Free culture, like cheap food, incurs hidden costs. At a time when digital technologies are stripping creators of the institutions that once made...
Allison Pomenta (Children's content creator. Co-producer and creator of "Axel's Chain Reaction" App)'s insight:
The business of making apps for kids has run into a problem: they are cultural products that the public is not willing to pay for. Only content producers including addictive play models with in-app purchases, or those including ads might survive, with the excpetion of 4 or 5 five companies with licensed characters or brand recognition. Parents only willing to downlod for free will end up causing the demise of a culturally and educationally diverse kids app market.
There's something about Scandinavia. The Northern European region has bred such blockbuster brands as Lego, Minecraft and Toca Boca, the latter of which currently has eight apps in the iTunes US top 40 paid iPhone category - which is as much as Disney and Nickelodeon combined. Toca Boca creative director Jens Peter de Pedro talks to iKids about organizing and infusing freedom into products, and why children's digital platforms must learn to loosen up.
Rovio has lifted the lid on a new third party publishing initiative designed to make learning much more fun. The idea is to introduce a new generation of children to games that are entertaining, engaging and educational. This fresh venture will see the Angry Birds developer actively searching for third-party games to release under its new publishing banner, with titles mostly aimed at boys and girls between the ages of 3-12.
Measuring the performance of your mobile apps is every bit as important as measuring your web properties. In today's Whiteboard Friday, Adam Singer, Google's analytics advocate, walks us through some of the most important pieces to watch.