Joe Bailey, Jr. sizes up independent theatrical distribution and the arrival of Tugg via a case study of “Incendiary: The Willingham Case,” the award-winning documentary he co-directed with Steve Mims.
Robin Good: Excellent and insightful article by Marty Smith on the importance of featuring people faces prominently on your web site rather than creating fancy landing pages with widgets and calls to action that have no humans in it.
"I've noticed many startup websites are so in love with their widget, software or app they make IT the hero on their websites.
The problem is that I have tested every variation of people vs. thing you can imagine and PEOPLE crushed THINGS on engagement and conversion.
One of the consistent themes at Tim Ash's Conversion Conference this week was PEOPLE are important, people help sell. There were at least 3 confirmations of research we conducted when I was an Ecommerce Director showing:
a) People beat things in engagement and conversion.
b) People (or a single person) looking directly at the visitor increase engagement.
c) A person looking at your CTA (call to action) is increases engagement and conversion.
So why do most startup websites eschew people in favor of things?
...I share 4 of my favorite startup websites and half are close to understanding how conversion funnels work.
->>> ...people can buy anything from anyone now so they buy from people they like, people who they can love, respect and want to be around."
Mentioned in the article: KISSmetrics, DailyDigital, Argyle Social and Spring Metrics."
Have you ever worked with a very charismatic leader?
If so, then it's likely that almost everyone in the organization liked, trusted, and admired this person. People listened when she talked, colleagues supported her ideas, and talented people wanted to join her team. In short, everyone wanted to be around this person!
Charisma is something that many people believe you're born with. However, this isn't the case – you can become more charismatic, and we'll explore how you can develop charisma in this article
Charisma is a collection of traits and behaviors that make you appeal to other people. The word comes from the Greek word "charis," which means "grace" or "gift."
Robin Good: Epiblogger is a new service which allows you to auto-aggregate on a web page all content published on the Internet relating to a specific event: photos, video clips, tweets, comments on Facebook, blog posts and more. A kind of publicly-shared social memory of any specific event that happened or is about to come.
To make Epilogger work you provide as much information as possible about the event, by providing reference links, keywords and search terms that can be utilized to collect and aggregate all of the relevant stuff.
Regardless if you are selling products or services, or simply publishing content for ad revenue, the efficiency and advantages of social internet marketing is definitely an unmatched method that can make your website profitable over time.
Facebook Studio showcases creative, innovative, and effective marketing with Facebook. It is a community for agencies and marketers to share and be inspired. Check it out, and submit your campaign today.
Robin Good: Some really valuable and long-tested advice on specific, immediately applicable things you can do to your writing and to the formatting of your content to make sure it looks professional, and it gets more people to read and appreciate it.
The advice contained in this infographic is excellent and I have been using each and every single one of these ten rules for a long time now on MasterNewMedia. If you have not yet started to consider some of this variables, dive into this infographic and start reserving some mental and production space for them too.
A) Impatient searchers
Jakob Nielsen’s seminal web usability study from 1997 showed that 79% of web users scan rather than read. Think about how you use the web. You’re in search of information. And if you don’t find it on the page you’re visiting, you click away and look elsewhere. What can you do to engage your readers so they lean into your content, stay on your pages and interact with your information?
B) Make it snappy
To write successfully for the web, you need to forget some of what you learned in English composition class. Accept that people scan web pages rather than reading them in detail, and work with this reality rather than fighting it.
C) Structure your paragraphs in the inverted pyramid style.
This means stating your conclusion first, then supporting it with the sentences that follow. This helps scanners to move from point to point, and decide where they’d like to dive in deeper.
1. Embrace the line break
There are few easier ways to make your content more readable.
And try writing some paragraphs with one sentence only.
2. Break up your content with compelling subheads
Is there a compelling story? Will they get the gist of your information?
3. Use bulleted lists
4. Use deep captions
Studies have shown that image captions are consistently some of the most-read copy on a page. Try pairing a strong image with a “deep caption.”
Deep captions are two to three sentences long. That’s long enough to intrigue your reader to dig in to your whole article.
5. Add highly relevant links
Internal links back to your own cornerstone content will keep people on your site and reading your best material. External links demonstrate that you’ve researched the topic and want to highlight other experts.
6. Use strategic formatting
Add emphasis to your web copy by bolding important concepts. You reader will be able to scan through and pick out the most important information at a glance. Emphasize the key points so the scanner can quickly pick them out.
7. Harness the power of numbers
Think those numbered list posts are tired? Think again. Numbers are an incredibly effective way to both capture attention and to keep the reader oriented.
8. Check your dual readership path
Does the reader get the gist? Have you pulled out the most interesting and relevant words, the words that will pull your scanner in and turn her into a reader?
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.