“Bob’s Burgers,” which has its debut on Sunday, has a lackadaisical vibe; its humor, no matter how anarchic, slides by in a deadpan monotone.
Tommy Gulick's insight:
This is a review of the first episode of Bob's Burgers and it shows how far the reviews have come over the years and how the show has won over audiences. This review is extremely negative, like much of the reviews of the first season, including mine, because many people were judging the show to quickly. Over the years people found what is really up with Bob's Burgers, including myself, and have really fallen in love with it. Now the only thing Fox needs to do is air this show more often. I know Cartoon Network puts it on at night sometimes, but get this show on the air religiously and I can almost garauntee that people will start watching it and demanding more. It just needs to get the word out to more people.
The series blends the surrealism of Adult Swim with the family stories of King Of The Hill.
Tommy Gulick's insight:
This article gives an overview of how Bob's Burgers grew to become a dominant show in the adult cartoon world, but it also talks about the way the show is structured. It relates it to The Simpsons and tells why it is similar to their structure and different from what most of us think of as a modern adult cartoon. It breaks down Bob's Burgers and then builds it back up again with a great conclusion worthy of the show.
Created by Loren Bouchard. With H. Jon Benjamin, Dan Mintz, Eugene Mirman, John Roberts. Bob's Burgers centers on the Belcher family (consists of Bob, Linda, Tina, Gene and Louise) who own a hamburger restaurant.
Tommy Gulick's insight:
Bob’s Burgers is the absolute perfect name for this series. It’s so simple and normal, and yet so expressive of such a quirky, well thought out, and charming cartoon comedy that has brought back a strong semi-realistic storyline to our generation of adult cartoon viewers who have recently been fed shows with little to no realistic context at all. Shows such as Family Guy, Robot Chicken, American Dad, and Aqua Teen Hunger Force have fallen down the path of spoof humor with little to no realistic storyline or meaning at all, but Bob’s Burgers is different.
The show focuses on the family of burger shop owner Bob Belcher and wife Linda Belcher as they try to simply live life in their unstated but seemingly north eastern seaside city. They have three odd yet wonderfully charming children named Tina, Gene, and Louise who cause all sorts of havoc due to their wild antics and seemingly shameless need to express their lovingly vulgar nature. Although, that is not to say that Bob and Linda don’t cause their fair share of problems themselves with their equally off the wall personality traits. The show uses quirky, fairly vulgar, and energetic humor and satire that is played out through this family’s everyday experiences of dealing with each other’s personalities and those of the towns people as they try to keep their business, Bob’s Burgers, afloat. The experiences are usually only an attempt to do normal loving family things, or attempts to improve the business, but they are constantly made hard and humorous by the many variables that come in the form of characters. These characters, who aren’t just the Belchers, are all mostly seemingly round characters that contribute to a larger part of the show’s over strength. Through these outside characters the viewer finds new adventures, new humor, new solutions to problems, and new quirky pseudo-friends to bond with. Every character really gets down to becoming part of the viewer’s idea of the Bob’s Burgers family, and in doing so the show creates a large humorous community that just keeps growing and becoming more and more entertaining with every episode. Other strengths of the show besides the wonderful characters include; an original take on traditional two dimensional animation with zany twists such as modern tricks that create fantastically stimulating cinematography; an amazing music department that uses ukuleles and other amazingly lighthearted instruments to make new music for every episode, including a brand new closing song with new lyrics that are ironic and unique to every new closing sequence; but the most important part of all this quirky awesome style is the way that the episodes come together to give a life lesson that warms peoples hearts with a realistic view of love with out the sappy overtones. For example, in Episode 3, Season 4, entitled Seaplane, Linda is sick of their usual date night and in a books a flying lesson on a seaplane for the two of them. Although, Bob doesn’t like seaplanes and refuses to go and so Linda goes anyways leaving in an angry manner. Soon after she leaves and gets on the plane, some of the side characters reveal that the seaplane captain is known as up-skirt Kurt because unhappily married women come to him to be seduced during a flying lesson. So Bob and the children go in search of Linda and Kurt to the special island Kurt takes women to, and using cross-cutting to show the situation of Bob and of Linda separately happening we find out that Linda is hysterically resisting Kurt because she loves Bob, but Bob doesn’t know that. In the end of the episode the Belchers are faced with death in the plane on their own and Bob and Linda work together to save the family in a hilarious way and in doing so work out their problems. So the show is very much about realistic family love and shows us that money isn’t everything in life but fun and happiness truly is. This ideology creates a strong public resonance with the shows demographic of 18-49 year olds, and especially with an average viewer being a 32 year old who enjoys cartoons, which are themselves, some of the less expensive yet happier things one can enjoy.
