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VISUAL PROSPERITY by Cynthia Bluenscottish Ross
CREATING VISUAL IMAGES TO ENJOY PROSPERITY
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International - Free Template: Social Media Publishing Schedule

International - Free Template: Social Media Publishing Schedule | VISUAL PROSPERITY by Cynthia Bluenscottish Ross | Scoop.it
Download @HubSpot's free template for an easy way to organize and plan your social media updates to Twitter, Facebook, LinkedIn, and Google+.
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What is a CRM and why do I need one on LinkedIn? » Linked Into Business

What is a CRM and why do I need one on LinkedIn? » Linked Into Business | VISUAL PROSPERITY by Cynthia Bluenscottish Ross | Scoop.it
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Beyond Your Borders: Promoting Your Business Internationally Using Social Media

Beyond Your Borders: Promoting Your Business Internationally Using Social Media | VISUAL PROSPERITY by Cynthia Bluenscottish Ross | Scoop.it
As worldwide adoption of social media continues to expand, businesses seeking to engage with their global markets have a lot to consider.
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SPONSOR: Using LinkedIn for Marketing

SPONSOR: Using LinkedIn for Marketing | VISUAL PROSPERITY by Cynthia Bluenscottish Ross | Scoop.it
How are doing with your integration of LinkedIn into your marketing efforts? Oftentimes marketers will struggle with getting the ...
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How Effective Leaders Talk (and Listen)

How Effective Leaders Talk (and Listen) | VISUAL PROSPERITY by Cynthia Bluenscottish Ross | Scoop.it
Boris Groysberg and Michael Slind, authors of "Talk, Inc.: How Trusted Leaders Use Conversation to Power Their Organizations."...
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A Filmmaker's Perspective on Using Tugg to Create Event Cinema | Future of Film

A Filmmaker's Perspective on Using Tugg to Create Event Cinema | Future of Film | VISUAL PROSPERITY by Cynthia Bluenscottish Ross | Scoop.it
Joe Bailey, Jr. sizes up independent theatrical distribution and the arrival of Tugg via a case study of “Incendiary: The Willingham Case,” the award-winning documentary he co-directed with Steve Mims.
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The BLUENSCOTTISH EVENTER

The BLUENSCOTTISH EVENTER | VISUAL PROSPERITY by Cynthia Bluenscottish Ross | Scoop.it
A personalized newspaper built from articles, blog posts, videos and photos selected by Cynthia .
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To Convert Put People Faces On Your Website Not Widgets or Pics of the Things You Sell

To Convert Put People Faces On Your Website Not Widgets or Pics of the Things You Sell | VISUAL PROSPERITY by Cynthia Bluenscottish Ross | Scoop.it

Robin Good: Excellent and insightful article by Marty Smith on the importance of featuring people faces prominently on your web site rather than creating fancy landing pages with widgets and calls to action that have no humans in it.

 

"I've noticed many startup websites are so in love with their widget, software or app they make IT the hero on their websites.

 

The problem is that I have tested every variation of people vs. thing you can imagine and PEOPLE crushed THINGS on engagement and conversion.

One of the consistent themes at Tim Ash's Conversion Conference this week was PEOPLE are important, people help sell. There were at least 3 confirmations of research we conducted when I was an Ecommerce Director showing:

 

a) People beat things in engagement and conversion.

 

b) People (or a single person) looking directly at the visitor increase engagement.

 

c) A person looking at your CTA (call to action) is increases engagement and conversion.

So why do most startup websites eschew people in favor of things?

 

...I share 4 of my favorite startup websites and half are close to understanding how conversion funnels work.

 

->>> ...people can buy anything from anyone now so they buy from people they like, people who they can love, respect and want to be around."

 

Mentioned in the article: KISSmetrics, DailyDigital, Argyle Social and Spring Metrics."

 

Rightful. Resourceful. 8/10

 

Original article: http://scenttrail.blogspot.fr/2012/06/startup-websites-people-not-things-sell.html ;


Via Martin (Marty) Smith, Robin Good
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Martin (Marty) Smith's comment, June 30, 2012 3:17 PM
Thanks Robin. Wish I was in Rome today with you instead of sweltering here in NC - 104 in the shade ouch. Why I am inside writing LOL. Marty
Robin Good's comment, June 30, 2012 3:22 PM
Marty you are: consider yourself sitting in quite shadow of a long row of marine pine trees as a soft breeze gently caresses your skin. Rome virtually welcomes you to feel as if you were here, providing you with the energy and inspiration to keep you writing more great stuff. ;-)
Liz Wilson's comment, July 1, 2012 11:20 AM
Hi Marty, I guess you have read *Likeonomics* - a whole book that echoes your idea that "people can buy anything from anyone now so they buy from people they like, people who they can love, respect and want to be around". So true! Makes it a nicer world, though, doesn't it?
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Developing Charisma - Increasing Your Influence in the Workplace

Developing Charisma - Increasing Your Influence in the Workplace | VISUAL PROSPERITY by Cynthia Bluenscottish Ross | Scoop.it

Have you ever worked with a very charismatic leader?


