Book Promotion and Marketing
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Book Promotion and Marketing
Creative Book Marketing ON or OFF the Internet!
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A Productive Rant About Building An Author Platform

A Productive Rant About Building An Author Platform | Book Promotion and Marketing | Scoop.it
How do late-life writers establish an author platform? Writers can build out from their personal connections and use social media tools to find readers.

Via Marylee MacDonald
Penelope's insight:
Herein lies some wonderfully helpful tips for authors of all genres and all methods of publishing. Fabulous post!
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How To Use Social Media To Grow Your Author Platform | BookBaby.com

How To Use Social Media To Grow Your Author Platform | BookBaby.com | Book Promotion and Marketing | Scoop.it
Growing an author platform online takes planning, time, and effort – but with a little know-how you can build an online community of your own.
Penelope's insight:
Authors are always clamoring for new book promotion ideas. These tips may be a review for some or new to others. The thrust of the article is to be on social media, find the influencers, ask them if they'd like a free copy of your book for a review. Rinse, repeat.

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

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The Power of Podcasts and a Love of Books

The Power of Podcasts and a Love of Books | Book Promotion and Marketing | Scoop.it
Podcasting can be a great way to engage readers with a text. One podcast that employs great strategies for reading a text is Harry Potter and the Sacred Text. Read on to see how this particular podcast can be a launching point for using podcasting in your classes.
Penelope's insight:
This article is directed to teachers and how they can use podcasts to reach hearts and minds of their students.

I can envision authors using podcasts as well to talk with their readers and get discussions rolling about their own books. Talk can include characters, plot, or themes.

Podcasts are a hot promotion tool right now. Pair it with a video trailer for double exposure. Be creative and brainstorm your own ideas!

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

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11 Ways Authors Can Overcome Marketing Dread - DigitalBookWorld.com

11 Ways Authors Can Overcome Marketing Dread - DigitalBookWorld.com | Book Promotion and Marketing | Scoop.it
Not all authors enjoy doing marketing for their books. So how can authors make the tasks more enjoyable? Here are 11 tips.
Via Marianela Camacho Alfaro
Penelope's insight:
Marketing is part of our writing world--whether we like it or not. It's a whole new world, so add in a little bit of marketing each day, suggests the author.

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

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How To Engage With Your Audience - Mixtus Media

How To Engage With Your Audience - Mixtus Media | Book Promotion and Marketing | Scoop.it

 How do you actually engage with new people on social media in a way that actually makes a difference in your book marketing?

Penelope's insight:

 

There are some creative ideas in this article about engaging with our readers. Visual in many different forms grabs attention, such as sharing behind the scenes images/video of your writing space, among others.

 

The author also gets specific about engaging with our audience in different social media outlets. Pull out one or two ideas and start the conversations!

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article: http://mixtusmedia.com/blog/how-to-engage-with-your-audience?utm_source=Mixtus+Media+Newsletter&utm_campaign=c355703cdc-Engage&utm_medium=email&utm_term=0_1eeb3721f2-c355703cdc-103100657

 

 

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Why Writers Should Love Twitter (Hint: It's Not Just About Selling Books) - The Write Life

Why Writers Should Love Twitter (Hint: It's Not Just About Selling Books) - The Write Life | Book Promotion and Marketing | Scoop.it
Trying to use Twitter to boost your book sales? Use these tactics to connect with your audience.
Penelope's insight:

I do love Twitter, but don't spend as much time there as I used to. It can be addictive, and you could sit in front of the computer for hours!

 

However, it is a place that authors should check out, but according to this writer, follow the 80/20 rule. 80% engagement and 20% talking about yourself. Try, twitter, and tweak. See what works for you.

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article: http://thewritelife.com/why-writers-should-love-twitter-hint-its-not-just-about-selling-books/

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7 Things You Can Do to Promote Your Book As Soon As You Finish the First Draft | The Word

7 Things You Can Do to Promote Your Book As Soon As You Finish the First Draft | The Word | Book Promotion and Marketing | Scoop.it

Get promoting! Here's tips to get started after the first draft....

