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The Barbie Effect

The Barbie Effect | Body Image | Scoop.it
This article talks about the effect of the media on body image, which, when distorted, is a causative factor for developing eating disorders.
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Let’s Hear It For The Boys: Real Men Take On Male Models By Recreating Underwear Ads

Let’s Hear It For The Boys:  Real Men Take On Male Models By Recreating Underwear Ads | Body Image | Scoop.it
Real Men Take On Male Models In Underwear Ads With so much talk about women loving themselves and the fashion industry including plus size men, it seems like men often get overlooked.
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Plus Size Runway Show to Debut During London Fashion Week - Fashion & Style

Plus Size Runway Show to Debut During London Fashion Week - Fashion & Style | Body Image | Scoop.it

Plus Size Runway Show to Debut During London Fashion Week Fashion & Style London Plus Size Fashion Week (or LPSFW) will take place between February 15-16, 2013 during Fall/Winter 2013 London Fashion Week.


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Plus Size Models To Know | 8 Plus Size Babes in Fashion

Plus Size Models To Know | 8 Plus Size Babes in Fashion | Body Image | Scoop.it
See eight plus size models who are breaking boundaries in the modeling industry. Robyn Lawley, Tara Lynn, Ashley Graham + more plus size beauties to watch.
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These Amazing Lingerie Photos Remind Us What Imperfect, Un-Photoshopped Bodies Look Like

These Amazing Lingerie Photos Remind Us What Imperfect, Un-Photoshopped Bodies Look Like | Body Image | Scoop.it
The world of plus-size modeling has grown seemingly overnight, with gorgeous faces like Robyn Lawley and Tara Lynn modeling for more covers and ad campaigns than ever.
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Body image and diets - Better Health Channel

Body image and diets - Better Health Channel | Body Image | Scoop.it
Body image involves your perceptions and feelings about your own body. Poor body image is often linked to dieting or eating disorders such as anorexia nervosa, bulimia and binge eating.
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Fashion Week Just Went Plus-Size: A Major Step For The Industry Is Decked Out ... - Huffington Post

Fashion Week Just Went Plus-Size: A Major Step For The Industry Is Decked Out ... - Huffington Post | Body Image | Scoop.it
Business Insider
Fashion Week Just Went Plus-Size: A Major Step For The Industry Is Decked Out ...
Huffington Post
Meet Eden Miller, the first ever plus-sized clothing designer with a show in New York Fashion Week.

Via Jack Black
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Fatshionistas: How Plus Size is Revolutionizing the Retail World

Fatshionistas: How Plus Size is Revolutionizing the Retail World | Body Image | Scoop.it

So what’s to be learned from this plus size social media revolution?  Certainly, and perhaps most importantly, there’s more than one way to work  within and revolutionize an industry. Instead of trying to traditionally “convince” retailers the plus-size market and consumer should be front and  center, these bloggers and their followers have created an ecosystem that  operates outside the traditional media and advertising  platform – and in doing so, have “spread the word” about where and how and when  to frequent retailers that work successfully with the plus size customer. It’s  social advertising at its best.

A final note: the fashion industry – in particular the plus-size segment - is  in for a revolution.  With the plus size market currently bifurcated  between a few (albeit in most cases, lazy) mass-production  retailers and 1,000’s of city or region-specific independent boutiques  catering to individuals within a few  dozen mile radius, the plus size industry is positioned for a massive market  shift.  What’s this mean?  Like many industries before it, the plus  size clothing world is poised for consolidation – for smaller regional (or city  specific) boutiques to roll up with each other (ala, on a different scale, like  those brands housed under the GAP name), which  in turn will streamline backroom operations, normalize distribution processes,  and synthesize the online presence and experience, thereby creating stronger,  more efficient systems, operations, and delivery processes through which to  better supply and serve this underserved and underappreciated (but quickly  growing) marketplace.

 

Read more:  http://www.businessinsider.com/fatshionistas-how-plus-size-is-revolutionizing-the-retail-world-2013-2#ixzz2LUqujzp8

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Fashion industry struggles to meet plus-size demand for women - Milwaukee Journal Sentinel

Fashion industry struggles to meet plus-size demand for women - Milwaukee Journal Sentinel | Body Image | Scoop.it
Fashion industry struggles to meet plus-size demand for women Milwaukee Journal Sentinel The fashion industry has long spent more time, money and marketing on clothing for taut bodies than for curvier ones because it's easier and more profitable to...

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Plus Size Models To Know | 8 Plus Size Babes in Fashion

Plus Size Models To Know | 8 Plus Size Babes in Fashion | Body Image | Scoop.it
See eight plus size models who are breaking boundaries in the modeling industry. Robyn Lawley, Tara Lynn, Ashley Graham + more plus size beauties to watch.
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Don't Let the Retouched Photographs of the World Affect Your Own Self Image

Don't Let the Retouched Photographs of the World Affect Your Own Self Image | Body Image | Scoop.it
I recently had an unusual experience. I was standing in a department store aimlessly browsing some shiny shelving that held many glittery bottles with prom

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Plus-Size Model Robyn Lawley Blames Designers For Fashion’s Thin Obsession

Plus-Size Model Robyn Lawley Blames Designers For Fashion’s Thin Obsession | Body Image | Scoop.it

Model Robyn Lawley—who’s been on the cover of Vogue Italia and was the first-ever plus-size model to be cast in a Ralph Lauren campaign—has more than a few thoughts on how the fashion industry continues to uplift and uphold thin figures as the ultimate standard in style and beauty.