If so, then it's likely that almost everyone in the organization liked, trusted, and admired this person.
People listened when she talked, colleagues supported her ideas, and talented people wanted to join her team. In short, everyone wanted to be around this person!

 

Charisma is something that many people believe you're born with. However, this isn't the case – you can become more charismatic, and we'll explore how you can develop charisma in this article

 

Defining Charisma

 

Charisma is a collection of traits and behaviors that make you appeal to other people. The word comes from the Greek word "charis," which means "grace" or "gift."

 

Read more: http://bit.ly/KJZ7WX


Via Martin Gysler
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Michel CEZON's curator insight, March 2, 2014 12:28 PM

Charisma is a collection of traits and behaviors that help you appeal to other people. Charismatic people are often successful, and people are naturally drawn to them. They retain the best talent in their teams, and people listen to their ideas.

Because charisma is a collection of behaviors, you can learn it. Work on developing empathy, self-confidence, and assertiveness. Be aware of what your body language is saying, and do your best to give people a genuine smile when you're around them.

Also, make sure that you use your charisma the right way: don't use it to influence someone to do something that is against his or her own best interests.

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How to Use the New Facebook WordPress Plugin: A Complete Guide

How to Use the New Facebook WordPress Plugin: A Complete Guide | VISUAL PROSPERITY by Cynthia Bluenscottish Ross | Scoop.it
Facebook plugin for WordPress: a complete guide to use this new plugin to auto-publish posts to your Timeline and add many Facebook features to your blog.

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The BLUENSCOTTISH EVENTER

The BLUENSCOTTISH EVENTER | VISUAL PROSPERITY by Cynthia Bluenscottish Ross | Scoop.it
A personalized newspaper built from articles, blog posts, videos and photos selected by Cynthia .
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Create a Social Memory of Any Event By Auto-Collecting Everything About It with Epilogger

Create a Social Memory of Any Event By Auto-Collecting Everything About It with Epilogger | VISUAL PROSPERITY by Cynthia Bluenscottish Ross | Scoop.it

Robin Good: Epiblogger is a new service which allows you to auto-aggregate on a web page all content published on the Internet relating to a specific event: photos, video clips, tweets, comments on Facebook, blog posts and more. A kind of publicly-shared social memory of any specific event that happened or is about to come. 

 

To make Epilogger work you provide as much information as possible about the event, by providing reference links, keywords and search terms that can be utilized to collect and aggregate all of the relevant stuff.

 

Already created event pages: http://epilogger.com/browse/past ;

 

Try it out now: http://epilogger.com/  ;

(Thanks to Gianluca Abbadessa for suggesting it to me) 


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What is Social Media Marketing?

What is Social Media Marketing? | VISUAL PROSPERITY by Cynthia Bluenscottish Ross | Scoop.it
Regardless if you are selling products or services, or simply publishing content for ad revenue, the efficiency and advantages of social internet marketing is definitely an unmatched method that can make your website profitable over time.
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The BLUENSCOTTISH EVENTER

The BLUENSCOTTISH EVENTER | VISUAL PROSPERITY by Cynthia Bluenscottish Ross | Scoop.it
A personalized newspaper built from articles, blog posts, videos and photos selected by Cynthia .
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Can Google Star Marissa Mayer Save Yahoo!?

Can Google Star Marissa Mayer Save Yahoo!? | VISUAL PROSPERITY by Cynthia Bluenscottish Ross | Scoop.it
Google's 20th employee is one of Silicon Valley's brightest stars and a 'tireless champion' of the user experience: Google CEO Larry Page...
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Facebook Studio

Facebook Studio | VISUAL PROSPERITY by Cynthia Bluenscottish Ross | Scoop.it
Facebook Studio showcases creative, innovative, and effective marketing with Facebook. It is a community for agencies and marketers to share and be inspired. Check it out, and submit your campaign today.
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The BLUENSCOTTISH EVENTER

The BLUENSCOTTISH EVENTER | VISUAL PROSPERITY by Cynthia Bluenscottish Ross | Scoop.it
A personalized newspaper built from articles, blog posts, videos and photos selected by Cynthia .
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9 Benefits of Being a Morning Person

9 Benefits of Being a Morning Person | VISUAL PROSPERITY by Cynthia Bluenscottish Ross | Scoop.it
Up and at 'em! It's time to greet the day with a smile and reap the (many) benefits of being an early riser.
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SEO: Tweets Do Affect Rankings [Study]

SEO: Tweets Do Affect Rankings [Study] | VISUAL PROSPERITY by Cynthia Bluenscottish Ross | Scoop.it

From the original article: "In the biggest study of its kind, we have found that there is strong correlation between the amount of tweets about a URL, and its Google ranking.

