Book Promotion and Marketing
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Book Promotion and Marketing
Creative Book Marketing ON or OFF the Internet!
Curated by Penelope
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19 Ways (+1 to come) to Get More Readers for Your Author Blog

19 Ways (+1 to come) to Get More Readers for Your Author Blog | Book Promotion and Marketing | Scoop.it
19 Ways to Get More Readers for Your Author Blog including many traffic-driving strategies that can be put into practice right away

Via Judith van Praag
Penelope's insight:
There are several great ideas in this article for more traffic to your blog. Content curation is on the list. No surprise there.

Pick one or two to test and see if your readership picks up. It's worth a try.

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

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Judith van Praag's curator insight, April 11, 2016 3:20 PM
Joel Friedlander suggests to pick a fight or rant. In my experience "making mistakes" is likely to attract attention too. Everyone likes to be an editor, and not merely in the writers' world. 
I'm going to have the grandfather I never knew tell readers how to. How to what? Whatever. TTYL keep your ear to the ground.
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50 Ways To Reach Your Reader # 5: Twitter For Indie Authors | Advice on Self-Publishing & Selling Your Books. From The Alliance of Independent Authors

50 Ways To Reach Your Reader # 5: Twitter For Indie Authors | Advice on Self-Publishing & Selling Your Books. From The Alliance of Independent Authors | Book Promotion and Marketing | Scoop.it
There are many articles written about how indie authors can use Twitter to promote their books and to help build an author's platform. Some of them have great advice and some are just smoke and mirrors.
Penelope's insight:

I find Twitter fascinating--especially as a means to an end. That is, the sole purpose of announcing your books to the world and finding readers for those books. This article gives great insight on how to use Twitter effectively. I'm going to grab a couple of these takeaway tips like "make sure to tweet as least one trending topic per day", or "always try include hashtags in your tweets" and "reach out to your followers with targeted tweets".

 

 *****This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"*****

 

Link to the original article: http://selfpublishingadvice.org/blog/reaching-readers-twitter

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How to Time Your Social Media Updates | #b2bsales

How to Time Your Social Media Updates | #b2bsales | Book Promotion and Marketing | Scoop.it
Penelope's insight:

 

Authors! If you are promoting your books and taking the time to twitter and pin, why not make sure your words are reaching the largest audience possible--for the greatest impact?

 

This article is a great eye-opener for me, and reiterates that there are good, better and best times for tweeting. What is your target audience for your books? Are they in school? At work? At home? When, exactly would they be checking their social media updates?

 

Think about a few little tweaks you can make to time your updates to your reading audience, so your words will not just be echoing in the wilderness.

 

Here are some guidelines that you can put into practice right away:

 

*  Make posts and tweets at DAYTIME, especially between 1 p.m. to 3 p.m (EST) on week days. These are the hours when your tweets receive maximum impressions.

 

* Make posts over the LUNCH HOUR when many social network users have time to look at their social network platforms.Before school (4 a.m to 7 a.m EST).

 

*Time of ARRIVAL AT WORK.

 

* At the END OF BUSINESS days

 

You may also want to run some tests to see when your tweets garner the most reactions, and try to post the same message multiple times. Test different types of content. You can create several different Twitter channels to send out different messages. Remember--timing is important for your social media marketing to have an impact on your audience.

 

*****This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"*****

 

Link to the original article: http://blog.insideview.com/2013/02/06/how-to-time-your-social-media-updates/#comment-18331

 

 

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Penelope's comment, February 15, 2013 3:31 PM
Thank you, David! There is always something new to learn. Appreciate the feedback!
AlGonzalezinfo's curator insight, March 1, 2013 6:35 AM

Another wonderful curation work by Penelope Silvers.  This article and her insight are specifically relevant as they provide great information on the WHEN to do our social promotion based on the audiences we are trying to reach. 

Penelope's comment, March 1, 2013 9:25 AM
Thanks, Al! I also want to mention "HootSuite". You can follow all your social media across several platforms---and post your tweets and other updates to automatically be sent out. Wonderful!