In a new interview with the fashion blog Hunger, Lawley lets loose on designers who continue to only order samples up to a size 4, and blames them for the unreasonably skinny standards most models think they have to maintain.

“I think the industry is making such a distinction because it is so rare for any girls over a size 4 to be featured anywhere within the media,” she says. “I actually hold designers more accountable as they have the real power to change sample sizing. It aggravates me that almost every designer campaign uses an unrealistic frame.”

She also shares her thoughts on the media, who are unfair to both skinny and fuller-figured women alike.

“I think if that’s your natural frame you shouldn’t be held accountable for damaging women. Kate Moss got labeled as an anorexic, even though she said she wasn’t, it was just her natural body type. However, the damage occurs when the media continues to only use images of excessively thin women and no other variant sizing.”

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Fatshionistas: How Plus Size is Revolutionizing the Retail World

Fatshionistas: How Plus Size is Revolutionizing the Retail World | Body Image | Scoop.it

So what’s to be learned from this plus size social media revolution?  Certainly, and perhaps most importantly, there’s more than one way to work  within and revolutionize an industry. Instead of trying to traditionally “convince” retailers the plus-size market and consumer should be front and  center, these bloggers and their followers have created an ecosystem that  operates outside the traditional media and advertising  platform – and in doing so, have “spread the word” about where and how and when  to frequent retailers that work successfully with the plus size customer. It’s  social advertising at its best.

A final note: the fashion industry – in particular the plus-size segment - is  in for a revolution.  With the plus size market currently bifurcated  between a few (albeit in most cases, lazy) mass-production  retailers and 1,000’s of city or region-specific independent boutiques  catering to individuals within a few  dozen mile radius, the plus size industry is positioned for a massive market  shift.  What’s this mean?  Like many industries before it, the plus  size clothing world is poised for consolidation – for smaller regional (or city  specific) boutiques to roll up with each other (ala, on a different scale, like  those brands housed under the GAP name), which  in turn will streamline backroom operations, normalize distribution processes,  and synthesize the online presence and experience, thereby creating stronger,  more efficient systems, operations, and delivery processes through which to  better supply and serve this underserved and underappreciated (but quickly  growing) marketplace.

 

Read more:  http://www.businessinsider.com/fatshionistas-how-plus-size-is-revolutionizing-the-retail-world-2013-2#ixzz2LUqujzp8

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Dove: The Most Impressive Brand Builder in the Last 15 Years? | Aaker on Brands | Prophet

Dove: The Most Impressive Brand Builder in the Last 15 Years? | Aaker on Brands | Prophet | Body Image | Scoop.it

What are the most impressive brand building efforts in last 15 years? In constructing such a list, it would be hard to leave out Dove. A $200 million soap brand in the early 1990s has grown into a brand that has been estimated to be nearly $4 billion dollars today. They play in an intensively competitive arena with large, smart and established competitors. And in my view, the Dove brand building effort played a big role in their success story.

 

Have you seen the latest from the Dove ongoing “Campaign for Real Beauty” that originated in Brazil and was done by Ogilvy & Mather in 2004?A forensic sketch artist draws several women, first based only on their descriptions of themselves (he does not actually see them) and then based on the descriptions of a stranger who has observed the women. The subject, seeing the resulting sketches side-by-side, realizes that the sketches inspired by strangers are much more flattering than the versions from their own self-descriptions. The tagline? “You are more beautiful than you think.” The first two versions of these videos each got over 35 million views within two weeks of being posted to YouTube. Thirty-five million!!

 


Via Russ Merz, Ph.D.
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Bethany Alexa May Peterson's curator insight, September 7, 2013 1:34 PM

Brandmaker David Aaker interprets why videos from the Real Beauty Campaign, while controversial, are intelligent choices for the Dove brand.  While everyone is aware that Dove's motivations are largely entrepreneurial,one cannot deny the presence they have.  This presence does not have to be unanamously positive to be effective.  Aaker states, "The campaign has had its critics, though. In part, this scrutiny has been stimulated by and is a testament to its success and visibility. Phil Knight during a panel discussion at the WEF at Davos once dismissed critics to some controversy Nike ads by saying that the goal was not to avoid being disliked but to connect to the target. Exactly."


The video exhibits a knowledge of the rhetorical triangle, in that, creators know what audience is and how to tailor a message toward them.  The medium they've chosen also allows for the voices of that audience to keep sharing and tagging the product, keeping Dove on the lips and at the fingertips of the online world, whether the audience agrees or not.  