 

Penelope's insight:

 

These are great tips for those in the "sowing" stage of their writing. If we apply some or all of these suggestions for marketing, then once the "reaping" stage arrives, we'll be set!

 

It goes without saying that we need to be building a mailing list. Get started on that as you are writing, then find your readers and connect with them. Several other great ideas in this post.

 

 ***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article: http://www.asja.org/theword/2014/01/22/7-things-you-can-do-to-promote-your-books-as-soon-as-you-finish-the-first-draft/

 

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8 Expert Tips To Promote Your Book Online

8 Expert Tips To Promote Your Book Online | Book Promotion and Marketing | Scoop.it
by Jane Tabachnick Writing a book is a lot like having a baby.  You need to prepare for the big event; a process often described as painful, yet one that yields beautiful results. Pre-planning for your book’s publication is something you should start months before your publication date to ensure your book gets the notice …
Penelope's insight:

 

These are some great strategies for promoting your book.

 

Don't let the list intimidate you into doing nothing. Pick just a couple and start moving forward. Better done than perfect!

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article: http://professionals.wisestamp.com/copywriters/resources/8-expert-tips-to-promote-your-book-online/?__scoop_post=4049553674&__scoop_topic=1000001#__scoop_post=4049553674&__scoop_topic=1000001

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3 cool things you can do as a Goodreads author - Build Book Buzz

3 cool things you can do as a Goodreads author - Build Book Buzz | Book Promotion and Marketing | Scoop.it
Goodreads works hard for authors who have figured it out. Here are 3 cool things you can do to make sure your book gets its share of attention there.
Penelope's insight:

 

Great post. Short read. Goodreads, that is.

 

Now owned by Amazon, authors should definitely create their profile, then utilize tools that Goodreads provides--for free.

 

One tip that surprised me? Goodreads reviews get syndicated (distributed) to USAToday.com, PLUS e-commerce and library sites! Get those reviews folks! There are two more very hot tips waiting for you.

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Read more at: http://buildbookbuzz.com/3-cool-things-you-can-do-as-a-goodreads-author/

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David Van Leeuwen's curator insight, August 1, 2014 10:04 AM

Marketing books may seem old school but theres a new teacher in town.

Jacques Goyette's curator insight, August 6, 2014 10:18 PM

Good advice for beginners on Goodreads !

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How & Why Walking Podcasts (Walkcasts) Help Authors Reach Readers | Self-Publishing Advice

How & Why Walking Podcasts (Walkcasts) Help Authors Reach Readers | Self-Publishing Advice | Book Promotion and Marketing | Scoop.it

Indie author Michael La Ronn shares 7 reasons why walking podcasts (walkcasts) help self-published writers reach more readers for very little effort or cost.

Penelope's insight:

 

Every author needs to connect to their readers, and readers love to get acquainted with their favorite authors. A fun and simple way to do this? A podcast!

 

Easier said than done, right? Well, according to this author it is easy. Called a walking podcast, you simply walk--and talk! Use your phone, digital camera, or voice recorder. You create in 5 or 10 minutes. Upload to your website in only 5-10 minutes. Voila! Very simple.

 

Your readers will get to know you, and you'll get fit at the same time.

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Read more at: http://www.selfpublishingadvice.org/walking-podcast/

 

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How To Boost Sales of Self-published Books with Free Giveaways | Self-Publishing Advice

How To Boost Sales of Self-published Books with Free Giveaways | Self-Publishing Advice | Book Promotion and Marketing | Scoop.it
Jan Ruth, self-published author of the novel "Silver Rain", shares her experience of free book promotions, Facebook and Twitter to boost sales & reach readers
Penelope's insight:

 

This was an interesting experiment shared by this author. She used Amazon KDP free to promote her full length novel. She also paired that with paid promotions using Facebook and Twitter. The results were astonishing, and might be an avenue worth exploring for a self-published author.

 

Read the article for all the details.

