Perché dovrebbero scegliere me? Questa la domanda da cui siamo partiti nel nostro intervento della scorsa settimana alla Ca’ Foscari Digital Week, dal titolo “Personal Branding: la tua unicità è la chiave per il successo”.
You slaved over your email subject line copy, clicked send and... noone even opened your email! Learn how you can craft the perfect email subject line.
1. Be Specific
When you’re not sending transactional or notification emails, you’re going to be sending newsletters or one-off campaigns, generally not triggered by any particular event. In this case the trick with subject lines is generally to be original and to pique curiosity.
Raising curiosity is no mean feat but a general rule of thumb is to ask questions.
2. Localize, Personalize and Target
Personalization comes in many forms. Using customer attributes and actions to tailor the email you’re sending and your subject lines is one of the most powerful things you can do.
3. Build Momentum (…ie don’t email out of nowhere)
Using auto-responders in order to email customers in series is an extremely powerful aspect of lifecycle email marketing. Series allow you to ensure your recipients know exactly who you are and give you the chance to build momentum, increasing your open rates dramatically.
4. Test, Test, Test
This is just one example of a quote thrown around as fact but, the truth is, you can never be sure this will hold true for your own audience. Mailchimp recently published a whole bunch of statistics on subject line length that reveal the truth: there is no hard and fast rule when it comes to subject line length: it’s completely relatively to your target audience so you need to draw your own conclusions!
5. It’s Not Just About The Subject Line
Here are three things you should try:
Put the name of your company in the ‘from’ fieldMove the position of ‘Open in your browser’Use an H1 tag that has meaning: Never waste ‘headings’ in the body of your email. Make sure you include a H1 tag or bold text at the top of your email content that is relevant and will give a good idea of the body of the campaign.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.