BMJ Social Media
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BMJ Social Media
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How to Measure Your Social Media Traffic Using Google Analytics | Social Media Examiner

How to Measure Your Social Media Traffic Using Google Analytics | Social Media Examiner | BMJ Social Media | Scoop.it
Social media traffic: How to track the impact of social media traffic on your site, going beyond clicks, retweets and other vanity metrics.
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48 Social Media KPIs (Key Performance Indicators)

48 Social Media KPIs (Key Performance Indicators) | BMJ Social Media | Scoop.it
There are a lot of things you can measure about you social media efforts. I have compiled a list of KPIs (key performance indicators) that you can consider for you specific activities.
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HOW-TO: Tag Social Media Links for Google Analytics

HOW-TO: Tag Social Media Links for Google Analytics | BMJ Social Media | Scoop.it
A month ago I wrote about measuring your social media success with Google Analytics. This post proved very successful and got a lot of feedback. However there’s a little “but” with analyzing visitors from social media by referrers.
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Being Strategic With Social Media

Being Strategic With Social Media | BMJ Social Media | Scoop.it
Organizations -- from government agencies to non- and for-profits -- with a clearly defined strategy are in a better position to alert, engage, and activate their target audiences...
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