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article: http://selfpublishingadvice.org/blog/opinion-the-value-of-free-books-by-jan-ruth/

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Jacques Goyette's curator insight, March 11, 2014 9:37 PM

How free giveaways is tricky. Good article.

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A Secret Site Chock-Full of Hungry Readers Begging to be Fed! | PHILOSBOOKS

A Secret Site Chock-Full of Hungry Readers Begging to be Fed! | PHILOSBOOKS | Book Promotion and Marketing | Scoop.it
Wattpad is a site full of 24 Million Readers!
Penelope's insight:

 

I'm giving Wattpad more than a passing glance after listening in on a webinar with their Head of Content Publishing. This site is overlooked by authors--but readers are another story.

 

It's great for self-publishers, but If you are looking for a traditional publishing contract, you can collect raw data of your readers' tastes. You can then share with a prospective publisher. New authors have been discovered and promoted to celebrity status on the site.

 

A few other interesting tidbits?

 

o 80% of readers are on mobile phones and tablets

o An older demographic - 40% in the 18-30 age group

o If you write YA, there are a core group of teens on the site

 

You may even run into Margaret Atwood or a few other famous authors! Check out the article for the inside scoop on 45+ more tips and tricks so you can make an educated choice. To share or not to share?

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article: http://philosbooks.com/wattpad/

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National Novel Writing Month - Ebook Promotion and Marketing

National Novel Writing Month - Ebook Promotion and Marketing | Book Promotion and Marketing | Scoop.it

Free Webinar! Wednesday, January 22 @ 5 p.m. PST

Penelope's insight:

 

I wanted to get the word out to authors who have been sitting on the fence about Wattpad (me included). This site deserves your attention.

 

Ashleigh Gardner, Wattpad’s Head of Content of Publishing, will introduce participants to Wattpad’s very active community of writers and readers (the largest in the world!), and share real-life examples of writers using Wattpad to build fanbases and get feedback on their work.

 

This platform could be very valuable to you, the author. Mark the date on your calendar to sign up and listen in.

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article: http://nanowrimo.org/now-what/writing-community-webinar

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Measuring the Success of Low-Budget Book Launch - AndiLit.com

Measuring the Success of Low-Budget Book Launch - AndiLit.com | Book Promotion and Marketing | Scoop.it
My budget for my book launches is pretty low, but still, I want them to be successful. Today, I share as how my most recent launch is fairing.
Penelope's insight:
This is a sneak peek into the book promotion efforts of one author. Her honesty is refreshing, and the stats may look dismal to some, but books are evergreen and may be promoted for years to come. We first have to make it out of the starting gate.

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

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Free Book Promotions: Are They Worth It? - The Book Designer

Free Book Promotions: Are They Worth It? - The Book Designer | Book Promotion and Marketing | Scoop.it

.Should sign up for Kindle Direct Publishing’s Kindle Select Program and use the free book promotion feature? Here's my take...

Penelope's insight:
Case studies are a great way to find out what other authors are doing during their sales and promotions. You'll find those here. There are also suggestions of other sites to try on your free promotion days in addition to Amazon's KDP toolbox. Keep a log of what works, what doesn't, and just keep tweaking to find what works best for you.

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

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The Good, the Bad, & the Ugly of Launching a Best-selling Book - GoinsWriter.com

The Good, the Bad, & the Ugly of Launching a Best-selling Book - GoinsWriter.com | Book Promotion and Marketing | Scoop.it
Recently, I shared with you the lessons I learned from launching my first national best-seller, The Art of Work. Now, I want to tell you exactly how we did it.
Penelope's insight:
Writing a book is hard work, but after reading through this thoughtful and detailed post of a successful book launch, the writing looks like a piece of cake.

I'm clipping this one to keep for the future. So much good stuff shared!


***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

Link to the original article: http://goinswriter.com/book-launch/
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50 Effective Ways To Market Your Book Without Going Crazy - Mixtusmedia.com

50 Effective Ways To Market Your Book Without Going Crazy - Mixtusmedia.com | Book Promotion and Marketing | Scoop.it

Book marketing can leave you feeling frazzled and overwhelmed. There are a million different options, tactics, ideas, and approaches - it makes your head spin. 

