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VISUAL PROSPERITY by Cynthia Bluenscottish Ross
CREATING VISUAL IMAGES TO ENJOY PROSPERITY
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10 Social Media Tips From a Top Media Agency

10 Social Media Tips From a Top Media Agency | VISUAL PROSPERITY by Cynthia Bluenscottish Ross | Scoop.it

The Modern Media Agency Series is presented by IDG. Both marketers and users are very interested in social media. Buyers told IDC that less than one in five use social media to make purchase decisions. To learn more about the research, click here.

 

Whether your company is just getting its social sea legs or excelling in the digital world, there is a niche and opportunity for every brand on social media.

 

OMD, one of the top media agencies in the world, works with clients of various size and social media exposure. Within the agency, OMD Word is the social intelligence arm that helps amplify clients through social media. The department ensures the client’s social channels are leveraged and optimized to support traditional and digital solutions.

 

According to Word’s U.S. Director Colin Sutton, your level of understanding impacts your brand’s ability to perform on social media. Generally, this is the first thing that brands should be thinking about when they want to launch a social campaign.

 

Read more: http://on.mash.to/KEHUPX


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B2B Marketing & Pinterest: 5 Tips for Becoming the Ultimate Pinner

B2B Marketing & Pinterest: 5 Tips for Becoming the Ultimate Pinner | VISUAL PROSPERITY by Cynthia Bluenscottish Ross | Scoop.it

Want the skinny on using Pinterest to promote your b2b marketing? Follow these five tips and kick-start your brand’s expansion into this emerging social media phenomenon.

 

1. Advertising and infographics rule the b2b marketing pins

 

Today, B2B marketers can get tons of great examples of award winning infographics and advertising campaigns on Pinterest. For that alone it’s an amazing resource. However, for other types of marketing, well, my fellow marketers, we have some work to do. Imagine a Pinterest page filled with pins of amazing fashion, inspirational interior design, stunning landscapes, and a screenshot of your low production value product demo video…um, it’s nice you have a presence, but how does that pin of a crappy screenshot of a crappy video look next to the rest of these other magnificent pins?

 

Read more: http://bit.ly/Jc8ObA


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4 Tips for Creating Your LinkedIn Company Page

4 Tips for Creating Your LinkedIn Company Page | VISUAL PROSPERITY by Cynthia Bluenscottish Ross | Scoop.it

Does your business have a LinkedIn company page?

 

Keep reading for tips to create and grow a following for your LinkedIn company page.

 

Why LinkedIn Pages?


LinkedIn is the world’s largest professional network. The network has 150 million members worldwide, and is adding 10 new members every 5 seconds!

 

LinkedIn is a publicly traded company now (symbol LNKD), which means that information about their revenues, operations and earnings are publicly available.

 

You can gain a lot of insight about a public company by following their investor relations communications to better understand how the business is growing, and what the areas of focus are for the company...

 

Read more: http://www.socialmediaexaminer.com/4-tips-for-creating-your-linkedin-company-page/


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4 Tips for Creating Your LinkedIn Company Page

4 Tips for Creating Your LinkedIn Company Page | VISUAL PROSPERITY by Cynthia Bluenscottish Ross | Scoop.it

Does your business have a LinkedIn company page?

 

Keep reading for tips to create and grow a following for your LinkedIn company page.

 

Why LinkedIn Pages?


LinkedIn is the world’s largest professional network. The network has 150 million members worldwide, and is adding 10 new members every 5 seconds!

 

LinkedIn is a publicly traded company now (symbol LNKD), which means that information about their revenues, operations and earnings are publicly available.

 

You can gain a lot of insight about a public company by following their investor relations communications to better understand how the business is growing, and what the areas of focus are for the company...

 

Read more: http://www.socialmediaexaminer.com/4-tips-for-creating-your-linkedin-company-page/


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Experts Discuss The Most Common Mistakes In Measuring Social Media ROI

Experts Discuss The Most Common Mistakes In Measuring Social Media ROI | VISUAL PROSPERITY by Cynthia Bluenscottish Ross | Scoop.it

This blogpost is an extract of the interviews conducted for my master thesis on Social Media Business Usage with some of the world’s leading experts on social media.

 

You can find the first and second part of the interviews here: Are Your Marketing Efforts Really Aligned? World’s Leading Experts Answer and Leading Experts Discuss Social Media ROI

 

The questions are preceded by my initials KCP, Kelli-Carolin Parkja, and the experts’ answers are indicated with their names. To contact me, write to me on Twitter @kellicarolin

 

The interviewees:

 

Andrea Colaianni, Social Media Consulting Director, SAME SAME Agency,
David Meerman Scott, Marketing and Leadership Strategist,
Jay Baer, Social Media Strategist at Convince and Convert,
Jen McClure, Senior Director, Social Media Strategist at Thomson Reuters,
Michael Hopps, Social Media Specialist at Cisco Systems and
Peter Kim, Chief Strategy Officer at DachisGroup.

 

Read more: http://bit.ly/Kea57T


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LinkedIn Groups – How to Encourage, Entice, Engage! » Linked Into Business

LinkedIn Groups – How to Encourage, Entice, Engage! » Linked Into Business | VISUAL PROSPERITY by Cynthia Bluenscottish Ross | Scoop.it

Wo Hoo an amazing must-read post [note mg]

 

The most complete guide you can get for LinkedIn groups without buying my book!


It’s Tuesday again – so time for another blog and #LinkedInChat. This week we are going to look more closely as groups. How to use them to Encourage, Entice and Engage with other LinkedIn members.

 

My first challenge today is to take my 40 page chapter on Groups and refine it into a few highlights you can use to really explode your group experience!

 

Group engagement is one of the best ways I know up to start building strategic relationships. The nice thing about a group is that even if you are not connected with another member, you can still send the messages to that member. 

 

Read more: http://bit.ly/IlW1BP


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Facebook Timeline For Fan Pages: 21 Key Points For Marketers

Facebook Timeline For Fan Pages: 21 Key Points For Marketers | VISUAL PROSPERITY by Cynthia Bluenscottish Ross | Scoop.it

A great post from Mari Smith. After reading this 21 key points, you'll know all what you need, to set your Facebook fan page in a professionnal way. [note mg]

 

If you have not yet converted your Facebook fan page over to the new Timeline design, your page will automatically convert on March 30th, 2012 which is coming up fast. This post covers the majority of basic settings and features you need to know. Even if you’ve upgraded, you’ll find some tips here!

 

First, review this marked up screenshot for a tour of most of the features — click the image to view full size (you may need to click again on the image on the next page):...

 

Read more: http://www.marismith.com/facebook-timeline-for-business-pages-key-points-know/#


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