Book Promotion and Marketing
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Book Promotion and Marketing
Creative Book Marketing ON or OFF the Internet!
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11 Ways to Promote Your Book With Quote Images | Book Marketing Tools Blog

11 Ways to Promote Your Book With Quote Images | Book Marketing Tools Blog | Book Promotion and Marketing | Scoop.it
People are attracted to images. One way to use this to your advantage is to pull some great quotes from your book and then use one of the online tools we recommend below to spruce that quote up until it’s perfect for sharing. You don’t even need to have any graphic design skills to do this!
Penelope's insight:
I really love images, and apparently so do millions of others considering the popularity of Pinterest.

This article takes a unique approach to marketing by using quotes out of your book, along with images. People love the visual!


***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

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Can You Promote a Book without Making Yourself Miserable? | Jane Friedman

Can You Promote a Book without Making Yourself Miserable? | Jane Friedman | Book Promotion and Marketing | Scoop.it
Author Ed Cyzewski offers insight into building authentic, sustainable practices in book marketing and promotion.
Penelope's insight:

 

The ways of book promotion are as varied and creative as the authors that use them. What works for some will not work for others. One thing is for certain. If you try to do it all, you will fail. We only have so much time in one day. Pick one method of promotion you like, use that consistently, and then go back to writing.

 

 ***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article: https://janefriedman.com/can-you-promote-a-book-without-making-yourself-miserable/

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How To Engage With Your Audience - Mixtus Media

How To Engage With Your Audience - Mixtus Media | Book Promotion and Marketing | Scoop.it

 How do you actually engage with new people on social media in a way that actually makes a difference in your book marketing?

Penelope's insight:

 

There are some creative ideas in this article about engaging with our readers. Visual in many different forms grabs attention, such as sharing behind the scenes images/video of your writing space, among others.

 

The author also gets specific about engaging with our audience in different social media outlets. Pull out one or two ideas and start the conversations!

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article: http://mixtusmedia.com/blog/how-to-engage-with-your-audience?utm_source=Mixtus+Media+Newsletter&utm_campaign=c355703cdc-Engage&utm_medium=email&utm_term=0_1eeb3721f2-c355703cdc-103100657

 

 

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How Can I Possibly Write AND Market? Here’s How! - BookPromotion.com

How Can I Possibly Write AND Market? Here’s How! - BookPromotion.com | Book Promotion and Marketing | Scoop.it
Penelope's insight:

 

Writers whine about having to market their books, which takes time away from writing. Authors in this age of social media and fast-paced everything, better get on the boat and just do SOMETHING.

 

You don't have to use all the tools available to you, but pick one. Start with writing one blog post a week, then add in something else when you feel comfortable. Remember, it only takes one stone at a time to build a castle.

 

 ***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article: http://www.bookpromotion.com/how-can-i-possibly-write-and-market-heres-how/

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Analysis: 16 Kindle Book Marketing Strategies (Dissected and Graded)

Analysis: 16 Kindle Book Marketing Strategies (Dissected and Graded) | Book Promotion and Marketing | Scoop.it
What book marketing strategies actually help sell your Kindle titles? Most authors don't know the answer. But in this post, we'll go over the hard data from 16 different marketing campaigns to find out what really sells Kindle books.
Penelope's insight:

 

This blog post was an exciting find. Authors spend so much time and energy getting the word out about their books--mostly in the wrong places. Using the 80/20 theory as it applies to Amazon, 80 percent of book sales are out of your hands. That's a depressing figure.

 

The writer has been very diligent in his tracking, and gives a grade to 16 different marketing strategies. The trick is to know which ones to hold onto, and which ones to let go.

 

Thumbs down? Fiverr Promos, SlideShare, CTA's (surprising) 

Thumbs up? Hello Bar, Facebook, Kindle Countdown, .99 book launch

 

There are more really cool suggestions, and some I'd never heard of. A key takeaway is the importance of email marketing when it comes to driving Kindle book sales. Start building your list now!

