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5 Steps For Optimizing Your LinkedIn Company Page

5 Steps For Optimizing Your LinkedIn Company Page | Bodhi Mkt Social Media Marketing | Scoop.it

Search And Social Meets Content And Influence

 

On April 3, the New York Times reported that LinkedIn is one of many competitors vying for a piece of Google’s search traffic.With over 5.7 billion professionally oriented searches performed on the site last year, LinkedIn has made continued efforts to improve the search experience, adding new features like auto-complete, suggested searches, automated alerts and a smarter query intent algorithm.

 

Content marketing on LinkedIn puts you and your business in front of the people you want to see it. Just like with Google, there is a renewed focus on content at LinkedIn as the company strives to compete with other social networks.A great example of this is LinkedIn’s recent acquisition and integration of SlideShare, a service used for uploading and sharing presentations.

 

Add to this the launch of new products like LinkedIn Today, LinkedIn Influencers (where a hand-picked crew of 200 celebrity professionals present exclusive content), and Sponsored Updates (allowing brands to promote whitepapers and branded content), and marketers have a powerful platform that combines search and social and connects content with influencers.

 

Read More: http://marketingland.com/5-steps-for-optimizing-on-linkedin-50318


Via Antonino Militello
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harish magan's comment, September 10, 2013 12:57 AM
I think that competition is moving LinkedIn.com to move ahead of the would be outfits that may prove danger to them,In total innovation is good thing and LinkedIn has changed his face nicely in last few weeks by adding new features. They have removed many old ones and has replaced with new outlook. It is good.
harish magan's comment, September 10, 2013 12:57 AM
I think that competition is moving LinkedIn.com to move ahead of the would be outfits that may prove danger to them,In total innovation is good thing and LinkedIn has changed his face nicely in last few weeks by adding new features. They have removed many old ones and has replaced with new outlook. It is good.
UniqueWebsites's curator insight, September 10, 2013 5:13 PM

As with all other Social Media sites, use optimisation for your Linkedin Company Pages.

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Social Media Marketing – How it Affects Your Business

Social media has emerged as a very powerful online marketing force in today's internet driven world. Don't think social media marketing is important to your bus

Via Tolokonnikoff - Seratoo
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Social media? Land of opportunity per l'imprenditoria italiana - Mediapolitika

Social media? Land of opportunity per l'imprenditoria italiana - Mediapolitika | Bodhi Mkt Social Media Marketing | Scoop.it
Social media? Land of opportunity per l'imprenditoria italiana Mediapolitika Milano – Social Media Marketing Day 2013 Perché con FB e i social media si può fare molto di più che condividere le foto di gattini.
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How to Use Social Media to Find Customers #Infographic

How to Use Social Media to Find Customers #Infographic | Bodhi Mkt Social Media Marketing | Scoop.it
Whether you are trying to reach consumers or other businesses, social networking sites likely hold the key to your success.

Via Brian Yanish - MarketingHits.com
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Twitter, i tweet positivi hanno 3 volte più retweet - NinjaMarketing

Twitter, i tweet positivi hanno 3 volte più retweet - NinjaMarketing | Bodhi Mkt Social Media Marketing | Scoop.it
Una ricerca ci mostra quali sono i messaggi più retweetati e quale ruolo gioca l'architettura di Twitter nell'attivazione dei follower.
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