Blue Ocean Strategy
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Red Ocean / Blue Ocean – What is your strategy?

Red Ocean / Blue Ocean – What is your strategy? | Blue Ocean Strategy | Scoop.it
Now some people love the Red Ocean. It may be hard to imagine anyone would spend their life’s energy in hand-to-hand conflict, but that is their thing. They try to get ahead with dubious practices. They are the ones who like to take cheap shots at their competitors, always comparing their services to others’ with “alternative facts.” They might even go as far as using unethical business practices by making false claims.
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Are Lean Startup principles applicable to a Blue Ocean Startup?

Are Lean Startup principles applicable to a Blue Ocean Startup? | Blue Ocean Strategy | Scoop.it
As Marc Andreessen points out, not every startup can be a lean startup , but the Blue Ocean startups can definitely benefit from adopting and modifying relevant Lean Startup principles.
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How do you compete in tough markets?

How do you compete in tough markets? | Blue Ocean Strategy | Scoop.it
“Strategy is about making choices, trade-offs; it’s about deliberately choosing to be different.”
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How relevant is the Blue Ocean Strategy approach today?

Blue Ocean Strategy was created based on over a decade of research as a way for companies to swim out of the ‘red ocean’ filled with sharks. Blue Ocean Strategy argues that tomorrow’s leading companies will succeed not by battling competitors, but by creating ‘blue oceans’ of uncontested market space ripe for growth.
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Donald Trump: The Blue Ocean Candidate

Donald Trump: The Blue Ocean Candidate | Blue Ocean Strategy | Scoop.it
If Jeb!, Marco Rubio and Scott Walker were all competing to be the most polished GOP candidate who could raise big money from donors and galvanize the base, Trump is the intentionally ugly Beetle (he kind of even looks like the Beetle). The fact that he is a policy-lite, loose canon with no political experience works in his favor, as does the fact that he built a campaign without resorting to traditional political donors. He is not going after the traditional market of voters, and every time a well known GOP figure like George Will drops out of the party, it helps his brand. In fact, Trump raised $64 million from small donors.
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The Explainer: Blue Ocean Strategy

Make the competition irrelevant. For more, read the book by W. Chan Kim and Renee Mauborgne here: http://s.hbr.org/2it0Cys
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How to reduce your chances of failure in startups in 2017 with 3 Key Design Thinking & Lean Startup…

How to reduce your chances of failure in startups in 2017 with 3 Key Design Thinking & Lean Startup… | Blue Ocean Strategy | Scoop.it
My recent encounter with the ocean is much like venturing out into entrepreneurship. As a Millennial, we get swept by the hype about one year startups and even worse as ‘experienced’ entrepreneurs, we often think we know and have seen it all so what’s the worst that could happen.
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Is Your Ocean Strategy Blue Enough?

Is Your Ocean Strategy Blue Enough? | Blue Ocean Strategy | Scoop.it

The best way to beat the competition is to stop trying to beat the competition.

 Overcrowded, competitive, demanding, dog-eat-dog world … all of these words could easily describe the marketplace we sell in today. Not the most attractive picture, is it?
Which is why plenty of companies have brainstormed a solution to save their business from the cruel tender — by simply avoiding the whole competition thing. And this “competition irrelevance” notion is the foundational premise of something known as the blue ocean strategy.

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Celebrating ten years of the Nintendo Wii

Celebrating ten years of the Nintendo Wii | Blue Ocean Strategy | Scoop.it
The Wii – and the DS – were the fruits of Nintendo’s Blue Ocean strategy; a deliberate attempt to attract an audience previously hesitant to engage with electronic entertainment. With the benefit of hindsight – and in the context of today’s connected and mobile games landscape – it’s easy to view their success as a given, an important but inevitable chapter in the evolution of an industry that now sees billions spent every year on casual mobile games.
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How relevant is the Blue Ocean Strategy approach today?

Blue Ocean Strategy was created based on over a decade of research as a way for companies to swim out of the ‘red ocean’ filled with sharks. Blue Ocean Strategy argues that tomorrow’s leading companies will succeed not by battling competitors, but by creating ‘blue oceans’ of uncontested market space ripe for growth.
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Let’s Play Monopoly

Let’s Play Monopoly | Blue Ocean Strategy | Scoop.it
It is at the heart of every entrepreneur’s dream: To provide a solution that no one is providing and that many people will want. Peter Thiel, founder of Paypal, phrases the key question as, “What valuable company is nobody building?” Obviously answering this question fits into the category “easier said than done” In his book, Zero to One, Thiel provides insights that help us approach this question.
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Episode 82: The Blue Ocean – Creating Uncontested Market Space In Digital Strategy

Episode 82: The Blue Ocean – Creating Uncontested Market Space In Digital Strategy | Blue Ocean Strategy | Scoop.it
In 1997, Apple unveiled its ‘Think Different’ campaign, marking its re-emergence as a powerhouse in the industry. The idea of being different is not only compelling, it’s important. In a crowded marketplace, you can do what everyone else is doing, or you can apply the concepts of the Blue Ocean Strategy and create your own market. These concepts matter today in the practice of digital strategy, and will matter ever more as the space becomes more crowded and competitive.
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Blue Ocean Strategy Simulation

At StratX Simulations, we’ve created BOSS in collaboration with the authors of the international bestseller, Blue Ocean Strategy. Participants compete and each manage their virtual companies. Through 9 successive years, they have a chance to break away from a highly competitive environment called “the red ocean” and create a “blue ocean” of new uncontested market space.
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Blue Ocean Strategy for National Development

Blue Ocean Strategy for National Development | Blue Ocean Strategy | Scoop.it

Blue ocean strategy for national development is about transforming the public sector on the local, state, and national level with high-impact, low-cost initiatives that cut across ministries, agencies, NGOs, and municipalities.
Across the globe governments are increasingly using blue ocean strategy to deliver higher value to citizens at lower cost.