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Read more at: http://www.stevescottsite.com/book-marketing

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National Novel Writing Month - Ebook Promotion and Marketing

National Novel Writing Month - Ebook Promotion and Marketing | Book Promotion and Marketing | Scoop.it

Free Webinar! Wednesday, January 22 @ 5 p.m. PST

Penelope's insight:

 

I wanted to get the word out to authors who have been sitting on the fence about Wattpad (me included). This site deserves your attention.

 

Ashleigh Gardner, Wattpad’s Head of Content of Publishing, will introduce participants to Wattpad’s very active community of writers and readers (the largest in the world!), and share real-life examples of writers using Wattpad to build fanbases and get feedback on their work.

 

This platform could be very valuable to you, the author. Mark the date on your calendar to sign up and listen in.

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article: http://nanowrimo.org/now-what/writing-community-webinar

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Press Release Tutorial - Ebook Promotion and Marketing

Press Release Tutorial - Ebook Promotion and Marketing | Book Promotion and Marketing | Scoop.it

I've been getting a lot of questions about press releases recently - probably because just this week I distributed nearly 300 of them."

Penelope's insight:

 

I'm shamefaced to admit I have not taken advantage of the free promotion avenue of a press release. That is why I was practically giddy when I stumbled across this article. I wanted to read up on this for myself.

 

The method is really very simple, and all authors should take advantage of free press publicity. Once you have your distribution list together, then it is a matter of sending e-mails.

 

Here's the short version for the uninitiated to get started:

 

1)  Write a short and interesting release

 

2)  Four short paragraphs is enough with this information:

 

   o Title, release dates, author name, genre

   o A brief description of the book’s contents

   o A hopefully compelling quote from the author  (or reviewer)

   o Closer with links to get more information

   o Don’t forget to include contact information

 

3) Write one for each location where you've lived and worked

 

There are a few more steps to follow through on after you have written up the release, so check out the article to find out the next steps in getting your press release out to the world. She also gives you convenient links to newspapers for specific states/cities/locations. Great resource!

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article: http://www.indiesunlimited.com/2013/06/25/press-release-tutorial/

 

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7 Bestseller Book Marketing Strategies For Fiction Writers | Bestseller Labs

7 Bestseller Book Marketing Strategies For Fiction Writers | Bestseller Labs | Book Promotion and Marketing | Scoop.it
7 highly effective book marketing strategies that writers can use to sell more books, and grow long term readership.
Penelope's insight:

 

Books don't sell themselves, and if we don't give them a little push they are going to languish on the shelves--be they wooden or digital.

 

This post gives us 7 book marketing strategies--bestselling book strategies--for fiction writers. We can pick and choose one or grab all of 'em for a real book marketing feast!

 

1) Choose Your Genre So Readers Can Find Your Books

2) Create A Unique Brand That Stands Out From The Crowd

3) Write A Series. The Single Most Effective Career Strategy

4) Know Who Your Reader Is, And Target Them

5) Use Your Author Platform To Attract Readers

6) Commission Beautiful Book Covers That SELL

7) Make Full Use Of Amazon’s System

 

These are amazing tips, and if you incorporate just a few, or better yet all of them, you can be the next bestselling author!

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article: http://bestsellerlabs.com/7-bestseller-strategies-for-writers/

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Jacques Goyette's comment, June 15, 2013 4:10 PM
Good marketing stratégies. And I could add 8) Social média membership is a must to build a reputation.
Penelope's comment, June 19, 2013 8:20 PM
I love that one, too! Thanks, Jacques.
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50 Ways To Reach Your Reader #6: Newsletters & Mailing Lists | Successful Self-Publishing

50 Ways To Reach Your Reader #6: Newsletters & Mailing Lists | Successful Self-Publishing | Book Promotion and Marketing | Scoop.it
Indie authors often don't think about building a good e-mail database but an accurate and comprehensive database is a very valuable commodity.
Penelope's insight:

Indie Authors should consider creating a database of readers who will look forward to your e-mails. Social Media (Facebook and Twitter) could disappear tomorrow, but you will still have your database close by. How to do this?