 

Key Stats:

 

1) Study shows that URLs receive a significant boost in Google rankings when they are shared on Twitter

 

2) The effects of this boost seem to level out at around 50 tweets, and the subsequent benefit of gaining additional tweets is minimal until around 5,000 tweets

 

3) After 5,000 tweets the average ranking of URLs improves considerably
URLs receiving over 7,500 tweets almost always rank inside the top 5 results

 

4) Average rankings are heavily correlated to the number of tweets about each URL".

 

 

You better read it. 8/10

 

Full article: http://www.branded3.com/tweets-vs-rankings


Via Antonino Militello, Robin Good
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Ground-Proven Rules To Get More People To Read Your Content

Ground-Proven Rules To Get More People To Read Your Content | VISUAL PROSPERITY by Cynthia Bluenscottish Ross | Scoop.it

Robin Good: Some really valuable and long-tested advice on specific, immediately applicable things you can do to your writing and to the formatting of your content to make sure it looks professional, and it gets more people to read and appreciate it.

 

The advice contained in this infographic is excellent and I have been using each and every single one of these ten rules for a long time now on MasterNewMedia. If you have not yet started to consider some of this variables, dive into this infographic and start reserving some mental and production space for them too.

 

Highlights: 

 

A) Impatient searchers

Jakob Nielsen’s seminal web usability study from 1997 showed that 79% of web users scan rather than read. Think about how you use the web. You’re in search of information. And if you don’t find it on the page you’re visiting, you click away and look elsewhere. What can you do to engage your readers so they lean into your content, stay on your pages and interact with your information?

 

B) Make it snappy

To write successfully for the web, you need to forget some of what you learned in English composition class. Accept that people scan web pages rather than reading them in detail, and work with this reality rather than fighting it.


C) Structure your paragraphs in the inverted pyramid style.

This means stating your conclusion first, then supporting it with the sentences that follow. This helps scanners to move from point to point, and decide where they’d like to dive in deeper.


1. Embrace the line break

There are few easier ways to make your content more readable.

And try writing some paragraphs with one sentence only.


2. Break up your content with compelling subheads

Is there a compelling story? Will they get the gist of your information?

 

3. Use bulleted lists
 

4. Use deep captions

Studies have shown that image captions are consistently some of the most-read copy on a page. Try pairing a strong image with a “deep caption.”

Deep captions are two to three sentences long. That’s long enough to intrigue your reader to dig in to your whole article.

 

5. Add highly relevant links

Internal links back to your own cornerstone content will keep people on your site and reading your best material. External links demonstrate that you’ve researched the topic and want to highlight other experts.


6. Use strategic formatting

Add emphasis to your web copy by bolding important concepts. You reader will be able to scan through and pick out the most important information at a glance. Emphasize the key points so the scanner can quickly pick them out.


7. Harness the power of numbers

Think those numbered list posts are tired? Think again. Numbers are an incredibly effective way to both capture attention and to keep the reader oriented.


8. Check your dual readership path

Does the reader get the gist? Have you pulled out the most interesting and relevant words, the words that will pull your scanner in and turn her into a reader?

 

 

Excellent. It works. 9/10

 

By Pamela Wilson -- http://bit.ly/LzBnQm

Source: http://bit.ly/LIOp4n

Infographic by BlueGlass -- http://bit.ly/LzBNpN


Via maxOz, Robin Good
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maxOz's comment, June 29, 2012 10:37 AM
Thank You Gust for haring Cheers Michele
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Brave’s filmmakers talk Pixar storytelling and creating a real-kid hero 

Brave’s filmmakers talk Pixar storytelling and creating a real-kid hero  | VISUAL PROSPERITY by Cynthia Bluenscottish Ross | Scoop.it

Tasha Robinson: "Until now, the studio behind the Toy Story movies, Finding Nemo, The Incredibles, Wall-E, Up, and more has never made a movie with a female protagonist" ...


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The BLUENSCOTTISH EVENTER

The BLUENSCOTTISH EVENTER | VISUAL PROSPERITY by Cynthia Bluenscottish Ross | Scoop.it
A personalized newspaper built from articles, blog posts, videos and photos selected by Cynthia .
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How to Monetize Your Social Media and Online Brand

How to Monetize Your Social Media and Online Brand | VISUAL PROSPERITY by Cynthia Bluenscottish Ross | Scoop.it
This blog is chocked-full of amazing online branding and fabulous marketing solutions and web 2.0 promotion tips. Web 2.0 is the way to go! Also Visit http://www.ChocolatePageNetwork.com ....
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