Success | EBook Promotion and Marketing | Scoop.it

As one of the most popular social media platforms for companies in the digital marketing world, Twitter represents a key tool in your business’s content marketing arsenal.


Via Alessandro Rea
Penelope's insight:

 

How much do I love Twitter? Let me count the ways. I've met so many awesome people I've never actually met! These "tweeps" helped push the crowdfunding campaign for my new novel on Pubslush to success!  http://EverlastingLove.Pubslush.com

 

There is a caveat. You must know the right mix of tweets. Mix and mingle, just as if you were at a party. Keep this in mind; don't talk about yourself all the time. You talk about the other person. You talk about interesting stuff. You talk about life. Do the same on Twitter, and you'll see your marketing efforts soar!

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Read more at http://www.business2community.com/content-marketing/4-easy-twitter-strategies-content-marketing-success-0907980#!06NyZ

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Richard Branson’s 7 Secrets To Social Media | CEO.com

Richard Branson’s 7 Secrets To Social Media | CEO.com | EBook Promotion and Marketing | Scoop.it
Penelope's insight:

 

When Richard Branson speaks, multitudes of people listen. An article on "7 Secrets to using social media" from the CEO of Virgin? I could not resist peeking at the article to see what Richard does that might help authors in their ebook promotion.

 

Here's a tiny taste of his "7 Secrets" to social media stardom:

 

1) He's actually ON social media (He wants to communicate)

2) He tweets HIMSELF (he actually enjoys it)

3) He ASKS questions (people want to be heard)

4) He ANSWERS questions (his followers love him for it)

5) He TRAINS employees to be socially savvy

6) He relishes new OPPORTUNITIES (he's adventurous)

7) He lives by the mantra " Be AUTHENTIC and ORGANIC."

 

The lessons to be learned from this? Your readers want to hear from YOU! They want to know your struggles, your joys, your fears, your successes, your failures. It truly does not take that much time if you incorporate a little time for communication into your day. Find ways to be a socially savvy author and find your fans!

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article: http://www.ceo.com/marketing/richard-bransons-7-secrets-to-social-media/#ceoid=nlel246

 

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Jacques Goyette's comment, April 19, 2013 1:48 PM
I agree with Penelope; sounds interesting.
Penelope's comment, April 22, 2013 1:35 PM
I watched all the videos featuring Richard. We can always learn something new from someone in his position.
Kenneth Mikkelsen's comment, April 23, 2013 3:22 PM
Basically, this is common sense and it shouldn't be that hard to follow his example. :-)
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50 Ways To Reach Your Reader # 5: Twitter For Indie Authors | Advice on Self-Publishing & Selling Your Books. From The Alliance of Independent Authors

50 Ways To Reach Your Reader # 5: Twitter For Indie Authors | Advice on Self-Publishing & Selling Your Books. From The Alliance of Independent Authors | EBook Promotion and Marketing | Scoop.it
There are many articles written about how indie authors can use Twitter to promote their books and to help build an author's platform. Some of them have great advice and some are just smoke and mirrors.
Penelope's insight:

I find Twitter fascinating--especially as a means to an end. That is, the sole purpose of announcing your books to the world and finding readers for those books. This article gives great insight on how to use Twitter effectively. I'm going to grab a couple of these takeaway tips like "make sure to tweet as least one trending topic per day", or "always try include hashtags in your tweets" and "reach out to your followers with targeted tweets".

 

 *****This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"*****

 

Link to the original article: http://selfpublishingadvice.org/blog/reaching-readers-twitter

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How To Boost Sales of Self-published Books with Free Giveaways | Self-Publishing Advice

How To Boost Sales of Self-published Books with Free Giveaways | Self-Publishing Advice | EBook Promotion and Marketing | Scoop.it
Jan Ruth, self-published author of the novel "Silver Rain", shares her experience of free book promotions, Facebook and Twitter to boost sales & reach readers
Penelope's insight:

 

This was an interesting experiment shared by this author. She used Amazon KDP free to promote her full length novel. She also paired that with paid promotions using Facebook and Twitter. The results were astonishing, and might be an avenue worth exploring for a self-published author.

 

Read the article for all the details.

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article: http://selfpublishingadvice.org/blog/opinion-the-value-of-free-books-by-jan-ruth/

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Jacques Goyette's curator insight, March 11, 9:37 PM

How free giveaways is tricky. Good article.

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Social Media Infographic

Social Media Infographic | EBook Promotion and Marketing | Scoop.it
10 Social Media Tools and their Animal Kingdom Equivalent #infografia #infographic #socialmedia
Penelope's insight:

 

This was just too clever not to share. This funny infographic is comparing 10 Social Media Sites to their animal kingdom equivalent. I especially love the one on Google+.

 

Here is a chuckle for your Monday, as we all probably need it after the weekend! ;) Take from it what you will, and promote your books on the sites you feel will give you the most traction.

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original infographic: http://pinterest.com/pin/366128644676677231/

 

 

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