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Un personal brand “stellare”: presentazione per Ca’ Foscari Digital Week (slide)

Un personal brand “stellare”: presentazione per Ca’ Foscari Digital Week (slide) | Bodhi Mkt Web Marketing | Scoop.it
Perché dovrebbero scegliere me? Questa la domanda da cui siamo partiti nel nostro intervento della scorsa settimana alla Ca’ Foscari Digital Week, dal titolo “Personal Branding: la tua unicità è la chiave per il successo”.

Via Stefano Principato
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Stefano Principato's curator insight, July 9, 2013 2:49 AM

L’importanza di distinguersi grazie alle proprie attitudini e capacità personali.

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5 Email Subject Line Strategies That Will Increase Your Open Rates - Unbounce

5 Email Subject Line Strategies That Will Increase Your Open Rates - Unbounce | Bodhi Mkt Web Marketing | Scoop.it
You slaved over your email subject line copy, clicked send and... noone even opened your email! Learn how you can craft the perfect email subject line.

 

Digest...

 

1. Be Specific

When you’re not sending transactional or notification emails, you’re going to be sending newsletters or one-off campaigns, generally not triggered by any particular event. In this case the trick with subject lines is generally to be original and to pique curiosity.

Raising curiosity is no mean feat but a general rule of thumb is to ask questions.

 

2. Localize, Personalize and Target

Personalization comes in many forms. Using customer attributes and actions to tailor the email you’re sending and your subject lines is one of the most powerful things you can do.

 

3. Build Momentum (…ie don’t email out of nowhere)

Using auto-responders in order to email customers in series is an extremely powerful aspect of lifecycle email marketing. Series allow you to ensure your recipients know exactly who you are and give you the chance to build momentum, increasing your open rates dramatically.

 

4. Test, Test, Test

This is just one example of a quote thrown around as fact but, the truth is, you can never be sure this will hold true for your own audience. Mailchimp recently published a whole bunch of statistics on subject line length that reveal the truth: there is no hard and fast rule when it comes to subject line length: it’s completely relatively to your target audience so you need to draw your own conclusions!

 

5. It’s Not Just About The Subject Line

Here are three things you should try:

Put the name of your company in the ‘from’ fieldMove the position of ‘Open in your browser’Use an H1 tag that has meaning: Never waste ‘headings’ in the body of your email. Make sure you include a H1 tag or bold text at the top of your email content that is relevant and will give a good idea of the body of the campaign.
Via marketingIO
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marketingIO's curator insight, July 10, 2013 9:41 AM

Item #4 is the most critical: constantly test. Best practices give you guidance, but the testing of the best practices and the subsequent modifications provide you with the data you need to continually optimize. And Subject Lines are probably the easiest component to test, and the most impactful on your analytics.


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How To Effectively Increase Your Email Subscribers List: Practical Tips

How To Effectively Increase Your Email Subscribers List: Practical Tips | Bodhi Mkt Web Marketing | Scoop.it

 

 


Via Robin Good
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Robin Good's curator insight, June 24, 2013 11:35 AM



Chris Spooner has some good and well-illustrated advice on how to effectively use sign-up forms on your web site. If your subscribers are lagging behind you will find here some practical advice on how to improve immediately on this front.


You may need a little graphic design help, but the author himself could be a resource if he did what he has so clearly illustrated in this article.


Little details make a lot of difference.



Useful. Illustrated 8/10


Full article: http://line25.com/articles/how-i-increased-my-subscriber-rate-by-10x-overnight



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Personal branding: comunicazione e gestione

Personal branding: comunicazione e gestione | Bodhi Mkt Web Marketing | Scoop.it
L'importanza di comunicare bene il proprio personal branding e tenerlo sotto controllo non dovrebbe mai essere sottovalutata

Via Stefano Principato
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Stefano Principato's curator insight, July 10, 2013 8:57 AM

Il personal branding deve lavorare a supporto del contenuto, non sostituirlo.