 

Create an opt-in or sign up form on your website or blog so your website visitors can subscribe easily. Make this very visible on all pages of your site with compelling ad copy to invite people to sign in. Remember to have an opt-out option as well. Sign up with a well-known email autoresponder service provider. What do you say other than, "BUY my book"?

 

Here are some ideas as to what you can send to your readers:

 

*  "Behind-the-scenes" reports of your experience with the publishing process (you could create videos)

*  Your creative process (what makes you tick?)

*  Tips about writing or publishing or anything related to the content of your books or anything that you, as an author, are expert on

*  Exclusive content -- recipes, photos, personal informationStories or poems

*  Breaking news about your subject matter (watch the headlines)

*  Interviews with other authors in your genre (I use Blog Talk Radio)

*  Book recommendations/reviews (Goodreads is great for this option)

*****This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"*****

 

Link to the original article: http://selfpublishingadvice.org/blog/reaching-readers-email-marketing-for-indie-authors

 

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Tips to Make a Goodreads Impression 

Tips to Make a Goodreads Impression  | Book Promotion and Marketing | Scoop.it
Goodreads is a fantastic tool to promote your book and network with readers and other authors, so make the most of it with these helpful tips.

Via Marianela Camacho Alfaro, Flurries Unlimited
Penelope's insight:
If you're going to promote yourself on Goodreads, make sure your profile sings! Some great tips to get it done right.

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

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Wattpad for Authors: 14 Tips for Making the Most of the World's Largest Community of Readers and Writers

Wattpad for Authors: 14 Tips for Making the Most of the World's Largest Community of Readers and Writers | Book Promotion and Marketing | Scoop.it
Wattpad is the world’s largest community of readers & writers with over 30 million users. Discover how authors can use Wattpad to reach a whole new audience

Via Sharon Bakar
Penelope's insight:

 

Thank you, Sharon Bakar for this scoop!

 

Authors need to make sure to read this amazingly detailed post about an equally amazing, but underutilized site.

 

I created an account on Wattpad over a year ago, but admit that I haven't used the site like I should. I'm going to take a second look in 2016.

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article: http://www.aerogrammestudio.com/2014/08/07/wattpad-for-authors/

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Why Writers Should Love Twitter (Hint: It's Not Just About Selling Books) - The Write Life

Why Writers Should Love Twitter (Hint: It's Not Just About Selling Books) - The Write Life | Book Promotion and Marketing | Scoop.it
Trying to use Twitter to boost your book sales? Use these tactics to connect with your audience.
Penelope's insight:

I do love Twitter, but don't spend as much time there as I used to. It can be addictive, and you could sit in front of the computer for hours!

 

However, it is a place that authors should check out, but according to this writer, follow the 80/20 rule. 80% engagement and 20% talking about yourself. Try, twitter, and tweak. See what works for you.

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article: http://thewritelife.com/why-writers-should-love-twitter-hint-its-not-just-about-selling-books/

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8 Expert Tips To Promote Your Book Online

8 Expert Tips To Promote Your Book Online | Book Promotion and Marketing | Scoop.it
by Jane Tabachnick Writing a book is a lot like having a baby.  You need to prepare for the big event; a process often described as painful, yet one that yields beautiful results. Pre-planning for your book’s publication is something you should start months before your publication date to ensure your book gets the notice …
Penelope's insight:

 

These are some great strategies for promoting your book.

 

Don't let the list intimidate you into doing nothing. Pick just a couple and start moving forward. Better done than perfect!

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article: http://professionals.wisestamp.com/copywriters/resources/8-expert-tips-to-promote-your-book-online/?__scoop_post=4049553674&__scoop_topic=1000001#__scoop_post=4049553674&__scoop_topic=1000001

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How To Boost Sales of Self-published Books with Free Giveaways | Self-Publishing Advice

How To Boost Sales of Self-published Books with Free Giveaways | Self-Publishing Advice | Book Promotion and Marketing | Scoop.it
Jan Ruth, self-published author of the novel "Silver Rain", shares her experience of free book promotions, Facebook and Twitter to boost sales & reach readers
Penelope's insight:

 

This was an interesting experiment shared by this author. She used Amazon KDP free to promote her full length novel. She also paired that with paid promotions using Facebook and Twitter. The results were astonishing, and might be an avenue worth exploring for a self-published author.