Penelope's insight:
With the dizzying amount of choices available to authors to market their books, it can seem like a never-ending chore. However, this writer has packed 50 wonderful suggestions into one fabulous post. Enjoy!

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

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Arthur Gutch's curator insight, June 5, 2016 10:11 PM
A great list if book marketing activities to get you started.
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Standing Out on the Crowded Shelf—How to Help Your Fiction Find an Audience

Standing Out on the Crowded Shelf—How to Help Your Fiction Find an Audience | Book Promotion and Marketing | Scoop.it
Our guest today is Lynne Griffin, author of the family-focused novels Girl Sent Away, Sea Escape, and Life Without Summer, as well as the nonfiction parenting guides Let’s Talk About It: Adolescent…
Penelope's insight:

This article gives authors great suggestions to help their book stand out from the crowd. The writer suggests crafting your intent, your book description,  and your campaign. Then she gives some other intriguing ideas for engaging readers.

 

Highly recommended read for struggling authors.

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article: http://writerunboxed.com/2015/11/08/standing-out-on-the-crowded-shelf-how-to-help-your-fiction-find-an-audience/

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How I Manage a Social-Media Platform of More Than 11 Million Followers Every Day

How I Manage a Social-Media Platform of More Than 11 Million Followers Every Day | Book Promotion and Marketing | Scoop.it
Big or small, influencer or newcomer, everyone looking to get more followers and more likes on social media seeks out strategies that work. Here's how one expert does it.

Via Cendrine Marrouat - cendrinemarrouat.com, Jacques Goyette
Penelope's insight:

 

To build and maintain a large social media platform, this is solid advice from a writer who maintains a huge platform for Guy Kawasaki and one for herself. 

 

Answer these questions before you begin the work on your social strategy:

What need will you fill for the people who will follow you?Why should they follow you?What will you consistently provide to them?


Then read the rest of the article on how to implement your strategy.

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article: http://www.entrepreneur.com/article/247191

 

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Cendrine Marrouat - cendrinemarrouat.com's curator insight, September 8, 2015 12:16 AM


The other day, a friend and I were discussing how some of the most prominent experts manage their social media presences. Reading about the way Peg Fitzpatrick does it is really interesting!


Loved seeing content curation mentioned! 

Kenresearch Market Research's curator insight, September 8, 2015 1:57 AM

https://www.kenresearch.com/

Jon Turino's curator insight, September 9, 2015 6:39 PM

Great concise list!

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How Can I Possibly Write AND Market? Here’s How! - BookPromotion.com

How Can I Possibly Write AND Market? Here’s How! - BookPromotion.com | Book Promotion and Marketing | Scoop.it
Penelope's insight:

 

Writers whine about having to market their books, which takes time away from writing. Authors in this age of social media and fast-paced everything, better get on the boat and just do SOMETHING.

 

You don't have to use all the tools available to you, but pick one. Start with writing one blog post a week, then add in something else when you feel comfortable. Remember, it only takes one stone at a time to build a castle.

 

 ***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article: http://www.bookpromotion.com/how-can-i-possibly-write-and-market-heres-how/

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5 Steps To Find Your Book's Ideal Audience - WRITERS HELPING WRITERS

5 Steps To Find Your Book's Ideal Audience - WRITERS HELPING WRITERS | Book Promotion and Marketing | Scoop.it
There’s nothing quite like seeing a book with your name on it. The beautiful cover, the weight of it in your hands, the pages of your creativity bundled into a package for readers to enjoy. It sits o the shelf–maybe … Continue reading →
Penelope's insight:

 

If you're a published writer, self or shelf, have you connected with your readers? Sometimes, it feels like it must take a genie in a bottle to grant us a wish of one or two of them.

 

It doesn't have to be that difficult. The author gives us some tried and true tips to scour the ends of the earth and find those fans!