Bob’s Burgers was created by Loren Bouchard through 20th Century Fox and Bento Box Entertainment, and first aired on television in the United States on January 9th 2011. The show’s producers are legendary; including, amongst many, of course Loren Bouchard (experience: Dr.Katz, Professional Therapist, Home Movies), Jim Dauterive (experience: King of the Hill, The Suite Life of Zach and Cody), as well as Mark McJimsey (experience: The Simpsons, King of the Hill, Out There, Allen Gregory, The Awesomes, The Goode Family, and Brickleberry). The voice talents of the show include; seasoned cartoon voice veteran and comedian H. Jon Benjamin who plays Bob Belcher, actor John Roberts as Linda Belcher, writer and actor Dan Mintz as Tina Belcher, actor-writer-producer Eugene Mirman as Gene Belcher, actress and writer Kristen Schaal as the infamous Louise Belcher, and many other amazing talents such as Kevin Kline and Aziz Ansari fill in as side characters. When it started, the show didn’t have much notoriety and was heavily criticized, but fans and critics were soon to change their opinions. Today, it is one the hottest shows on Fox’s animation domination line up. It stands with front-runners such as the Simpsons and Family Guy, and was recently given a contract for a fifth season to be aired next year. Although this show has gained my appeal and the appeal of a certain cult following of adults, it is still not very popular. It has an average Neilsen rating of 1.7 amongst adults 18-49, and has merely 3.66 million viewers, which compared to shows like desperate housewives with 8.49 million viewers, isn’t much. Although, Deserate housewives was only rated a 2.6 on the Nielsen scale so Bob’s Burger’s ratio of good ratings per viewer is quite high. So if Bob’s Burgers were maybe on a different channel and put into a different time slot than 8pm/7c on a Sunday, I think it might have much different ratings.
The advertisements that occurred throughout the episodes that I watched on hulu.com were quite interesting as well. The show was usually “presented by” another show from Fox such as Brooklyn Nine-Nine (comedy) in the beginning of the episode, or I was shown a reel called SoFox that talked about how cool Fox is and how I should watch it. Then it showed the time that Bob’s Burgers airs on Sundays and left me with little Fox bugs in the lower left corner of the screen, before the title under the screen, and in an advertising bar under the right side of the screen. The commercials that played three times during every episode usually started with an ad for a Fox show that was either a quirky drama, or a comedy with quirkiness as it’s main source of humor. I didn’t see any advertisements for other cartoons in Fox’s animation domination line up, and I think that’s because Bob’s Burgers uses a different type of humor and attracts a tad bit of a different demographic of viewers than the other cartoons. The most prominent non-Fox ad in the commercial blocks was for the Kindle Fire and it would use polysemic messaging to connect it as a device to the show by showing TV shows and movies that you can watch on it, implying that the viewer could watch Bob’s Burgers on the go with their kindle. There were also commercials for Verizon and T-Mobile that would be able to provide a service plan for these mobile devices and even the device that the viewer is most likely viewing hulu.com on. There were a few other types of commercials but all of them used quirky humor to relate to the people who like Bob’s Burgers, and some way of appealing to a demographic of people between 18-49. So everything in the advertisements was placed just write according to the demographic determined by the Nielsen tests, and most of it appealed to me quite affectively.
Overall I highly enjoy this show and would think that most people would too if it were placed on the air more and on a channel that is watched a littler more extensively. I would bet that many people would fall in love with the realistic familial bonding that occurs in such a stylistic and cool creative way. Plus this show is just down right hilariously entertaining. So to all of you fantastic cartoon entrepreneurs who made this show possible, I thank you. If the cartoon I’ve written ever gets the opportunity to be created I will surely look you all up. I give Bob’s Burgers ten thumbs up, and if the Nielsen rating system weren’t flawed research I think that it would as well.
This site gave me the recent Neilsen rating numbers that allowed me to judge the way the show is seen by their research audience, and it allowed me to gauge the way it was seen against other shows that are on the same network and similar networks. This is important to not only get my point of view, but to get the point of view of a research audience, even though that research audiences point of view is flawed by bias and the fact that they don't accurately represent our entire nation.
There won't be much pressure on Bob's Burgers when it returns to Fox this Sunday, Sept. 29. The network announced Thursday that it's picked up the cartoon for an additional 22-episode season.
Tommy Gulick's insight:
This site shows a modern update of how Bob's Burgers is doing with it's success. It gives some fairly modern Neilsen ratings, and tells us of it's demographic, and how Bob's Burgers was signed for a fifth season that will be on the air in 2014.
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