 

Read the article for all the details.

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article: http://selfpublishingadvice.org/blog/opinion-the-value-of-free-books-by-jan-ruth/

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Jacques Goyette's curator insight, March 11, 2014 9:37 PM

How free giveaways is tricky. Good article.

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The 4 Social Media Marketing Secrets Of A New York Times Best Seller - Jeffbullas's Blog

The 4 Social Media Marketing Secrets Of A New York Times Best Seller - Jeffbullas's Blog | Book Promotion and Marketing | Scoop.it
Penelope's insight:

 

Timothy Ferriss, being the best-selling author of The 4-Hour Workweek, should have no problems selling books. He writes about going on a round-the-clock marathon book blitz promotion. He knew he could sleep when it was all over.

 

He is certainly a mover and shaker. This post shares four of his social media secrets. I don't see anything too earth-shaking, but there may be some who need the review.

 

1. Be Exceptionally Precise In Your Messaging

2. Evergreen Content on your blog

3. Reach Out Personally To Bloggers

4. Give Away So Much You Are Uncomfortable

 

I personally like #4, and think this one is very difficult for authors. Of course, we want to be paid for our hard work. But that will come in time. What can you give away to keep readers thinking of you? Is it uncomfortable for you? Good! Then you are on to something.

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article: http://www.jeffbullas.com/2010/12/21/the-4-social-media-marketing-secrets-of-a-new-york-times-best-seller/

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Author Promotion Tip: Create a Vizify Video of Your Twitter Activity - BookBaby Blog

Author Promotion Tip: Create a Vizify Video of Your Twitter Activity - BookBaby Blog | Book Promotion and Marketing | Scoop.it
Penelope's insight:

 

There are always to-do's a mile long on every author's list, and video is one of mine. I was excited to find I can create a video of my Twitter activity--and it only takes 60 seconds out of my day.

 

Try it for yourself. The steps are surprisingly simple:

 

Here’s how Vizify works:

1. Click the “Make Mine” button on https://www.vizify.com/twitter-video

2. Type in your email address and verify that Vizify can access your Twitter information.

3. Wait a few seconds while Vizify prepares your video.

4. Watch the preview by clicking “play.”

5. Edit or continue!

 

You can also connect your other social media profiles, such as LinkedIn and Facebook to make your video even more appealing. I'm off to create my video now!

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article: http://blog.bookbaby.com/2013/06/author-promotion-tip-create-a-vizify-video-of-your-twitter-activity/?utm_campaign=BB1326&utm_source=BBeNews&utm_medium=Email

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Indie Authors: 50 Ways To Reach Your Reader # 9: Online Contests | Successful Self-Publishing.

Indie Authors: 50 Ways To Reach Your Reader # 9: Online Contests | Successful Self-Publishing. | Book Promotion and Marketing | Scoop.it

There are many ways an indie author can reach readers. One way to create great buzz is to run an online contest."

Penelope's insight:

 

Some great ideas pop out at me in this post for promoting your Kindle books through contests. Everybody loves contests! My first Kindle ebook was about my success in winning big sweepstakes.

 

An extremely easy way to run a contest on your blog or Facebook page is by using Rafflecopter.com. It gives you all the tools and lets you set up a contest with relative ease. I also recommend Goodreads.com for running contests with your printed books. You can amass thousands of new fans quickly.

 

There are some other out-of-the-box ideas in this post. Authors need to keep their eyes peeled, as there are so many creative ways to excite new readers.

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article: http://selfpublishingadvice.org/blog/reaching-readers-contests-and-creative-ways-to-reach-readers-for-indie-authors/

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