 

Here's a simple question authors should be able to answer: What makes your book special? Sit down and write about it. Know what makes yours stand out above the rest. Then read the excellent article for four more ideas.

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Read more at: http://writershelpingwriters.net/2014/09/5-steps-finding-books-ideal-audience/

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Jacques Goyette's curator insight, November 9, 2014 5:31 PM

Very good suggestions on how to promote your book without making «White Noise».

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Analysis: 16 Kindle Book Marketing Strategies (Dissected and Graded)

Analysis: 16 Kindle Book Marketing Strategies (Dissected and Graded) | Book Promotion and Marketing | Scoop.it
What book marketing strategies actually help sell your Kindle titles? Most authors don't know the answer. But in this post, we'll go over the hard data from 16 different marketing campaigns to find out what really sells Kindle books.
Penelope's insight:

 

This blog post was an exciting find. Authors spend so much time and energy getting the word out about their books--mostly in the wrong places. Using the 80/20 theory as it applies to Amazon, 80 percent of book sales are out of your hands. That's a depressing figure.

 

The writer has been very diligent in his tracking, and gives a grade to 16 different marketing strategies. The trick is to know which ones to hold onto, and which ones to let go.

 

Thumbs down? Fiverr Promos, SlideShare, CTA's (surprising) 

Thumbs up? Hello Bar, Facebook, Kindle Countdown, .99 book launch

 

There are more really cool suggestions, and some I'd never heard of. A key takeaway is the importance of email marketing when it comes to driving Kindle book sales. Start building your list now!

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Read more at: http://www.stevescottsite.com/book-marketing

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Crowdfunding. Can it Work for Authors and their Books? Surprising Answer! | PHILOSBOOKS

Crowdfunding. Can it Work for Authors and their Books? Surprising Answer! | PHILOSBOOKS | Book Promotion and Marketing | Scoop.it

Crowdfunding. Can it work for authors?

Penelope's insight:

 

Authors have typically fronted all the expenses to get their work out into the world. Now there is another choice.

 

Crowdfunding.

 

I'm going to take the plunge and have written the first of several blog posts leading up to the launch day of May 1. If you can put the time and effort into the promotion of your platform, you could raise up some decent funds to obtain some great editing, cover design, and promotion.

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article: http://philosbooks.com/crowdfunding-authors-books-surprising-answer/

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Doorways That Lead To More Readers For Your Books | Bestseller Labs

Doorways That Lead To More Readers For Your Books | Bestseller Labs | Book Promotion and Marketing | Scoop.it
Four Proven Steps For Finding Fiction Readers And Persuading Them to To Buy Your Books
Penelope's insight:

 

Remember this classic marketing formula. AIDA. It works for all types of marketing--including book promotion.

 

A =  ATTENTION

I  =  INTEREST

D =  DESIRE

A =  ACTION

 

Are you wondering why the action is at the end? As an author you need to ENGAGE with people. This has been true forever, and people will not care what you have to say, or what you have to sell, until you GET TO KNOW THEM. Read the full article fo details on how you can engage with your audience.

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article: http://bestsellerlabs.com/doorways-to-readers/#more-17931

 

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Create Experiences For Your Readers

Create Experiences For Your Readers | Book Promotion and Marketing | Scoop.it

"To succeed as a writer, you do not need a Twitter account. Or a website. Or a newsletter. Or even an email address. What you need is to create experiences for your readers."

Penelope's insight:

 

This article is a breath of fresh air; a cup of cold water to a parched writer. The simple message?

 

Create experiences for your readers. Not things. How?

 

1) To create meaningful work. You must write first.

2) Connect that work to the right audience.

 

It is up to you, the author, whether or not you share your writing before it is published. Write for yourself, and then decide if, and when, you want to share. Your platform is a process of communication and trust. People are looking to "feel" something when they read your writing. Remember, anything of value takes time to build.

 

 

***This review was written by Penelope Silvers for her curated content on "Ebook Promotion and Marketing"***

 

Link to the original article: http://wegrowmedia.com/create-experiences-for-your-readers/

 

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