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Red Ocean / Blue Ocean – What is your strategy?

Red Ocean / Blue Ocean – What is your strategy? | Blue Ocean Strategy | Scoop.it
Now some people love the Red Ocean. It may be hard to imagine anyone would spend their life’s energy in hand-to-hand conflict, but that is their thing. They try to get ahead with dubious practices. They are the ones who like to take cheap shots at their competitors, always comparing their services to others’ with “alternative facts.” They might even go as far as using unethical business practices by making false claims.
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What is Nintendo's "Blue Ocean Strategy", and is the Nintendo Switch for you?

What is Nintendo's "Blue Ocean" marketing strategy? How does it affect what they do and how they go about making choices in regards to bringing 3rd party support to their platforms? Who is the Switch made for and who is Nintendo targeting with the new console?
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What is Blue Ocean Strategy?

What is Blue Ocean Strategy? | Blue Ocean Strategy | Scoop.it
Blue Ocean Strategy was developed by W. Chan Kim and Renée Mauborgne. They observed that companies tend to engage in head-to-head competition in search of sustained profitable growth. Yet in today’s overcrowded industries competing head-on results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Lasting success increasingly comes, not from battling competitors, but from creating blue oceans of untapped new market spaces ripe for growth.
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What is second mover advantage? Entering a market late.

What is second mover advantage? Entering a market late. | Blue Ocean Strategy | Scoop.it
No, the good product ideas aren’t all taken.
There’s tons of room to innovate.
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Toyota and Nintendo’s innovations as a Blue Ocean Strategy

Toyota and Nintendo’s innovations as a Blue Ocean Strategy | Blue Ocean Strategy | Scoop.it
Really companies Toyota and Nintendo are the two companies are very keen in developing innovative products as Blue Ocean Strategy. Toyota Prius Hybrid car created as an innovative environmental preservation technology that became a trend around the world in global warming issues.Nintendo video games to create technological innovations that create a sensation of motion video game games be fun as an entertainment for all ages.
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How To Find Your Blue Ocean Strategy®: Step 1

How To Find Your Blue Ocean Strategy®: Step 1 | Blue Ocean Strategy | Scoop.it
The first step is to figure out the problem you are trying to solve. Typically it’s that your company has stalled, or failed to sustain profitable growth. There are several factors at work here that could be keeping you stuck in this no-growth holding pattern:
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Porter's 5 Forces vs Blue Ocean Strategy #disrupt

Porter's 5 Forces vs Blue Ocean Strategy - how disruptive innovation transforms your relationship to the market.
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Graphic Recordings - ICBOS - International Conference On Blue Ocean Strategy

Graphic Recordings - ICBOS - International Conference On Blue Ocean Strategy | Blue Ocean Strategy | Scoop.it
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Blue Ocean Strategy Mobile Apps

Blue Ocean Strategy Mobile Apps | Blue Ocean Strategy | Scoop.it
Powerful mobile apps to help managers create new market space with blue ocean strategy and unleash untapped talent in their organizations with blue ocean leadership.
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MARIBE: FRESHWATCHING TO UNLOCK POTENTIAL

MARIBE: FRESHWATCHING TO UNLOCK POTENTIAL | Blue Ocean Strategy | Scoop.it
Since March 2015, Business Models Inc. is collaborating with 11 partners in the Maribe project, sponsored by the Horizon 2020 program of the European Commission. Maribe stands for Marine Investment in the Blue Economy. The objective of the project is to understand value creation within the Blue Economy and how to unlock its vast potential for jobs and growth.
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Petronas able to reduce costs with Blue Ocean Strategy

Petronas able to reduce costs with Blue Ocean Strategy | Blue Ocean Strategy | Scoop.it
“Through the Cost Reduction Alliance or CORAL programme, for example, we have managed to reduce much of our costs and have good return, in this very challenging oil and gas environment, and that is the implementation of the Blue Ocean Strategy in Petronas itself,” he told reporters on the sidelines of an exhibition at Galeri Petronas in Kuala Lumpur on Wednesday.
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Where Start-Ups Can Find New Customers and Market Share

Where Start-Ups Can Find New Customers and Market Share | Blue Ocean Strategy | Scoop.it
Rather than try to outcompete other companies, some businesses have decided to define their own new, untapped market space. Competition is lessened or even becomes irrelevant as companies find new, innovative ways to find customers in a new avenue. Start-ups should follow suit if they want to avoid the most common pitfalls.
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