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Meet one of Australia's first 'plus-size' male models. | Mamamia

Meet one of Australia's first 'plus-size' male models. | Mamamia | Body Image | Scoop.it
Plus size male model James Aitken. BY NICKY CHAMP. The average Australian woman is a size 14, the average British woman is a UK size 16 and the average American woman is a US size 14. These averages are bandied ...
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Plus Size Model Illustrates Warped Image Of Women In Fashion Industry

Plus Size Model Illustrates Warped Image Of Women In Fashion Industry | Body Image | Scoop.it

PLUS Magazine teamed up with model Katya Zharkova to point out the ridiculously distorted image of women in fashion. WARNING: There's some voluptuous, not-safe-for-workish booty.


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Why Elle Spain's Plus-Size Cover Girl Gives Us Hope | Fashion

Why Elle Spain's Plus-Size Cover Girl Gives Us Hope | Fashion | Body Image | Scoop.it
photo: Elle SpainHaven’t heard of model Tara Lynn? Brace yourself, because the plus-size “it girl” just landed the November cover ofElle Spain, rocking black short-shorts, a black leather jacket, and a “hell yeah” attitude.

Via The Meeddya Group
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Dove: Campaign for Real Beauty

 Dove’s campaign for real beauty addresses the “Ought Self” from the self discrepancy theory that women should feel about themselves – meaning women should feel comfortable in their own skin and that their perception of beauty should not be based off of distorted celebrity images.  As a result of Dove branding itself as a communicator of real beauty, this follows the Cognition-Affect-Behaviour hierarchy of effect. Consumers watch this video and will be aware of Dove’s unique positioning of promoting real beauty, will feel good about buying a beauty product from a brand that promotes embracing imperfections which will then lead to purchasing behavior by customers who want to show off their natural beauty. 

 

This campaign also has a strong emotional connection with Dove’s women consumers, since it is a fact that vanity and personal image is an important aspect in women’s lives. For Dove to show the harsh truth about the public’s distorted reality of what they perceive as being beauty, they cut their advertisement out of the clutter and make a lasting impact on those who watch the video. With consumers having access to so much information nowadays with the Internet, it is important that companies clearly communicate their position in the market and their differentiating factor, and Dove has successfully done that with their real beauty campaign.

 

Jaclyn Tong, 06275583, Comm335-001, Self discrepancy theory, hierarchy of effect, emotional connection


Via Joachim Scholz, PhD
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London’s first ever plus size Fashion Weekend is coming in February | Sugarscape

London’s first ever plus size Fashion Weekend is coming in February | Sugarscape | Body Image | Scoop.it

Slap bang in the middle of London Fashion Week, the city is set to have its very first plus size fashion weekend, aimed to ‘enhance, educate, empower and support’ Britain’s plus size fashion industry and customers.

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Judgment of Paris Calls for Fuller-Figured Plus-Size Models — Hot Trend Site

Judgment of Paris Calls for Fuller-Figured Plus-Size Models — Hot Trend Site | Body Image | Scoop.it

“For years, curvy women have lobbied retailers to use genuinely full-figured models,” site administrator Heinrich Saint-Germain explains. “These calls have largely been ignored. in fact, the plus-size fashion industry has flouted public wishes by making its models even skinnier..."


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Let’s Hear It For The Boys: Real Men Take On Male Models By Recreating Underwear Ads

Let’s Hear It For The Boys:  Real Men Take On Male Models By Recreating Underwear Ads | Body Image | Scoop.it
Real Men Take On Male Models In Underwear Ads With so much talk about women loving themselves and the fashion industry including plus size men, it seems like men often get overlooked.
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U.K. department store debuts look book with unconventional models

U.K. department store debuts look book with unconventional models | Body Image | Scoop.it

It's long been the subject of controversy; the use of extremely thin models. But one United Kingdom-based department store has debuted a new look book shucking the conventions.

Debenhams just released their Spring 2013 look book, and it's chock full of women that look like 'real' women. The department store has been in the news before in the past for banning the use of airbrushing and using plus-sized mannequins in store windows.

But the "High Summer Look Book" includes women under five feet tall, three models over the age of 40, a woman who is an amputee and women over six feet tall. There's also a size 18 model in a two-piece swimsuit, notable even for plus-size models because the standard for plus-size models generally falls between sizes 8 and 14.

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LoveYourBody

LoveYourBody | Body Image | Scoop.it
We’ve been doing a bit of homework and have been startled at how negative our nation has become about body image and weight. So here are our 6 suggestions for starting to love your body again! Let...
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Dove Real Beauty Sketches

The Dove Real Beauty Sketches campaign encourages women to reassess how they see themselves.

Via Andrea Fernandes , Deanna Dahlsad, Gracie Passette, BodyImageGroup
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Deanna Dahlsad's curator insight, April 17, 2013 1:40 PM

This is astonishing! You must watch!

Gracie Passette's curator insight, April 17, 2013 7:50 PM
Confidence = Sexy
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Living Curvy

Living Curvy | Body Image | Scoop.it
Curvy Revolution is a complete guide for lifestyle of plus size women and covers plus size fashion, fitness, health and accessories.

Via Ladyqueen, EvelynBanach
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